What I Hate About YouTube

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  • Опубліковано 29 гру 2024

КОМЕНТАРІ • 1 тис.

  • @danielj_music
    @danielj_music 3 місяці тому +688

    As a mere mortal YT viewer, the more clickbaity the title and thumbnail, the less I want to click on it. It has got out of hand to the point that the title and thumbnail don't even reflect the content of the video at all.

    • @OniDasAlagoas
      @OniDasAlagoas 3 місяці тому +35

      I mean. You just clicked on a video with clickbait in it.

    • @Yakomoe
      @Yakomoe 3 місяці тому +3

      ​@OniDasAlagoas yeah what's your point? Lmao every video is click bait? Teach us genius

    • @OniDasAlagoas
      @OniDasAlagoas 3 місяці тому +14

      @@Yakomoe I'm literally just pointing the obvious.

    • @danielj_music
      @danielj_music 3 місяці тому +3

      @@OniDasAlagoas ROFL

    • @ChrisM541
      @ChrisM541 3 місяці тому +16

      Exactly! I will deliberately ignore all videos/content I see as blatant clickbait. Unfortunately, it's probably a sad reflection of today's increasingly braindead society.

  • @joemahlke2592
    @joemahlke2592 3 місяці тому +113

    The "get your income off of UA-cam" is actually a really insightful thing you don't see a lot of creators talk about in terms of not only the financial benefit, but also the mental health benefit of not having your income tied to a measure of success of something you love that's ultimately out of your control. Great video!

    • @thomasdequincey5811
      @thomasdequincey5811 3 місяці тому +6

      I don't understand your comment. Why is it "insightful" to want to make money from a UA-cam channel and then create a video to make money from UA-cam? Secondly, his income is tied to a "measure of success". Without views he wouldn't get subscribers, and without subscribers he wouldn't be able to do deals with Sweetwater, sell his courses, etc, etc. Lastly, "mental health benefit"? This isn't a 9 to 5 job where you get paid for hours worked. You create something and put it out into the world to be judged. If nobody likes it you lose twice. Your ego is harmed and your wallet is empty. As I said, I don't understand your comment.

    • @Chris-kc5id
      @Chris-kc5id 3 місяці тому

      @@thomasdequincey5811 100%.

    • @EnterJustice
      @EnterJustice 3 місяці тому +6

      @@thomasdequincey5811 He's saying YT creators are dependent on the whims of the UA-cam algorithm. views and subscribers and "interaction" are indeed measurable. But how the algorithm works, how and why it recommends videos to people,... Nobody knows, and it changes all the time. UA-cam is not accountable either - even if they act in bad faith to actively and negatively impact (part of) their creators, they can't be sued. Unlike for instance an author who could sue their publisher if said publisher acts in bad faith.

  • @msnewpers
    @msnewpers 3 місяці тому +47

    I watched the lesson video immediately. It is, sincerely, one of the best blues lesson videos I've seen. I bookmarked it right away to work on this weekend. Adam Levy is a real musician. You are a real musician. People don't realize how privileged we are to have access to this information, related with such patience and care that anyone can understand it and incorporate it into their practice. For those of us who remember how hard it was to obtain information like this before UA-cam, it feels like being let in on a secret. In fact, if you had told me 25 years ago that one day I would have instant access to the wisdom of Adam Levy and other musicians of his caliber I would have assumed it's because I had died and gone to heaven. I get that some of your videos need to be about helping some company sell gear, but your live performance and lesson videos are about growing the garden of good music, and that's all anyone should care about.

    • @chrisb8193
      @chrisb8193 3 місяці тому +1

      It’s possible to care about music AND gear, the two aren’t mutually exclusive.

  • @devinebass
    @devinebass 3 місяці тому +111

    Here here, Rhett, well said! I have felt (feel) the same pain. Keep at it dude, LOVE your channel! xoxo

    • @BeNinjaMin12
      @BeNinjaMin12 3 місяці тому +2

      Hi Scott!

    • @RhettShull
      @RhettShull  3 місяці тому +7

      Thanks Scott!

    • @ejmazzi1499
      @ejmazzi1499 3 місяці тому +1

      What a legend. This immediately undoes the damage that your clickbaitey (but ultimately necessary) thumbnails do to the bassists on YT. Also keep up the player of the week, I've found so many great people there!

    • @joshlawless1022
      @joshlawless1022 3 місяці тому

      Have you guys ever collabed??? Man I would love to see that!

    • @thomasmleahy6218
      @thomasmleahy6218 2 місяці тому

      He's saying your thumbnails are clickbait.

  • @superreality3823
    @superreality3823 3 місяці тому +20

    I really admire you for sharing this in such a transparent and human way. Hang in there

  • @byherndon9981
    @byherndon9981 3 місяці тому +24

    That Adam Levy video was, literally, one of the most helpful videos for blues improv that I’ve seen recently.

    • @guitarswhiskeyandgolf
      @guitarswhiskeyandgolf 3 місяці тому

      @@byherndon9981 that guy can play his version of Parisienne walkway is a wowza

  • @Jake4059
    @Jake4059 3 місяці тому +10

    Honest conversation can seem like such a rare find these days but when you stumble upon it, damn it's refreshing to hear. Thanks Rhett and keep rockin' ! Love your content.

