The Rise and Fall of Scion
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- Опубліковано 26 лип 2024
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Scion is a brand that everyone SHOULD love. It gave us some incredible platforms, allowed Toyota to test things it never would with its own brand, AND made us realize that our taste as 16 year olds is NOT the taste we carried when bought the next level Toyota Supra at 22..Either way, the rise and inevitable fall of Scion is one to talk about...Now if only we could get Porsche to do this :D
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Timestamps
0:00 Intro
1:00 Why Was Scion Created?
4:00 The Success of Scion
5:15 How Was Scion and Toyota Related?
6:15 Scion Lost Its Value Over Time
8:00 How Toyota Won Over Scion Owners
All music licensed through Epidemic Sound.
All video owned or licensed by Alex Martinez - Авто та транспорт
Scion was a brand that I really think helped build an incredible platform for entry level enthusiasts that needed a budget car. Most of their cars were different, fun, fresh, and cheap, and that was awesome. Over time, I think the brand would eventually get pushed out of the competiton because of it's parent company reprioritizing resources AND other companies finally starting to introduce available cars at a slightly better price. What do you think? Let me know below and of course, thanks for all the support and subscribing
One of the first cars I test drove was the original scion tc.
When Toyota said they were scrapping scion from that point I was wishing they would keep the tc in some way. Had a 09 tc. Loved it. Was a great car
It was basically a 2 door camry, but they axed the manuals on camrys after the tc. They need to bring back manual camry. With awd would be sick.
I can see the tape holding your trunk emblem in place
i have an 08 and yeah i love it
My reaction was the same! My gf had a tc at the time and I loved it!
I believe Toyota kept it as the “Zelas” in other countries for a few more years
I met my wife in a Scion car club. We were their target audience. Together we've had 3 scions and two Toyotas, including the previous gen venza which was also designed to be more for younger professional crowd starting families.
The marketing was interesting for Scion, originally it was focused on alternative marketing. Music events, art presentations, car shows and such. You used to be able to go into dealerships and pickup a Scion CD sampler for free music (they had 30 different volumes from 2002 to 2010!)
Fast and the furious really helped Scion along. It helped propel car culture forward and Scion was right there offering cars with cool colors and customization accessories that helped individualize cars but also bring people together. One of their slogans was united by individuality.
On the other side, Toyota did so much experimentation across the business of selling the car but not all of them were great. One of the things that hurt Scion was the sales commissions were also fixed so it was harder for dealerships to find salesman to push them. Especially when they could just sell you a Toyota from the same lot and make more money.
I brought my 16yo son home from the hospital in a gen 1 xB. Later I had a second gen xB. Last year I bought my son a gen 1 xB for his first car. I love driving it. Such a cool car.
I have a manual '14 TC and I love that car. So much fun to drive.
I would also like to add that the 2015 tc and other scion names came with a pioneer headunit with a touchscreen and a optional nav in all of its 15-16 lineup of cars. The 2016 models came with push-button start as well. My scion tc never gave me any major issues and it was one of the best choices I've ever purchased as a young adult(i was 30 at the time). But now, at the age of 36, I want supra,lol.
I drive the 14 tC in my profile picture and couldn't love it more. You've probably seen me around as I go to a lot of our local car shows. Car and the brand has always been cool to me and I was happy when I finally got my hands on one
My aunt had a Supercharged Scion TC with the oil burning 2az. Took care it and did religious oil changes but it didn't take care of her. Rode in it once and the sound of that S/C was awesome! She scrapped it last year and got a 2011 Camry Se V6. Not a bad choice. Asked her recently and she's on the lookout for a 2gr supercharger.
Yo,your aunt's awesome,bruh..
Toyota needs to bring back a Celica/TC type car
That financial aid/debt bit hurt bro. Lmao Great video Mr. Martini! Appreciate you!
Owner of 2 Scion xB’s 2011 & 2005 and I love these cars sooo much Im really sad they killed it off I want to buy more in the near future
I am a owner of a 2011 xB which I love. Even drove it from Cali to Oklahoma no problems. Plan on pimping it out. LOL
Just here to help you with the algorithm. Love the content you've been making. keep it up bro.
always love seeing a new video on the Scion brand; I don't know what it is about them, but I have a soft spot for well-kept Scions-maybe it's because my grandparents have always owned at least one of them haha, and now I own a 2013 tC (RS8.0)
Your grand parents owned a scion? How old are they and hold are you?
