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Sweat Equity
United States
Приєднався 23 вер 2021
Welcome to your favorite business brainstorming session. Influencer marketing, growth marketing, content marketing, and more - it's all here. Creativity. Breakdowns. Playbooks. Without the fluff.
Hosted by Alex Garcia & Brian Blum. New episodes every Tuesday.
Hosted by Alex Garcia & Brian Blum. New episodes every Tuesday.
5 Brand Social Trends You Need To Know For 2025 Ft. Oren John
In episode 59, Alex and Oren John come together for an engaging discussion on the crucial social trends that every brand must leverage to achieve growth in 2025. They delve into innovative strategies, audience engagement techniques, and the importance of adaptability in today’s dynamic market landscape.
Here’s 5 things you can get done faster on Wix Studio:
● Scale content with dynamic pages and reusable assets
● And integrate with Meta CAPI, Zapier, Google Ads and more in seconds
● A/B tests are a given-create them in days, not weeks with intuitive design tools
● Connect tracking and analytics tools like GA4 & Semrush in seconds
● And manage all your clients’ social media from one dashboard
All of that right here: l.marketingexamined.com/wixpo
📱Follow Us On Social:
--------------------
Instagram
Alex alexgarcia_atx
Brian: brian_blum
Twitter
@alexgarcia_atx
@brian_blum1
--------------------
Want Alex to develop your brand's content strategy? Apply to work with us here: form.typeform.com/to/FeHceWpg
--------------------
📈Growth Playbooks, Directly To Your Inbox
For growth playbooks, deep dives, and marketing case studies, get subscribed at
www.marketingexamined.com
--------------------
🎥Checkout Brians Content Agency
www.nibble.studio
--------------------
Here’s 5 things you can get done faster on Wix Studio:
● Scale content with dynamic pages and reusable assets
● And integrate with Meta CAPI, Zapier, Google Ads and more in seconds
● A/B tests are a given-create them in days, not weeks with intuitive design tools
● Connect tracking and analytics tools like GA4 & Semrush in seconds
● And manage all your clients’ social media from one dashboard
All of that right here: l.marketingexamined.com/wixpo
📱Follow Us On Social:
--------------------
Alex alexgarcia_atx
Brian: brian_blum
@alexgarcia_atx
@brian_blum1
--------------------
Want Alex to develop your brand's content strategy? Apply to work with us here: form.typeform.com/to/FeHceWpg
--------------------
📈Growth Playbooks, Directly To Your Inbox
For growth playbooks, deep dives, and marketing case studies, get subscribed at
www.marketingexamined.com
--------------------
🎥Checkout Brians Content Agency
www.nibble.studio
--------------------
Переглядів: 1 708
Відео
How to Build A Cult Following In 2025
Переглядів 3,5 тис.День тому
Want to build a brand with a cult-like following? In this episode, we break down the 6 essential steps to: from crafting compelling brand narratives and establishing a strong mission to leveraging enemy marketing and introducing relatable brand characters, we unpack the strategy behind iconic, loyal brands. Tune in for actionable insights on building repeatable content pillars, creating social ...
How to Build an Ecommerce Brand in 2025 (FROM 0-$100M) with Oren John
Переглядів 9 тис.14 днів тому
Oren John returns to Sweat Equity to share how his streetwear brand, Valuable Studios is striving to stand out in 2025. From finding product-market fit to crafting a cohesive brand story and balancing trends with community building, Oren dives deep into the strategies behind his success. Discover his creative process, product sampling and testing techniques, and why storytelling is essential fo...
Everything Your Brand Needs To Go Viral In 2025
Переглядів 6 тис.21 день тому
In this episode, we're talking all about how brands tell stories and build worlds, with a special focus on streetwear and music marketing. We break down Kody Phillips' clever Black Friday skit strategy and how Retro Muscle is tapping into 80s nostalgia to stand out in crowded markets. Plus, we dive into the shift toward social-first campaigns, the power of theme pages, and how trending audio is...
The Only TikTok Shop Video You Will Ever Need [FROM $0-$100K/MONTH]
Переглядів 2,4 тис.Місяць тому
TikTok Shop isn’t just a platform; it’s a goldmine if you know the right moves. In this episode, we share step-by-step strategies for growing your sales, from hero SKUs and gamified incentives to leveraging affiliates and founder-led storytelling. With examples and actionable tips, this is a must-watch for marketers and entrepreneurs! Checkout our sponsor Wix l.marketingexamined.com/wixpodcast ...