  • @tomcoryell
    @tomcoryell 3 місяці тому +167

    Rhett, near as I can tell, the algorithm has changed. I’m not getting videos from channels I subscribe to recommended to me like I used to. I have changed nothing on my end. Something is up with UA-cam’s algorithm. Is anyone else seeing this?

    • @csharp57
      @csharp57 3 місяці тому +39

      I constantly have to physically check my subscriptions tab. Then I wonder how isn’t this video featured? I subscribed for a reason.

    • @Hazamandeous
      @Hazamandeous 3 місяці тому +3

      Yeah, found myself unsubbed some folks as well. Its been an ongoing “conspiracy” in the background of those who look into it regularly enough.

    • @brianbrown6658
      @brianbrown6658 3 місяці тому +8

      Same here. I have to check subscriptions to find some content and have had to subscribe again to channels that I have watched regularly. I haven't figured out how YT can choose to drop channels from my subscriptions. Especially when I watch all of the content on the dropped channels.

    • @DaveGardoni
      @DaveGardoni 3 місяці тому +6

      Same, if I don't click on videos of a channel for few weeks, the channel literally disappear.

    • @TheLeon1032
      @TheLeon1032 3 місяці тому +2

      same here

  • @danieli.9252
    @danieli.9252 3 місяці тому +10

    Hey Rhett, this is great insight. I also hate the "UA-cam face" -- the mouth hanging open in fake shock that something could actually do something/not do something that somebody else said it can't/can do. When I see which UA-camrs have sky high subscription numbers, it really makes me wonder what the key to success is. For me, I appreciate your basic, straightforward style of presenting information. You seem like someone I'd like to hang with.

    • @TravisPacheco1
      @TravisPacheco1 3 місяці тому +3

      God, I hate that face you described. That’s the face of approximately one third of all YT videos (Ive been guilty in the past when I was starting out). It’s to the point I won’t even click on “surprise face” videos because it’s so annoying.

  • @Low.Key.Music01
    @Low.Key.Music01 3 місяці тому +1

    This is profound advice. A lot of people don't realize the amount of work that goes into making content

  • @younken24films
    @younken24films 3 місяці тому +8

    It's the age old problem. As soon as we try to make a living doing something we love, it screws up why we started doing it in the first place.

  • @meeno_the_man
    @meeno_the_man 3 місяці тому

    Here’s a shout out to say I have learned so much from you, brother. And I continue to do so. The new blues course is really accelerating all the stuff that I already know and I’m good at. You bring a lot of enthusiasm to the game and it always translates. Keep up the great work.

  • @Within_Cells_Interlinked
    @Within_Cells_Interlinked 3 місяці тому +4

    It bums me out that YTers have make these silly thumbnails and titles just to see any engagement, but I’m glad you’re open about this issue. Love the content. Cheers.

  • @AlexWade-n9h
    @AlexWade-n9h 3 місяці тому +1

    I love your videos and you input. I am a intermediate guitar player and search videos about things that pertain to me, my playing, and things i want to learn more about. I really dont give much thought into the thumbnail, but i can understand its importance. Keep doing what you are doing. I hope it works for you so you keep doing it. But it helps me out alot.
    Thanks for doing what you do and dealing with those frustrations. It helps. It helps alot of us.

  • @devilsboxcar3925
    @devilsboxcar3925 3 місяці тому +4

    Don’t sweat it man…..we all understand that sometimes it’s the nature of the beast. We’ll be here to support you no matter what.

  • @richardreed6538
    @richardreed6538 3 місяці тому

    The thing about lesson videos for me is that I save that for a day off where I can dedicate the time to make it stick and get something out of it. A amp video I can watch on a work break. Don’t stop making them man, they are some of the best.

  • @ChasingSoundGuitar
    @ChasingSoundGuitar 3 місяці тому +3

    This was really important for me to see. As a guitar guy who's been doing something for a longgggg time (my newsletter) along with other things thrown in like UA-cam, social, blogs, etc. it's always refreshing to see realness like this. Thanks Rhett.

  • @ZackSeifMusic
    @ZackSeifMusic 3 місяці тому

    This is the perfect way to sum it all up Rhett. I've been trying to make my channel work for 3+ years and it's not taking off despite the audio and video being stellar, the info being accurate, and flow being smooth, they just aren't being shown to people.

  • @horatiousdude
    @horatiousdude 3 місяці тому +9

    Content Idea: I'd love to hear your take on the "spaghetti western" guitar sound. To me, those are some of the most iconic guitar riffs of all time. Would love a deep dive in the history, the players, and gear they used

    • @93Rats
      @93Rats 3 місяці тому +2

      I’m gonna have to second this

    • @Mr.TeETH78
      @Mr.TeETH78 3 місяці тому

      That’s a great idea!

    • @Aonghuis
      @Aonghuis 2 місяці тому

      Ditto

  • @jeffbeckfreak54
    @jeffbeckfreak54 3 місяці тому

    I've watched you play and the way you conduct yourself. The faces you make, I didn't even notice. Keep doing what YOU DO. I'm 70 and have been playing for 53 years and have the respect of my peers, but I don't have the drive build a UA-cam channel, much less afford the equipment needed to do so.

  • @notice_fpv
    @notice_fpv 3 місяці тому +3

    This reminds me very much of a mission statement that I read once called "the things we think and do not say". Bravo.

