She Left The United States And Built A 10 Million Dollar Wellness Brand In Nigeria | Joycee Awosika
Вставка
- Опубліковано 26 чер 2024
- In today's episode of How They Did It with TriciaBiz, Joycee Awosika, (MD/CEO of ORÍKÌ - a luxury skincare brand) tells us about her experience with creating and scaling Nigeria's first and only all-natural farm to skin brand, and how she's been able to overcome some of the challenges that come with being an entrepreneur in Nigeria.
Joycee shares valuable advice about managing a spa in Nigeria; and in general, how to be a successful entrepreneur. Despite a notoriously unstable economy, she's been able to constantly expand her business and its subsidiaries, making hers one of the Nigerian entrepreneur success stories that just had to be shared!
Doing business in Africa in 2023 certainly has its challenges. Stick around, and you're sure to find the entrepreneurship development that you've been searching for.
Enjoy and share!
CHAPTERS
00:00 - Intro
01:48 - Why she relocated to Nigeria
03:35 - How she got into business
05:00 - How ORÍKÌ started
06:50 - Market research for starting a business in a new market
09:09 - Creating business development strategies
11:45 - Selling products in a new market
13:38 - ORÍKÌ's first location
14:38 - Collaborating with entrepreneurs for business growth
16:34 - What to look for when choosing a business location
19:04 - Keeping your occupancy rate high
20:40 - How to keep customers coming back
22:49 - Manufacturing and packaging products in Nigeria
25:26 - Creating an excellent brand
27:17 - ORÍKÌ's subsidiaries
31:00 - Valuating ORÍKÌ
32:17 - How to manage employees as a young business owner
37:26 - Managing perceptions as a young business owner
39:38 - Keeping your business costs low
41:17 - Challenges of running a business
42:51 - Advice for business owners
44:24 - How to structure a business
ABOUT THE SHOW🎬
"HOW THEY DID IT" a show that tells the authentic story of African businesses whilst drawing lessons for upcoming entrepreneurs.
The Challenge:
There is a growing demand to tell our stories. Most of the stories told online are of foreign businesses, and where you find an African story, it is most likely a surface-level interview that aims mostly to motivate and not necessarily teach.
This is the unique value of this show:
In addition to it being designed to educate, motivate, and inspire, which is truthfully a key factor in boosting self-confidence, we will be emphasizing key lessons from the video interviews.
#howtheydiditwithtriciabiz
ABOUT TRICIABIZ ⭐
Tricia Olufemi-Olumide (a.k.a. TriciaBiz) is commonly described as The Business Fixer. She is an entrepreneur, author, and business growth expert with over 12 years of experience working across a wide portfolio of clients in Nigeria, offering services ranging from business growth consulting, marketing penetration strategies, and other core marketing across several sectors.
She is the founder of Business Lab Academy Africa, a fast-growing digital learning platform for African entrepreneurs, and has successfully trained over 200,000 entrepreneurs in 10 cities across Africa.
TriciaBiz is a multiple-award winner and has been invited to speak at various seminars, workshops, and conferences globally.
ABOUT THE GUEST 👤
Joycee Awosika is the MD/CEO of ORÍKÌ - a luxury skincare brand that fuses natural ingredients & scientific research to create extraordinary personal care products.
ORÍKÌ is the first and only all-natural farm to skin brand in Nigeria to operate a luxury spa chain coupled with its own product line. At ORÍKÌ, beauty & wellness go hand-in-hand; therefore they are committed to providing relaxation and stress relief, as well as the finest treatments for the face and body.
STAY CONNECTED 👋🏽
Instagram: / triciabiz
Facebook: / triciabiz
The. Value. In. This interview is. Stellar🎉
Joyce is so inspiring. I’ve been looking for an interview like this that talks about beauty and wellness. Thank you for this.
This interview is gold...i have learnt about collaboration in a different way today.. there are so many segments to a particular business... once you start, different parts of the businews begins to emerge... once you open your minds..
I love the fact that she knows what she wants and stays true to it... and she is humane!
I am going to watch a second or even a third time...
Well done tricia!
