Sponsorship Success Stories

Small and medium businesses play a major role in arts sponsorship in Canada. In 2023, Business / Arts’ artsvest program saw organizations secure over $800,000 in private sector sponsorships. These sponsorships benefit arts organizations and corporate partners, while strengthening programs, and engaging communities.
In this session, we spotlighted success stories from the cultural sector, showcasing how meaningful partnerships drove exceptional results and created lasting impacts on audiences and communities. Speakers dived into the latest sponsorship trends, sharing some of their strategies and challenges. The conversation offered insights into innovative ways to work in partnership with small and medium-sized enterprises as well as larger corporations to achieve impactful results.
Moderator:
Alicia Rose, Associate Vice President, Social Impact, Sustainability and Corporate Citizenship, TD Bank
Speakers:
Carly McFadden, Artistic Director, Folk On The Rocks Music Festival
Jay Hébert, Co-Founder & President, Elevent
Derek Chan, Artistic Director, Vancouver Asian Canadian Theatre
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