  • @EverestMystery
    @EverestMystery 3 місяці тому +2

    Rhett, this is perfectly explained. I have yet to yank a video, but admittedly tinker with title and thumbnail to an obsessive degree. Now, the plan is to make the shift and not rely on weekly videos to make a living. Cheers and thanks for a great vid

  • @andrewlacek
    @andrewlacek 3 місяці тому +11

    I saw the video before you took it down and really enjoyed it. As a beginner/intermediate guitar player, I thought you both did a great job explaining how to start soloing in a blues jam. So sorry that YT does not recognize the time and effort… 😢

  • @joshuaraysummey7679
    @joshuaraysummey7679 3 місяці тому +2

    Adam Levy is a gem! He's played on so many formative records for me! Thanks for doing the vid! I was hella excited for you having that opportunity man, i know that had to be an honor! Im sorry for the speed bump. I struggle with emotional momentum disruption, i know thats got to be frusterating. Gotta say, Its pretty cool that you used this obstacle as an opportunity to give us some seriously good advice. Much appreciated! Good luck with the vid & course!

  • @AlexFarranGuitar
    @AlexFarranGuitar 3 місяці тому +36

    Fantastic video. As someone who has spent the past year or so building my channel and audience, this really speaks to me. I fill my lessons with so much usable, deep information, I spend countless hours editing audio, video and preparing lesson materials etc but the thing that I get so anxious about is coming up with a catchy title and thumbnail. Up until 3am messing around with thumbnails and titles after a day of 9 private lessons too.. it’s brutal man!
    On the plus side, my channel has grown faster than I ever imagined and I have over 1000 paying Patreon members who value my instruction. I now essentially just ignore the UA-cam ad revenue as it’s so hit and miss.
    Anyway, thanks for speaking out on this. It’s reassuring to hear an established guitar UA-camr say these things.
    P.S: Adam is a good friend of mine and we’ve done a few collab videos together (working on one currently funnily enough).. he deserves the attention of anybody looking to improve their playing.

    • @danieli.9252
      @danieli.9252 3 місяці тому +1

      Alex you’re a great teacher and I love your low key style. Your lessons are usually way beyond my skill level, and I’m not part of your Patreon, but I have purchased some individual lesson materials which keep me busy for weeks! P.S. I’m the one who requested a video on how you make your videos, but you should never listen to me.

    • @rickjones641
      @rickjones641 3 місяці тому +2

      Your channel is easily top three for guitar instruction Alex. You're great at explaining and the look and vibe of your videos is super-relaxed -- honestly sometimes I watch a couple in a row just because I like the look and sound so much. The algorithm seemed to throw you my way because I was sitting in front of Tom Waits stuff trying to figure out what the guitars were doing.

    • @jetcraft_vampire
      @jetcraft_vampire 3 місяці тому +1

      Good luck 👍🏾 💓

    • @superreality3823
      @superreality3823 3 місяці тому +1

      I agree with the other commenters here, Alex. Your lesson videos are inspiring and are generally a stretch for my playing, but give me the hope that I can improve. It is clear you put a load of work in, but maybe none of us realise the real scale of the task. Please don't feel unappreciated.

    • @druwk
      @druwk 3 місяці тому +1

      I’m a fan of your posts! Love your content. Owe you a cup of coffee, at the least 😉

  • @jimib3
    @jimib3 3 місяці тому

    This is why I love Rhett! Not only are his videos great, always open and honest about the less fun side of UA-cam!

  • @TheFeelButton
    @TheFeelButton 3 місяці тому +28

    Even monster budget movies have to worry about titles and thumbnails. It ain't just UA-cam. Cheers Rhett!

    • @mgsg50
      @mgsg50 3 місяці тому +4

      Yes, but they have entire teams of people whose job it is to handle all of that. The actors and writers can focus on just making the movie.

    • @TheFeelButton
      @TheFeelButton 3 місяці тому +1

      @mgsg50 maybe it's time for Rhett to build a team! Cheers!!

  • @delaneyhodges8709
    @delaneyhodges8709 3 місяці тому

    keep it up man, this platform is dull nowadays, u are authentic, u are gifted, u are blessed by god, don’t let this slow you down and always keep thinking and growing

  • @readysetmoses
    @readysetmoses 3 місяці тому +34

    I saw it and didn't click on it because I wasn't interested in watching, and I am someone who watches most of your videos. Maybe it was partly the algorithm but also the viewers. Granted, I am someone that knows far less of the UA-cam machinery than you, just a thought.

  • @christianwheeler8386
    @christianwheeler8386 3 місяці тому +1

    It came to me and I watched, and it’s great. This is one of those evergreen videos, go back and watch again and again over the years.

  • @Texasbluesalley
    @Texasbluesalley 3 місяці тому +13

    Putting a cheesy, stupid YT bait thumbnail on a video you're genuinely proud of is soul-crushing work. What you're describing about a video being DOA, far below what you're used to has been almost my entire experience on YT since about 2016.

    • @pd-kx4qw
      @pd-kx4qw 3 місяці тому +1

      I’ve been subscribed to you for years, you can see it your face on thumbnails when you have to put them up that you don’t want to be doing that. We gotcha brotha and know it’s not a “you” thing!

  • @Berndaddie
    @Berndaddie 3 місяці тому +1

    Rhett thx for taking the time to explain this issue. You make and I'll watch.

  • @jeffreyjones3228
    @jeffreyjones3228 3 місяці тому +5

    Rhett, as a UA-cam content creator, I don't think you can expect every video to be successful. Your very good at the UA-cam video game. "Not every swing is going to be a homerun".

