Is Metal Popular Again? // Video Essay
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- Опубліковано 5 тра 2024
- With bands like Sleep Token, Bad Omens, Spiritbox, Knocked Loose and Lorna Shore creeping into the metal and non-metal mainstream due to social media, it got me thinking.......is metal popular to like again?
#metal #heavymetal #tiktok #youtubeshorts #jmorristhereviewguy #jmorris #themetaltempest #spiritbox #badomens #knockedloose #willramos #courtneylaplante #socialmedia #lornashore #sleeptoken #vessel
I thought it would be fun to go over an in-depth examination of the comparison between modern and older popular metal and how we got to a point where metal is popular again. Do you believe it is or isn't?! Be sure to let me know down below!!!!!!! But for now, cheers, rock on, stay heavy and have yourselves a fantastic rest of your day or night, depending on when you see this!!!!!!!
I love System of a Down and many more metal bandsn2 @!
Metal with singlehandedly revived by Lil Pump with his smash hit "Pump Rock x Heavy Metal"
Metal is in the most healthiest place it has been in years. The late 2010's were the lowest points for metal as a whole in terms of popularity. The bands in our scene now are eating good thanks mostly to the internet. Obviously there are still points of metal that have to be addressed. But we are good now.
Healthy? Naaa , this genere became a place for depression and kids who think they're anarchist heros .
@@lunarstrain235You’re forgetting depressive suicidal black metal and anarcho punk and grindcore exist
@@stantorren4400 listening to those geners is ok , living the music is something elso..
"I hope, your passion finds mainstream recognition **derogatory** ."
I think Sleep Token's new Ikea commercial, "Take Me Back To Sweden", was a bit much though.
LMFAO IM GOING TO KILL MYSELF 😭
or when they made a song about vore, "Take Me Back To Eaten"... that video was downright freaky
"Take me back to readin" home school campaign was pretty dope tho
My experience, having seen metal's ups and downs since the 80s, was that the 90s was the absolute low point for metal, at least here in the US. From 93 to 2003, it was virtually invisible outside of Pantera and Metallica, who had altered their sounds to appeal to tastes that were maintream at the time. I think that was nowhere worse than the late 2010s, in which the rock and metal portions of the Grammys would not even get televised, and word all over the internet was "rock is dead." Not just metal, but rock, period. But I noticed that, after COVID, I was hearing less trap beats and dubstep squawks, and more guitar in commercials, as show bumpers, etc. Bands like Mammoth WVH and The Warning are selling out arenas. The only response I could come up with is one of relief, "Goddam, finally!"
It's an interesting conversation to have. I don't know why I have a feeling that despite the lack of metal in the mainstream 2010s, a lot of amazing underground projects were given their time in the metal (or even the music) community. Thinking about blackgaze and projects like liturgy or panopticon that got relatively big in the underground.
In the 2020's its kinda a mix of both.
before watching the video, my answer: Is metal popular again? No. Is it becoming MORE popular lately? Clearly yes. Although out here in Utah where I'm living, it's VERY popular. Gee, I wonder why it's so popular in a state like Utah? Hmm...
Yeah and the trends really contributed to making metal popular again. All that going back to older music and older styles stuff that blew up in covid made it possible for metal to start gaining popularity and newer metal bands to come forward and make people get into them and the genre. But of course still there are stereotypes and other factors that prevent metal from being "mainstream" like newer music attracting a LOT of people and tv wanting to promote that stuff because it's new, it's hot and it brings all the money
Btw gotta love the dinosaur tee
I'd say it's getting there, not quite mainstream but I suspect within the next couple years we might see metal taking firm roots in the mainstream again. I reckon as you said the early 2010s I'd say were generally characterised by other big genre movements such as k-pop and trap, but also within the mainstream metal scene you had a lot of samey bands doing the same metalcore, deathcore and djent stuff that at that point had been done to death for a good few years.
But I feel it also depends on peoples individual takes, cause a trend among newer metal bands that are rising in popularity is the fact that they kinda aren't metal bands at least not in the traditional sense. Ye know there's no like trad metal or doom metal or death metal or black metal or thrash metal bands taking the mainstream by storm or anything. I'd say it's more so bands that heavily changed styles to be more mainstream friendly like BMTH or Motionless in White, or bands who are relatively free flowing with musical inspirations and writing such as Sleep Token.
The underground was really where it was at, the wave of old-school death metal (regardless of how people feel about it now since that's also been done to death), blackgaze and the general rise of atmospheric black metal and nearer the end of the 2010s the massive rise in melodic black metal and dungeon synth.
Though it often begs the question if metal even should become mainstream again, I mean a lot of bands over time broke into the mainstream and completely changed their styles and I think the mainstream as a whole takes away an element that makes metal special purely cause mainstream music is made for mass appeal but I don't think metal necessarily has or should strive for mass appeal. Not that I'm saying metal should stay underground, there's plenty of bands that I'd say deserve a lot more recognition than they get.
At the end of the day idk, it's a question that will undoubtedly be debated for years and years to come with probably no definitive answer
It's not like 2000's Limp Bizkit or Linkin Park level of mainstream, but being mainstream within the genre: the metal/rock fanbases are collectively checking out these bands regardless of the subgenre they belong to.
