Amazon PPC Tutorial 2024 - Step by Step Amazon Advertising Walkthrough For Beginners

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  • Опубліковано 19 чер 2024
  • There are 5 steps to setting up Amazon PPC and I will teach you one-by-one how to do this in this full tutorial video!
    Click below to join the Waitlist For My Amazon FBA Course
    effectiveecommerce.com/amazonc...
    Click below to join the Free Amazon FBA Course
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    How to Get From 0 to $1,000,000
    • I Tried Amazon FBA - T...
    My Rival in the Nut Butter World:
    • The Truth About Amazon...
    0:00 - Intro
    4:30 - Amazon PPC Benefits
    7:30 - Automatic Campaign Setup
    13:08 - Sponsored Products
    13:25 - 5 Different Targeting Ads with Keywords
    36:00 - Product Targeting
    44:00 - Free Keywords Tools
    46:17 - FAQs
    51:06 - Biggest Mistakes
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КОМЕНТАРІ • 232

  • @TravisMarziani
    @TravisMarziani  5 місяців тому +1

    Go to effectiveecommerce.com/join to join my Amazon FBA Course Waitlist!
    Course Benefits:
    * Weekly Q&A Calls With Me
    * 2 One-On-One Calls With Me
    * 20+ Hours of Lessons
    * Worksheets, Facebook Group, My Product List
    +Much more
    Click on effectiveecommerce.com/join and put in your email to receive more information.

  • @DG-tl7dp
    @DG-tl7dp 2 роки тому +14

    I was skeptical about ppc on my own private label, coz there are hefty amount of sellers are selling the same product, this is second time I follow your advice within 3 days I’ve got my first sales 🥳😂😂😂👌👌.
    Thanks

  • @Armando94
    @Armando94 8 місяців тому +2

    Great video!
    This is the only ppc video on UA-cam I can understand clearly.
    Thanks 🙏🏼

  • @TawnyDiaries
    @TawnyDiaries Рік тому +2

    Thanks for the PPC payment reminder! Didn't realize I could change the payment method from seller account deduction to a CC. Awesome, appreciate you

  • @amacgodswill7455
    @amacgodswill7455 9 місяців тому +2

    Value parked tutorial, cool stuff right there..+(kudos) to you Travis for breaking this whole ads stuff down 🙏

  • @design6224
    @design6224 2 роки тому +1

    Thank you so much! Great tutorial! I have been searching for this.

  • @Exodai
    @Exodai Рік тому +4

    Brilliant video. You explain things so clearly and succinctly. Thank you.

  • @evankolpack
    @evankolpack 2 роки тому +6

    Great video. You are really giving away the "keys to the castle"....for free. Thank you so much! And this video (and others like it) can be used to train your VA's ie. VIP Assistants ;)

  • @gazer38
    @gazer38 2 роки тому +1

    So much value! Loved the video, keep it up!

  • @JoeOnwe
    @JoeOnwe Рік тому +1

    This will help me alot. Thank you Travis. Thank God I found this tutorial

  • @beesbeauty31
    @beesbeauty31 2 роки тому +6

    Hey man , great video , so much great information but loved that you guided us through it all. I'm subscribing and entering your free courses, this is so much valuable info and i REALLY appreciate the fact that you're doing it for FREE. I'm excited to start in the business and hopefully with this tutorial i'll be able to get the hand of amazon PPC .
    Thanks again !

    • @ebrimaconta9164
      @ebrimaconta9164 Рік тому +1

      Hey @@TravisMarziani where is the excel sheet ?

  • @infinitelyatpeace
    @infinitelyatpeace 10 місяців тому +2

    Two weeks since I started following your tips and my sales are up. Thanks!!

    • @dailyvlog202
      @dailyvlog202 4 місяці тому

      Can we ppc for wholesalers product

  • @lasmplighter71
    @lasmplighter71 2 роки тому +5

    Boom!!! Watched your video last night, set up my first PPC campaign and made a sale!!! You've opened the Amazon door for Edge Performance Muscle Soak. Thank you!

