Hello Shivani, When you're looking at Market Share of a brand, you're trying to understand the portion of Sales that the brand has managed to get from the entire category's sales. When you're looking at Marketing Penetration of a brand (Brand Penetration), you're trying to understand the portion of total customers that the brand has managed to get from all the customers who are buying any of the brands in the category. For a detailed understanding - I suggest you check out the earlier video on Market Share as well. Here's the link: ua-cam.com/video/4IU17kwvyn4/v-deo.html
Best explanation I have ever found for this topic
Thank you sir:)
Thanks Keerthi for your comment :) Trying my best to make it easy. Do subscribe as there is a lot of other good content lined up.
thank you for this!
Thx you
I request you to please post a video on how global forecast is made
excellent,
one of the best explanation
Sir
gaurav mehendiratta Thank you Gaurav 😊
@@businessofmarketing8868 - Pleasure is all mine sir
you just helped me graduate. thank you sir T-T
I’m so happy to hear that ❤️
Please tell me more.
Can you please explain the difference between Market share and Market penetration
Hello Shivani,
When you're looking at Market Share of a brand, you're trying to understand the portion of Sales that the brand has managed to get from the entire category's sales.
When you're looking at Marketing Penetration of a brand (Brand Penetration), you're trying to understand the portion of total customers that the brand has managed to get from all the customers who are buying any of the brands in the category.
For a detailed understanding - I suggest you check out the earlier video on Market Share as well. Here's the link: ua-cam.com/video/4IU17kwvyn4/v-deo.html
hey sir im doing an assighnment on how a stationery business should use ansoff matix any ideas defined them already