Regardless of your stance on AI in the entertainment industry, I think videos like this are SUPER important in regards to where we are technology wise and the potential job security risks it could present. I'm not saying it will replace us but I'm also not saying that it won't. As Cactuzz mentioned, only time will tell. So I think it's good to at least be informed. Personally, I think AI can have a place in your toolbox but I agree that these sounds are not production ready. The human element of mixing/blending layers and applying post-processing effects like reverbs/EQ/gain matching/etc is still a must at this stage. You can't build a house with only a hammer.
Will it remove the need for libraries? Yes- Will it take the place of sound designers? No, there's a lot more going on than simply "click and generate". So what will happen? Sound designers will use their usual skills, plus they will be able to generate stuff with AI instead of simply scraping sample libraries. All the editing, the mixing, the layering, the taste in putting together sounds that work with each other, will be done by them, because they know how to do it right.
@@cactuzzsound There will be space for libraries as long as "abstract" is what you need... yet again, if that's your gig, you are probably doing that for a specific project where personality can shine. Doing something really specific and then trying to sell it for generic products doesn't really work together, I think.
drum machines didn't replace drummers. synthesizers didn't replace orchestras. But both can make perfect amazing sounding replicas. Like the image generators I expect music and sound generators to just give people another option but not to be the only, or even the best choice for most people looking for art for their game, movie, tv show, channel, etc
Yeah, it’s doin its job in terms of generating music, but still long road ahead to be gem. And I am not sure how the royalties are managed from authors used to feed AI. Same with EL.
Great Vid as always, however I knew right away that was AI reading the copy as it sounded nothing like your voice LOL ...The quality of the AI Based SFX does not sound that great in my opin so I agree no comparison, sounds lack depth to my ears. I do not see this as replacing real sound design. As well it should not. Plus my question is while they list there training on SFX from ShutterStock artist had to create whats offered on that platform, so do the individual artists that contributed to the platform get paid on SFX that this AI is training on? I ask this as the 2 Biggest music AI platforms UDIO and Suno are currency being sued by the 3 Largest record companies for possible copyright infringement so how is this any different? Lets say they decide to train their AI on Pond5 where I have a bunch of my on SFX who's to stop them from training on my SFX as well as others who never gave permission to do this without compensation. This is why I see AI as a big problem till much is ironed out.
Regardless of your stance on AI in the entertainment industry, I think videos like this are SUPER important in regards to where we are technology wise and the potential job security risks it could present. I'm not saying it will replace us but I'm also not saying that it won't. As Cactuzz mentioned, only time will tell. So I think it's good to at least be informed. Personally, I think AI can have a place in your toolbox but I agree that these sounds are not production ready. The human element of mixing/blending layers and applying post-processing effects like reverbs/EQ/gain matching/etc is still a must at this stage. You can't build a house with only a hammer.
Agreed, thank you :)
Will it remove the need for libraries?
Yes-
Will it take the place of sound designers?
No, there's a lot more going on than simply "click and generate".
So what will happen?
Sound designers will use their usual skills, plus they will be able to generate stuff with AI instead of simply scraping sample libraries.
All the editing, the mixing, the layering, the taste in putting together sounds that work with each other, will be done by them, because they know how to do it right.
And that’s the vision I like and hoping for. But maybe with libraries still being alive :)
@@cactuzzsound
There will be space for libraries as long as "abstract" is what you need... yet again, if that's your gig, you are probably doing that for a specific project where personality can shine.
Doing something really specific and then trying to sell it for generic products doesn't really work together, I think.
@@ChristianIce Word.
drum machines didn't replace drummers. synthesizers didn't replace orchestras. But both can make perfect amazing sounding replicas. Like the image generators I expect music and sound generators to just give people another option but not to be the only, or even the best choice for most people looking for art for their game, movie, tv show, channel, etc
That’s a nice insight, hope you’re right :)
we're still safe 😁, don't know for how many years though.
Eyes open!
have you looked into suno or udio? 😃
Yeah, it’s doin its job in terms of generating music, but still long road ahead to be gem. And I am not sure how the royalties are managed from authors used to feed AI. Same with EL.
Great Vid as always, however I knew right away that was AI reading the copy as it sounded nothing like your voice LOL ...The quality of the AI Based SFX does not sound that great in my opin so I agree no comparison, sounds lack depth to my ears. I do not see this as replacing real sound design. As well it should not. Plus my question is while they list there training on SFX from ShutterStock artist had to create whats offered on that platform, so do the individual artists that contributed to the platform get paid on SFX that this AI is training on? I ask this as the 2 Biggest music AI platforms UDIO and Suno are currency being sued by the 3 Largest record companies for possible copyright infringement so how is this any different? Lets say they decide to train their AI on Pond5 where I have a bunch of my on SFX who's to stop them from training on my SFX as well as others who never gave permission to do this without compensation. This is why I see AI as a big problem till much is ironed out.
So much yet to be discussed and regulated. Strange but amazing times we live in.