@@joogullae3456 grandparents are in their 70s, maybe early 80s, I'm in my early 20s; they're pretty cheap when it comes to cars, and knowing how cheap Scions were when new and that they're Toyotas (reliable) it's no surprise that they've owned at least two of them, and still own one along with a Prius
I always loved toyotas. I currently have 2 2005 Scion xB 2.0 RS. 5 SPEED manual. I love how minimal they are.
Brother ❤️❤️❤️ I got 05 too not 2.o but still awsome
i will always love my gen 2 tC...such an underrated little car
Always wanted one of those but I heard the MPG’s are bad
@@spidey3448 i got about 27 mpgs
@@neoncactusfilms4820 yeah that’s about the same as my 07 Accord
@@spidey3448 MPG in tCs isn't terrible, far from bad, though for the size you'd think it would be better; in my 2013 6MT I net 28MPG with my "spirited" driving (not particularly aggressive but certainly not trying to be economical)
@@ghost-ce1zo I’m just disappointed with a vehicle that has the same engine and transmission as the Camry it doesn’t get over 34mpg highway
Hell yeah Scion is awesome, I drive a 14’ tC 10 series and never wanna get rid of it. Keep these things oiled and it’ll run forever
I have a 2006 xb and it’s still running strong today💪🏾great car!
Glad to hear that you like my little toaster 🤣🤣🤣
I think that Scion did what it was supposed to do. It gave Toyota the opportunity to not only experiment without affecting the Toyota customer base and appeal to younger consumers. But also bring other international models to the US. The xA and xB already existed in RHD format for years prior to Scion.
I wish they would have brought the Alphard to the US with a 6 cyl engine.
BTW, I think you should build an xB.
I’ll say one thing. It’s tough to do everything I want to do in the limited space it has!
I had a 2013 Release Series tC RS8 #27/2000 manual😌. At the time was the greatest and most reliable car I’d ever had. Absolutely loved that car.
have an 06 TC manual with 200k miles still runs great & doesnt really burn any oil either. Love it
1st car I got brand new was a 2012 Scion iQ. It made sense in a place like San Francisco, and they sprouted like mushrooms all over town. Surprisingly fun car to drive and comfortable on the freeway, which was a big surprise. Never had any problems with it, still got it and my wife loves it.
I still own my 06 xb, still running strong
Scion will always have a special place in my heart. when i was only 3 years old my parents bought a white xB and it was the first new car they bought at a dealership. i have so many memories in that car, and really, it made me the car guy i am today. i remember my dad involving me when he would wash it, do any kind of mods, or any simple maintenance to teach me at a young age. my first day in kindergarten my parents took a picture of me standing next to the xB in my elementary schools parking lot. and that was just that scion. my dad also had a purple first gen xB he got for my mom, and last year i got my own, and thats how i learned how to drive stick. and as someone whos forever grateful for the living situation me and my family are in that gave me the opportunity to own my clean ass ls400, id honestly sell it to have that white xB back.
I had a 2014 Scion tC as my first car and I loved it, especially as a first car. So many good memories were made in that car. I know it was slow but I totally "straight piped it" by just removing the muffler lol
The TC could've been a nice MR2 revive
I still have my 2007 tC. I’ve had it for 11 years now. Still running ❤
You were not only the face, but the heart and sole of fitment.. so happy to see you doing well!
I have 2 xbs 2008&9 love'em and always am looking for my next one.
The replacement for the celica! I still have mine since 01’. Patiently waiting until they bring a newer one out!
As the owner of a 2005 Scion xA Release Series 1.0 I am really just glad Scion did exist. I don't care about new cars and honestly think no one should make cars anymore (We need sustainable transportation, cars are best being for fun). I am a college student funny enough, I just got my xA this summer and sold my previous car, a 2001 Nissan Maxima. Literally halved my gas costs and I have a long commute, this is like the perfect car for college! My xA is stock except for an intake and exhaust from the previous owner which make it sound pretty cool, and despite being slow it handles great. Another funny thing is that I have two friends with Scions, my one friend has a loud gen 1 tC with a big wing, and another friend got a gen 1 xB that I told her she should look at. Together we own the entire original Scion lineup! These cars are honestly at their best now, very reliable and cheap now that they are older, I would recommend them to anyone in need of cheap transportation in a car-centric area. I plan on keeping my xA forever, except as soon as possible I am moving to a walkable/bikeable area with good transit and turning it into an electric track machine. ;)
I ended up getting stuck between a FRS and a TC, I was their target demographic and really just prefered them over others at the time, now that I've got a bit more maybe I'll sling for a mk5 supra but they got me early
I still have my first Gen TC and it's still running great!!!.... It doesn't have a good 0-60, but she sure does love going 120 MPH!!!
