The Story Of The Biggest And Most Successful Poultry Brand In Tunisia | Naoufel Sassi with TriciaBiz

In today's episode of How They Did It with TriciaBiz, Naoufel Sassi, General Manager of El Mazraa (the largest poultry brand in Tunisia) shares how he's been able to continually scale and develop the company; keeping it above competing brands over the years since its establishment.
Naoufel Sassi talks about what it's like, being an entrepreneur in Africa. His story not only serves as motivation for other African entrepreneurs, but also as a guide on how to be a successful entrepreneur. Doing business in Africa in 2023 certainly has its challenges. Stick around, and you're sure to find the entrepreneurship development tips that you've been searching for.
Enjoy and share!
CHAPTERS
00:00 - Intro
02:45 - How El Mazraa began
04:50 - Starting a business in a new market
08:38 - Staying ahead of the competition
11:37 - El Mazraa's scale of production
13:01 - Staying profitable in an unstable economy
13:39 - Marketing practices of successful businesses
17:34 - How to reduce theft as a business owner
19:47 - Having a business vision/forecast
21:09 - Benefits of sticking to your specialty
21:48 - El-Mazraa's international markets
22:26 - Advice for business owners in the poultry sector
23:42 - Vertical and horizontal integration
25:06 - El Mazraa factory tour
ABOUT THE SHOW🎬
"HOW THEY DID IT" a show that tells the authentic story of African businesses whilst drawing lessons for upcoming entrepreneurs.
The Challenge:
There is a growing demand to tell our stories. Most of the stories told online are of foreign businesses, and where you find an African story, it is most likely a surface-level interview that aims mostly to motivate and not necessarily teach.
This is the unique value of this show:
In addition to it being designed to educate, motivate, and inspire, which is truthfully a key factor in boosting self-confidence, we will be emphasizing key lessons from the video interviews.
#howtheydiditwithtriciabiz
ABOUT TRICIABIZ ⭐
Tricia Olufemi-Olumide (a.k.a. TriciaBiz) is commonly described as The Business Fixer. She is an entrepreneur, author, and business growth expert with over 12 years of experience working across a wide portfolio of clients in Nigeria, offering services ranging from business growth consulting, marketing penetration strategies, and other core marketing across several sectors.
She is the founder of Business Lab Academy Africa, a fast-growing digital learning platform for African entrepreneurs, and has successfully trained over 200,000 entrepreneurs in 10 cities across Africa.
TriciaBiz is a multiple-award winner and has been invited to speak at various seminars, workshops, and conferences globally.
ABOUT THE GUEST 👤
Naoufel Sassi is the General Manager of El Mazraa; the largest poultry brand in Tunisia.
El Mazraa, a subsidiary of Poulina Group Holding (PGH) specializes in the breeding of poultry, as well as the processing and marketing of poultry products. El Mazraa has versatile industrial equipment and a range of more than 300 products: marinated meat, frozen products (breaded chicken cutlets, breaded turkey cutlets), raw meat, eggs, and sausages.
The company has been able to meet all the needs of catering professionals as well as home cooks, both in Tunisia and abroad. El Mazraa symbolizes creativity and innovation; anticipating the expectations of its customers to offer new healthy and nutritious products.
STAY CONNECTED 👋🏽
Instagram: / triciabiz
Facebook: / triciabiz

[@fedorabridal9407]

See how Nigeria is blessed that we can rear quite a number of animals. I was surprised to hear their challenge in rearing cow 🤷 something we do here like no man's business.. thank you Tricia for gradually taking us around the world yet impacting us with intensive knowledge... Love you always my coach crush 🥰

[@triciabiz]

Thank you so much for watching 😊🙌🙌

[@soryisoumare]

Thanks for this! Could you please do text caption (in english) instead of voice? This is for those of us that are bilangual to enjoy these great videos even more. Cheers

[@chidebaba3579]

Thank you Tricia for always dishing out value

[@triciabiz]

Thank you for watching, Chide

[@hattylolla001]

Thank you for this Tricia. I particularly love you showing us the production part in their factory 🙏🏾

[@triciabiz]

Appreciate you watching, Atilola 🙌🙌

[@adebuwacharlesnifesi9869]

Very informative interview.Weldone

[@triciabiz]

Thank you for watching, Charles 🙌🙌