    • @bingo8789
      @bingo8789 2 роки тому

      Congrats. My store will be open in 24hrs. Looking forward to my first sale too

  • @tolgao5801
    @tolgao5801 2 роки тому +1

    Travis thank you from Turkey. I will follow up all yours publish..

  • @muhammadhabib6546
    @muhammadhabib6546 2 роки тому +2

    Dear Travis, you are doing great. Stay blessed bro.

  • @olumuyiwalafe7768
    @olumuyiwalafe7768 8 місяців тому +1

    Thank you so much for the eloquent breakdown 👍👍👍👍👍

  • @surayayavuz4823
    @surayayavuz4823 3 роки тому +1

    Great job Travis! 😊

  • @suzannemarieclinton1635
    @suzannemarieclinton1635 3 роки тому +2

    Really great channel. Thx for this.

  • @nirmalraj633
    @nirmalraj633 2 роки тому

    Great video with tons of information. Thanks.

  • @cindybee9270
    @cindybee9270 Рік тому +1

    Thank you this was so helpful! I felt so lost.

  • @kitpimpuk7949
    @kitpimpuk7949 Рік тому +2

    Just started my first PPC, will let you know!

  • @kimtutt2758
    @kimtutt2758 2 роки тому +3

    Hi Travis! Thank you so much for your videos! You are a great teacher! I have a couple of questions. 1. I have 80+ ASINs of similar products with varying keywords - do you think I should run individual ads for each ASIN (many cannot be combined with any of the other ASINs)? And 2. Do you know if it is allowed to put your competitors' shop names (or brand names) as keywords on your PPC ads (not in your listings)? Thank you so much for everything you're doing! I hope I can figure this out!

  • @jalrox123
    @jalrox123 2 роки тому +2

    Thank you very much. Great content

  • @AndyInLearning
    @AndyInLearning 2 роки тому +2

    In the first 10 minute, I learnt a lot. Thanks!

    • @Nikosakii
      @Nikosakii 11 місяців тому

      ☠️☠️bru was just chatting

  • @SeanSmithPPC
    @SeanSmithPPC Місяць тому

    Awesome content! It provides an insightful step-by-step guide tailored specifically for beginners entering the realm of Amazon advertising.

  • @truth1757
    @truth1757 2 роки тому +1

    Amazing brother this will help me a lot

  • @user-ey7ru6ni9w
    @user-ey7ru6ni9w 11 місяців тому +1

    The light bulb is finally on. I can't wait to give it a try. Thank you for your post.

    • @Dogsjumpingisfun
      @Dogsjumpingisfun 11 місяців тому

      @@TravisMarziani I do! And none of them are showing on Amazon :( I've been at this for a while and just can't get it for some reason.

  • @l.f.m.p1142
    @l.f.m.p1142 2 роки тому +1

    Just published my first book. Gonna try these tips.. watched the whole vid!

    • @mszaida
      @mszaida 2 роки тому

      Hi, did you self-publish or through a publisher?

  • @soulsister1
    @soulsister1 Рік тому +1

    Thank you for the info Travis❤

  • @yolowww
    @yolowww 3 місяці тому

    Just starting with PPC and this video made me really understand how it works!

    • @TravisMarziani
      @TravisMarziani  2 місяці тому

      Glad that I could help out! Thanks for watching!

  • @EarlWhite1
    @EarlWhite1 3 роки тому +1

    Great video!

  • @MuhammadAli-ib4xn
    @MuhammadAli-ib4xn 9 місяців тому +1

    great video so much information thanks

  • @sharon4094
    @sharon4094 2 роки тому +2

    Great video! Looks of helpful information. I especially appreciate the end of the video. Oh....and your eyes are beautiful!

