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Business of Marketing
Singapore
Приєднався 15 бер 2020
Business of Marketing, is a part of Decode Marketing Academy - an online marketing content and training academy. For more free content or to learn Strategic Marketing, visit: bit.ly/39lbpFI
Marketing Strategy | Marketing for Students | Marketing for small business | Marketing Management | Marketing Mix | Marketing 2020 | Advanced Marketing & Sales | Business Marketing
Contact: hello@decodestrategy.com
Strategic Marketing Course - Scholarship Announcement
ACCESS TO GOOD LEARNING SHOULDN'T BE AN ISSUE TO ANYONE DESERVING.
Therefore, I'm launching:
STRATEGIC MARKETING COURSE SCHOLARSHIP AT US $1
APPLICATION DEADLINE - 20th May, 2021.
APPLY NOW: www.decodestrategy.com/scholarship
Yes, I'll be giving full access to the course to 50 students based on their desire to learn without having to pay the full course price US $300.
If you know anyone deserving other than yourself, tag them in the comments below and encourage them to apply.
Therefore, I'm launching:
STRATEGIC MARKETING COURSE SCHOLARSHIP AT US $1
APPLICATION DEADLINE - 20th May, 2021.
APPLY NOW: www.decodestrategy.com/scholarship
Yes, I'll be giving full access to the course to 50 students based on their desire to learn without having to pay the full course price US $300.
If you know anyone deserving other than yourself, tag them in the comments below and encourage them to apply.
Переглядів: 923
Відео
[Edited] Distribution Lessons I Learnt Over a Decade, The Hard Way
Переглядів 4503 роки тому
THIS IS THE EDITED VERSION OF THE LIVESTREAM WITHOUT THE TECHNICAL GLITCHES: In this stream brought to you by Business of Marketing and Decode Strategy Labs, Amit Monteiro, Head - Non Alcoholic Beverages at AB InBev India will talk about - ‘Distribution Lessons I Learnt Over a Decade, The Hard Way’. In this talk, he will share his learnings across category launches, the basics of distribution w...
YTD, QTD, MTD, AOP, MAT, Moving Average, Rolling Data, YTDLY, QTDLY & MTDLY
Переглядів 5 тис.3 роки тому
YTD, QTD, MTD, AOP, MAT, Moving Average, Rolling Data, YTDLY, QTDLY & MTDLY
Share of Voice (SOV) & ESOV (Extra Share of Voice)
Переглядів 3,3 тис.3 роки тому
Share of Voice (SOV) & ESOV (Extra Share of Voice)
GRP TRP iGRP iTRP - Media Effectiveness Measures
Переглядів 9 тис.3 роки тому
GRP TRP iGRP iTRP - Media Effectiveness Measures
Reach in Media - What is it & why it is so important
Переглядів 8543 роки тому
Reach in Media - What is it & why it is so important
Strategic Marketing Course - Why you should enrol
Переглядів 4543 роки тому
Strategic Marketing Course - Why you should enrol
Market Research Brief and Objective Setting
Переглядів 2,1 тис.3 роки тому
Market Research Brief and Objective Setting
What is Market Research & why is it important?
Переглядів 1,4 тис.3 роки тому
What is Market Research & why is it important?
What is Relative Market Share & why is it important?
Переглядів 3,1 тис.4 роки тому
What is Relative Market Share & why is it important?
R-naught (R0) and Net Promoter Score (NPS) - What I learnt from epidemiology during this pandemic
Переглядів 1144 роки тому
R-naught (R0) and Net Promoter Score (NPS) - What I learnt from epidemiology during this pandemic
The lesser-known Stories about Big Brands - Myths, Legends, Truth-Bombs and Stories
Переглядів 2204 роки тому
The lesser-known Stories about Big Brands - Myths, Legends, Truth-Bombs and Stories
Brand Experience Mistakes to Avoid in Brand Marketing - Especially for Small-business and Startups
Переглядів 1814 роки тому
Brand Experience Mistakes to Avoid in Brand Marketing - Especially for Small-business and Startups
Merchandizing/ Promotions - 4 Main Types to Know
Переглядів 6284 роки тому
Merchandizing/ Promotions - 4 Main Types to Know
8 Sales Measures You Must Know in Product Marketing
Переглядів 5004 роки тому
8 Sales Measures You Must Know in Product Marketing
Velocity #2 SPPD and Sales per Million
Переглядів 1,8 тис.4 роки тому
Velocity #2 SPPD and Sales per Million
Velocity #1 How well is your Product Selling?
Переглядів 9704 роки тому
Velocity #1 How well is your Product Selling?
