[Edited] Distribution Lessons I Learnt Over a Decade, The Hard Way

THIS IS THE EDITED VERSION OF THE LIVESTREAM WITHOUT THE TECHNICAL GLITCHES:
In this stream brought to you by Business of Marketing and Decode Strategy Labs, Amit Monteiro, Head - Non Alcoholic Beverages at AB InBev India will talk about - ‘Distribution Lessons I Learnt Over a Decade, The Hard Way’. In this talk, he will share his learnings across category launches, the basics of distribution when it comes to an FMCG product and the pitfalls to avoid when launching a product innovation in market. Some areas that he will dip into during this sharing session are:
1. The rarely taught Distribution basics I learnt the hard way
2. Distribution - how to get going (problems of larger companies vs smaller companies)
3. The sins to avoid when it comes to getting distribution right
4. What Marketers who handle the most important P in the mix must know
5. The first 1000 day guide when you launch a product - measuring what’s important and ignoring the noise
ABOUT AMIT MONTEIRO
Amit currently works as Head of Business for the Non Alcoholic Beverage vertical at ABINBev India, a vertical he set up for the India operations from scratch a couple of years ago. As part of the key launches, he introduced a new category of Non-Alcoholic Beers in India, which also saw the company enter new retail channels like Ecommerce and General Trade for the first time.
Prior to this, Amit has worked with homegrown startups as well as multinational corporations. He was the Head of Modern Trade at Hector Beverages (Paper Boat). During this stint of almost 4 years, he worked towards making Paper Boat one the most successful beverage brands in India in the last decade. Amit started his career with Reckitt Benckiser where he has worked in the Marketing and the Sales functions.
Amit is passionate about startups and building businesses from scratch in India.
Check out Amit’s LinkedIn profile here: / amit-m-96a97111
ABOUT BUSINESS OF MARKETING & DECODE STRATEGY:
Business of Marketing is the free online platform for Decode Strategy Labs’ vision to provide free, easily-accessible and high-quality knowledge for marketers; which is increasingly difficult to find through the clutter of 'digital marketing’ content.
Decode Strategy Labs also provides the Strategic Marketing Course available for purchase online at: www.decodestra...
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QUESTIONS?
If there are any specific questions around this topic that you wish Amit to cover during his session, do send them over to us as [e-mail]

[@businessofmarketing8868]

Hello everyone! Those who attended this session live, might have experienced some technical glitches. We've taken the time to remove all of those issues in this revised video. Enjoy this masterclass and do click the Like button and post your Comments below sharing what else you would like to learn.

[@VineetBobade]

Grounded insights & lucid explanation of concepts !

[@desitroll8094]

Very Real and Interesting

[@businessofmarketing8868]

There is a follow-up session coming up soon where we plan to go into a lot more details which couldn't be covered in the first session. Do subscribe and click on the bell icon to stay updated.