  • @danyalrazzaq7033
    @danyalrazzaq7033 2 роки тому +3

    This VIDEO is insanely valuable ! Thank you so much. Super new to Amazon Ads and I'm glad I clicked this video !
    While I'm here , can you help me find the link to the google sheet at 14:35 ? I searched in the description but can't seem to find it ? God bless you !

  • @rolandoasongjr5665
    @rolandoasongjr5665 3 роки тому +1

    Hi travis
    You mention that you would give free the link of the spreadsheet
    Thanks for your videos,,, worth to watch,, not skipping ads

  • @haleymcdonald197
    @haleymcdonald197 Рік тому

    Hi! Thank you for this video. I just set up campaigns following this. My keyword targeting campaign blew through my budget very fast. Do you have any recommendations on how to get it to spend evenly through the day? It was set to $10 per day. I could also increase it but want to make sure it actually starts getting sales first

  • @paulgill2729
    @paulgill2729 Рік тому

    Thanks for the great advice! Is there a way to change the order in which customer reviews appear on Amazon?

  • @maiahandrews5145
    @maiahandrews5145 2 роки тому +1

    Hi, Thank you for this video ! Is the PPC Excel worksheet link still available ?

  • @kingstonwako9503
    @kingstonwako9503 11 місяців тому +1

    great work. keep it up

  • @cesarcarranza42
    @cesarcarranza42 Рік тому +1

    Thank you

  • @bhi_spain
    @bhi_spain Місяць тому

    I have been trying to get a grip of Amazon for 3 months. This video is the best Campaign Manager tour I have seen.
    All the concepts are clear and now I know how to start effectively. You are a blessing !

    • @TravisMarziani
      @TravisMarziani  Місяць тому

      Wow, thank you so much! I'm glad that my video helped you out!

  • @attilapehlig
    @attilapehlig Рік тому +1

    Hi Travis, first of all i like the way you bring your information. I got a question for you. I just started on Amazon with my product and it is said to me that I need to wait for some reviews before I start my "Campaign Manager". Do you agree on that? Thanks and I am looking forward to your answer.

  • @elishatodesca2877
    @elishatodesca2877 2 роки тому +1

    Hi Travis, does this video work for Whole Foods on Amazon and Amazon Fresh advertising as well?

  • @mohammadzafar2463
    @mohammadzafar2463 Рік тому +1

    BEST OF ALL

  • @faheemkhan-cp5vq
    @faheemkhan-cp5vq 3 роки тому

    Your videos are wonderful & contain great knowledge. But i notice less views and low response which is a sign smarter will gain & vice versa. Meanwhile continue the great deed to spread and share knowledge.

  • @CaleboBand
    @CaleboBand 2 роки тому +6

    Thanks for this video Travis, very helpful! Do you think Amazon PPC ads will be worthwhile for a product that sells for around $10? Do you know roughly what the expected ad cost per sale would be at this price?

    • @CaleboBand
      @CaleboBand 2 роки тому +1

      @@TravisMarziani thanks very much for replying. We're looking to sell novelty toilet rolls and bathroom products. I'd say it looks semi-competitive on Amazon, and our budget for ads is between around $5-$50 per day; we're happy to spend more on ads if they're yielding great results.

  • @goldenboyproductions7229
    @goldenboyproductions7229 2 роки тому

    Hi... thank you for this... I have a two part question... first, I am currently running a targeting and manual campaign. Should I also continue to run an automatic campaign when doing this AND, when I do FIND Negative keywords, should I input the complete search of that keyword or maybe just a part of that keyword? For instance, let's say I have a product selling Silver LID mason jars Soap Dispensers. I find that in my campaign report there is a keyword search which shows: Bronze Mason Jar Soap Dispensers. Should I ONLY input the WORD BRONZE into a negative exact or, should I input the broad phrase Bronze Mason Jar Soap Dispensers? It's really confusing at times but any help you can give would be appreciated.

  • @birdielee4328
    @birdielee4328 2 роки тому

    @Travis Marziani do you have any specific tips for KDP ads?

