Why Conversion Optimization is NOT A/B Testing

Conversion Optimization is NOT A/B testing.
But a lot of brands get that wrong and end up wasting months testing things without getting any results.
Sounds familiar?
Here’s how to get results from conversion optimization and A/B testing:
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About Raphael & SplitBase
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Raphael Paulin-Daigle is the founder and CEO of SplitBase, and landing page and optimization agency for DTC e-commerce brands. SplitBase helps brands such as Dr Squatch, Wine Library, Hyperice, L'Oréal, ButcherBox - and many more - add millions to their bottom line through their optimization methodology.
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Stay Connected
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Conversion Optimization & Landing Pages for $10M+ DTC brands: splitbase.com
Find Raphael on Twitter: / rpaulindaigle