Distribution Measures #3 - Implications on Marketing
Переглядів 9874 роки тому
Distribution Measures #3 - Implications on Marketing
Distribution Measures #2 - AIC & TDP
Переглядів 3,9 тис.4 роки тому
Distribution Measures #2 - AIC & TDP
Distribution Measures #1 - Numeric Distribution, %ACV & %PCV
Переглядів 8 тис.4 роки тому
Distribution Measures #1 - Numeric Distribution, V & %PCV
Market Penetration, Brand Penetration and Market Potential
Переглядів 6 тис.4 роки тому
Market Penetration, Brand Penetration and Market Potential
Thanks sir for the explanation, I’m writing a report on None profit industry and analysing the porter 5 forces of an association , I’m confused with elements if you could help me to facilite my analysis : 1. What’s the difference between economics of scale and extent of scale economies and how do we analyse them in present and future for an association ? 2. In porter 5 forces each force is composed of different elements, where one element lead the force to low and other high or medium in present or future , so how can I conclude the force either this is Low or high ? Thanks for your feedback in advance
This is very informative! Thanks for sharing Rahul
Glad you found it useful 🙏
Thank you so much
I have been in the FMCG trade marketing for the last 4 years and based on experience in more simple words numeric distribution is the highest universe contributor this indicates the number of outlets handling your SKUs divided by the total universe of category then multiple by 100 and weighted distribution is the highest volume contributor here we consider off takes this means share in category sales of outlets handling your products divided by the share in category sales of all outlets in the universe then multiple by 100. An ideal scenario is considered when weighted should be greater than numeric.
As per Nielsen parameters FMCG market share depends on numeric distribution weighted distribution share amongst handlers l. How to survey the entire trade universe to find out the market share the Nielsen way. In September 2020 AC Nielsen had discontinued its retail measurement services in Pakistan.
Could not be explained more pathetically .
I have to tell you, this is fantastic content / very well structured👍
Thanks my friend 🙏
Thx you
Excuse me , could you recommend me some literature to cite. Thank you
thank you for the great content. please use the mic to record. the audio is not so clear. thank you again for this amazing content.
Can you also explain TDP share?
Bas padh padhke chale jao...na pen na paper na explanation
Very good content
Amazing.
Parabens pelo video. 🇧🇷
Thank you so much for this. It's so helpful, clear, and concise 🙏🙏 And thank you for the free guide!!!
You’re welcome. Glad you found it useful 🙏
Amazing channel.
Fantastic.. Crystal clear! Thank you for sharing
Great video! I would like to know how much amount is spent by the entire category and by the competitor?
How do you calculate %ACV? Or it’s usually given in a dataset?
thank you for this!
Very useful for me .Thanks!
Thank a ton for taking the time to watch 🙏
very helpful and insightful
Thanks for such beautiful, simple explanation of key concept like Velocity in marketing. Is there a way we know velocity of competitors? atleast the prominent ones.
Sir you can explain what is media effectiveness
ahhh, thank u so muchhh!!! <333
Fantastic! So helpful and clear. Thank you!
Thank you sir for this video , i have added this in my watch later section. So i can watch the entire video peacefully.
Super thanks for sharing such a systematized and professional marketing fundamental classes on UA-cam channels, which clarify lots of business items we daily use but don't exactly understand the definition and implication.
Thank you, Sir! It somehow help me understand it for school purposes.
Great video! Thank you
I request you to please post a video on how global forecast is made
Simple & Superb explanation. not just explaining the terms and also telling, when and where we will be needing these Terms is a brilliant thing. Great Stuff sir
Thank you Indra
From india very helpful video
Thank you Abhishek 🙏
It will be helpful to get to the basics of analysing MAT and how to visualise it for a better understanding
Superb
Please send me your email address as I would like to have you as a consultant for a leading footwear listed company for their media planning. Akhil gupta.
excellent,
I found this to be extremely helpful. Thank you and thank you for your free guides :)
Thanks for watching Megan 🙏 I’ll about to release a lot of new videos. Do subscribe if you haven’t already 👍
When to call distribution point? Which service is calling?
What does market share has to do with market size? Hope you answer sir
Perfect explanation
can you use these metrics when comparing Volume in units across one pack type vs. other? for example, why CANs performed better than Plastic in carbonated beverages category? or would this be strictly for products?
Should have explained with example
Am planning to make another video with an example infact.
Very helpful, thank you!
Thank you Nishat 🙏
hey sir im doing an assighnment on how a stationery business should use ansoff matix any ideas defined them already
exactly what I needed! thank you! 😊
Thanks for dropping by Chiara and glad you found it useful. Do subscribe since I’ll be sharing a lot more content in future
Market research is full day Computer work?
Job well done sir
Appreciate your feedback 😊
Very helpful, thank you!