  • @willcha8127
    @willcha8127 Рік тому +1

    Do you run both campaigns at same time, or best to stick to one? Seems like it would overlap., was the sponsored with keywords basically after you get the hang of the original and want to make it more specific ?

  • @narinderkaur8933
    @narinderkaur8933 2 роки тому +1

    Wow👌

  • @hanklhayes
    @hanklhayes Рік тому

    super helpful! what's your thoughts on KDPRocket?

  • @theghettocookingshow
    @theghettocookingshow Рік тому +1

    This was so very helpful. You spoke a little fast so I had to keep rewinding.

  • @johnhyatt5936
    @johnhyatt5936 3 роки тому +3

    Hey Travis! Great video! I would like to start selling on Amazon, but I’m not incredibly confident in selling 40 units a month, can I do PPC advertising on the individual plan?

    • @johnhyatt5936
      @johnhyatt5936 3 роки тому

      @@TravisMarziani Awesome, Thank you!!!

  • @megaton6342
    @megaton6342 2 роки тому

    Do you have a video about how to group multiple products that you sell as a bundle?

  • @miacloud7740
    @miacloud7740 Рік тому +1

    This is great! Where can I find the checklist!

  • @handivity
    @handivity 2 роки тому +1

    Thank you so much for this extremely insightful video. I just have one quick question - do you recommend running automatic ads for about a month and then running different types of ads (specific keywords/product targeting ads)

    • @handivity
      @handivity 2 роки тому

      @@TravisMarziani Looking forward to your reply :-). Thank you

  • @mhamzabilal3225
    @mhamzabilal3225 3 роки тому +7

    I am Amazon Virtual Assistant your videos is very helpful for us thanks 😊

  • @MrBillybobx2
    @MrBillybobx2 Рік тому

    Hi Travis! is this for private label listing products right?

  • @leighgoldsmith9695
    @leighgoldsmith9695 2 роки тому +1

    Hi Travis, this is by far the most helpful video I've seen to date. I was wondering at 14:41 you mention there's a link to your PPC Checklist but I don't see it, is it possible to get that? Thank you!!!

    • @Lovemessage1439
      @Lovemessage1439 6 місяців тому

      I don't see it either. Travis, can you please provide us that one. and thank you so much for this amazing video, this video never gets old!

  • @familylife9734
    @familylife9734 Рік тому

    Hello there would you recommend doing a daily budget higher then 1$ when you are just starting out ?

  • @wesdc
    @wesdc Рік тому +1

    Is there a way to access the Google sheet template that you used in the video? I tried signing up for the free Amazon FBA course but it ends up not being free.

  • @razorbackuphere
    @razorbackuphere 9 місяців тому +1

    Pump the brakes bro! I had to do 3 rails of Colombian bam bam just to keep up! Great content but seriously had to change playback speed to .75.

  • @allinonepressurewashingllc1360
    @allinonepressurewashingllc1360 2 роки тому

    Do you have to have a brand account to sell a product with multiple variants (colors)? Or do I have to individually list the products if I dont have a brand account? Thanks in advance.

  • @user-ce6sy1we2o
    @user-ce6sy1we2o 11 місяців тому +1

    I would like to know what is the best time to change the rate of PPC in Europe. What hours in Europe are the best to make this rate higher so more people will see it? Also one question about this rate, what will happen if i change the rate to the maximum amount? Will my add make it to the home page of Amazon?

  • @TNT-ur4nc
    @TNT-ur4nc 3 роки тому +1

    Your video is excellent, I've picked up so many valuable $$ tips! Would be so kind as to share your spreadsheet?

