Amazon Ads for KDP: Step-by-Step Tutorial for Beginners
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- Опубліковано 1 лип 2023
- Are you looking to break into Amazon Ads to promote your books on KDP? Would you like to know the practical steps for how to run an advertising campaign for the first time? Then, get deeper insights into Amazon Ads for KDP when guest expert, Rick Wong of Seller Metrics, breaks down how to set up a sponsored product ad for your book. With his extensive background in running successful ads for Amazon FBA, he now plies his trade for authors. Find out what strategy every beginner should use when breaking onto the Amazon Advertising platform.
- Watch the SECOND PART HERE: • Amazon Ads Tutorial fo...
- Amazon Ads for Books | Rick Wong - • Amazon Ads for Books 2...
- Seller Metrics - sellermetrics.app/solutions-f...
- Seller Metrics on UA-cam - / @sellermetrics
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- Dale L. Roberts
@sellermetrics @AmazonAds @AmazonKDP
Great interview and help. Going to watch it again. A lot to learn.
Glad it was helpful! Make sure you catch the second part: ua-cam.com/video/kLczug147To/v-deo.html
Thank you so much , I have been studying this topic over the last few days to help launch my husbands new book. I am grateful for the time that you put into these videos and how you are mentoring new authors!
Happy to help!
Hey please let me know if you want to boost your presence in Amazon , we give service for 1k dollars a month with a 2x returns
Thanks for having Rick Wong. I really appreciate your guest sharing great info.
Any time! Did you catch the latest video with Rick? If not, it's the next best steps after this video: ua-cam.com/video/kLczug147To/v-deo.html
Fantastic show Dale. Thank you!
Glad you enjoyed it!
Great video! Helpful information. Thanks.
Glad it was helpful!
Well done. Thanks so much for putting this together.
I should be roping Rick back in soon for a follow-up to this video. Stay tuned!
Dale, thanks so much for interviewing Rick Wong. This was another very informative video.
Part two is going up by next week. He goes even deeper and drops some serious 4-1-1.
Thank you for this video. It was really helpful.
Glad it was helpful! Stay tuned. I'm talking to Rick about coming back to share more insights about managing those campaigns.
Thank you for this Dale, I find amazon Amazon Ads one of the most difficult parts of the process of publishing so I definitely need all the help.
Glad it was helpful!
Thank's!
You got it!
Thank you for the tutorial and breaking this down in an understandable way
You're very welcome!
Great stuff. Thanks so much for this easy-to-follow video. You brought clarity and a better sense of making the most of Amazon advertising for my young adult fantasy novel!
Stay tuned. I have part two of this video coming out by this weekend. Rick covered the ads in more granular detail. Can't wait to share it!
This is a great video. Clear and super helpful. Many thanks for doing this. If you can do a follow up video with the same guy about how to come back to this campaign and do a proper analysis and adjustment it would be even better. I think most of us struggle with the follow up and campaign analytics.
I do plan to have him back, for sure! Stay tuned.
Hi, Dale! Keep such Amazon ad videos coming our way! Your guest mentioned running separate ads for each single book. I am wondering how one should be able to manage all those ads if he or she has 100s of published books? If you have just a few books in your portfolio it is doable, but with 100s of books it is a different story. You gotta have a hefty budget for ads, I guess.
That's when you'll want to cherry pick your best works that sell consistently, then separate them by portfolios for easier management. Stay tuned, Rick will be back.
Quite informative and descriptive, thanks a lot guys. Keep making such materials.
Nice! Make sure you catch the latest video about Amazon Ads: ua-cam.com/video/kLczug147To/v-deo.html
Yes, please more data metrics!! Awesome
You got it!
I’m so glad I found your channel Dale. Thanks so much for the info 🙏
You are very welcome!
Excellent tutorial. I keep coming back to it to review stuff. Good job 🙂
Awesome, thank you!
Thanks, Dale! Thanks, Rick. BTW, "Dad jokes" are always relevant! :) :) Haha.
haha Good stuff!
Very useful, thanks a lot
Glad it was helpful!
Thank you for this
You got it
Very helpful thanks!
Glad it was helpful!
Cool content dale💪🏾 thanks
Thanks!
Very informative. 👌🏾
Thanks for watching!
Popping in to tell you my great idea. Two days of book giveaways. 40 dollars a day, either fixed 20-25 cents per click giving away the E-books, maybe 20 per day fixed, and 20 per day 15 cent variable. I am sure someone has already done that, using an ad to give books away. Make the money on the back end, right? Also, gain fans! I am excited!
Give it a shot. Never know till you try, right?
This was very informative, and I did learn a lot.
Sweet!
Good used this video to set up my first ad campaign for my first book , Thanks
Glad it was helpful! I have Rick Wong coming back to the channel REALLY soon to expand on what he shared. Stay tuned!
Very nicely done
Thanks!
Great starter
Thanks!
Wow!! This one is different. I'm going to try this.
Hope you like it!
Thank you Dale for providing immense value in this video. It made me subscribe to your channel. I would really appreciate if you could provide time stamps for the videos.
