Industry of LIES - Mobile Game False Advertising
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- Опубліковано 1 жов 2023
- Mobile Gaming (as an industry) has pioneered a new method of advertising. Previously, you would develop a product, and market said product to your target audience, but now... developing a splinter game inside a payment funnel and marketing that alone has become standard practice for enormous, multi-billion dollar games.
From Top War, to Hero Wars, Homescapes and beyond... Many of the industries largest titles no longer create actual games, they create and falsely advertise minigames inside the product to reach a new (extremely gullible) audience.
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#mobilegaming #smartphone #mobilegames - Ігри
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If you want a VPN... you can use my link for a pretty large discount. Great way to support the channel and also get something you already wanted.
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i beat you to a comment
actually i got an ad recently which stole a tiktok which stole some renders and it was about what would happen if the moon crashed into the earth and it wasnt even accurate
the ad was for a poly bridge clone
Hey upper echelon
Next UE vid: "Scummy mobile game company sued me"
wow, i wouldn't have known anything about this false ads business outside of your channel, because i use an adblocker 24/7 when on any website.
i never see any ads ever, and it's been this way for me for nearly a decade.
i highly reccomend to anyone and everyone to use an adblocker, i personally use both firefox and brave browsers, but you can use whatever one you personally want, just so long as your always using one.
These games aren't designed to have customers. They're designed to have victims.
i mean, a fool and their money is soon parted with. if not this then sport bets or gacha games.
@@lucaskp16 I still remember the story of a korean dude that spent 10k dollars to max out a very popular character, the fact he casually did that is just... wow.
I mean I like Ereshkigal (the character in question) but 10k is excessive, and people calculated he had some of the worst luck imaginable
Implying it was bad luck, and not the game having a track record of the player's spending practices and altering chances accordingly.
Considering all the other things the mobile industry gets away with, why wouldn't they?
@@lucaskp16I mean, someone will get that guy addicted to heroin eventually, so I might do it myself.
Justifying your own horrible behavior with the horrible behavior of others doesn't make you any better. It's just a coping mechanism.
@@Mawral because in east Asia, not showing the rates is illegal and shadow lowering the rates is super illegal.
The players boycotted, the game was banned till it was fixed, the company sued for false marketing and deceitful advertisements and even after it came back the boycott was still going so strong that a very important raid event that jp cleared in 24 hours and NA in 39 was failed by korea despite having 2 weeks to finish it, it became the biggest blemish in Fgo Kr history to this day and many users in Kr are ready with their fingers in the sue button if they dare pull a similar stunt again
Also the biggest whales have been intwerved by the jp community and the kr community and reveal that 10k is the biggest anomaly they have heard of, 5k used to be the worst case scenario, it think someone once maxed out a meta support woth under 200 dollars by getting some god luck.
3 years ago the game did received a pity system to prevent that from happening again after jp fans boycotted the latest banner for being back to back to back.
"Grind 300 hours for a skin or pay 2$ for it?"
- Every mobile game ever
*mobile game
Try 20 dollars.
@@benebene9525 thanks
I'll play A GOOD GAME for 300 hours. If I find unlocked a $2 skin, I might wear it... maybe see what else I could unlock.
(Yeah 300 hours sounds WTF But you get the idea ;) )
Gach games can be pretty bad but there's some that have really good stories in them
Remember when Google play had an easy to use report button? Now you must go through so many steps: mails, screenshots, name of the game, id and the like that made reporting bothersome. Google helped these companies lie.
Because they have part of this free money, in iPhone it's 30% actually
Google also profit from these ads. Thatswhy they aren't doing anything about it. Just only making it easier for them.
Remember when Google's slogan used to be "Don't be evil?"
Mobile market scene has become so twisted that easy report button means easy way to do sabotage/black campaign towards competitor via mass report scheme. Heck, even on some countries (SEA and some third world countries), mass reporting and negative reviews are already a black business.
Acutally all these steps help ensure claims that are made are actually credible so they can use that as hard evidence against the company to remove their app from the store. You being lazy to go through that process is a part of the issue.
I remember growing up as a kid in the 2000s and thinking people would just make quality free games out of some sort of creative passion. Man I miss that naïve optimism.
That does exist but, it’s no where near to being as big as these games
They exist, but they are drowned in a flood of predatory trash. People download the first thing they find in the store or whatever bullshit is advertised to them. And somehow these trashy games seem to have infinite cash to advertise their shitty games, as they are all you can see. And all of them have somehow millions of downloads and a rating of above 4 stars.
I've found some passion projects among the mobile games
And yeah, they're VERY RARE.
Here's a couple recommendations for good mobile games:
Ronin: the Last Samurai - a Sekiro inspired mobile game that's mostly skill based, but does suffer from a bit of tedious grinding.
Swordigo - like a decade old by now, but mobile games haven't improved in that time lol. Action fantasy game with swords and spells and stuff.
Well, if we're giving suggestions, I'm giving some of my own:
Adventure puzzle games:
Any "Rusty Lake" games, better if you play them chronologically.
RPG:
Another Eden: The Cat Beyond Space and Time
It was produced by Masato Kato, the same guy from Chrono Trigger and Cross. By the quality and polish of the game it really feels like it's his passion project because it is strangely free2win for a mobile game.
It even has crossover with Chrono Cross.
PSA: On Steam, someone created a game where you *actually* play the game in the ad. They have a few of them including that Hero Wars game and the pin-pull game plus a few others. The game is called: "YEAH! YOU WANT "THOSE GAMES," RIGHT? SO HERE YOU GO! NOW, LET'S SEE YOU CLEAR THEM!"
There's one on Switch eShop And it might be the same??
