Adapting Persuasive Message Skills to Social Media

What's New in Teaching Business Communication? Adapting Persuasive Message Skills to Social Media - Expert Speaker: Courtland Bovee
The AIDA model and similar approaches have been successful with marketing and sales messages for decades, but in the social media landscape, consumers are more apt to look for product information from other consumers, not the companies marketing those products. Consequently, today's business communicators need new skills to encourage and participate in these online conversations.
Following these guidelines will help students adapt what they're learning in the course to the new realities of promotional communication.
After you've watched this video, visit the sites below for additional information that will make your teaching easier and more effective.
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Video: • Adapting Persuasive Me...
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Use This Chart to Find the Textbook That Perfectly Fits Your Business Communication Course: bchn.businesscommunicationnetwork.com/files/2017/11/Bovee-Thill-selection-guide-2018.pdf
To order examination copies of Bovee and Thill textbooks, visit blog.businesscommunicationnetwork.com/texts
Change Textbooks Quickly and Easily with Our New Textbook Migration System. Learn More about QuickSwitch from this video, ua-cam.com/video/vmIsKrLNgKY/v-deo.html, and see the QuickSwitch website: quickswitch.info
To see all 11 of Bovee & Thill’s online business communication magazines, visit www.scoop.it/u/courtland-l-bovee
To obtain a wealth of free classroom resources, go to blog.businesscommunicationnetwork.com/resources
To get the latest insights and commentary about cutting-edge business communication topics, visit Bovee & Thill’s Business Communication Blog at blog.businesscommunicationnetwork.com
To see Bovee & Thill Business Communication Pictorial Gallery on Pinterest, visit www.pinterest.com/courtland_bovee/business-communication-pictorial-gallery-on-pinter/
See business communication on Instagram: instagram.com/courtlandbovee/
Join the group, Teaching Business Communication, on LinkedIn: www.linkedin.com/groups/2806782
Join the page, Teaching Business Communication, on Facebook: facebook.com/TeachingBusinessCommunication/

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