  • @robertsmit1894
    @robertsmit1894 3 місяці тому

    I was sorry to hear that you had such a problem getting the word out about your course. Perseverance is a key to success and because of this video I checked it out. I have been looking at the 12 bar blues recently and really liked what I saw and at your special price it’s a steal, thank you. It may take me a month or more to get through it but with my new and first tele arriving in a couple of days this course will help me get to know it.

  • @WeirdErnie
    @WeirdErnie 3 місяці тому +12

    I'll often roll my eyes or get a quick chuckle when Beato's thumbnail has him with some shocked, incredulous look or a pouty, forlorn look, but I know exactly why. He's playing the game.

    • @Satch7699
      @Satch7699 3 місяці тому

      @@WeirdErnie I just roll my eyes at him. Lol

    • @robmlisanti
      @robmlisanti 3 місяці тому

      yeah you and your 64 subscribers lol

    • @WeirdErnie
      @WeirdErnie 3 місяці тому +1

      @@robmlisanti dude. Not throwing shade at all. I watch a ton of Rick's videos. I don't care if anyone watches mine. I'm literally acknowledging one of the key points of this video.

    • @juankplaysmusic
      @juankplaysmusic 3 місяці тому

      The game is a rat race.

  • @davidgollom345
    @davidgollom345 3 місяці тому

    Thank you for posting. I've been avoiding your videos lately because the titles have seemed like click bait. I have more appreciation for your struggle with it now.

  • @shock3863
    @shock3863 3 місяці тому +1

    Rhett, keep going . I’ve been watching you for literally years and you have come a long way! Love your videos which are always entertaining and have learned a good bit along the way. I have been playing guitar myself for a long time and never stop learning new things about music, equipment and life.

  • @Satch7699
    @Satch7699 3 місяці тому +92

    I skipped the video you're talking about for 2 reasons:
    1) I don't come here for lessons, I come for vlogs and seeing gear that I don't have access to.
    2) I have no idea who the other guy is.

    • @CorbCorbin
      @CorbCorbin 3 місяці тому +4

      @@madmick78
      I know his videos. He’s just not my cup o’ tea.
      I like Rhett’s videos.
      Well, most of them. 😄

    • @dcarpenter85
      @dcarpenter85 3 місяці тому +3

      Completely fair, you don't have to watch anything you don't want to watch and not every video is going to be relevant to every user. That said, you missed one hell of a video. This was a fantastic lesson and Adam is an incredible guitarist that we could all benefit from watching. I am really glad Rhett had the opportunity to collab with him on the lesson and that we all get to see a snippit of it for free.

    • @AdamLevyGuitarTips
      @AdamLevyGuitarTips 3 місяці тому +6

      @@madmick78 Thank you so much.

    • @IsaacMTSU
      @IsaacMTSU 3 місяці тому +7

      Yeah, blaming UA-cam is the easy way out. I skipped out of it for the same reasons. UA-cam didn't hype it up because 3/4 of the people that clicked probably left after the intro or scrubbed through it because it was moving at snail pace. UA-cam factors in bounce rate, view duration, exit clicks (which video did they click to leave yours) and all of that. It's a good video, but it's not the kind of content (regardless of the thumbnail/title) that grew this channel. The videos people subscribe for and click on are "What is the 'Orange' Sound?" (1.1M views) and the ones about gear we can't afford and just want to see it action. Also, videos comparing different levels of gear and things like that. The "Me & Bobby McGee" cover also flopped, but it was still an epic video. Just not what people that subscribe here are normally into. That video probably had similar metrics to what the Adam Levy one was on track for.

    • @JazzRockswithAdam
      @JazzRockswithAdam 3 місяці тому +1

      @@AdamLevyGuitarTips someone likes you, Adam!

  • @denniskessler7983
    @denniskessler7983 3 місяці тому

    Stay with it Rhett, you're doing a great job, and UA-cam is still evolving . Thank you for helping it to evolve.

  • @chrisb8193
    @chrisb8193 3 місяці тому +15

    If I had to guess as to why the video wasn’t doing well I would say it may have to do with the content as opposed to the quality. You and Adam are both fantastic musicians, and I watch practically every one of your videos, except for ones about blues guitar. I have a suspicion the majority of guitarists who watch YT just aren’t that interested in the genre. It just feels a bit tired and stale in 2024.
    Based on analytics, what types of videos do the best? I reckon the gear-related ones, trips to righteous guitar, what is the *blank* sound etc.

    • @whatmusiciwant
      @whatmusiciwant 3 місяці тому +1

      I started on playing blues, been playing blues for 20+ years. Have no interest in blues videos or watching people play the blues lol. I tried watching a Kingfish video the other day and was like "meh, I'm bored". I like different, Tim Henson blew me away when he came on the scene and lately I've been learning Chickin' Pickin' from Johnny Hiland.

    • @chrisb8193
      @chrisb8193 3 місяці тому

      @@whatmusiciwant I think a lot of people forget that part of what made the genre so popular decades ago was the songs. Like Crossroads, Statesboro Blues, Hideaway, Dust My Broom, Key to the Highway, Stormy Monday etc are all great SONGS. That’s what people love and remember, the guitar playing was the icing on the cake. For as incredible a player as someone like SRV was, he also had an incredibly solid catalog as a foundation for his virtuosity.
      One kind of video I’d definitely be into watching is a primer on how to write blues-based original songs in a modern context. Like how are The Black Keys for example able to straddle the line so successfully? They were able to write these bluesy rock songs that appealed to 65 year olds all the way down to people in their teens and younger. They’re not my favorite band or anything but that’s a pretty admirable feat in the modern era.