@@Ramsey276one I imagine it was released on multiple platforms so that makes sense. Pretty unique name for it to be a coincidence too heh
@@HDL_CinC_Dragon figured as much
XD
Do they have the dog with the bees?
@@Homiloko2 No :( But the Steam forum for the game has lots of requests so hopefully they'll add more!
Thanks for covering this. I've gotten ads like this for years, they're horrible. Not only is it a false representation to the actually content, but the ads are often HEAVILY sexualized. It's disgusting and it's frequently aimed at kids.
I honestly don’t understand how nobody seems to talk about this. Or well, nobody older than the age of 30. We get all these restrictive regulations for websites and then stuff like this is just fine? What happened to saving the children?
It's all just softcore pron, braindead puzzles, and stealing footage from real games...
@@jlight7346 Cause people over 30 have lives, jobs and families outside of the internet. Most of us didn't grow up with internet access, so we don't see it because we're not the target audience.
Even funnier are the fake ads "exposing" the fake ads lol
They often have tons of very disgusting fetishes.
It’s like ending up on DeviantArt’s darkest side.
The most common trope I see in mobile game ads is the one where a female character gets jilted by her lover leaving her homeless with a small child. They always end up in some ramshackle house and then the ad shows the supposed way you'll help her, which vaguely coincides with the gameplay offered by the advertised game. It always has the bed being made, and the fire being lit, but the "player" then always fails to close the window that freezing gusts are blowing through and the level progress is erased.
So many games use this scenario in their ads.
I love that the first two ads I got for this video were predatory mobile "games"
And websites and platforms wonder why people use ad-block.
The ad industry has zero respect for the people they advertise to and will stop at nothing to get clicks or attention even if it means annoying, tricking, or flat our lying to people. They have been doing the same thing for decades and have not shown any interest in cleaning up their industry. This is why I do no feel the least bit bad about using ad block.
Not to mention UA-cam's own hypocrisy in that regard to the "advertiser-friendly" label they kept throwing around, demonetizing videos deemed too risque or controversial for ads, meanwhile said ads are often super-sexualized or blatantly misleading mobile game ads 😒
@@DagobahResident "Advertiser-friendly" as all my ads are for sports-betting, online casinos and weird stuff like this. It's clear that the yellow dollarsign is just UA-cam's attempt to screw the creators out of their money than any actual concern over content.
I will never heed to any creator's "pls don't adblock me it makes my very fat wallet sad :(((("
Completely ignoring WHY we use adblock in the first place.
And as long as UA-cam premium comes bundled with the incredibly inferior YT music as an excuse to jack the price up, I will never pay for it.
This is weirdly enough because of a few weird thing.
You make a really good, non-clickbaity ad. You get a low clickthrough rate, but a high buy on click rate.
Now someone higher up sees the high buy on click rate, and logically deduces (the logic is sound, but has faulty assumptions) that if they have more clicks, they'll also have more buys.
Then it slowly becomes a game of clicks. The more clicks, impressions, etc. is the metric used to figure out whether the ad is successful. It is easily followable stats, while buys, especially buys because you saw the ad, but got it later when you needed / wanted the product, is not visible.
It is a self-fulfilling prophecy that the advertisers would become worse and worse, because the metric they use and compare each other to is faulty.
It is effective, but when EVERYONE does it, it loses the effectiveness.
@@DagobahResident
it's funny that you still think you are the customer and they are trying to please you.
you are the product they are selling.
the notifications that you read are there to keep you on the platform, to have more merchandise for the REAL clients
Time for consumer protection agencies to start taking a look at the mobile market (something that is log overdue...) and suing the pants off these companies.
Suing would just be chasing one rabbit while dozens run away and repopulate
Probably easier to just cap off obligations to those kinds of companies abd thats a big ask too 😅
@@TheGahta Well you could go after companies that run these false ads, like google, or after platforms that distribute these apps.
Chinese should’ve just stick with making false and mime products, now that 90% of appstore/playstore are Chinese, they’re bringing in their scamming BS into the gaming industry. I’ve always thought that mobile games were the one to start off those micro transactions galore bs until PC games saw how profitable it was and decided to pick up on it, but the only difference is that those Chinese companies exploit them illiterate dunce from poor countries (like in India and most SE Asia where Tencent and Moonton mostly get their profit from), while a more open minded countries with more voice decided to go against their bs and can see right through them, while poorer region of people just think it’s okay just because their favourite streamer *on Facebook* (for some reason 😂) do it too.
@@noneofyourbusiness3288 Exactly. Google should be in hot water because Google is the one that isn't vetting these ads. I think ads should be held to a higher standard than random uploads, but it seems to be the opposite sometimes.
@@Gandhi_Physiqueall sorts of blatantly unacceptable shit makes it on to google ads, like when search ads for fake versions of free programs tricked a lot of people into downloading malware recently
If parents are smart.. buy your kid a console device so they’re never on an appstore
Console is cheap, but games are super pricey
buy them anbernics*
@acutelilmint8035 Nobody cares go to school
Or just take them outside and teach them productive hobbies, rather than time wasting addictive nonsense.
And adding insult to injury: in most cases you have to skip the ad three times with a tiny button that only pops up after a delay. Makes those predatory ads even more infuriating.
Also, I can't remember the last time I saw a "normal" ad.
Those types of ads made me want to stop playing Pixel Gun 3D. But it was the talkie ads that made me actually stop. Like how do the talkie devs get away with putting all those IPs in their app?
Mobile gaming hit the scene a lot like an intruder breaking into your house and beating your parents up for their CC info. A mostly unkind and uncaring environment.
to avoid this, is to avoid the games that require online capability, and just get another app to control your apps from accessing wifi or data like data saver plus, which will block all ads per app, it won't work for the online apps as they require a connection to the net in order to play them, but the offline ones can easily be controlled with that data saver plus app.
