The full story of the Exaequo Softwatch, the watch of Salvador Dalì - IamCasa, Andrea Casalegno
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- Опубліковано 27 вер 2024
- After a long wait it's finally there: the story of the most debated and discussed watch of last months, the Exaequo Softwatch!
Born from the mind of Philippe Muller, the artworks of Salvador Dalì and rediscovered by IamCasa almost two years ago, the Softwatch embodies almost all the characteristics of the perfect affordable watch of 2000s: distinguished, reliable, mysterious and with a great story to tell.
A watch produced in a multitude of variants and colors, with a perfectly matching strap and buckle. A continuous reminder to the link between watchmaking and art, similar in some ways to the Cartier Crash, but more wearable, more ergonomic and way more affordable.
Fetching nowadays figures below the 3.000€, the Exaequo Softwatch is the definition of conversation starter, a must have for everyone not afraid of quartz and gold plating.
IamCasa, Andrea Casalegno is proud to present you the first video on the internet about the story of the Softwatch.
More to come, stay tuned and enjoy the video!!!
Credits to @timebyraf for some amazing pics!
And credits to the Gala/Salvador Dalì Foundation and some unknown authors for the other pics.
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I’ve had one of these since new, had no idea it was so collectable thanks for doing this video 👍
Pleasure, thanks for watching!
The newer Dalí watch (with the round top) you used my picture lol! Happy to see it. My watch is my favourite item I own!
So happy!
Great video !! Thank you
I searched one for 4 or 5 months and now I have the full story of this watch thanks to your vid !
Thank you so much for this video. I was trying to help a friend research this watch so they could sell but I could find very little info until your video. Thank you so much for filling us in. Great video ♥️
Great great pleasure!
Andrea, I just want to say I love your passion and say that this is such a wonderful video. Well spoken, very clear, no cutting around the bush and passionate. Keep up the. good work!1 I will support you!
So much appreciated!
What I like about this watch is it’s not a absolute carbon copy of the Cartier crash and it has its own design interpretation.
Right, this watch isn't a Cartier lookalike. It has its own vibe and design interpretation
It is the exact copy of Cartier dali watch
Great video! I stumbled across one that appears brand new buried in an unrelated lot I picked up at an auction a couple days ago.
Funny story.... I took it to a local watch repair shop to get the battery replaced which I was concerned about due to it being the "no screw" model. Well small world... it turned out the owner played a part in the original design. How crazy is that??
Wow! Could you put me in touch with him? Thanks!
Love em! Pls keep ur vids in english 🙏🙏
Thanks man, pleasure!
I bought two of them on ebay last year because i love the design. Crazy to see how the prices shot up over this short period of time
Found a bunch here in Thailand and bought myself one too. Prices way up but still very happy!
how much did u buy it for?
@@dzimka7576 paid under 100€ for both
@@m.r8793 wow lucky, now cant find anywhere below 200
@@dzimka7576 can't find any under 700 now
I have a silver one with a silver face, the top half strap broke so i replaced it but it looks very similar to original. Very good watch, highly recommend!
Nice!
@@iamcasaAndreaCasalegno how did you gather so many? A collection somewhere?
I started early!
I found one at a thrift store for $10! A few years ago.
So lucky!
If you’re still looking, how do you change the battery?
Marko sent me ;) and I found a couple on Ebay, very tempting NOS.
thanks for the info, found one at a thrift store recently 😭
amazing!
This looks better than the crash
Hahahahhaha thank you!
I had this watch with the red strap. I loved the Cartier crash and my father got me this as a more acceptable watch for a 25yo.
Great video! Very interesting watch that I’ve never heard of! I could totally see this watch becoming something like the gevril tribeca🙄
Heheheh thanks a lot man!
complimenti, bellissimo video!
Grazie mille!
Great video!
Thanks a lot!!
Come sempre, complimenti per i contenuti dei tuoi video.
Di questi orologi, che mi piacciono, non apprezzo il movimento al quarzo, a mio parere, calibri (manuali) adatti a quella forma ci sono. Siccome è già un buon pezzo da aggiungere ad una collezione; se ci fosse stato un movimento meccanico avrebbe apportato un buon valore aggiunto per noi raccoglitori di orologi.
Capisco più che bene! Sperem…
I bought a similar watch at the art institute of Chicago yesterday. Are they still releasing?
Not really but there is stock around
IFantastic video and explanation. I'm in Brazil and I bought one in the early 90s on a trip to Europe, and I've kept it until today. I intend to sell. I will be in Portugal next week, where could I sell? Thanks
Text Exaequo Softwatch if you may
Andrea, thanks for the video. I was wondering, how do you change the battery on the ones without any screws on the back?
By pulling out the crown and then the glass, removing the movement and doing the job on the battery. Or just bringing it to your watchmaker :)
i want this watch so bad but i HATE plated jewelry.
Interesting. What's the reason?