I still have my 2005 Scion Xb to this day. I won’t get rid of it.
🤯🤯🤯😁
Xb Gang! 200K miles and still rolling
Honestly, the later xB 's that had the rounded edges were pretty dope. I had a 2013 and i loved that car. I kinda wish I never sold it. It handled great and had good gas mileage. Esthetically, i liked the look. I liked the feel of the car. Personally, if they brought them back i would be chomping at the bit for one.
Still have my original 08' gen2 XB bought in 08' w/ only 59k miles. Great Vehicle
Has only 59k miles**
I loved the Scion tC! I wanted one as my first car, they look great!
My TC was on the red carpet at import fest in Vancouver lol was cool.
Yep. Just went from an 07 tc to a Camry. I love my tc but it burns too much oil and its not fair that Toyota won't fix their own mistake with the piston rings. I needed something more reliable that I didn't have to fill with oil every 500 miles.
LMFAO the rant at 4:00
That hit a little too close to home for me
I’ve owned two Gen 1 xB’s, a Gen 2 xB and a first gen tC. Loved them all. All the xB’s were completely custom. They were the best vehicles I’ve ever owned. I’m trying to buy another Gen 1 xB or maybe a second gen tC.
I got one🤔o5 xb Manuel maroon
I got brought home from the hospital in an xb, still have it 18 years later
I drive a 2012 TC, it's my second car and while it's not super luxurious I do love it. It's practical with the liftback/hatchback design and I think it looks awesome. Its also fun to drive with the 6mt but the shifter isn't as precise as my old 5 speed civic
Never have I bought a used car with just under 200,000 km and been able to drive it, maintenance free, for the next year and a half, AND add 40-50,000km in mileage?!?!
I learned to drive on a 1986 Toyota Corolla (last model before fuel injection). It had no guts, all of 96 ponies I think, so you had to use all of the gears, and downshift a lot for hills, but it never quit, complained or really gave my dad any trouble. I’ve got a Scion XD now and I love it. It reminds me a lot of that old Corolla except not as much downshifting, and it’s a luxury car in comparison with all its options. The corolla had no cruise, pwr windows and locks, no steering wheel controls at all and definitely no traction control or stability control ( actually think the last two features are totally overkill for such a basic small car, being front wheel drive and Stick). What the Corolla did have was the heart of a work horse, and reliability to boot. My dad got a lot of miles out of that little car and I’m pretty sure this XD won’t disappoint.
im still rocking my 2nd gen 2010 scion xb
I still driving my scion xb 2004 and i still love the car. They shouldnt killed that model.
My Scion xA has been a very solid and dependable car for the 85k miles I've driven it ever since I got my license. Probably gonna keep driving it until I can't anymore. It's a Toyota, and Toyotas tend to love you even if you don't love it back.
Also really liked the first-gen tC too, definitely on my list of potential daily drivers to get if something were to happen to my xA.
So glad they kept the frs,brz,86,going I love my hakone 86.
I love my TC and FRS. I still yet to find a XB to finish my collection...
In Japan the the Toyota bb came out in 2000-05. It was a right hand drive and in the US scion made the first gen Xb from 2004-06. They also had a AWD version but the US never got. I believe we have to wait till 2025 to import a Toyota bb from Japan.
I have a manual '08 XD that I adore.
the tc has a bit of an IS resemblance in the headlights. good poast.
I had a 2006 xb back in 2010. I loved it !! Tons of room inside. Horrible aerodynamics. Replaced two windshields in the few years I owned it
Wait boxes aren’t aerodynamic??
2009 Scion xB is the best car I have ever owned. currently at 247k, replaced the alternator and belt at 175k and other than that tires, brake pads and batteries.
i just bought a 13 tc and i love the car
The scion FRS was and still is the best looking of the three and the scion FRS 1.0 release in yellow is one of my dream cars.
Loved my BRZ when I had one. Now I drive a hatch WRX. But Scion reminded me alot of GMs Saturn brand in a way.
I recently just bought my first car and its a used 2016 scion tc. I remember growing up in the early 2000’s when I started seeing the commercials for it and I thought it was neat. The cars looked sleek and seemed fun to drive. By the time I got into high school scion was still the most wanted car at my school mainly the FR-S, due to part in with all the fast and furious movies were still rolling out. I was more into the tc myself it’s honestly in my book still one of the most reliable cars and for what it’s worth as being my first car I would buy it all over again. If some how Toyota does bring it back I personally don’t think it would be the wisest business move in my personal opinion.
xB has a really underground scene,rare to see a decently good one but they exist.