It’s kinda bound to happen when an entire industry (appstore and playstore) is dominated by Chinese companies. Like even the couple few of the most popular games on mobile are created by Chinese developer companies that rip off and blatantly copy and paste games from PC/Console. In PUBGM, there’s even gambling and in Mobile Legend there’s literal scam in it saying shlt as “lucky box” when in fact is they’re not and that they’re already predetermined at a set amount you needed to spend. To think that majority of mobile game users are childrens and teens that come from poor countries in Asia, mostly India and South East Asians, just craazyy.
Chinese dominated mobile games are live service filled to the brim with micro transactions at it’s peak, Bungie or EA could only DREAM of having that much micro transaction, I saw somewhere that Tencent gain a yearly profit of almost half a billion with just PUBGM alone purely from the micro transactions and cosmetic that use those BS “lucky box” thing which are basically gambling.
It's becoming a meme on to itself. Like your game has "made it" when it does a fake ad where you've got a mother and child in a cold broken down house with the "player" doing a terrible job of repairing it
It's Finger Family for adults.
It's a progression of another sort of advertising that was already kind of egregious aiming to prod the potential players in their vanity, because you know you can do better, the inclusion of the bait and switch the past few years especially is more towards the sunk cost fallacy you're already engaging when the rug is pulled so more likely to remain.
What you described just triggered the fuck out of me. I cannot stand that specific type of ad especially
@0x0404 Nobody cares, go to school
Google should take some serous action against false advertising.
I love how what feels like every single mobile game ad on what-used-to-be-Twitter now has a community note saying “by the way, this isn’t the actual gameplay”. But still a terrible trend.
We should all start reporting these fake mobile game ads
Some ad providers (is that the right term?) do not even give you a report button... (A least os iOS)
And they just happen to show the worst ads...
Sadly, it won't do anything. People went as far as to leave reviews saying that those games are false advertising, guess what happened? Playrix and other scummy devs just went and purchased reviews to boost their rating. Google or Apple won't do jack because those apps, scummy as they are, are bringing in money. Unless there's judicial intervention, nothing we do will make a difference.
@@zdenekpavlatka609Yeah, I tried to report it on Android but I didn't get a report button
I did for a couple years. It did nothing. I left mobile and never looked back.
Even if you report it, nothing happens. Worked as a transcriber for Apple in Ireland and often spoke to other employees when at pubs. One of them worked in the app store dedicated department and when we got on the topic of false advertising for apps he stated that unless it has sexual or hateful content, Apple does nothing. The market is still fairly new and unregulated. Apple and Google are just platforms, so they’re absolved of any legal repercussions involving shady app publishers. So, they obviously leave those apps up on their store, since they earn a good buck for hosting these scam apps from Asia. Until there’s a major financial incident, it’s doubtful that any local politicians will take interest in regulating the digital wild west that is the mobile market.
Worse part is the parents that shoved their kids in front of these games and now they think its ok to pay to win and $20skins
So true
I'd have said "who" instead of an ambiguous "they". You could mean the kids OR the parents with "they" but following with "who" after directly mentioning the kids the syntax is much less ambiguous...
And people think language skills are unimportant. :P
I just got an ad for a 'twerking game' from a kids game. Since it was a kid's account it has tailored ads (said by google themselves)
@@zppzxoox Something something black fat (blat) acceptance.
@@blunderingfool >people think language skills are unimportant
Do you have a single fact to back that up?
Lets not forget how self aware they are even going as far as to "make the actual game from those ads" only to do the exact same thing..
I love the ads that state 'the game is exactly like the ads' and when you check out the game, EVERY review says it's nothing like the ads.
Now just imagine how well a game would do if it WAS the ads?
Not as well as you might think. It would get lots of downloads, but people wouldn't play for long or spend enough on the microtransactions. these games are designed to make you think "Yeah I can do that!" but after a while of playing it would just turn into boredom
@@contra1124 probably, but many more people would play it compared to the actual game they are selling
This is one reason adverts aren't adverts to me. They just piss me off. They're a punishment. Not an advertisement.
There's a game on Steam that does nothing but actually implement some of those games from those false mobile game ads and it's actually pretty good.
you got that game name somewhere?
what's the game, knowing that these ads are fake, i never downloaded any such games but ngl, the minigames seem and are fun for the most part
You can find it if you search for "yeah you want those games". The full name of the game is a bit unwieldy. 🤣
@@AdityaSingh-rp4mt The game is called "YEAH! YOU WANT "THOSE GAMES," RIGHT? SO HERE YOU GO! NOW, LET'S SEE YOU CLEAR THEM!"
Bit of a long and goofy title but it is what it is.
my steam app is broken currently, it won't even boot.
Ever stood in a large crowd and thought that odds are there's probably at least one dangerous psychopath or deranged psychotic in there with you? Now imagine standing in that same crowd and realizing that statistically speaking most of them have probably paid for an in-app purchase in a mobile game before. The latter fact is much spookier if you ask me.
I was interviewed for a position in mobile gaming creation a few years ago, one thing that's missing from your anazlyze is the requirement for volume
In these positions, you are promised a generous share of the profits for every game you make, in return you are "given" one programer, and you are required to release one game EVERY TWO WEEKS
You can see how under that much flood, people resort to hiding cookie cutter cheap clones under... Well, two weeks of work
The mobile game ads are so outrageous that i just dont trust ANY ad i see on my phone
Same
I BARELY have some trust for the ones that made it to Switch eShop...
Yeah I don't either.
