TGI Fridays: How the American Icon Became a Shell of Itself | WSJ What Went Wrong

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  • Опубліковано 21 лис 2024

КОМЕНТАРІ • 164

  • @wsj
    @wsj  День тому +7

    The ruse that turned a culinary punchline into one of London’s hottest restaurants: on.wsj.com/3Z03TIU

  • @CrimsonAlchemist
    @CrimsonAlchemist День тому +146

    It's the same story over and over again in USA these days. Private Equity companies buying great businesses making profits and turning it into the ground.

    • @Stevel024
      @Stevel024 День тому +19

      This. As soon as private equity enters a business, it's over.

    • @perpetualcollapse
      @perpetualcollapse День тому +1

      “Insanity is doing the same thing over and over again and expecting different results.”

    • @homewall744
      @homewall744 День тому +3

      They didn't buy it until it was already crashing.

    • @neilkurzman4907
      @neilkurzman4907 День тому

      @@homewall744
      Yes, because they wanna squeeze out whatever value was last of the company.
      And of course, borrow home a bunch of money and leave it more in debt.

  • @JoshR813
    @JoshR813 День тому +135

    Pre-made and prepackaged microwave food being passed off as "good" food is what i think killed this place. Low quality food. 🤮

    • @PoeLemic
      @PoeLemic День тому +7

      Exactly, said same above. Yes, they raised prices and gave you more HEAT-UP MEALS that you know they weren't cooking in-house. Not worth it anymore.

    • @sosadagod6963
      @sosadagod6963 День тому +5

      Yah, at least applebees is cheaper and has deals that makes it somewhat appealable

    • @class.C
      @class.C День тому

      What? You dont want microwaved food at a ridiculous price plus tip?

    • @JoshR813
      @JoshR813 День тому

      @class.C no thanks. 👎

    • @a1tonee
      @a1tonee День тому

      This is so fucked 😮 now I’ll know what’s happening with subject business

  • @Duu2
    @Duu2 День тому +54

    Getting purchased by a private equity company is the quickest way to go bankrupt, guaranteed.

  • @MrChronicpayne
    @MrChronicpayne День тому +26

    "Private Equity ruins everything it touches" should be the title of the video here, lets be honest.

  • @secretagentbloke
    @secretagentbloke День тому +31

    It used to be THE place to go, had my 21st birthday at TGIFs, kept going into the 2000s, then a lot of competition arrived, quality and service ( but not prices ) dropped noticeably and then I stopped altogether.

    • @PoeLemic
      @PoeLemic День тому +4

      Yes, they raised prices and gave you more HEAT-UP MEALS that you know they weren't cooking in-house. Not worth it anymore.

  • @Zebedee777
    @Zebedee777 День тому +47

    I ate at tgi Fridays once when I was a teenager, and I didn’t find it difficult to never return. I’m not surprised about the bankruptcy but it sucks for the remaining franchise owners.

  • @ferndawg1111
    @ferndawg1111 День тому +38

    not enough flair 😢

    • @chiquita683
      @chiquita683 День тому +4

      MeToo movement destroyed the restaurant. Cant approach women anymore without lawsuit

    • @MrMrCario
      @MrMrCario День тому +3

      @@chiquita683 you're nuts if you think a random internet trend destroyed a business. It's due to a mix of macroeconomics and horrible high level company mismanagement, get your head out of the gutter.

  • @caseclosed9342
    @caseclosed9342 День тому +22

    I never knew TGI Fridays was originally a singles bar…

  • @eliporter3980
    @eliporter3980 День тому +25

    Man I used to love TGI Fridays in the early 2000s. That was the go to spot in my early 20s during college.

    • @PoeLemic
      @PoeLemic День тому +1

      Yeah, same here, but they sure went down after popularity of Office Space faded.

  • @daveb2280
    @daveb2280 День тому +10

    The only places where I see TGIF succeed are in airports. They seem more common there. I ate there recently and the food was very average and overpriced ($12 for a hamburger).

