A Decade of Dedication - Documentary
Вставка
- Опубліковано 30 лип 2024
- A documentary showcasing the last 10 years of Represent clothing's history as a brand. This coincides with the Decade of Dedication book due to release 19th January 2022.
www.representclo.com/
/ representclo
0:00 Intro
ARCHIVE FOOTAGE:
4:40 First collection
4:57 Paris fashion week
5:20 Ghost collection
6:34 Storm collection
8:14 Pre SS16 - Stomper
9:18 Verona Footwear factory
10:19 NYFW - FW17 New Breed
12:38 Alpha production
13:15 NYFW SS18 Wide Awake
14:50 FW19 collection
PRESENT DAY:
17:48 Abersoch - Isle of Angels
20:37 How The Pandemic Changed The Brand
23:07 London Showroom
25:22 Mike and Georges relationship
28:28 The process of designing collections
30:20 Mikes influences growing up
31:20 Visiting LA
32:32 Vintage Rock T - Shirts
34:38 Launching Blanks Collection
35:55 How The Idea For Owners Club Came To Life
37:56 Soho House Kettner's Pop up
39:08 FW21 Horsepower Campaign
49:15 Premiere Vison - Paris
52:30 Book Printers Visit
54:02 247 Winter Campaign
56:45 REPLAND Pop Up Store - London
1:03:51 WIT London
1:06:06 Soho Home Meeting
1:07:30 Black Friday Weekend
1:13:35 Our New Distribution Centre - Фільми й анімація
At this pace - imagine where this brand will be in another decade!! :)
George & Michael are everything I thrive to become. The inspiration through fitness or business, even personality mindsets, drive me to become someone in this world. I thank you both for this amazing documentary. It’s insane! Would love to see more in the future.
Peace & Love x
Appreciate the words, mission continues! - G
@@representclo my little nephew threw up a bit on my new represent Crewneck how can I clean it please help 😭😭😭
@@representclo well done guys and the team not easy building a clothing brand
Not a lot of brands give such an intimate look behind their processes, this is really great thanks guys. Very interesting to see how your personal lives influence the creative output.
Agreed!
I can’t hear any of the George’s voiceover. The music is coming out too loud?
Incredible doc, really followed the story of the brand and how its progressing. Proud to be a part of the journey!
We need more content like this man found myself rewatching numerous times!
Thanks to whoever worked on the subtitles. I don't speak English, so this helps me understand. Also, congratulations to all those who have worked for Represent. You did a good job and I hope this is just the beginning 🔥🔥
My fave brand. Thanks guys for all your hard work. Can't wait to see where the next ten years take you.
These videos just sparked a whole new interest in your brand! I bought a pair of jeans around 5 years ago and just now have I seen how far you guys have come, wow!
I'll definitely be following the brand closely this time!
I can't wait what the future will bring to this brand. Such an inspirational mindset of the two brothers. Keep pushin💯
Masterpiece of a documentary! Thank you for sharing.💯
Dear George and Mike,
The effort you have put in your brand (which is a lifestye at this point) is unreal. This is what true passion looks like. Very inspiring and teaching for me now that I am studying in university and thinking what I want from life. I hope one day I am as passionate for my work as you and the rest of the team are. This is the only way in my opinion work is going to be pure pleasure and not an every-day nightmare, and I also believe this is the real definition of success.
Thank you for helping me dream and set goals about my mind, body and whole life in general. Thank you for impacting me and so many others positively.
Love and support from Greece guys
Couldn‘t said it better, thanks guys🦅
An amazing documentary and something we've been wanting for a long time. Truly inspirational and incredible what you guys have done so far and the greatness will only grow. Been a fan for a long time and that will be the case for many more years to come. You guys receive all this praise and acknowledgement for good reason. This is only the beginning and beyond excited for what you guys have in store for the next decade🙏Best brand in the world🖤😬✔️💪🏼
THanks for the words man, let's go!!! - G
This video taught me something I had a problem realizing. (sidenote: started my brand (artistrybeing) during the pandemic last year in October) I had a problem realizing I didn't need to sell out immediately with my first collection. It felt like if I couldn't sell out I couldn't be part of the fashion industry or get noticed. It is steadily creating something that has a foundation (a story, narrative, etc.). I am excited to see what becomes of my brand. This video is inspiring. Solid mindset. I appreciate the contents you guys put out.