I drive a 2013 tC and I really wished they brought it to the main Toyota brand! It's a all Toyota built entry level "sporty" reliable coupe with humble aspirations and imo didn't deserve to get swept under the rug by the ToyoBaru twins.
I also can only imagine the tweaks they could of brought to the tC if Toyota kept it, imagine a cool enthusiast All-Trac trim with a turbo and a fancy modern AWD system.
I had 2008 scion xb. To this date I hate getting rid of it.
I still my cousin having a white TC when she used to work at Carmax as a 8 yr old I thought it was cool also I hope u do more downfall videos of other car brands
I have 15 tc, bright red. Gets comments all the time. Great little car
Bro I love my tc and have more fun in it than my 350z because I can beat on it and when it breaks it cheap af to fix 👀
I have 3 Scion XBs....two are 2008s, and then I have a 2006. I've had many smiles from them over the years, but yeah, after several years of ownership, they just aren't cool anymore as a whole. It's just an aged gas saver for me more than a cool hip car brand.
I love my 1st gen xB very polarizing car until it shows that it does what it was built to do so well. And I actually like the boxiness of it
Wish they would have kept the XB and gave it a awd system and like maybe 400 hp turbo it would have made me love it even more but very reliable car if you take care of it
My sister has an xB, 270k miles, hasn't skipped a beat and we have just convinced her to do some cheesy ass mods for shit and giggles on it. I have no doubt that thing will make it to 500k.
Toyota was playing 5d Chess in 3035 while all the other manufactures are playing connect 4 in the 1800's lol
I wanted Scion to build and save the mini truck like they did with the FRS and BRZ and sport compacts. Guess I gotta do it myself 😹😹😹😹
Lots of companies could learn from scion. Massive marketing success imo
My wife bought a scion xA back when she was in college. I daily it now because it gets good gas mileage….. that’s about all that’s good with it lol😂
If toyota released a 1st gen style xb ev I would buy 4 of them.
I would even buy a gas version.
I love gen1 xB.
Still driving my 2nd xB, 1st has 300k.
Fun to drive, easy to work on or customize
I was too old for the target market when Scion came out. Even so, I did think the Gen1 XB and the TC were attractive.
Oh man I wanted an Xb so bad! 😅
Taco John's all day bro. We Midwestern folk know. Used to live in Wisconsin back in da day but SD now and my town only has tj
I always thought the tC was like Toyota celica after they discontinued em
@@SpiceofLifevariety in comparison to the Celica, the tC is at best a spiritual successor, if only because the redline is so much lower than final-gen Celicas (redline on tCs is ~6500, whereas Celicas typically could go well into the 7000s, if not low 8s I think in the right config)
This old as man said they put rap music in the commercials 😆 I'll take, things my dad would say for $300, Alex
I still want a bb or as we know it xb
I still have a soft spot for the xb 1st gen,
2nd gens Scion tcs are gonna go up in price in a few years
Nissan cube is the exception to that rule. Lol
I have a 08 xb and I love it. I'm actually going to make it faster
Everybody I know who drive an XB, drives like they are in a F1! I need to drive one to understand the hype!
I think they are still dope
Alex was a RN?
Toyota needs to bring back the XB, TC just with Toyota badges
I love my tc 🥰
Some ugly cars are cool but I would never say that about the pt cruiser, the sporty hearse
I know it's the same as the brz and 86, but god dang I just always loved the frs. I would have liked to see more affordable coupes and performance cars marketed under the scion brand. Like maybe the A90, and they could have called it something else to not ruin the supra name (I know they had to for publicity and I do like the car but COME ON) But frankly, now that Toyota is doing cool stuff, I don't really care.
I feel like an outlier because the Scion brand never really clicked with me. The xB was always ugly to me, although I'll cede that it was practical. Now that Toyotas don't look as dumb as they did when Scion launched, I think whatever target market Scion had belongs to Toyota proper and thus no need for Scion to exist anymore.
don't let dakota hear this baco tell slander
Scion iM driver here ✌🏾
Scion would still around IF they gave the 2008-2015 scion xb the 2.5 180hp And IF they bumped the Tc to 200hp. Btw if you don't think you're gonna get old, just keep on living.
I wouldn't be surprised if in the "all electric" world we're heading towards, Toyota brough the Scion XB back as an all electric, low priced, budget car
Taco Bell is the king of late night unnecessary food stops and you know it! (Mostly because their probably the only stores open at the time) BUT YEAH.
YES!!! Taco John's is superior
Xbs are best even if they burn oil
xB !!!
khlory Kardashian lol
If Taco John's was better it be on the West Coast
Scion will be back one day lol