  • @sosadagod6963
    @sosadagod6963 День тому +4

    Last time I went, it was $70 for 2 people. Food was simple and blah, not $70 worth. Never went again

  • @ChrisAguilera-q3l
    @ChrisAguilera-q3l День тому +7

    Private Equity - The Kiss of Death

  • @bernard1799
    @bernard1799 День тому +9

    Their whiskey glaze sauce is super good with their ribs, but everything else is trash. Fried shrimps and fries were mid. I also like that they sold solid strawberry lemonade.

  • @jswan312
    @jswan312 17 годин тому +1

    Isn’t liquidating assets the goal of private equity?

  • @djt_Art_Travel
    @djt_Art_Travel День тому +7

    Here in the UK TGIFridays were awful. Poor service, poor food. I always avoided them

  • @demetter7936
    @demetter7936 День тому +22

    It's still huge in the UAE

    • @Day100
      @Day100 День тому +3

      McDonald's in the US is so much lower quality in comparison to what some other countries have at their McDonalds. US food standards are abysmal in a lot of areas and local owners penny pinch and treat their workers like dirt for profits.

    • @manoftomorrow5987
      @manoftomorrow5987 День тому

      It’s big in Jamaica as well.

    • @stevenclever
      @stevenclever День тому

      It's really good in Brazil also

    • @PGproductionsHD
      @PGproductionsHD 10 годин тому

      Same in Cyprus

  • @ajg8722
    @ajg8722 День тому +3

    Them $10 endless apps saved me during college. We’d get a group of 5/6 and plan each round and shared food.

  • @goldwinger5434
    @goldwinger5434 День тому +1

    I frequented Friday's in the 80s. There was one close to work and a couple times a week, all the 20 somethings from my building would head to Friday's. That was the norm back then, friends went out to bars together.
    My data might be skewed but I've worked with tons of 20 somethings over the past couple decades and they rarely go to bars. The standard thing is a small group will go to someone's home and order in and then play video games.

  • @twyiatv
    @twyiatv День тому +31

    The food was nasty. Lol.

  • @TrinhNguyen-nc7hj
    @TrinhNguyen-nc7hj День тому +1

    I work at one in the kitchen over the summer in 1995. Food was always fresh and cooked to order. Haven’t been back since.

  • @ForeverARTpower
    @ForeverARTpower День тому +7

    Frozen looking food and clowns as bartenders. It is impressive how long they lasted

  • @kevoreilly6557
    @kevoreilly6557 День тому +3

    TLDW - private equity groups don’t know anything about running a business

  • @quitefranklyjosh
    @quitefranklyjosh День тому +2

    It’s still THRIVING here in Japan…

  • @deejaypee7o2
    @deejaypee7o2 День тому +4

    Just went to tgif couple days ago. Service was bad. I felt
    Like the server was mad at me when I walked in.

    • @SkinnyPigDesigns
      @SkinnyPigDesigns День тому +2

      I was just about to comment that the food was just okay here where I live, but the service was the worst that I've ever had and all of their yelp reviews said the same thing. It almost felt like the management trained their staff to be unpleasant and terrible 🤨

  • @wysiwyg88888
    @wysiwyg88888 День тому +1

    Fridays cranked in the early 80's. I worked at one. So much fun. As the years went on the food declined.

  • @user-km2bz8iy5o
    @user-km2bz8iy5o День тому +2

    Give me a bowl of Pho over TGI fridays any day

  • @SERGIO-cr6uy
    @SERGIO-cr6uy День тому +1

    - Is that fair to say that you got into the business because you wanted to meet women?
    - In this country, you gotta make the money first. Then when you get the money, you get the power. Then when you get the power, then you get the women.

  • @DavidLynch10
    @DavidLynch10 День тому +1

    I love the grounded reality of this channel!!!
    *If you are not in the financial market space right now, you are making a huge mistake. I understand that it could be due to ignorance, but if you want to make your money work for you..prevent inflation.*

    • @Robert160-n5d
      @Robert160-n5d День тому +1

      I feel sympathy and empathy for our country, low income earners are suffering to survive, and I appreciate Wayne. You've helped my family with your advice. imagine investing $30,000 and receiving $95,460 after 28 days of trading.

