Keller's Brand Equity Model : With example of Newly launched Muscular Analgesic

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  • Опубліковано 23 гру 2022
  • Consumer based brand equity pyramid
    Keller’s logic behind the Consumer based brand equity model is simple - to have a strong brand, one must create the right brand image, by constructing ideal brand encounters or experiences. Each experience with your brand should leave customers, or potential customers, with positive thoughts, emotions, and convictions
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