That's the great part. Not nearly as much gatekeeping
AGAIN I agree with MT. Both in a sense of the genre as a whole, and the change in people's attitudes re the diversifying shades of Metal at large. 🖤
Haha i love how death and black metal get a bad name but the bands are chill as fuck i recently went to a death metal gig and got fucked in the pit but broke a few noses got a few hugs and free shirts
Seen so many shows like that! Some of the most chill peeps I've met are in the most extreme genres!
growing up in the 80s I started listening to metal well for one thing because of Quiet Riot and then with MTV and also just to be annoying as hell... I had WASP, Iron Maiden, Dio, etc. Now while I listen to heavier stuff I listen to it just because I enjoy it whether it's popular or not. If some of the bands I really like get more attention that's great but that's more of the proverbial "cherry on top"
Back when I started high school, there were maybe two metalheads in my school. One year ago I graduated and in my class alone we were two or three metalheads and people one or two years younger than me had multiple metalheads in their year too. So based on my observation, I would definetly agree that metal is becoming more popular again. At least where I live (Germany). Also the city I now live in has tons of metalheads and it seems to me like especially my generation (Gen Z) is getting more and more into metal (and punk too) again. I would also differenciate between metal music and the mindset of early metal. Mainly newer genres like core and nu metal seem to be most popular, seeing someone younger than 25 who is into NWOBHM or Thrash is quite rare (but has also increased, just not as much). However, the mindset changed. Many view it as a way to find support in mental issues rather than a way of rebellion against the older generation(s). That ofcourse is totally okay and also expected since the newer genres discuss mainly such topics but I'd say that the thing metal generally stands for nowadays has therefor changed. The "hype" cannot be compared to the beginning of the metal genre.
Those who don't listen to metal simply because it gains popularity but stick with metal and will continue to stick with it because they simply enjoy the music are quite likely to dig a little deeper into the whole history of metal and it's origin in thurst for changes in politics and our society. Those topics are therefor slowly becoming associated with metal again in my generation too. Only that the changes wished for are different than in the eg 1980s and 1990s. One example I noticed is that a lot of metalheads in my age are open to veganism or being vegetarian and the typical image of the only meat eating metalhead is slowly vanishing. But I guess that is only logical since the whole mindset of our world changed a lot over the last 40 years and new topics like LGBT2QIA+, veganism and mental health are nowadays more present in people's heads anyway
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As mentioned, I'm from Germany so I can only talk about MY observations based on Germany. Maybe it is very different in other parts of the world. :)
Personally I wouldn't say metal is becoming popular but rather more well known and people are more open to listening to it. I was staying with people in Quebec who mostly listen to jazz and pop and we were talking about music. When I mentioned that I listen to black metal they instantly wanted to hear a few songs. Hell, they even enjoyed it. I think what has happened is people are more willing to be curious and intrigued by different things now then they were before. I see that as a good thing. If people are willing to put assumptions aside for different forms of art then they might be willing to do the same for other things.
My sister is a Swiftie. Please save me from this endless torture🥺
Prayers 🙏 😂
It should be getting popular, specially when celebs talk about listening to metal. I have even gotten my sister who listens to stuff like Lana Del Rey into Korn and Slipknot which really isn't that hard to get ppl into. The fact that other singers recognize growls and screams as technically very difficult has also legitimized that vocal style. To top the whole thing off, the production in metal is really good currently. Bands use effects and samples the way pop and hip hop have been using for decades now and its transforming the band/rock genre. Its pretty good right now.
I'm not the biggest fan of mainstream metal today, but I like how the big mainstream bands allow a safe entry into metal music as a whole for casual listeners. I don't mind this to ensure the survival of metal music, bands like Sleep Token, Bad Omens, and etc can be the gateway to metal music for some; maybe even be the gateway for all the other non-mainstream genres of metal.
It's like back in my high school days (without disclosing my age), when glam bands like Poison and Cinderella were viewed as the gateway to heavier stuff like Metallica and Megadeth.
Imo the day Hard Rock and Metal is popular again, is when you see bands on TV again.
In Germany big metal festivals have been streamed in TV for some years now. Definetly Wacken and I think Summerbreeze and Hellfest too. And over the last two years lots of documentaries were made about metal. And even advertisements on TV increase where they show (only) metalheads or people headbanging to metal... Did you know that you can even STUDY metal at one or two German universities by now?
@@S.PetersI f'in love Germany!
Well, you have a point. Metal has definitely become more popular than what it was some years ago, but there are still new music genres coming out and people are curious to see what's that and then boom, they're popular, so tv promotes them. Plus there are still stereotypes about metalheads, so ysah I agree that it's definitely not mainstream
To answer the question directly, I don't think so. I think there's a lot of pop and hip hop that has metal elements that has gotten popular. But there's no real Metallica, Slipknot, Gojira, etc of this generation. Full on metal bands from the past 15 years who are headlining stadiums (yet?). There's plenty of great metal out there that people are eating up. But I don't think we've seen any new titans yet. Bad omens and sleep token (and I'll say bmth too) are some of the larger examples you gave but I still don't consider them straight up metal bands. There's a reason they are popular and it's not for their metal side imo lol. I just don't think we'll ever reach that true peak again like the 80s 90s and even 2000s did. But we'll see. I do think it's "cool" to think metal is cool though right now. It's more accepted
Brace yourself limp bizket 2 is coming
Lol new falling in reverse just dropped as i was repyling
No. Its not popular. But i always listen to it because i like the drums.
Finn McKenty is out here trashing the future of rock and metal 😂
The whole point of being a metal head is not giving a fuck what other people think
I mean, has ever metal been popular? 😂
In the 80s, it was to the point where even club-circuit speed metal bands were showing up on the soundtracks of pretty mainstream movies (think River's Edge, Trick or Treat).
In the 2000s Limp Bizkit and Linkin Park were being blasted on MTV and featured on Entertainment gossip. You also had Nickelback selling out arenas (not festivals with other bands, arenas by themselves!).
Sorry dawg I don’t understand how bad omens is in the same category as metal…practically pop music