  • @throwingshapes6490
    @throwingshapes6490 3 місяці тому

    Thank you for your honesty and frankness on this topic, so refreshing.

  • @jacobdejongh9042
    @jacobdejongh9042 3 місяці тому +19

    I think it's worth being a little careful when blaming "UA-cam" - the reality is UA-cam just wants to promote what will lead to people watching for the longest period of time. It is frustrating that a good a thumbnail and title is SO important but it makes complete sense. If when people see the video they don't click on it, UA-cam can't promote it - why would they if no one wants to even click on it.
    Thinking in terms of people and not algorithms makes it at least a bit less frustrating.

  • @xxxxneoxxxx
    @xxxxneoxxxx 3 місяці тому

    Thanks for sharing your honest thoughts with us. Certainly, the way youtube works nowadays has changed a lot in the last few years. Sometimes, I wander why UA-cam shows shit in my feed, and the stuff I wanna watch, I actually have to find in my "subscriptions" section. Ridiculous. Keep it up, Rhett!

  • @dirtmelchizedek8311
    @dirtmelchizedek8311 3 місяці тому +13

    I have an honest question. I've been watching Rhett's videos since almost the beginning. There is not a single piece of content of his that doesn't come up in my feed. I clicked on the video in question, and in less than a minute, I realized I didn't care for it, so I turned it off. Is it possible that if enough people do what I did, the algorithm will stop the video from showing up in more people's feeds? Or is it much more thumbnail based like Rhett is describing?

    • @wesleyfletcher7654
      @wesleyfletcher7654 3 місяці тому +4

      I did the same thing. I like Adam Levy, but it didn't seem to have his Jazz content covered, so I wasn't interested.

    • @Jamsville
      @Jamsville 3 місяці тому +1

      Yes, you clicking off the video makes its performance suffer. What I wonder is the following:
      Why would you click on a video which then gives you exactly what it says, and then still only give it 30 seconds of your time? What were you expecting that (if included) would have made you actually watch the whole thing?

    • @dirtmelchizedek8311
      @dirtmelchizedek8311 3 місяці тому +1

      @Jamsville I gave it a chance, I didn't enjoy the video, I watched something else. It's pretty simple. I'm sure a lot of people do the same thing.

    • @igotpesos_
      @igotpesos_ 3 місяці тому +1

      So here's something some folk might know and some might not. UA-cam will also stop recommending videos to people if they have the bell notifications on for the channel but don't click on the videos when they are notified. So, this can also reduce impressions but yes if you click on a video and don't watch it, UA-cam will definitely push it less.

    • @PaulCooksStuff
      @PaulCooksStuff 3 місяці тому +1

      Yes, it's entirely possible and even plausible. UA-cam gives creators extensive analytics on every video, including watch time and drop off rates (basically how many viewers clicked off how many minutes into the video). The algorithm gods seem to value high retention, low drop off. The algorithm is data driven, not subjective judgement. Even if the video had a clickbaity thumbnail with a good number of initial clicks, but high drop off, I don't know for a fact but it seems plausible the algorithm will lessen it's promotion of a video that viewers arent watching for very long. A sign the content isn't engaging them. But only Rhett would know whether the drop off was different to his other vids.

  • @Martos59
    @Martos59 3 місяці тому

    You’ve done lots of fantastic, informative & interesting videos Rhett. Thanks for the tips on this platform. I hope moving forward you can get it working for you in a much better way.

  • @mwilk19
    @mwilk19 3 місяці тому +5

    Tim Pierce has said the same thing. He has to spend a ridiculous amount of time creating a thumbnail and title for his videos.

  • @DamianKeyes
    @DamianKeyes 3 місяці тому

    YES! I wish this was more common knowledge. EVERYTHING in this video is so relatable to every UA-camr.
    Brilliant video Rhett!

  • @bauerma4
    @bauerma4 3 місяці тому +4

    I like how average people in these comments are like…nah, I think you’re wrong, it was the content.
    Especially when you have someone like mrbeast saying thumbnails and titles are one of the most important aspects of getting views.
    I remember watching one YT’er say that not having one of those cringey thumbnails is like opening a restaurant without a sign on the front.

    • @chrisb8193
      @chrisb8193 3 місяці тому

      You can put up any thumbnail and title you want, if people aren’t interested in the content contain therein, they won’t click.

    • @bauerma4
      @bauerma4 3 місяці тому

      I think the point of my post is that based on what successful UA-camrs say that’s not entirely true.
      Now retention…maybe. You see a lot of popular YT’ers who make the payoff of the video at the very end - like to see if Rob guessed all of the guitars correctly - or which team of random strangers will win the $1M. I’m sure these are strategies which solve the second half of the equation.

  • @waynedwyer6509
    @waynedwyer6509 3 місяці тому +1

    TBH Rhett I have been following you long enough to want to see what you have to say. I know it will be worth my time and attention, keep doing what you do.

  • @ECar6429889
    @ECar6429889 3 місяці тому +4

    501chorusecho uses a picture of homemade chili in a pot and gets 17k views.

  • @hoisin75
    @hoisin75 3 місяці тому

    Appreciate you Rhett, all the way from the UK. Have learnt so much from your videos.