So glad you enjoyed it! I hope you caught the second part I launched this past Saturday: ua-cam.com/video/kLczug147To/v-deo.html
That was a great Deal thanks, I was a little surprised about paying the suggestive bids But Beng new to this I'll give a try and keep an eye on it, So I will try enjoying the experience instead of being afraid of it And that was because I didn't know what I was doing,
I highly recommend taking the Amazon Advertising certification courses that are available in your dashboard. It'll clear up even more ambiguity. Start low and scale slow, that's the key. And approach it for the first few months with the intent to learn. Profits will come in due time. Good luck and stay tuned for a second part to this video coming soon.
Thanks for this Dale, I thought it was an excellent, in-depth look at a subject I'm considering right now after my cricket book launch done in Nov on KDP. Particularly liked the extra questions with Rick like free tools for keyword research. You both discussed click-through rates and 30-40 cents came up as a goal for cost per click - but is there any advice or data on what a realistic sales conversion rate would be for Amazon Ads ias a new KDP author, say on a $50 intro punt. Appreciate many variables at play. Thanks, John.
I'm so glad you asked and it just so happens, I'll be launching a follow-up video with Rick real soon. I just have to edit the footage down and publish it. Hang in there. It'll probably be up in the next week or two.
To briefly answer your questions:
- Results may vary. It really depends a lot on your niche. Ideally, it'd be nice to see a conversion of one sale to ten clicks. That's a perfect scenario. Hang in there and you'll get a better idea on this next part.
Hi Dale, could you maybe do a mock-up from beginning to end on the setup?
Thanks
I'll see what I can do. If you really need it right away, I highly recommend visiting the Book Bolt channel. The founder Neil does weekly live broadcasts showing how to use Book Bolt for all premium customers, so if that's your reservation, you're in good hands with him.
Takk!
Oh, wow! Thanks so much!!!
Hai Dale, thank you for this video. Really help me to understand Ads strategy.
One question, should I run Ads after my A+ content to show up in amazon first?
That's a good idea, but not mandatory. Also, get your reviews up to at least 15 and an average of 3.5 stars or greater. Again, not mandatory, but a good practice.
An insightful and super useful video for anyone that works through Amazon, but especially for self-publishers! 🙋♀Thanks Dale!!
Q: I'm joggling with the ads.. getting there :) As a fiction author, I decided to put more focus on the product targeting - is there a suggested number of targeted products that just makes sense to do? (I ask this as regards to the topic of keyword targeting where Rick has shared that even though one could populate a plethora of keywords this would only confuse the algorithm, so 30-50 right ones are suggested) Any insights on the number of targeted products? And if it makes more sense to target e-books or paperbacks?
For products, I keep it around 50 products at a time. You'll want to split test ebook and print book targeting. It takes some trial and error to see what works best for converting sales for your book.
@@DaleLRoberts thank you for the speedy advice🙌
Great intro to advertising. Please can you continue and review getting the data out of advertising to optimize the ad strategy. I always struggle with the interpretation!
Working on a part two to this right now. We had recorded a session but it was a mess, so we have to start over and do it again.
Thank you Dale! One of you previous videos mentioned only spending $30/month ($1/day) on ads. Is that still enough considering these high suggested bids? Also, can I set my ads to cut off once I spend my max, so I don't end up with an unexpected large bill?
Trial and error - you won't know till you try. I personally don't use $1 per day ads anymore, but if you're limited to that budget, then work with what you have.
Dale great video! Is it required to start ads straight away after our book goes live or we can wait for some time to start ads, if yes, how much time? Please guide.
Sure. But I usually start them right away.
I wanna be that farmer. Dig further into the rabbit hole for ROI.
Nice!
Great interview! So once you find a ‘winning Keyword’ how do you scale it?
You don’t want to raise bid cost I assume. What am I missing?
I've got the second part in production that'll answer that question.
Here's the TL;DR -
Take all your winning keywords, start a manual sponsored product ad with those winning keywords. Use the broad, phrase, and exact matches on separate ad groups. Then, sift through the winners and losers with those ad groups.
How do you ensure that your illustrations do not get too dark in print, but as close to the screen version as possible?
It's a lot of trial and error. You'll have to order proofs.
With new campaigns on new books I have this problem with lack of impressions. Even with very high bids there are barely any impressions sometimes. Can't figure out how to avoid it.
Feel free to join us on Discord to troubleshoot it: DaleLinks.com/Discord. If I knew what you were dealing with, I could be diagnose the issue.
I was messing around and ended up spending $10 in 20 minutes. Zero sales 😅. Taught me a lot in that 20 minutes
What?! That's crazy! I've never known of an ad that starts within twenty minutes. Wild!
Might have had bids too high.
Should I just start my ads over again with new covers?
If you have campaigns running right now, leave them go. The covers will update on the ads without you having to take them down.