Would you have a link to your brand?
Exactly is not easy because selling is essential!!!! but found yourself in the process, enjoy your art and embrace every aspect of yourself and how you see the world is the unique way to build a strong branding for people to not just buy clothes but a feeling
And it doesnt help that people are now dropping "How i sold 10k worth of tshirts in my first drop" type videos...its an unrealistic narrative
Just checked out your Instagram page and website. Good stuff!
Fw17 remain one of my favorite seasons from Represent! The skinhead aesthetic executed very well in my opinion! I've been the Represent follower since 2014 and able to see the growth of brand really touching my heart! Keep great things happen, which I know y'all do!
Epic guys, incredible to watch your growth over the past decade. Well done legends!
Followed this journey over many years and happened to bump into George himself once in a restaurant fantastic group of lads and a great story. Wish you all the best fellas.
I feel very inspired, great stuff guys. X
I'm 30 mins in and this is amazing. I bough t the original black decade of dedication book as I own my own brand. You're inspiring the next generation of UK artists everyday, keep it up lads. I'm also from Burnley v close to Bolton
In love with ur brand George and Michael. Picked up a tee back in 2019 and since then im stuck on it. keep going strong guys greetings from Switzerland
this was so well put together, still remember the old lookbook video with ‘nikes on my feet’ that made me buy into represent. still have them to this day aswell! heres to another ten years 😎
KEEP THIS CONTENT GOING! Ben from gym shark is an amazing example, he’s now built a brand around himself through his videos. I love your brand, I remember spending all my Christmas money in 2017 ish to buy your jeans!
Buzzin for this🔥🔥🔥
Absolutely FIRE 🔥🔥 Legends and can’t wait to see what the next 10 years bring you boys !! 🚀🚀
Inspiration to watch it all from the start. My little sister has just started her brand and I keep sending her all these videos. Quality work, quality clothing and you can see the passion. Good luck for the rest of your future.
Big love
Been supporting you guys since 2014 (wax tapered denim) 🔥 Proud of you boys 👌🏽
In love with everything about this brand. Looking forward to supporting for years to come. George and Mike, your passion is infectious, thank you.
Much love - G
Crazy to think that this is only the beginning for you guys!
this documentary brings so much value
Love those shooting behind the scenes 👏🏼🔥
a piece of art documentary
Love this brand. Thank you for inspiring me and millions of people!
this video is so undervalued it's unreal, again thank you. 📝
So fuckijg hyped for this!! LFG!!!
I'm in awe. What a powerhouse. So inspiring. If I can be half as happy and successful and content as you both one day George and Mike, then I know my hard work and determination would have paid off. Would love to cross paths with you both in the future. The only way is up.
Inspiring. The brand the craft the lifestyle the brotherhood the whole bit. The mission continues
can't wait!
That picture is fire 🔥 REPPED UP
Amazing Doc! Imagine where you guys will be in 10 years time 🤯
Every clothing brand owner knows how insane the workload is, that you have to put in, to achieve the quality and consistency REPRESENT is achieving. Its really insane to me. Its not built in a day. If you believe in what you are doing, trust in the process. Thanks for the inspiration George & Mike.
Belter lads. Loved the journey, and the bond between the team, their customers and ofc the brothers.
Can’t wait to own a piece one day 👌
Heavily invested in this 📽🎞
Respect to the consistency! 10 years aint easy nor luck! Our decades in May!
🤍
So inspirational !
As much as you used to block me in when you went to the gym near my studio, all credit to what you have achieved for the brand. Good luck for the next 10 years.
Blimey! you lads have been around
This was amazing y’all, excited to see what’s ahead!
That's amazing guys))))
This was insane! Loved it. Can you make this an annual thing? 🙏🏻
Loved this inside look. 247 line quickly becoming my only activewear brand I buy 🔥
This was INSPIRING 👏🏼
Superbly rad!