If I Started Creating Content As a Brand In 2025, I'd Do This
Переглядів 8 тис.Місяць тому
What makes a brand memorable? In this episode, we dive into the power of community-driven content. From organic content challenges to cause-driven marketing, this episode is all about standing out and building loyal communities. We discuss how a viral “Hit the Goal with Me” campaign -created by an intern-turned the small brand “Smashd” into a massive success. Plus, why do mission-driven brands ...
I've Worked With 35,000+ Influencers - Here's what you need to know
Переглядів 2,3 тис.Місяць тому
In this episode, we talk about mechanics of successful affiliate partnerships and community-driven marketing strategies. We explore how brands use communities and creative incentives to drive real ROI. From tiered commission structures to gamified rewards. We discuss how a strong brief with clear expectations is crucial in guiding creators to align with brand goals, and we touch on why bonuses ...
How to Create Cult-like Customers in 36 Mins
Переглядів 4,9 тис.Місяць тому
In Episode 52, we dive deep into what it takes to create a brand with a cult-like following. Alex breaks down the four essential pillars of brand loyalty: values, story, community, and characters. Starting with the importance of clear values and a strong brand story, we share examples of companies like Seed, Yeti, and Muscle Milk and how their origin stories connect deeply with their audience. ...
This Wallet Brand Generated $10M in 30 Days with 1 Giveaway
Переглядів 3,2 тис.2 місяці тому
In episode 51, we explore the effectiveness of sweepstakes as a marketing strategy in today's landscape. Brian delves into case studies of HexClad and Ridge Wallet, showcasing how these brands leveraged giveaways and sweepstakes to generate millions in revenue during traditionally slow periods. Alex then shifts focus to middle and bottom-of-funnel content strategies, emphasizing the importance ...
Ex Account Manager Quits Her 6-figure Job To Become A Full Time Creator and Make $40k/mo
Переглядів 3,2 тис.2 місяці тому
In episode 50, Alex and Brian interview Courtney Johnson, An ex account manager who quit her job and become a full-time content creator making $40K /mo. She dives into how she formulates her viral videos, how to "bait the fish" and how women can use their unique skills to succeed in business. Checkout Courtney on Instagram: courtlynnjohnson Thanks for watching! 📱Follow Us On Soci...
Your Playbook To Make $6 Million This Black Friday
Переглядів 1,7 тис.2 місяці тому
Black Friday and Cyber Monday are right around the corner. And the brands that are prepared with a solid strategy will really stand out from the competition. If you play your cards right, Black Friday can be a game-changer for your brand. In this video, we’re diving into just that. Alex breaks down his Black Friday playbook, sharing fresh ideas for emails, ads, and promotions, plus key pitfalls...
How Peter Attia’s Protein Bar Made $10M in 3 Weeks
Переглядів 3,6 тис.2 місяці тому
$0M to $10M in just 3 weeks? Over 120K site visits in the first month? These are the results of David’s Protein Bar launch, masterminded by the founder of RXBARS and promoted by Peter Attia. But before we get into that, Brian kicks things off with his Q4 game plan, covering everything from email flows to landing pages and ad creatives you need for your best quarter yet. Then, Alex dives into ho...
