Pharrell Williams unveils new clothing line

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  • Опубліковано 20 лип 2015
  • (26 Aug 2004)
    1. Pharrell Williams entrance
    2. Media cutaway
    3. Various Williams and Nigo on stage
    4. Display shoes
    5. SOUNDBITE (English) Pharrell Williams:
    "This is not a celebration of a music, you know an entertainer taking on a brand new venture and pushing his name somewhere. The show doesn't say Pharrell anywhere, it doesn't have Virginia on there. When it is anything music affiliated you see my name and you see where I am fro, it's not about that. "
    6. cutaway Pharrell's shoes
    7. SOUNDBITE (English) Pharrell Williams: "I can't say that our stuff compares to a Sean John or the rest of those. And they are very successful brands, it's just that this is not based on me being an entertainer, this is base on me fulfilling a childhood dream."
    8. Pan down Nigo, designer
    9. SOUNDBITE (English) Pharrell Williams: "Our line is based on exclusivity. It's not made to be super commercialised, and the shoe that we have that will be a little more accessible to those kids are more performance. These are collectibles, if you notice every detail on this shoe is covered, right down to the shoe strings, there is a logo, the bottom of the shoe, who can see through the bottom of their shoes, what other shoe company shoes that, we made sure, because the shoe is 225 it is not the price of ice cream sandwich, it's 225 so we wanted to really give you your dollars worth. And I don't expect for kids to pay that, you know what I'm saying! "
    10. WS stage and photographers
    11. SOUNDBITE (English) Vashtie, Pharrell's girlfriend: "Actually, it's one of the most comfortable that I own. I have a huge collection 100 sneakers and it's really comfortable, it goes with everything, the colours are crazy but that's what makes it.
    12. Cutaway shoe
    13. SOUNDBITE (English) Pharrell Williams: "She's a sweet girl. "
    14. SOUNDBITE (English) Vashtie, Pharrell's girlfriend: " He's really sweet. He's actually really, really sweet and I'm happy so..."
    15. SOUNDBITE (English) Pharrell Williams: "Let's talk about the clothes."
    16. Display shoes
    PHARRELL GIVES A TASTER OF NEW FASHION FLAVOUR
    Grammy-winning musician, producer and N.E.R.D. frontman Pharrell Williams is launching an apparel collection next month, following in the footsteps of an increasing number of rockers and rappers moving into fashion, including P. Diddy, Eminem, J-Lo, Gwen Stefani, and 50 Cent.
    Williams, one of the music industry's most revered producers, teamed up with Japanese designer Nigo to produce a line of clothes and sneakers for Reebok which will debut in September 2004.
    The footwear collection is called Ice Cream and the clothing line is called Billionaire Boys Club -- or B-B-C. Diamonds and dollar signs feature prominently on the designs but according to Williams, they are meant to remind people that money is not what it's all about.
    According to Reebok the line is geared towards an urban, hip-hop audience. The brand manager said the line speaks to the "sneakerologist." During a press conference held in lower Manhattan on Wednesday, Williams said it was not geared towards children. The sneakers cost $225 (U.S.D.) and the clothing ranges between $50 for a hat and $170 for a hooded sweatshirt.
    The sneakers that Williams and Nigo modelled are from their limited line. Initially only 3,000 pairs of sneakers will hit the market, sold at exclusive stores such as Fred Segal in Los Angeles, Colette in Paris and Harvey Nichols in London.
    A women's line is expected to launch in early 2005.
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КОМЕНТАРІ • 55

  • @PhntmStudios
    @PhntmStudios Рік тому +16

    Can’t believe I was apart of this era, it brings a damn tear to my eye

  • @longliveart4362
    @longliveart4362 5 років тому +50

    Pharrell will always be my favorite fashion designer since nerds days

  • @loonybaybee
    @loonybaybee 5 років тому +18

    Loooool pharrell And vashtie

  • @ChannelTENthousandBC
    @ChannelTENthousandBC 4 роки тому +62

    This Pharrell is long gone but will always remember this 2006 legend😭😭😭

    • @nahveyah
      @nahveyah 3 роки тому +3

      Why you say that?

    • @fallnbakk9653
      @fallnbakk9653 2 роки тому

      @@nahveyah waf now...

    • @i.j1499
      @i.j1499 2 роки тому

      @@fallnbakk9653 what?

