Trends - what consumers are looking for from the food and drink market

Keeping ahead of new consumer trends is always difficult when you’re busy with the day-to-day running of your business. In this episode of our food and drink TechHUB support series, we look at customer trends that can support product development plans. Allene Bruce from New Nutrition Business provided an overview of trends, particularly focusing on health food trends.
Fiona Stott from Aquascot, talks from a business perspective about developing new products for Waitrose, her development process and how she brings their product to market.
We also hear from Sarah Wilkie from Queen Margaret University who talks about the Science of Formulation and the importance of understanding the functionality of the ingredients in your product.