F The Swipe-Up: Reimagining Celeb Partnerships with Activism | SXSW 2024

Portuguese and Spanish language translations for SXSW 2024 Keynotes and Featured Sessions presented by Itaú
Join Kim Chappell and Elaine Welteroth as they discuss how being a parent inherently makes you an activist and the ways Bobbie has used this as the foundation of their social-first celebrity partnerships since inception. ‘The MotherBoard’ - the brand’s yearly cohort of parent activists join in the company’s mission to change parenting culture by advocating for issues from Paid Leave for All to the Black Maternal Mortality Crisis. Pushing for nationwide policy impact alongside radically candid storytelling via social has proven to be a more than successful formula for creating a beloved brand with unprecedented growth.
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