    • @PhntmStudios
      @PhntmStudios Рік тому

      That’s a negative

    • @4Noirr_
      @4Noirr_ Рік тому +1

      Negative homie. Still think about homie. He the reason I wanna get money

  • @ashlynn8961
    @ashlynn8961 4 роки тому +18

    An era 😊

  • @650degreez4
    @650degreez4 3 роки тому +17

    That ending was awkward lol

  • @Rasenchidori1398
    @Rasenchidori1398 4 роки тому +11

    Damnn the times have passed

  • @jdanielle5670
    @jdanielle5670 5 місяців тому

    His style is TIMELESS.

  • @rickcross5377
    @rickcross5377 4 роки тому +10

    Pharrell is for the culture

    • @sirflexington2435
      @sirflexington2435 3 роки тому

      @Unite&fightdammit your toxic masculinity is showing

  • @miguelangelnarvaez161
    @miguelangelnarvaez161 2 роки тому

    looking to buy these.

  • @meguyfiroly5985
    @meguyfiroly5985 3 роки тому +1

    J'admire ta collection

  • @samuelgarrett5640
    @samuelgarrett5640 4 роки тому +7

    GOATTTTT

  • @V4velasquez
    @V4velasquez 2 роки тому

    What a time to be alive

  • @freeproblemchild5357
    @freeproblemchild5357 5 років тому +12

    legend

  • @hailiesbong2734
    @hailiesbong2734 2 роки тому +2

    Him and Vashtie talking about eachother 😭

  • @fixhead562
    @fixhead562 4 роки тому +29

    Pharrell been way to ahead of his time. Now all those boutique ice creams are still being counterfeited if you can get a legit pair they want $500 plus

    • @startrak1312
      @startrak1312 4 роки тому +6

      Nate P. Counterfits are harder to find than the actual ones

    • @fixhead562
      @fixhead562 4 роки тому +1

      JuelzTrak nah man they got counterfeits all day check king of creames on IG how you going to have 7k pairs out there when only 2500 where made lol

    • @startrak1312
      @startrak1312 4 роки тому +5

      Nate P. KOC has 7k pairs of different shoes all together, not just 1 style of shoe. Also I have never seen a fake pair of icecreams (boutiques or boardflips) for sale, even on the internet.They appeal to a niche market so it would be hard for the fake supplier to make money.

    • @fixhead562
      @fixhead562 4 роки тому

      JuelzTrak they do it look a little harder all those teddy bear ones and dice ones are 90 percent fake boardflips aren’t really fake but the boutique ones they are out there.

    • @kushpakk2210
      @kushpakk2210 4 роки тому +1

      StarTrak fax ive never seen ice cream shoes faked ever!! people out here acting like ice creams are yeezy 350s or sum. This guy dont know what he talkin bout🤦‍♂️😭

  • @cinquecouch3854
    @cinquecouch3854 4 роки тому +9

    1:03

    • @tyshawncurry8497
      @tyshawncurry8497 3 роки тому

      ex·clu·siv·i·ty
      /ˌeksklo͞oˈsivədē/
      noun
      1.
      the practice of excluding or not admitting other things.

  • @KINGOFCREAMZ
    @KINGOFCREAMZ 2 роки тому

    ~King

  • @Franknitti-wk1tu
    @Franknitti-wk1tu Рік тому

    VA to Tokyo legend

  • @miguelangelnarvaez161
    @miguelangelnarvaez161 2 роки тому +1

    pharrell the goat

  • @plantlife5193
    @plantlife5193 8 місяців тому

    225 back in the day? So bbc started out super upscale

  • @Glochildddd
    @Glochildddd 4 місяці тому

    They was cute asf

  • @mireillegoasampis2852
    @mireillegoasampis2852 2 роки тому

    Pour les Français Fan faites un effort
    Parlez Français. Merci

  • @lookingfordrama01
    @lookingfordrama01 6 місяців тому +1

    EVEDENTLY IT FAILED.😂😂😂

  • @ExtrovertedCenobite
    @ExtrovertedCenobite 4 роки тому +2

    Yeah..................Noooooooooooo thanks

  • @ExtrovertedCenobite
    @ExtrovertedCenobite 4 роки тому +6

    You can see thru the bottom of the shoe until you use it for 5 minutes and then it is just another dirty sole. People can't be this dumb!

    • @sirflexington2435
      @sirflexington2435 3 роки тому +13

      they're collectibles. he literally said it in the interview lol. then he went onto say that he'd be releasing shoes that were cheaper and more accessible for the kids

    • @JaysonBicBoi
      @JaysonBicBoi 2 роки тому +1

      Yea I owned a pair and the bottom yellowed within a few uses