The Difference Between $5M and $100M Content Team
Переглядів 2,4 тис.2 місяці тому
The Difference Between $5M and $100M Content Team
Develop An 8-Figure Content Strategy in 30 Mins
Переглядів 7 тис.3 місяці тому
Develop An 8-Figure Content Strategy in 30 Mins
How Goli went from $0 to $4.1M per MONTH in 30 days on TikTok Shop
Переглядів 8 тис.3 місяці тому
How Goli went from $0 to $4.1M per MONTH in 30 days on TikTok Shop
How To Create A Cult Following in 40 Mins
Переглядів 22 тис.3 місяці тому
How To Create A Cult Following in 40 Mins
Create A 7-Figure Product Launch In 59 min
Переглядів 4 тис.3 місяці тому
Create A 7-Figure Product Launch In 59 min
POV: Former Olympian Builds Three 7-Figure Businesses - Sonny Webster
Переглядів 1,2 тис.4 місяці тому
POV: Former Olympian Builds Three 7-Figure Businesses - Sonny Webster
4 Growth Playbooks Guaranteed To Build Your Brand (Part 2)
Переглядів 1,9 тис.4 місяці тому
4 Growth Playbooks Guaranteed To Build Your Brand (Part 2)
How to Build an 8 Figure Brand In 37 Mins (Part 1)
Переглядів 3,7 тис.4 місяці тому
How to Build an 8 Figure Brand In 37 Mins (Part 1)
Your Playbook To Disrupt Bigger Brands
Переглядів 2,8 тис.4 місяці тому
Your Playbook To Disrupt Bigger Brands
Learn To Create More Shareable Content In 47 Minutes
Переглядів 4,5 тис.4 місяці тому
Learn To Create More Shareable Content In 47 Minutes
Wimbledon Gains 1M New Followers in 14 Days with this Strategy
Переглядів 4,4 тис.5 місяців тому
Wimbledon Gains 1M New Followers in 14 Days with this Strategy
This Running Brand Is Disrupting Nike & Adidas?! Bandit Running "Unsponsored" + Run Club
Переглядів 3,2 тис.5 місяців тому
This Running Brand Is Disrupting Nike & Adidas?! Bandit Running "Unsponsored" Run Club
How This Brand’s Content Playbook Drives 450K Monthly Site Visits
Переглядів 5 тис.5 місяців тому
How This Brand’s Content Playbook Drives 450K Monthly Site Visits
Convert More Viewers Into Customers | 48 Min Deep Dive
Переглядів 3,3 тис.5 місяців тому
Convert More Viewers Into Customers | 48 Min Deep Dive
35 Mins to Develop Your Founder Brand Content Playbook
Переглядів 4,7 тис.6 місяців тому
35 Mins to Develop Your Founder Brand Content Playbook
How This Gum Brand Did $1M with 3 TikTok's
Переглядів 6 тис.6 місяців тому
How This Gum Brand Did $1M with 3 TikTok's
Breaking Down Liquid IV's Product Launch Framework
Переглядів 2,2 тис.6 місяців тому
Breaking Down Liquid IV's Product Launch Framework
My Content Formula for Viral Reels
Переглядів 1,4 тис.6 місяців тому
My Content Formula for Viral Reels
Fire episode
0:16 awkward 😬
9:05 bracelets are a scam btw
Alright lads i've heard you talking about the power of brief-ing as a skill a few times now...can you do a video on that? long live sweat beach
The broken audio is just a tease! Need more, Oren.
Anybody who is mad about the audio hasn’t filmed much content. This sh*t happens on occasion when you film a lot. Great value 🔥
Absolutely true. Shit happens.
GREAT VALUE, MASSIVE RESPECT FOR SHIPPING THIS OUT REGARDLESS OF THE AUDIO. !!!!
15 minutes in and i've already learned so much! Amazing work and super knowledgable
The volume too low
Definitely not a good look when you load an example video for a potential client about branding and you vomit this example. Very unprofessional and amateurish way to show a video that should have been on the cutting floor. Do better.
Why you so angry? I hope you had a merry Christmas ❤😂
Dawg chill
its free info bro
Yall wanted us to comment for the algorithm 😂 get a mf mic from tt shop.
I wanted to keep listening but audio was too horrible. Get the new DJI mics.
@@chrismixxproductions yeah we just wanted to do something different. Audio was ass though. Will be better next time
@@SweatEquityPodcast Too good to not listen through it, but hell yea!
Vibing with a joint and soaking up facts during Christmas Eve-Holiday Spirit
Proudly here for the early beach sitdowns with shitty audio 😂 feels like a vid y’all will look back on later in the journey (lotta game still dropped tho)
Tragic what happened to Oren’s audio
Can’t listen with all of the audio echo
Great appreciation for what you guys are doing with Sweat Equity. Thanks for the tips and insight. A suggestion: if the audio isn't good can you include captions. UA-cam generated captions are based on the audio, but if the audio's bad then we're shit out of luck and your efforts and value don't get a chance to connect with your intended audience. 9:37 high standards are solid.