Where can I find a green, gold plated one. Like the one shown at 6:43
So rare man! Never seen another identical :)
Orologi davvero particolari 👍
È il bello secondo me ‘
Hi Andrea! Is the soft watch made in Hong Kong?
I strongly think a lot was
Thanks for this very informative video about this watch. May I ask the measurement of your wrist as I also have a slim one. Mine is 15.5 cm.
Thank you Sir.
Wow, I have the exact same, first time it happens to me!
@IamCasa - Andrea Casalegno wow! What a coincidence. Then, I am more sure. I just bought a Dali softwatch totally unused. Looking forward to it and thanks for the help!
Yo tengo Softwatchs nuevos,(Pulsera de 1,4cm,1,6cm y 2cm. Con caja, papeles ,pulseras originales . De sobre mesa tambien .Catálogos o recortes de catálogo, cartel publicitario .
porfa, enviadme todo al correo andrea@iamcasa.it, gracias
Been waiting on someone to do this I was collecting these for a while 😩
Thanks a lot!
I am desperate for some expert information please! I bought a 1999 (I think) Softwatch by Demart the company that held Dali's intellectual rights at that time. It carries the Dali signature on the dial and the word Softwatch as you describe. It has the Demart trademark and specific serial number on the back. It has its original strap in black edged in blue, with the original wavy buckle. I would love to know how this design (exactly as you describe the Exaequo design) fits in with the history of the Softwatch. As far as I can tell, Demart had the rights to the trademark at the time Exaequo was producing the same thing. Thank you so much for any help you can give me.
Send me some pics on IG or at andrea@iamcasa.it please!
@@iamcasaAndreaCasalegno Thank you so much for your offer and your time. I will take clear pictures at the weekend and send on to you. Most appreciated.
@@iamcasaAndreaCasalegno Further to your kind offer of help, here are the details you requested of the watch I am seeking details about. Thank you so much for your consideration and time, and hope, at the least, you will find it interesting. I have copied with pictures to your email. I was not sure how to add the pics to this reply. Do let me know what you think, and thanks again, Angela
I bought this watch at an auction and was keen to research the trademark on the back. I therefore first watched your video for the background information.
As I researched it I found its place in the history of Dali and the watch fascinating … but now I need the experts! This is my online research and I have attached pictures. The shiny surface made it difficult to photograph accurately but hope they help. It has a silver case with gold around the dial. The strap is dark blue with an edging in a brighter blue. The buckle is also silver. On the dial is the word Softwatch so presume that is part of the trademark.
The trademark on the back is very clear and it is that of Demart.
This website was helpful on this issue:
www.trademarkelite.com/uk/trademark/trademark-detail/UK00001376487/DEMART-D-SALVADOR-DALI
It basically confirms:
DEMART D SALVADOR DALI United Kingdom Trademark Information
By FUNDACIÓN GALA-SALVADOR DALI
The DEMART D SALVADOR DALI trademark was assigned an Application Number #UK00001376487 by the UK Intellectual Property Office (UKIPO). Trademark Application Number is a Unique ID to identify the DEMART D SALVADOR DALI mark in UKIPO.
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On this website is a history of the wrangle over the rights and wondered if this was why Exaequo could no longer use the Softwatch and Dali logo. The dates seem to tally.
artquest.org.uk/artlaw-article/the-dali-wrangle-2/
Dit says: Dali established the Foundation in 1982 in order to manage his museum at Figueres, but also to protect and promote his work. The Demart company was created in 1985 and Dali then signed over to it all of his intellectual property rights until 2004. The beneficiaries of Demart’s business profits would be Dali (until his death) and the Foundation. Dali’s concept was simple:
Demart would generate income to support the Foundation. However, after Dali’s death in 1989, difficulties arose when Demart’s operating costs prevented sufficient profit from copyright royalties being paid to the Foundation. In 1994 the Foundation tried to become the administrator of Demart’s intellectual property rights, against the latter’s wishes. In 1995 the Spanish Government was persuaded by the Foundation to enact legislation transferring the administration of Demart’s rights to the Foundation, and in 1997 the Spanish High Court (and in 1999 the Spanish Supreme Court) confirmed the lawfulness of this action. The Spanish King, Juan Carlos, is Honorary President of the Foundation and is publicly vocal in his support of this move. Later in 1999 Demart issued court proceedings in Spain, claiming that the Spanish Government’s transfer of the rights was unlawful. At the time of writing, the case has yet to be decided.
The current situation therefore appears to be that both Demart and the Foundation are claiming the exclusive right to administer Dali’s intellectual property rights throughout the world. This makes it extremely difficult, if not impossible, for legitimate would-be users of Dali’s images to negotiate licensing deals to merchandise them.
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This website shows the exact trademark as on my watch. It says it was cancelled in 2004, I assume the serial number on mine is the first four characters indicate 2002.
trademarks.justia.com/737/88/d-demart-salvador-dali-73788868.html
I also recently purchased the same watch from Demart. I would love to know more of the history as well
My father got a bunch of these watches, unfortunately their batteries ran out and no one knew how to dismantle it to install a new battery in it... any ideas about how to fix them?