And there's Guardian Tales misleading ad but in actual gameplay it's better
I just don't trust ads in general lol
the ad industry taught us that. ads on youtube and instagram increased and the quality of ads is so bad. they just teach people to ignore ads or install adblockers
What truly infuriates me are the new anime AI ads, like Talkie: AI, claiming you can talk to the deceased. My daughter's mother just passed away 3 months ago, and she begged me to let her download it so she can say goodbye to Mommy.
Wow. There's being scummy, and then there's this.
Ah I did try that one, its one of the most predatory ones I have seen, its like they asked an AI what's the most effective way to suck money out of people with an AI chat app, and then the AI programmed it. It has gatcha, subscriptions, etc.
Sounds like she's not yet ready for smart devices if she believes the hype, honestly.
I’m sorry for your loss, that’s a really scummy ad. 💔
@@phattjohnsonshe’s a fucking child…
I see these ads every time I'm playing on my mobile. I could tell these were lies just from the ads themselves.
“You will never find a more wretched hive of scum and villainy."
I remember years ago I saw a mobile ad that straight up lied by using gameplay footage of the pc game banished
In the early days of iOS I bought a game based on its store page and the gameplay was completely different, not even a mini-game like it is shown here.
Asphalt does the same. In their mobile game advert they show the high ultra graphic gameplay of their pc version
Blizzards new mobile is starting off by refunding beta supporters with an un-useable currency forcing you to re-buy anything you previously purchased on the beta after they have raised the rates. Plus they will ban your account if you bring this up to customer service... But they are very thankful for the 20 years of support.
Then don't play their game; how hard is that? People bitch about 'deceptive' practices, when no one is forcing you to do this shit
@@pyropulseIXXIthat's a pretty poor take, blaming the victim of bad practice instead of the multi billion dollar company doing egregious conduct. (With that said Activision blizzard has form for this.)
@@pyropulseIXXIyou act like you have to play the game to hold a company accountable for obviously greedy/shady practices. They are not mutually exclusive, you can do both.
@@plebius Stop enabling their shitty practices, full stop
@@HaughsCauseditif greed was punished, it won't be capitalism anymore.
It's a fallacy to claim that greed is bad, when the declared system is encouraging greed.
But what I don’t understand is WHY. The fake games don’t even look that much harder to make than the actual ones. Why not make the game they actually advertise??
The mini game would not make as much money as the full game.
Another issue is mobile games that dont falsely advertise have so many ads in them that they are impossible to enjoy without paying, like doodle jump. As someone who grew up with the mobile game market being mostly ad free and not having false adverts, it is crazy how in just over a decade the market is completely rotten
The problem is that you won’t even pay $.99, you’ll complain about it. Developers have already tried to make the games with no ads and charge one dollar to five dollars but people don’t actually pay and they get discouraged. Once the people start changing their mind about mobile games, having to be free, then the industry will change.
@@RadOpsTV Yeah I probably wouldn't pay 99 cents for a mobile game because they are dumb little time wasters that I will play for a grand total of maybe one hour if it's a really good game.
Maybe if things went back to how the market used to be, e.g., free games with no ads and a few optional microtransactions (not talking p2w, just bonus content) then more money would be made because the games would be played by way more people and those who really liked the game could throw 99 cents to the devs for some additional stuff. Instead, the games just frustrate 99% of people who play them. If I get bombarded with ads in a mobile game I instantly delete it, and I'm sure most others do as well.
@@Onoesmahpie no such thing as a free game with no ads anymore. Games take years to develop, and like you said, you don’t even want to pay $1 for a good game. So why should I make a game that’s ad free for $1 if very few people will download it?
If more people showed interest in paying like they do on console, then I’ll consider making a paid game with no ads. Until then, it’s free game with enough ads to cover at least the games’ development costs. And a paid version for no ads.
Mobile games are worth it. But the consumers need to stop looking at them as “free junk” games. And us developers will have to take a risk and make a game that likely won’t sell well on iOS, but will kill it on steam. Same game.
I never realized how evil these mobile games are. I could always tell the ad was a scam. But these companies are trying to suck money out of the most vulnerable of people.
It hard believe they are indie
I work in Finance and you'd be AMAZED at the money spent by lonely women who are 40+ on mobile games. It is genuinely insane. Like hundreds a month spent on endless bullshit. They're just utterly addicted.
There's even a word for it among players: whales. A whale is someone who spends gobs of money on a game; it's the exact same word that casino owners used to describe their most addicted customers. Most of these games *couldn't* make any money at all if they couldn't keep whales addicted.
What i despise more the anything are ads that intentionally lose the game. It makes me so pissed
Why are you playing these shitty games in the first place?
Its by design, it makes your brain go: " I can do this infinitely better and faster than this Dum-dum in the video.
@@rsj2877 Those ads don't make me do that at all; i respond to them by thinking "this shit is for morons."
I just don't watch them. set my phone down and deliberately look at something else for 30 sec. assuming I even play any games which utilize deceptive ads or ads which hijack one's play unbidden.
to me theyre just funny. its hilarious watching some scummy company desperately trying to elicit negative emotion out of me like i would ever be caught giving a fuck about someones subway surfers gameplay
I'd like to see a crackdown on the "win real money" games that advertise you can win thousands of dollars a month when the reality is you can, if you're either very good or very lucky, win a couple dollars a day and most require an initial buy-in or the game is made impossible without the purchase of 'booster packs' etc.
At the first hint of trouble these companies will often just close up shop only to register under a different name. Then the games are given a reskin and slight tweaks before being put on the play store. Suddenly the games will have millions of downloads with an incredible amount of 5 star ratings but very few reviews. These companies just play the algorithm game, and win, because the repercussions of operating this way are painfully slow if they are ever seen in the first place.
My father before he died, caught on to the mobile games industry predatory nature and believed that that reflected the state of the games industry as a whole.