    • @hi37080
      @hi37080 3 роки тому

      @@TravisMarziani At 14:32 you refer to your Amazon PPC Sheet and say 14:42 it'll be available in a link below

  • @juandanielrestrepo5410
    @juandanielrestrepo5410 2 роки тому +1

    Hola amigo gran video, tengo una pregunta si me puedes colaborar, tengo palabras claves que a veces no se relacionan con el titulo del e book, se podrian apostar por ellas? o seria perdida de inversión?, como por ejemplo mi libro habla sobre el control de las emociones pero quisiera apostar por keyword como la disciplina, como controlar la ira, como salir de la depresion, tambien tiene que ver con dinero donde me han salido gran cantidad de keyword. Gracias por la ayuda, siempre me han sacado de dudas, saludos

  • @michaelreed4744
    @michaelreed4744 2 роки тому

    Hello. Do you know if the advisor/author has to pay Amazon for the clicks of the ad?

  • @betapodcast
    @betapodcast Рік тому +2

    The PPC Sheet is only available if you pay for the course. Not available after signing up

  • @l.f.m.p1142
    @l.f.m.p1142 2 роки тому +1

    What payment methods are available to ‚buy‘ ads? Do u need a credit card

  • @Warriorofallah94
    @Warriorofallah94 Рік тому +1

    Hi Travis,
    We are an official brand on Amazon selling an specific product in the home and garden sector.
    I have about £10k ad budget a month to spend on ads but don’t want to waste it on just getting data?! Its an competitive sector.
    What do you think is a sensible amount to start of with?

  • @cambsdigital
    @cambsdigital 4 місяці тому

    Great value in this video - thank you. I do wonder if it's of interest to do SEO on your Amazon product page so that it ranks for Google search. As Amazon has a high domain authority this shouldn't be too hard to achieve. A bit like parasite SEO I guess.

  • @jeffsmith8316
    @jeffsmith8316 2 роки тому

    Where can I find the “link” you talk about for HELIUM10 and your Excel PPC Checklist? Not seeing them…..Thanks in advance!

  • @user-ye6vr7co1g
    @user-ye6vr7co1g Рік тому +1

    hey Travis! I am not able to see my products as sponsored on amazon page. Also, i finished setting my campaign for one of my products and they redirect me to a page that says select your ads and few other options. Can you pls guide me if we need to setup ads ourselves or amazon does that for you

  • @familylife9734
    @familylife9734 Рік тому +1

    I also have an urgent question so I have posted 3 campaigns with 1 book in each, each in manual (keyword) targeting. It is now day 4 and there is no data showing up. What would you recommend to do!?

  • @takillusannoh3051
    @takillusannoh3051 9 місяців тому

    Hey Travis, thanks for the powerful presentation, but i have a concern and i sincerely need your help now. i have gone through product listing and the goods finally in Amazon warehouse but i want advertise my product and it keep appearing (Inelightable) but i can identify the error. Can you please come to my aid.

  • @PriyalNagori
    @PriyalNagori 3 місяці тому

    I tried this - before this video my ad had 1,22,000 impressions and 26 clicks and 1 sale on 70 usd ad spend. I used this and I am at 186 impressions and 13 clicks already :) waiting for sales.

  • @losangchampa7160
    @losangchampa7160 2 роки тому +2

    My product is prohibited from ad campaigns because of profanity on my product. But I do see other sellers getting away with it. Did they simply slip through the cracks? Any help would be much appreciated. Thanks!

  • @yasirali-pr4vs
    @yasirali-pr4vs 8 місяців тому +1

    Please share the links to free worksheets

  • @slavikliman8174
    @slavikliman8174 Рік тому +1

    Thanks for the great video! Very useful. Advice is needed.
    I have couple of pretty similar designs while using Amazon Ads. Does it make sense to keep every one inside its own campaign or combine all together within the same campaign? Please elaborate why.
    Thanks.

    • @Michi-hc4ku
      @Michi-hc4ku Рік тому +1

      Hi, have you get an answer for this one yet?

    • @slavikliman8174
      @slavikliman8174 Рік тому

      @@Michi-hc4ku Not yet. Still waiting.

  • @suhailps2488
    @suhailps2488 3 роки тому +1

    Can we get investors for our Amazon business?