Na nigga was this echo part of your plan G 😢
Update wasn’t that bad hella sauce mad perspective merry Christmas fellas 🎉
Oren and you went off topic a bit after you started discussing implementing content script writing. Would like to hear more on that. This is so great as a follow up to the last one you guys did with Oren. Perfect timing. I just wish Oren's mic had been checked properly before, though glad it was still uploaded. CC helped.
Bryan... I'm gonna need you to tell me where you got that jacket, I need it
gracias
de nada
I’m just waiting for you guys to blow up. Love the pods
appreciate that big time
Love the channel and content. I know you guys are trying to hit 10K subs by the end of the year. A thought came to mind. You guys break down very timely and relevant brands but by looking at the thumbnail and title, I don’t know which brands will be mentioned. Once I’m in and watching, I’m hooked. I feel like if you added the brand logo to the thumbnail and make a strong simple title (like you already are) but with some more kick, maybe an additional word that really makes me want to click, these videos will reach not only your core audience but a wider audience, the people who don’t yet know about all this free valuable information. Thanks for everything you guys do.
That’s genius. They need to see this comment
What is Jolie?
water filter company
I'm fascinated by BPN because their iconography and design isn't very strong, but they excel at understanding the marketing and distribution channels.
35:35, What’s the link to that episode?
Where can I find the good content vs bad content running brands from Alex?
Great video… but won’t hit like our videos 🤷♂️
It’s a shame this channel is not at least 20k subscribers right now
What is a theme page company for home decor?
PLEASE stop using the word “cult” for marketing!!!! Words and concepts are POWERFUL, and even the best intentions of sharing information can be used to harm and disempower people, which is literally what ALL CULTS DO. Just because others have found success using this concept for marketing, doesn’t mean it’s healthy. You’re better than this fam
35:00 what video is this you're talking about? :D
haha i can relate to the MTV era part, i used to watch Life of ryan, runs house, the hills, music videos and all that too 😅made me think the US was so cool compared to Sweden where i live
Yo the quality changeup or something? It looks good
cade been going nuts
Output audio level needs to be higher, I gotta crank it all the way up in order to hear
This channel will blow up in 2025. mark my words
appreciate that g! big time
Facts
Shhh shhh shhhhhhhh
Hey guys, great video, great value. Here and entrepreneur from argentina. We make sunglasses from recycled plastics and been obsessing with studying socials for the last year. One quick question. What would be a correct way to make a top, middle and low funnel strategy. Do you have a video or material where i can educate myself on this? Thanks!
founder doing content for top of funnel toget reach out, leads to brand page as middle of funnel (nurturing) and then you can take them to the bottom with certain launches/sales/promotions or just people curious and neeeding it since you're top of mind.
Binged all your videos and I've learned a lot. I run a supplement company though... how does the world-building strategy change for non-clothing brands?
Y’all provide such great value. To 100k this year 🚀
Welp. This got me hype. So encouraging to hear Oren prioritize creative freedom & value over raising money.
This was awesome! Thanks for the insight Oren!
His newsletter is the only one I look forward to reading-and I even star it afterward so I can easily find it later. It’s straightforward, practical, and easy to use. That’s also why I enjoy his videos. By the end of each one, you know exactly how to apply the tips he shares. That’s what sets him apart from other UA-cam creators teaching content creation. I only discovered his channel last week, and I’ve already watched about 60% of his videos!
Solid. I’ve been hovering for a couple weeks but this episode made me subscribe. You guys will blow up if you keep those insights coming!
This fire, love it
What is Cut 30? I mean obvs it's your course, but I just didn't know that you had one with Oren until now. Super cool. Would love to hear more about it.
So much honesty in this podcast love it.. I would say though to not over sample, even if you can afford it because you lose sight of what it is you are trying to create / problem you are solving through the product. If you're over sampling.. you don't know what you're trying to make. I would also point out that spending $1500 on a sample is only partially true. It may take 2-6 rounds of sampling to perfect your product and costs will vary depending on where you are developing. If it is overseas you need to account for international shipments which cost minimum $70 each way, higher for heavier goods. (Professional developer here)
Insane value in this one.
Oren and Brian in the room together at the same time, finally dispelling the rumors...
this was absolute fire, what an ep!