S2 Ep 6. Jim Hodgkins - Exits to Adobe and Nielsen.

Overview:
Exits to Adobe and Nielsen and smashing BHAGs at Experian, Jim has seen it all in Start-ups and Scale-ups.
More on Jim www.linkedin.c...
Key Discussion Points
KPIs metrics
When you know when you've got traction
Promotion channel fit and finding a viable ROI
When your marginal CPA is too high
Stretch goals - BHAGs - Big hairy audacious goals
Promoted and unprompted awareness
Depth of awareness
Channels
The dangers of over-reliance in one channel
Multiple channels and where they impact customer customer behaviour
Paid and unpaid and getting the balance right - Too much reliance on one channel creating a growth problem
The right balance of investing in media payback vs. building for the long-term
Building up content really early
Team and people
Knowing what good looks like and calling out what bad looks like
The Monday morning meeting - everyone is calling it out - adapting
Doubling-down on things that work correctly
Ability to move quickly - in the right direction
Managing debate
Rounded marketing infrastructure
When to invest - Making sure not too far ahead of the curve
Growing a culture of super high growth
When to bring in new faces
Agencies and third parties
Who you can trust to get the job done
Which sections or departments to scale first
Positioning and messaging
Achieving the level of fame in the industry that you're operating
The importance of differentiation in a
Character of the organisation - providing depth of the message from the Pain-points