  • @amberdistance4219
    @amberdistance4219 Рік тому

    what end date do you choose?

  • @raiders291
    @raiders291 2 роки тому

    Does this work for merch by Amazon too?

  • @haleymcdonald197
    @haleymcdonald197 Рік тому

    How much would you spend before shutting an ad off? I spent $50 but no sales.

  • @jayzed3868
    @jayzed3868 2 роки тому +1

    Is there a mechanism for Amazon to prevent competitors from clicking on your products just to waste your money? thanks in advance.

  • @jimj6271
    @jimj6271 Рік тому

    Did you talk about Sponsored Display? You mentioned that it would be explained later, but I may have missed it.

  • @goldenboyproductions7229
    @goldenboyproductions7229 2 роки тому +1

    My question is, this upload was in May 21. Do all these principles still apply today?

  • @dxologistics3601
    @dxologistics3601 Рік тому +1

    Where is the link to the free PPCC download template Travis?

  • @user-ps3lh2bf5d
    @user-ps3lh2bf5d Рік тому

    See Im very much new about that. To do so may I have some kind of account? I tried to start. but what the starting point. thanks

  • @jamesbrindley7977
    @jamesbrindley7977 2 роки тому

    Hi Travis thanks for this great video. I'm selling print-on-demand items, would you recommend doing FBA, and sending Amazon a load of stock, or dropshipping straight from my supplier? Thanks :)

  • @alvisepasqualetti
    @alvisepasqualetti 2 роки тому +2

    Great Video! Since you are setting 4 ad groups on 1 Auto campaign, do you let Amazon distributes the budget to all 4 ad sets? Can we set a minimum spend for each ad set to control our spend at the ad set level? Thanks

  • @HiddenRichesRoadmap
    @HiddenRichesRoadmap Рік тому +1

    I don't have campaign manager option under adverising, do you know why?.... also when i am trying to creat an ad account its not letting me.... by the way ive just started on amazon seller center...any help will be wecome

  • @StadiumSeat
    @StadiumSeat 2 роки тому +1

    Hi
    How do I add a credit card to amazon for ads?

  • @hendrywaldochendrawan6065
    @hendrywaldochendrawan6065 Рік тому

    Does the bid rate mean how much money advertisers spend per CLICK or per VIEW?

  • @mhamzabilal3225
    @mhamzabilal3225 3 роки тому +2

    Tell me One thing What is Amazon Campaign Bidding ?

  • @empathygee
    @empathygee 4 місяці тому

    Thank you for the great content!
    Question: Is it allowed to use brandnames as a keyword on amazonads? Like nike or so?

    • @TravisMarziani
      @TravisMarziani  4 місяці тому

      Only if you have permission to use it. Otherwise, it will be against Amazon's policy

  • @emremeral7638
    @emremeral7638 2 роки тому +3

    Hi Travis, great vid. I wasnt able to find a download link to your spreadsheet - can you help me out? Greetings from Germany

  • @william.j1051
    @william.j1051 2 роки тому

    Hey Travis, I have a question regarding amazon ppc here. Let's say my product already ranking page 1 on specific keyword, Should I pause this specific keyword from my amazon ppc or just lower the bid ?

    • @william.j1051
      @william.j1051 2 роки тому

      @@TravisMarziani Thanks Travis. Looking forward to hearing back.

  • @jessfam5954
    @jessfam5954 Рік тому +1

    How do I get mentoring or private coaching sessions with you?

  • @Anime4u11
    @Anime4u11 Рік тому

    broski i have seller central account but there is no advertising option in that so how i can start ppc

  • @evaxu913
    @evaxu913 2 роки тому

    Hi Travis, If I have two similar campaigns for same product, will it compete with each other? Will Amazon take the high bids or low bids of these two campaigns? Also if I have two campaigns for similar products, will they compete with each other?

    • @umedamirova268
      @umedamirova268 Рік тому

      @@TravisMarziani so many responses like this. when will you get back to these?