I wrote a kids book submitted it to be published last Friday. It was approved on Sunday. I started a campaign on ads for it Monday. It has on the ads dashboard showing 13 clicks and 6 sales. But on my reports dashboard it’s only showing having 2 sales as of today. I paused the campaign something seems way off on this. I’m reading people online having issues, they say if someone clicks my ad but buys someone else product that’s show on my page it counts as a sale on my ads campaign. Even though it’s false, plus other stuff I’m reading about ads that sounds sketchy. Do you know anything about that or anything else? Also do you know why my ads shows sells but dashboards show hardly none. I know people say it can take a few days after sell and it’s shipped to show sell. But all these books were sold over 2-3 days ago. So they should have shipped already. Correct?
Thank you
The sale won't appear in your Sales Report until the book ships. So, it'll say it's sold in the ads dashboard, but won't appear in your KDP dashboard until the customer has the book shipped to them. If you have questions, reach out to KDP or Amazon Ads support for clarification.
is it best to wait a month to begin so Amazon has metric data for books already sold?
No, start right away.
Great video. Question; What are impressions?
In theory, if someone "sees" your ad, but (probably) does not click on it, that's an impression. But... I don't think an "impression" necessarily means the shopper "eyeballed" your ad. It just means someone "could have" seen your ad. The shopper was at least on the page with your ad. But, there may have been a hundred other products competing for their eyeballs, IMO.
@e-care-books9867 is correct. Impressions are when a customer is served your ad and you don't pay a dime for it. You only pay for when they click on your ad.
Thank you, that was helpful. But I am confused about how many keywords to set. I thought you recommend doing 900 keywords, the person you interview does not agree. Also, what is a good number for impressions in order to convert to sales
That interview is WAY older. You're referring to the old one with Marco Moutinho. No, I don't agree with that many targets. Stick to about 50-100. That's my current practice now. I don't recall what Rick recommended in this video, but again, what he's sharing is a bit more up-to-date.
You've got a great memory. That interview with Marco has been a few years. I moved those videos to unlisted last month since it is a little outdated.
@DaleLRoberts If I recall correctly the advice to use 900 keywords was in a video you gave not an interview. Do you have a list to the latest practice?
No, but I recommend taking the Amazon Advertising certification courses. They're 100% free and actually super informative. I'm getting ready to go through them again for the third year in a row. But, no, don't use 900 targets in a campaign. Stick with about 50 - 100.
24:30 how to adjust keyword bidding
Hey, thanks for watching and dropping the time stamp. That'll be helpful for other viewers. I appreciate you!
why on amazon this book has less feedbacks today 119 then the one showing in this video 123?
I don't know. Ask Amazon.
Twice now when I've tried to create an ad, it said it's being moderated. I get an email back saying the ad has been moderated and is 'eligible to be served.' Then, nothing happens. As as I can tell, there is no ad running. Confused.
Managed to find some part that says the ad is running. Not great results.
The "moderated" email is kind of alarming to newbies. Just ignore that. Once it's been moderated, it's running. If you're not seeing results, you'll need to adjust your bidding or targeting strategy.
@@DaleLRoberts is it more the bidding or could it be the price & format?
It's most likely your bidding based on your selected targets.
It's good... just feel like every buddy is having low-cost bidding... even the suggested bid from AMZ are 1.5 to 3.5 for me... hard niche I guess
Ignore that suggested bid and start with what you can truly afford.
thank you for your suggestion! @@DaleLRoberts
I do this ads but I spend more then I sell what I can do??
Fix your description. Also, remove any poor converting or irrelevant targets. You'll find those in your Search Terms report. Put those bad targets in your Negative Targeting at the campaign level.
@@DaleLRoberts thank you so much for your reply and for your help
Great info.
This is rough.
I am only making 50 cents per purchase, and to add a 30 cent per click add campaign, puts it at +- Zero sum profit.
uggg....
Whoa! Why so low of a profit?
@@DaleLRoberts
254 pages = around $5.32 printing cost for Amazon paperback b/w.
I get 60% so I get 60 cents, if the book is $9.80, to make it compete with all the other books of the same size $9-$11.
Not sure how people are selling 250 page books for $8, but they are.
At $15.70 AUD I get $0.14 (that is 14 cents profit USD). Printing cost is $9.28, and I get 60%.
Yeah.. the numbers don't add up, but these are the stats that Amazon shows me.
I hate to say it, but increase your MSRP. It sucks, but you can't be getting paid pocket change for your work.
@@DaleLRobertswhat is MSRP? Sorry for the silly question...
How do you decide between “exact, phrase, broad”? It looked like he just clicked them all but gave no reasoning. Amazon sure doesn’t make it very clear. 🤔
We covered each match type and what they accomplish. Here's a brief summary:
Broad - this is the cheapest target because it casts the widest net. Sadly, you won't always get what you're looking for since it is such a wide net, you'll get some targets that are irrelevant as a broad target. Remember to check your Search Terms report on the regular and suppress any irrelevant or poor-converting targets.
Phrase - this is the middle priced target that is a bit more specific. While it costs a little more, you're getting less undesirable targets or customers.
Exact - this is the most expensive option because you're telling Amazon you ONLY want this target and no deviation of it. When you want to run hyper-focused campaigns, exact matches are the way to go.