Fortunately there are still awesome standalone games being made, such as Zelda: Tears of the Kingdom, and Baldur's Gate 3.. just to name a couple I've played myself in the last week!
Whether or not someone likes those games is irrelevant - there's nary a trace of predatory behaviour to be found in either title.
Yup - welcome to “games as service” model of business…
100%, all just the same as the last game on console, Newer Cars, Gun, Players that's all that changes
Sorry for your loss.
@Underqualified_Gun Your made up story sounds like what sssniperwolf would do. Shut up and get lost
Mobile Gaming: Expectations vs. Reality. 'Nuff said.
Mobile gaming used to be good when Angry Birds, Nova Series, Infinity Blade and other single player or offline driven games used to exist. After the Multiplayer BR Boom Mobile games started declining adopting grindy microtransactions and ads. Many third grade studios made ripoff of successful games like Subway Surfers and Temple Run but with worse graphics and gameplay mechanics and mobile turned into shitty games with shitty ads.
As a note, Hero Wars is HQ'd in Cyprus, which is an island so steeped in fraud that I'm surprised it really exists.
I remember getting an inappropriate ad with n#ked characters, but i was unable to report it since there was no report button
You hit the nail on the head. Developers want to make "tag lines" not products. Steam aside, even consoles are seeing an increase in shovelware because of the hard-on for mobile marketing strategies and progression loops. Nintendo's eShop is HORRIBLE. Mobile gaming is honestly one of the worst things that has ever manifested.
A shame considering how beautiful it was at its start.
@@ARStudios2000At first apps were just goofy little functions, not even really proper games. Then people realized it could be a new way to make videogames. Then people realized how much damn money they could milk out of it.
@@herpderp3916look, in Asian(sea, kr, cn) and japan playstation region, mobile games rpg are generally dominant in terms of hours played and download, hell literally no 1 game in playstation asia and japan is genshin impact and 2nd mobage is master duel on 7th, i would expect the same in 2023 awards. Steam? Heaven burns red, master duel and limbus company.
Heaven burns red and master duel consistently placed on top selling games on steam.
You know why people play mobile games even on console, handheld and pc?
Let me be clear
Hmm
why people leaving Diablo 4?
Why someone like asmongold who is against micro transactions got hooked playing star rail?
Not obvious enough?
"If the game good people will play it, if it not people will leave"
Mobage players especially in asia tend to be REALLY sceptic towards new game because these check list need to exists : good gameplay loop, decent story, fair monetization, transparency and powercreep management. Failing to check the list is guaranteed dead game in 2 month, valiant vorce 2 is the perfect example of this.
Look at heaven burns red trailer, literally 4 millions views, that's huge number for a Japanese only game with no English and ip block people outside japan.
I wish mobile games could be like the old ones like fruit ninja, angry birds, and doodle jump. They completely ruined mobile games for me and I rarely download random games now
pfffffff Pay To Win is over 20 years old, just look at ass old MMORPG's like:
Perfect World (Instantly Recharging HP and MP Pools for $ $ $ of course)
Ace Online also known as Air Rivals also known as Space Cowboys Online 😂
Line Age 2 Black Market trading for shiny +20 Weapons costing thousands of €€€ $$$ or whatever on Ebay
...at least modern games have adapted the decency *not to break $ $ $ enchanted shit upon upgrading* - but they still screw you over with lower rates and thus more pulls for $ $ $ $
My good ol' boys Pascal, Poisson and Gauss would rotate in their graves if they knew how their statistical/stochastic theories/principles are abused to pressure idiot Krakens into spending hundred thousands of dollars 😂
It's not Mobile Gaming where it began, companies (including Square Enix lmfao they even tried to charge for Basic Skills like Healing and failed horribly...) have been testing these business models since the 90's/2000's, but only with the spread of mobile phones and internet it got rolling for real because there's more people with a smartphone than with a PC back then.
I've always wondered how they get away with this
It's all a question of making the rules, reading between the lines and make sure the right people get paid, be it over or under the table.
Dinosaur politicians are too out of touch with video games to be aware of just how toxic the environment is and what needs to happen as far as regulations go (and they also aren’t being affected by it whatsoever).
It’s why they’ve dragged their feet with loot boxes.
Capitalism dictates that everything is legal as long as it makes money.
That's simple - no one who could do something about it sees it as a (big enough) problem
When the scammers make the most money, they basically own the industry and therefore declare the rules.
Mobile gaming had so much potential to be amazing. Instead it turned into some sort of false advertised gambling scam abomination
As someone who worked in mobile gaming as an analyst and as a "creative manager" (basically, the guy who writes scripts for mobile ads) I can write a whole essay on the topic. Even from what little time I worked in both positions. Actually having any gameplay that is representative of the real thing in those "fake gameplay" ads is not required unless you already caught the eye of the regulators. You usually try to at least get the "feel" of the real gameplay, because it boosts conversion rates, but the moment any popular trend comes around all that goes out of the window. Trends are short-lived, so you have to capitalize on them fast, whether or not it fits your game. Also, I doubt developers get even the fraction of money that is spent on ads. Ad-makers are not paid much, mind you, rather there are from 20 to 50 or even more ads made for a single game in any given month (if we are talking about large studios with most obnoxious ads). They are A/B tested into the ground and the best performing are picked for mass audience (UA-cam probably only gets "the cream of the crop"). After a month or two ad-makers get reports from analytics team and depending on which KPIs require boosting the ad strategy shifts if necessary. You may try to be original, faithful to actual gameplay and overall try to make "good ads", but most likely those will perform poorly and most people won't even see your ads (also no bonuses for good perfromance you and the uncreative dude who just copied the trends, probably made 2 times more ads than you). Most agregious ads usually get the most attention, attract the kind of audience that is more susceptible to manipulation, that boosts the numbers and the vicious cycle continues. I'll stop rambling here, but honestly, I could go on...