  • @DanielSeriffMusic
    @DanielSeriffMusic 3 місяці тому +3

    Thanks for the honesty and transparency. UA-cam is no joke and I really appreciate all your coaching and inspiration. I still get stuck because title and thumbnails are so challenging!

    • @superreality3823
      @superreality3823 3 місяці тому +1

      I replied to another comment from Alex Farron and the same applies to you, Daniel. You have become a really valued element of me improving my playing. I even read your emails!

    • @DanielSeriffMusic
      @DanielSeriffMusic 3 місяці тому

      @@superreality3823 Super kind!! Thank you for saying that.

  • @zulufrog
    @zulufrog 3 місяці тому

    I don't even play guitar anymore and still watch nearly all of your output. I have channels that I watch for the content, which, from previous views, I have deemed worthy of my time. You, Mary Spender, Adam Neely, Phil McKnight are an example. Neither you (nor they) are trying to sell me anything, which I appreciate. Keep hanging tough, keep putting out the great content, and I'll be here as long as you are making the vids.

  • @Carson_Berry
    @Carson_Berry 3 місяці тому +5

    I’m seeing a lot of people in the comments share my same sentiment: it’s not that I didn’t see it or UA-cam didn’t show it, I saw it and passed. For as much of the sentiment of wanting to give videos to your 14 year old self is awesome (and when I was learning I picked up a TON from you), I feel like the main draw of your channel is YOU. The vlogs, the opinions, the advice, that’s what I’m here for. I personally would much rather click on you talking about some weird pedal or amp, or give production tips, or just show a fun gig you did then I would the UA-cam formulaic “*Insert Guitar Hero* shows how a REAL PRO SOLOS with the PENTATONIC 🤘🏻🤘🏻🔥🔥🎸🎸🤯🤯 (watch till the end!!) (feat. *insert guitar hero*) also BUY MY NEW COURSE”. There are just way to many other spots across the platform already making that content lol

  • @DougCunnington
    @DougCunnington 3 місяці тому

    100% correct. I’ve run my channel into the ground by ignoring the analytics. I always had courses and income streams outside from UA-cam. Keep up the awesome work man!!

  • @peterrebhahn1113
    @peterrebhahn1113 3 місяці тому +13

    But in the end, the culprit isn't UA-cam and its management, the culprit is viewers. Because the UA-cam algorithim is just a learning machine that does what people, by their viewing habits, teach it to do. We have met the enemy and it is us.

    • @florisbackx1744
      @florisbackx1744 3 місяці тому +1

      Yes and... No : ) It's partially the viewers but also the fact that the algorithm is seen as the only truth. The problem is that the viewing data is not just used for analyzing what may work well or not, it is also actively influencing what is being presented to viewers (the algorithm). In other words the algorithm is influencing the data which then feeds the same algorithm again. This makes it very hard for any other great content or new ways which haven't been tried yet to through the filter of the algorithm and therefore won't scores well, which i return feed the algorithm again and so on and so on.

    • @peterrebhahn1113
      @peterrebhahn1113 3 місяці тому

      @@florisbackx1744 Yes, I understand. But UA-cam is a for-profit business and it is under no obligation to privilege the information that a channel owner thinks it should. YT privileges the information that works for its business model. No one has to like it, just understand it.

  • @InnerMotionMusic
    @InnerMotionMusic 3 місяці тому

    Thanks for sharing these candid insights. The whole "UA-camr Face" thing resonates with me so much. I've seen tons of analytics study videos that show the click through rates of those types of thumbnails perform well, but I recently polled my own audience across different platforms asking if they would be more or less likely to click on a UA-camr Face thumbnail, and literally 99% of people who responded said less likely. Granted, it wasn't a huge sample size, but it was big enough to be statistically significant, IMO. Very puzzling...
    Thanks again.

  • @FuriousWeasel-09
    @FuriousWeasel-09 3 місяці тому +7

    The video was slow paced and kind of basic, you need to break it up with chapters, and give an overview in the beginning of what you are about to see, and put a little pep in your step. There was a lot of room for improvement. Study Mr. Beast (I'm not joking) how he pulls you into the video from the very first second and keeps you engaged. Keep at it, love your channel and content.

    • @mcnater
      @mcnater 3 місяці тому +2

      agree here. I just went and watched and it just starts out with some guitar playing that goes on too long. While nice, what's the point of the vide? If a user cant tell immediately, why should they keep watching?

    • @Jamsville
      @Jamsville 3 місяці тому +1

      And yet if the exact content in the video was happening in front of you in real life, you wouldn’t say the same thing lol. You wouldn’t be expecting jump cuts, text, zoom in and outs.

    • @mcnater
      @mcnater 3 місяці тому +2

      @@Jamsville unfortunately UA-cam isn’t real life so you have to do things to keep it interesting. I don’t make the rules

  • @stevenneufeldmusic
    @stevenneufeldmusic 3 місяці тому

    i love your honesty, brother... i've loved all your videos for a year or two now, and respect your rad hustle. thanks for giving us a peek behind the curtain. i wish youtube would not hinder you / youtubers like this.

  • @Magoooobly
    @Magoooobly 3 місяці тому +9

    Eh... dont blame youtube. IMO people wanna see gear talk more than lessons. Just an assumption but you shouldnt expect a short lesson video to do as well as one that showcases unique gear.