I’m so happy he went to LA, because those Ts are ill🤌🏾🔥
Thank you for this.
Form the first one and always will be!! Be proud of you guys!!
BEAUTIFUL!!
Represent one of the best brands out right now. Great video
Just copped the book 🙏
I've honestly been here for the whole 10 years
great video❤
Inspiration ✨
Hello, thank you for your work. Can you put subtitles please ? I would like to watch this so much ! Thanks
Thank you.
incredible.
The very best!
Yeppppp ❤️🔥
amazing
Incredible story. Hope you guys do an update a few years down the line!
Dope seeing what REPRESENT represents.
Jacob Keller (alwaysfreshapparel) showed that red tartan flannel and gave ya some exposure shout outs to him 💯
much respect
Mad respect! No1 brand in the world
This is LIVE
Best of British
Mike and George real 🅿️🅿️🅿️🅿️🅿️🅿️🅿️🅿️
Quality of this brand realy great
1:04 when is THAT varsity jacket coming out please?
Really disappointed with the audio whoever did the edit needs a word. Can’t hear anything over the backing track
Blame your sound system
so elite
What a journey
What do you think would go down well with something like this? I once asked myself whether a brand that is inspired by the new styles, e.g.: oversize T-shirts, jeans that have a slit at the bottom of the leg but are not too wide, would be well received? What do you think, would something like this work well in the streetwear market?
Relentless
inspiración 👏👏
Just wish you would of been a bit more transparent on coming from a millionaire family in the first place and having that as a helping hand and fall back was a big help, not to take away from what you have done, but its a pretty significant start.
As someone starting a menswear brand. This is so true. The amount of capital needed is crazy, more than most realize. Though at the end of the day the work has to be put in & it clearly was. But V valid point!
I was not aware of their background, can you please elaborate more?.
@@dopemusic6414 Parents are wealthy from Transport business. I think the best way I can put it, having financial backing and security means you find your way and afford to fuck it up. Where as most people starting up with their own cash at that age most probably will fail or give up. Like they said they worked out of a sheaf at the end of the garden, more like a decent sized studio you can drive a ranger rover upto where as most people started out of their bedroom. If you look at their beginnings they just copied every other Front Magazine brand that just did what ever merch asylum printed on. The name Represent, was typical at the time for middle class white kids who had no connection with the streets or culture. Then when streetwear was done, they copied what Yeezy was doing. It was only a few years after the kind of found their way. Where as most brands would of died before hand. I wouldn’t really say they are Complete innovators too this day, just watch them going on about band t shirts like they invented the whole vintage band shirt trend. It’s definitely no fair to say rich parents got them to where they are now but it was a very significant stepping stone and all of us would give that to our kids if we could. I think the best years from them are to come yet now though.
@@keefcheef291 I totally understand what you mean and without doubt it helps starting on a solid foundation. I also find it slightly annoying when people who come from means intentionally avoid that part of the story. And people with little means a sort of fooled into thinking they can do it too. Thanks
Why does it matter? Sounds like you guys are giving yourselves an excuse to not get where you want to be
What is the sound called in the horsepower video?
legend
to another 10 strong years ++
whats the song at 44:50? thanks
Let’s goooo
Anyone know the song playing at 44:50?
Pushin' 🅿️
wow
Music overpowers the narration at times. Other than that, world-class content aas always
Best brand lfg🔋
Song from intro?
Best fucking brand in the world
ARE YOU FOCKING MAD. IM SO FOCKING PUMPED UP RIGHT NOW AND I HAVE TO SLEEP IN 20 MINUTES
🅿️roper!
Was glaubt Ihr, würde so etwas gut ankommen? Ich habe mir mal die Frage gestellt, ob eine Marke, die sich an dem neuen Styles inspiriert zmB: Oversize T-Shirts, Jeans die unten an den Beinenden ein schlitz haben, aber nicht zu übertriben breit sind, gut ankommen würde? Was meint Ihr, würde so etwas in dem Streetwear Markt gut funktionieren?
🚀🎞🍿🎥
🔥