As someone who played lots of quality mobile games thats sounds like horror movie
TLDR?
@@nothcial in the current mobile gaming climate scumbags will always perform better and be more known than people genuinely trying to do good.
Scummiest tactic = most money.
@@ghostwarrior-ni1xb yeah, that's a shame imo. There are many ideas that work best for handheld devices and many well-meaning devs too. Sadly, apart from premium model (like apple arcade) and being extremely lucky (like Flappy Bird) there's no surefire path for people who are willing to make good mobile games.
@@InvisiblePon3 I am from India and I am entering in this game dev field my priority is the mobile market as the vast majority of indians can't afford a good gaming PC or even a console because of taxes by the GOI so I see an vast oportunity in mobile market.I believe it needs some good high quality premium games who can set an standard for the market which I intend to do the audience here needs to be nurtured and grown just like the pc market did decades prior in WEST on top of that some regulations and awareness to stop gamling apps disguise as video games
Sometimes you have to admit that, sometimes, when people are stupid enough, you can't actually save them.
You can lead a horse to water but you can't stop it from drowning itself. 🤷♂️
Yup. After all the damage and horrible policies, some people still think the democrat party is actually good because Orange Man bad.
yea but orange man has criminal charges on him 😂
@@themonsterunderyourbed9408
I see the inverse. Idiots parading around that democrats are bad therefore orange man isn't an utterly reprehensible fucktard.
bringing US politics into a completely unrelated topic really? Log off the media grift your mind is rotting
As a game designer, this has been a massive epidemic on mobile platforms.
I never understood why they don't just make the game that they advertise and looks interesting
The ads show mini games but the game design in these mini games is not suited for long term engagement and predatory money grab.
Plus people would get tired very fast of these mini games even if they would be fun for the first few hours
Because you won’t pay for it. But have such little self-control that they know you will buy unnecessary skins once you’re in the game.
As they said, people won't pay for it. Specifically, there's nothing competitive about the mini-games. The rest of the game will often include some competitive element and the more you pay, the more you're actually able to win a little (even if you also need to grind).
man, ive had these toughts about 8 years ago where i just fellt scammed by every mobile game and to see nothing has been done and only got worse is sickening,
thanks for the video. keep up the good work
I could be wrong. But isn’t there damage to the user who downloads then deletes because of the data collected while the app is on your phone?
The Apple Store shows you what data is tracked for every app - and most popular free apps take insane amounts of data that is attached to your identity.
Remember the saying: when something is “free” then you are the product.
@@convergence1point exactly. Which was why I was asking because the video mentions no damages because the apps were free. I’m wondering if the data collection aspect could be counted as damage.
@@convergence1pointI honestly think that this saying needs an update: "You are the product, regardless if you paid or not!"
Often times, you will see paid apps collecting data (double the profits I guess lol)
@@MaddieB92Depends. Because the user technically agreed to it, and it is hard to prove damages on data collection alone.
@@convergence1point I just go by "you are the product" regardless of the cost of the software
These games are what I imagine a game designed by AI would look like, if that isn't infact what it is.
Some of them are so low-effort that I wonder if AI wasn’t involved.
I’ve seen the ads and comments saying they’re fake. Glad to see a in depth video about it, good work!
I’m studying advertising, and if I ever made an ad for school like the fake ads did then I would be kicked out of my program.
It got so bad that a studio made a game collection of all the games seen in the ads.
"Well, imagine my shock?" - Paul Joseph Watson
Every time I hear that, or PJW speaking in general, my braincells start unaliving themselves.
Thank you so much for this. I was genuinely very confused about it. I downloaded the doge dog one and saw the quality of the music wasn't what was in the ad, and the physics of the minigame were different. And that didn't include the fact it was just a minigame, and not the whole game. Never trusted a mobile game ad since.
No annoying music, excellent narration and interesting uploads. Thank you.
FYI, Hero Wars minigames do exist now as a very tiny insignificant part of the game, but they did NOT exist before for a long time. They added it fairly recent to pretend they are not false advertising.... That's how sneaky they are!
HW is actually a good game if you are into building heroes, interesting skills and good mechanics, but yeah, as every mobile game they are plagued with false advertisement and abusive monetization. Unfortunately, mobile gaming is just cancer.
It might be a good game but it's not what I'd expect based on these ads. That's annoying because I think these mini games are fun. Maybe not for long but at least for some levels.
Some other comments say there's a game on Steam that contains all these mini games and I think I played Hero Rescue once that is this game where you remove the rods to relaes gold, lava, water etc.
It actually is a decent game if you like building teams of adventurers and competing against other players in area-style competitions, but the ads are deceptive - which is kinda sad because they don’t *need* to be this way!
I have noticed that Royal Match here in the UK has got a bunch of high profile celebrities advertising it. The shady ones who are definitely part of the clan.
The clan?
(((The clan)))
This makes a lot of sense. Came to this channel because I was curious as to why these companies advertise these games with garbage. I was thinking there had to be an incentive for them to do so. Your video explained that. So I shall Subscribe and hit that like button.
Now we have creator paid to ad that crap and they even mock us for doubting the ads.
Imagine what today's babies and little kids would consider as nostalgic when they grow up.
If they’re my friends, it’ll be the classic games I set them up with for free.
Yarrrrrr
This is the kind of shit that spooks me most about this; all the kids who grow up with this garbage will probably turn out at least a little maladjusted, especially when seeing so many of these ads which have some pretty fucked up shit in them most of the time.
I'm thankful my early childhood consisted of games played on either a hand me down N64 or the Gamecube.
as a 2000s kid to me was snes emulators and ps2
That entirely depends on how switched on (pun intended) their parents are.