    • @thomasdequincey5811
      @thomasdequincey5811 3 місяці тому

      No, you can blame UA-cam. If UA-cam isn't even showing the thumbnail to people then all who aren't subscribed to Rhett Shull will not see the video and be able to click on it. People who are subscribed might only want to see gear talk, but that doesn't go for everyone on UA-cam who is interested in learning guitar.

  • @eduardostolt
    @eduardostolt 3 місяці тому

    I’m from Brazil and regularly watch your videos; also have bought a few courses. Nowadays, I have disabled my “history” from UA-cam, witch removes the feed page. Then I go directly to my subscriptions pages, wich shows the Channels I like. Find it more suited to my interests and time. Thank you for your lessons, appreciate your job!

  • @samchoate1719
    @samchoate1719 3 місяці тому

    8:02 dude, this is SOOO GOOOD. It’s why I went from a full time musician to having many part time incomes and I encourage others to do the same! Keep creativity creative!!

  • @paulsanders1
    @paulsanders1 3 місяці тому

    Hey Rhett. I so enjoy your content. You love for guitar, music, processing, amplification is so inspiring and educative. This was really informative. Keep doing what you do. Take care.
    Paul Sanders

  • @brucelittle3958
    @brucelittle3958 3 місяці тому

    It is getting harder and harder for great musicians to make ends meet! I appreciate your content, Rhett!

  • @jodyinalaska1
    @jodyinalaska1 3 місяці тому

    You keep posting and I’ll keep watching! Appreciate your content, regardless of the UA-cam games you have to play.

  • @officialWWM
    @officialWWM 3 місяці тому +1

    I saw that video and really enjoyed it. The only thing is, it had an undertone of trying to sell me something and I usually immediately switch off videos like that. As soon as someone gets to the “sell line” I’m out.

  • @HillyDoyle
    @HillyDoyle 3 місяці тому

    Nice job man...authentic transparency is the strongest communication most times. A big fan from the beginning, have learned tons and will continue to do so.....

  • @Rav3nghast
    @Rav3nghast 3 місяці тому

    I did not expect to see this real side of Rhett. I respect this and it makes me see his videos in a different light.

  • @michaelsmith1380
    @michaelsmith1380 2 місяці тому

    If this is video that you show how to the minor pentatonic slides up the fret? Honestly, that's the best lesson I've had in years.

  • @texasreddirt1408
    @texasreddirt1408 3 місяці тому

    You're doing great work and are keeping me watching for years now at this point. Keeping putting them out and I'll keep watching.

  • @couragios
    @couragios 3 місяці тому

    Thanks for sharing and clearly communicating a problem, that straight out shouldn' t exist! UA-cam really puts its own phrase "Our mission is to give everyone a voice and show them the world." to shame, if it's focusing on blant attention instead of quality first.

  • @montebowers8060
    @montebowers8060 3 місяці тому

    Ballsy message… and truly appreciated. A lot of comments seem to miss the point. It is important to support the creator over the platform. I love what you do!!

  • @eingeschränktesLichtraumprofil
    @eingeschränktesLichtraumprofil 3 місяці тому

    I am glad the video is back. I missed it when I was searching for the long version

  • @chrisgarver7904
    @chrisgarver7904 3 місяці тому

    I watched & enjoyed the video you took down. I’m also an admirer or Adam Levy. He’s genuinely talented, humble & plays to whatever song he’s playing on. I’m very happy that you were able to do a course with Adam & I look forward to checking it out

  • @zeljkomihalic55
    @zeljkomihalic55 2 місяці тому

    Hi Rhett, i am totally with you on this one; package over content, problem of modern era, attention span of a goldfish of an average viewer, less and less logical thinking, challenging. The good news is, 691.000 subscribers are a testament of people appreciating an effort put into your videos. and in people making a difference in general. I am an "older generation" of people and I am experiencing similar problems in every aspect of live, business etc... stay true to yourself, it is appreciated and cant be faked, with or without "facial spasms". Love from Croatia

  • @RokDAWG1
    @RokDAWG1 3 місяці тому

    Rhett! This is absolutely one of the best & most honest videos! You're speaking truth! I know a few "big" content creators who've said similar things in conversations.
    You nailed a lot of reality to the wall. I hope people will watch & learn from this VALUABLE information that you're sharing here!

  • @diego_cabanillas
    @diego_cabanillas 3 місяці тому

    Just commenting, saw the video on my feed yesterday but didn't click on it because I wasn't at home with my guitar so i couldn't practice with the video which is something I usually like to do when watching a lesson. Whenever i watch youtube i'm usually not with my guitar close and i ver many other ppl are on the same situation as well, so that might be one of the reasons that lessons don't do so well on here, at least at first. Thanks for posting man, big fan.

  • @modehst
    @modehst 3 місяці тому +2

    The Rhett shell smirk

  • @mewhitak
    @mewhitak 3 місяці тому

    Thanks ! Keep on Keeping on ! Big fan.

  • @jeffkercheval4010
    @jeffkercheval4010 3 місяці тому

    Rhett, I love your videos. Especially the "Live to Tape" you have done. It is interesting that we get to know the folks whose channel's we subscribe to. Trust me.....the content does matter. There are many video's I may click on while scrolling through UA-cam. If it is not something I am interested in, presented well, etc. I'm gone, so content does matter....not just a flashy title.

  • @JackSole17
    @JackSole17 3 місяці тому

    These videos are so important to see as someone who’s just starting UA-cam! Thanks Rhett!