Love this feedback, thanks for watching Olajumoke 🙌
I was supposed to watch a few minutes and continue what I was doing but I started and couldn't stop till I got to the end. So much lessons from one video but my key take away is build structures if you want to build a sustainable business. your customers are your biggest asset. thank you Tricia for this, God bless you.
This is the first video I will be watching and I am taking notes 😁
Thank you so much for watching, Goodness 🙏🙌🙌
Honestly Thank you for all this information
Am a young graduate that started her hair care brand in school after school I honestly had to pause and I just started again
This video came at the right time !!!!
Thank you
Really glad you got immense value 🙌🙌
This was sooooooo good!!! Brilliant women! Thank you
Wohooo! Thanks for watching, Folake 🙌🙌
Wonderful interview, love how she speaks and her personality too 💕💕💕
Thank youuu Aniberry 🙌🙌
This interview is gold!!!
Thank you for watching, Joanita 🙌🙌
What an interview!!!
Thanks for watching, Olamide 🙌🙌
The value in this interview is stellar🙌🏽
Thank you for watching Ayomikun 🙌🙌
Well done Tricia! Thank you for doing this. There is so much value here and I feel so inspired right now.
Appreciate you watching, Abimbola 🙌🙌
Beautiful and great to watch. I made notes. It was like I was in the lecture hall. Very smart and intelligent woman. Thanks Tricia.
Whoosh! Thanks for watching, Aidoo 👏🙌🙌
This is such a profound interview
Thank you for watching 🙌
As a marketing person, there are a whole lot of valuable marketing lessons here. She has a natural business mind. Sales, manufacturing, wellness, platform business model (SaaS), consulting, education etc. This is Oriki Holdings. Weldone Joycee. Your business mind should be a case study in universities.
Amazing! Thank you for watching, Mayowa 👏👏🙌
I totally agree with this. I could seat under her learning about business all day.
@@goodnessiruoma Honestly
❤
Amazing. Tricia you remain the valua overdose coach. This was electric
Whoosh! Thanks for watching, Fehintoluwa 🙌
So many gems. It's evident that she's a smart business woman and doesn't settle for anything less than excellence. Thank you for the great interview Tricia!
Thanks for watching, Debbie 🙌🙌🙌
I'm speechless. This is good! She went through the different stages in business and there's no way she could have given out so much without you Tricia. God bless you
Amen! Thank you for watching 🙌🙌
Decided this will be my sat relaxation: watching "How they did it"
I love that I chose this episode. I have always known Joyce for structures, but if there is anything obvious from everything she said, it's branding. The collective effort into how the brand is perceived helped her build several subsidiaries.
It's important to put the work into how one is perceived. It determines who wants to associate with us going forward.
We cannot build without collaborating.
Another thing that stood out was the fact that her valuation is at $10,000 without any external funding.
I am like what!
That is badass bootstrapping.
Thank you Tricia for these series.
Thank you for this detailed feedback, appreciate you watching 🙌🏽🙌🏽🙌🏽
I enjoyed this way too much.
I thought I would watch for a few minutes and come back later for the rest but naahhhh I watched in one sitting and had so many valuable points to note.
Amazing! Appreciate you watching, Olubukola 🙌🙌
This is amazing, to think I was considering a business model similar to this, I love this a lot. God help me
Rooting for you Charity! Thanks for watching 🙌🙌
@@triciabiz you’re welcome and I loved it
She’s very intentional about her business,amazing interview learnt a lot,from collaborating,franchise to sustainability but The line I am taking home is “what aura does your brand give”.
Amazing! Thank you for watching, Rukiat 🙌🙌
Amazing interview. I learnt so much
Glad you did, thanks for watching Ellen 🙌
Please do you already have a spa in Delta State?
What about us taking about it if you haven't?
Heyyy there! Kindly DM your proposal to @orikigroup on Instagram
I think they do
I learnt a lot today, this interview is an eye opener to the things not done right in business.
Glad you learnt a lot. Thanks for watching 🙌
Thank you Tricia, you were really asking the right questions and kudos to Mrs Joycee for being very open about her journey. This episode in itself is a Gem 😊
Appreciate you watching, Wendy 🙌🙌