Probably their favorite games movies and shows. And forget all the garbage like mobile games. You know, just like everyone else lol
Recall when some adds had b-roll of Age of Empires 2 as adds. The game was a typical time based base builder. Crazy stuff.
It gets worse. I keep getting ads for a Genshin Impact ripoff using stolen Horizon Forbidden West gameplay footage in its ads.
Not only am I sick of false advertising, I'm also sick of pop-up ads in games that I actually used to like but can't play anymore because of those same excessive ads. It gets so bad that the application itself actually crashes and, in the most extreme cases, erases your progress in that game. Want some examples? Bowmasters, Bloody Bastards and anything from Alda Games.
One caveat is that false advertisement seem to be a problem mostly with western mobile games.
From my experience, Japanese mobile games - at least those based on existing anime series - are honest in the promotional video that shows the game play. One reason why is because these games are often done in collaboration with the anime studios, who have a strong incentive not to tarnish the reputation of the anime they are trying to sell.
A primary goal of these Japanese anime mobile game is to make people become more invested into the anime series and the characters from said anime. They want you to love the anime series so that you will buy the music cds, blurays, and other related merchandise. These games are often story-driven, with a significant visual novel element, often with professional voice acting work by the anime voice actors and voice actresses themselves.
Most of these mobile games are from third world countries or communist countries.
Essentially, the system is so corrupt, that people are incentivised to be as scummy as possible to try and make it out of poverty.
Asians are serious about their mobile games.
What about the other 90% of Japanese mobile games that gacha hell hole money pits
@@raptorjesus5488
Gacha is another issue entirely, although the games i play have been quite generous to free-to-play users. It's quite easy to collect enough gems from regular game play to do free gacha draws if you want, and they sometimes let you do free draws without spending any in-game item.
For those who are willing to spend money in the game, they have an option of doing a guaranteed UR (or whatever max rarity is) draw, or you can skip gacha altogether and buy in-game character dresses/outfit directly for like a dollar or two. The clothes you buy don't give you an advantage, they are mostly for cosmetic purposes.
In any case, regardless if you spend money, you can enjoy the game in its entirety. There's no paywall or paid dlc only exclusive to paying users. Everyone has access to the same content.
To make sure people, free as well as paying users, are enjoying the game, the developers let players give their feedback from time to time, offering in-game surveys so that players can tell them directly what they don't like about the game.
@@raptorjesus5488To be honest, thats 98 percent of Japanese mobile games. Hell alot of the rhythm games( the type of mobile game I play) pull some bullshit where the game is a dollar but will then make you buy a bunch of 10 dollar song packs.
So true. I male it a point to never even look at a game that's advertised on social media
there must be something wrong with a game that has ads on a social media platform. actually it is most products
Why did loot boxes get forbidden in normal games, but no one is doing against these money, time and soul stealing, industry raping "games"?
The most sickening ones are those that steal footage from actual games and act as if it's their property
I've seen mobile game ads that use footage of PC games to advertise their work. The most recent example I recall was a mobile game using footage from Starship Troopers Terran Command
I've seen one that's either using Spore footage or just straight up stole assets from Spore for their game - the menus looked different but it all goes by so fast. Can't remember the name, had Evolution in it. Not that I shed any tears for EA but stealing assets for your shitty mobile game is wrong no matter the victim.
This is just what happens when we give kids phones
yea...i just want to scream when i see a parent giving a phone to a 2yo
I'm glad you've made a video on this and I hope more people do. The mobile industry is really scummy. Not only do they false advertise, but screw over the players with ridiculous micro transactions, a broken game, p2w items, and the list goes on. I've been a mobile player for over a decade and the downfall of mobile games is sad. I'm just praying that these upcoming mobile games like Warframe, AC jade, Demon Slayer, 7DS Orgin will be something better. 2023 really haven't been a good year for mobile games
The ads showing student's receiving letters showing they've been accepted to a college and screaming in excitement, but makes it look like they won thousands of dollars in a slots game that doesnt even reward you with any real money at all. So annoying. They also use real news articles and blatantly voice over the people in the news clip saying they won money on this app. The worst thing about this is also that play store, apple, and google let these copyrighted and false advertised ads on there platform.
It may have been this very channel, but I remember seeing clips of a developer's symposium on mobile gaming and it was largely centered around the psychology of the consumer and how to use ploys and tactics to milk them for as much money as possible and not so much on how to make quality software. It would have been a few years ago now.
What people need to do is send this video (and others like it) to your local politicians, house reps, and other various government tip lines. Yes, at face value these will be ignored due to lobbying but if enough of these get flooded in, this is how oversight is created.
Mobile Game ads are a big reason why i stopped paying attention to any ad that is thrown at me.
What is even worse is that multiple of this game developers/companies are even aware of that and they have the impudence of making even worse ad's which are like "Heeeey, are you sick of all those false game advertising?? Well now I found the real game!!!" or "Noooo you've downloaded the wroooong game!!! You have to download through this and use the cooodee..." 😑
My favorite are the deceptive ads that are just stolen gameplay from other games. Like all the games that had age of empires gameplay and were pretending like they were the original from "back in the day"
This comment is what I was looking for haha
in the good old days we had chinese WoW clone lolcows...now its just smoke and mirrors of disgusting ads where even the real WoW exist
i always wondered how they kept getting away with this kind of false advertising, now it makes sense, it's in there so they can claim what the person saw was in there, but just barely
The only way to really fight the problem is to have dedicated people with a passion for gaming work to provide quality products.
and they also turn of the comments on their adverts, so can’t warn people that way either!