  • @matthew-gp5ku
    @matthew-gp5ku 3 місяці тому +9

    4:23 so you're telling me there's a hours long compilation of you mogging at the camera?

    • @VesselForHonor
      @VesselForHonor 3 місяці тому +1

      I’m losing it rn I absolutely cannot

    • @homunculusSZN
      @homunculusSZN 3 місяці тому +2

      I need that. We need that.

  • @Rynaylorguitar
    @Rynaylorguitar 3 місяці тому

    I feel your pain. Very refreshing to hear your honesty.

  • @rickshearer
    @rickshearer 3 місяці тому

    This was so great to hear! Thanks for expressing my same frustrations!

  • @andrewclarkeguitar
    @andrewclarkeguitar 3 місяці тому

    Thanks for the video. Definitely feel this. Can be pretty frustrating at times. But I don't think there's any other alternative that comes close to doing what UA-cam does that's worth considering. In the meantime, I'm just grateful to be here.

  • @dobiqwolf
    @dobiqwolf 3 місяці тому +1

    Thank you for addressing the deleted video, I was a bit gutted that I did not have the time to see it and wanted to know what happened.
    The current youtube meta is in a sad state.
    The Adam's video is great and thank you so much for making it.

  • @adrianmcallister8511
    @adrianmcallister8511 3 місяці тому +2

    I saw the first upload and was going to watch it later. I often watch a few seconds so I can find videos in my history. Anyways, when I was going to watch I noticed it was gone and was wondering what happened. It sucks that everything has to be so engagement optimized, especially when some of us actually want to spend time on valuable videos we can learn from. At any rate, I guess I'll go watch the re-upload now.

  • @danibasauri01
    @danibasauri01 3 місяці тому

    Very humble video, Rhett. I really appreciate your vision because I’ve just started my channel and is very frustrating how the algorithm decides everything. Hey, by the way, fan of your channel from Spain ;)

  • @scottythetrex5197
    @scottythetrex5197 3 місяці тому

    Great T shirt! Awesome tour. Saw them in Philly. Best show I've ever seen.

  • @NEEC1
    @NEEC1 3 місяці тому

    I totally get it. The feeling of putting sometimes days worth of effort into a video only to get a low hit rate. My channel is tiny, we just hit 1000 subs and sometimes its exhausting. Which is why i'm taking a long break. Which in turn reduces any exposure. You can't really win.. Keeping that content flowing while not getting burnt out seems to be key. Not easy. Well done with your channel and I respect the amount of time and energy required to keep going.

  • @TheToneArchive
    @TheToneArchive 3 місяці тому

    Real messages like this are the ones to be appreciated the most!

  • @vaiisgod8
    @vaiisgod8 3 місяці тому

    I appreciate you and your channel, keep fighting the good fight.

  • @beyonderbill3409
    @beyonderbill3409 3 місяці тому

    Nice shirt Rhett. I went to that show too and have the same one. What an amazing concert!

  • @ChrisJustice
    @ChrisJustice 3 місяці тому

    Thank you!! Well said!! As someone who is trying to build a channel it is discouraging. Writing and producing music is what pays my bills. It is hard to stay motivated to create content that is helpful or even being asked for but fails in the algorithm.

  • @cor-man
    @cor-man 3 місяці тому

    Hey man, just wanted to say that I really enjoyed the lesson video, even as someone who has been playing for 30 years. I probably came across it because I scroll my “Subscriptions” feed. I’m glad I watched it before you took it down.

  • @lukeblievernicht8067
    @lukeblievernicht8067 3 місяці тому

    Always appreciate the transparency, Rhett. Keep up the great work and loving the content.

  • @d3w4yn3
    @d3w4yn3 3 місяці тому

    The most honest tuber out there!!! And a brilliant musician and teacher! This is the realest video I hAve seen on this platform!!!

  • @markjwgraham7842
    @markjwgraham7842 3 місяці тому

    Rhett, as a singer/voice coach and musician, I can empathise. On the content side, I see exactly the same thing as you. The fluff-content gets mega-engagement, the high-value gets glossed over.
    I try to remember that we will always take our content more seriously than most of our consumers do, and most consumers are seeking "entertainment masquerading as education" rather than "education that's also entertaining". It's a balance, but that's what I've noticed.
    Above all, keep up the hard work! I for one appreciate the hard work you put in, especially on the bigger projects.

  • @keahi1
    @keahi1 3 місяці тому

    I watched that video as soon as I saw it come up in my feed, yesterday- one of the most impactful video lessons Iʻve seen on UA-cam. Thanks to you and Adam for distilling something so important into a few minutes. And shame on UA-cam for how they treat creatives. Iʻm glad you called this out because now itʻs up to all of us to choose and support content more mindfully. Thanks for all the great content you provide in this space! And by the way, BOTH Adamʻs and Rhettʻs channels provide crazy valuable content for free- before you even think about buying a course. We are super lucky to have this access. All the click bait crap should be taken down but of course that wonʻt happen so instead, Iʻll just keep subscribing to and searching for, channels like Rhettʻs and Adamʻs, Tim Pierce and Rick Beato. Guys who have not only paid their dues and proven themselves but who have shown a real commitment to helping the rest of us.

  • @matt996
    @matt996 3 місяці тому +2

    It was a great video! I often don't watch the more educational guitar video until I'm at home and can actually focus on it, rather than something i can listen to in the background and occasionally glance at while working. I don't think the algorithm caters to that...