I'll take 'em!
@@iamcasaAndreaCasalegno lol! I didn't say i wanna give em away or sell them, i was asking if there are a way to fix them, but anyways will check them up how many... i might sell them to you though.. many of them are still intact.
@@chadibaytamouni3503 could I buy one for my father
I have the same problem
@@chadibaytamouni3503 can I buy one? I want one for my girlfriend as a wedding gift… but I’ve payed a lot for her Cartier ring… can’t spend more than 400€ on it.
If you’d like to help me out- I’d gladly take one for the misses :)
How, or where can I authenticate one?
Ciao, try @exaequo_softwatch on IG
Anyone have an idea, what the lug to lug is for the straps?
Should be like 3mm less than the full watch, aka either 42 or 44 or 39mm
are you selling any of the ones in the video ?
DM me on IG
Is the shelf clock behind you also from exaequo? If so how can I find one?
Yes it is! You should be lucky on the internet :)
Yo tengo 2 Softwatch como el de la estantería. Uno dorado y otro plateado . Con caja ,papeles ,nuevos .
Bello...😉
Grazie!
Hi, I have a red strap series 1 as has the single screw on the back, however there is a Dali printed under the xii on the white face, I am looking to sell this- can you help?
Ciao, text @exaequo_softwatch on IG
Would be very interested in buying one (gold plated dial, preferably last series of available), if you could put me in touch with a seller that would be amazing. Thanks!
DM @exaequo_softwatch on IG :)
Can somebody help me? My plastic crystal (oldest version) is broken, where can I find a new crystal? Thanks in advance!
Try on eBay! That's the hardest part unfortunately, but crown would have been worse :(
@@iamcasaAndreaCasalegno thx, I tried everything already, but no success :(
Been looking for a first and third series one for a minute!anybody know a good trust worthy seller or site to buy from?
@exaequo_softwatch on IG
yo if you see this how can I get one?
Hey! Text Exaequo Softwatch on IG
Hello. I got one of these but not sure if it's authentic. Would you guys know if there have been fakes (less likely?) of these in the market? Though the one I got looks super vintage already and very similar to the 3rd series.
There were some but they are harder to find than the original :)
Are you able to source me some Exaequo Softwatch cufflinks, tie bar, and pin. Not the watch. Please? Preferably cheap! Please!
Not sure, best is Ebay for this!
Where can I buy this watch ?
DM me on Instagram or send an email to andrea@iamcasa.it please!
J'en ai une qui est très rare et qu'on n'a presque pas vue
C'est vrai!
Could you put me in contact with someone for the soft watch my brother always talked about one
Text IamCasa via Insagram or send an email to andrea@iamcasa.it please!
I just did thank you
@@oitsposh4987 you already bought one?
Hello, did you find the one you were looking for ?
The ladies one looks much better on the wrist in my opinion. The larger one looks clownish.
Naaaaah come on, you must have a veeeeeery small wrist, and I speak from a 15.5 cm one
@@iamcasaAndreaCasalegno nope, 19.5! I just prefer smaller case size I guess 🤷🏻♂️
I agree. The ladies one looks tidy and in good proportion on the wrist, which makes it look classy on most gentleman. The proportion is a bit off with the large size.
non l'hai messo al polso però. Mannaggia
what is the crystal made out of?
Plexi
@@iamcasaAndreaCasalegno also, one more question! I have one of these in the last generation. if I wanted to change the strap, what size strap will I need? Thank you so much
Ti prego in italiano 🙏🙏
Sarebbe da rifare, hai ragione!
???????
?
Thank you for this interesting video! 😀 May I ask, the quartz movement is using what kind of battery?
Not sure ftm sorry :) Thanks!
Found one of these a couple years ago, but without the original band unfortunately. Still my favourite watch though!
So happy!
I picked up a “final version” red dial. That’s a good one right? Awesome video!
Yes indeed! Thank you so much!
Some of the watches listed for sale seem to have a glass crystal and others listed as plastic crystal? Seems strange to me.
It's ture, last series have a glass/sapphire crystal, previous ones are plastic!
@@iamcasaAndreaCasalegno something to look out for when buying. thanks
Hey, I have one and am considering giving it to my auctioneer. Did anyone do this before ?
Best
Thanks, will try :)
Hi, I watched your video and found out that I own a Salvador Dali First Edition (1990) gold watch, white box without any writing, green strap and one screw from the bottom. Any advice
Advice for? :)
And congrats, best one!
Hi Andrea, I recently purchased one on ebay. Love the watch however the movement was bad (running too fast) so I had to replace it. The local watch smith can not source the movement for me. Do you have any spare movement or do you know if any alternative movement that can fit inside the watch? Thanks in advance!
Nope sorry but try to measure the thickness and diameter and go with it :)
For how much did you buy it