Plus theres a 99.9% chance that almost every review section for those games are completely botted. Theres no way that a game so falsely marketed can get over maybe 2 stars
I have been seeing numerous trends for this lately (because I play actual idle games and occasionally boost via ads), so good to see someone make a decent video about it. There's specific trends that just pop up and every game claims to have it or has an ad that's made in such a specifically similar way that I feel the company is the same, even though they're not.
Notable examples include:
- Run around for vague resources to explode upgrades all over the screen (winter, goblins, space, theme doesn't matter)
- Merge things to not suck
- Most combinations of 'Idle', 'Hero', 'Clans', 'Royale' and 'Clash'
- Run at the numbers or overlevel the numbers
- Phony tower defense
- Angry emojis!
- Vehicle puzzle
Is that all? I think so.
- Finger with a red nail that ruins everything and huge text “fail”
- Goofy and annoying sounds for every action on a screen: gasps, screams, "hmm", laugh, roar, crying, angry "argh"
- Tubes, lava, goo, a lots of gold, and delulu character on a tubes/cage/box/a small room
Imagine having minimal roadblocks on your phone and allowing your kid to download these game. Then from there, the kid makes hundreds of dollars of purchases for in game add ons. This actually happened to 3 people I know.
The ad will say something like “Omg, I can’t beat this level” and it’s literally a puzzle a toddler could solve.
I love the uploads man. Thank you for remaining consistent! You pick some really good topics for discussion👍🏻👍🏻
I haven't had a mobile game on my phone in years. Although, every time my phone (popular Korean brand) does a software update, it usually sneaks in a game or two.
Let not forget how Google or the Companies making these games remove bad reviews off the Playstore for these games, genuine ones with no profanity just honest reviews.
Thank you sooo much for talking about this…
This bothered me for quite some time, and neber found someone even mentioning it!🙈
The main thing I don't get about the popularity of mobile gaming is whenever I leave my house and am away from my PC, the last thing on my mind is gaming - I'm typically doing something like out for coffee or lunch, maybe going to the cinema or whatever.
If I'm on a bus, train or plane I'm inclined to have a book.
Ah, but that's the thing. You're accustomed to game on a proper computer, so when you leave your home it just feels nice to have a break. You need to get into the mindset of one who has only ever used a keyboard for work, and gets most of their entertainment through their TV and their touchscreen devices.
To me it's in the label, mobile. If I'm waiting for the bus, I can play on the phone to pass the time. It's a time-sink. I play Raid, not sponsored by them, several times per day due to its energy system, where I can use it up and have 6 hours until it refills. It's a decent game and I am yet to spend a dime on it. It doesn't have regular mobile ads, just the different in-game transactions it offers annoyingly often. At least I don't have to suffer watching mobile game ads.
@@fnorgenAnd even then, computers and consoles are costly. It’s possible that someone can only afford a cellphone, as a kid I myself played on my dad’s phone whenever I was bored at a store or wedding, I nor my sister didn’t have our own device.
I do sometimes I played trough all of spirit of justice during my long ass buss ride on vacation
@@krodian You don't need an expensive gaming PC to play games that beat mobile games. Some cheap 10-15 year old used PC would still have better games.
Learned my lesson way back on those Evony online ads 😂 even though that game sucked me in I know better now not to click on them.
Those ads were ABSURD
XD
These guys said 10 years ago that lootboxes are okay.
Most people have an ad blocker in their browser, but most don't realise that you can also get an ad blocker for mobile app ads.
Mobile games in 2013: Cut the fruit 🔪🥥🍉🥑🥝
🔪💣💥
Mobile games in 2023: Only 1% can complete this puzzle! 👉👌😳😮😱
Mobile Gaming has fallen, billions must be paid
I remember being blown away by the potential of mobile games back when the first iPhone came out. They were already capable of full 3D rendering and it felt like those early games were just scratching the surface of what could be done with two finger touch-controls. Today I'm more amazed by how quickly that whole industry went down the drain. I almost feel guilt by association for having a family member who worked at King, back before they were bought out by Acti-Blizz.
Fruit ninja, jet pack, and hill climb are still my favorite mobile games in 2023
slay the spire is still pretty good mobile card game.
Those are og
Evony Online is the worst lol... They advertise a puzzle game but it's a massive strategy Fighting online game with Alliances and the puzzles are a tiny part of the game that you never end up engaging in
And YT wants to complain about ad blockers.. If you can’t trust ONE advert, you can’t trust ANY advert.
So no, I’ll not expose myself to that trash.
I once saw a UA-cam banner ad while searching for a tutorial on programming with a picture of a WOMANS UNCOVERED YOU-KNOW-WHAT. IT WAS HAIRY TOO. I’ll never forget that ad, and I don’t think I can forgive google for allowing this kind of crap.
Old mobile ads:shows real what is in the game
New mobile ads:Annoying misleading fake
Only yesterday i was watching an intrusive game ad and thinking, what could their thought process be?? Cuz these are their examples: 1. There will always be a pregnant lady who's walking and needs shelter, 2. There will be a mother and child freezing to death and you have to help them, 3. There will also be a 'cheating' side of the story as well. Where on earth do these scenes come from?? And it's always same across the whole board and lastly 4. There will ALWAYS be a lady in risk of dying in lava unless you save her... wtf??
This is why I actually have some level of respect for mobile game devs that are honest, even if their game is heavily monetized. Nothing more annoying than downloading A game and realizing it is nothing like it was advertised. Super snail is an example of a game that is heavily monetized but the devs are very blatant about it and make jokes in game over it. The ads I saw for it seemed mostly accurate (with maybe one exception? don't really remember)
Great video, logical presentation and just the right pacing.
That scrolling 100 dollar bills clip was not aligned to the center and it drove me crazy, though.