    • @SandraBennett170
      @SandraBennett170 День тому

      Honestly, our government has no idea how people are suffering these days. I feel sorry for disabled people who don't get the help they deserve. All thanks to Mr Michael Wayne, imagine investing $1000 and receiving $5700 in a few days..

  • @truth6242
    @truth6242 День тому

    I had no idea they were going into bankruptcy . I drove around the corner last month and then instead of seeing lights from the Friday's shining at night I saw darkness and plywood covering all the windows and an empty parkin lot. WOW. All of the sudden. I remember I had stopped seeing families going there to seeing only bikers. That was a clear sign of the end.

  • @TheAnubis57
    @TheAnubis57 День тому +3

    Over charged for 2 glasses of wine -- I understand for a rizzy place but TGIF?
    Meal was standard for a diner. Never understood its appeal. The 1980s wass the creation of those kind "edgy" restaurants so like the others it ran its course -- raise, peak, then bankruptcy.

  • @Gadgettime
    @Gadgettime День тому +1

    Private Equity was the reason it went bankrupt

  • @stargazeronesixseven
    @stargazeronesixseven День тому +1

    😮 Once a Good O'l Private Ltd Company went Public , it has to cater to shareholders' greed for more dividend payments for their shares & eventually their original concept & offerings will be affected by cost cuttings to improve their profit margins for the greedy shareholders again! ... 🙏🕯🌎

  • @ArtFatigue-w8z
    @ArtFatigue-w8z 22 години тому +1

    Let me guess before watching: Private Equity?

  • @markfrellips5633
    @markfrellips5633 День тому +5

    The sushi story obviously feels like financiers trying to double dip and justify their own investment interests, directly injecting the poison into their troubles

  • @jtanderson2515
    @jtanderson2515 День тому +1

    Have you started work on the Jersey Mike's bankruptcy video yet?

  • @Michael_K_Woods
    @Michael_K_Woods День тому

    No company can survive declining revenues like that. You can have the best capital structure possible and you are still going out of business eventually.

  • @Kaice88
    @Kaice88 День тому +1

    was that Bryan Cranston in the commercial in the opening of this video?

  • @bryedtan
    @bryedtan 17 годин тому

    I live in the Philippines we had some TGI Fridays first time I ate I felt it was OK but not something I would go back to. When a Chili's opened I tasted there was difference between the two been more of a Chili's fan since.

  • @wunkle9523
    @wunkle9523 Годину тому

    Private equity....every time it ruins the company.

  • @PalmBeachDog
    @PalmBeachDog День тому

    Like Las Vegas the Bahamas and many other businesses. You alienate your core clientele to go after the family dollar and stroller crowd usually means the end.

  • @GreyCrowe
    @GreyCrowe 8 годин тому

    Private Equity. The same thing that destroyed basically every US brand and store from my childhood. America is gross

  • @rd9102
    @rd9102 14 годин тому

    I loved TGI Fridays, fantastic Potato skins. Then they disappeared from here in PDX.

  • @AlK-t4x
    @AlK-t4x День тому

    tgi´s in the uk was great in the 90´s. we weren´t price sensitive. it was a singles/couples bar at night and families weekend day time. so it needed to keep fresh but not to change too much

  • @AndreaDoesYoga
    @AndreaDoesYoga 14 годин тому

    It's so sad to see such an icon crumble 😔

  • @juancolina7654
    @juancolina7654 4 години тому

    In Panama they are still number 1, but it is because the franchisee is doing a great job with the brand.

  • @TEAM6USA
    @TEAM6USA 7 годин тому

    These historic restaurants are going bankrupt along with middle-class America. Middle-class can't afford eating out anymore. You can give me some technical reasons, but the 2008 was the start of it.

  • @truth6242
    @truth6242 День тому

    Whoa Bryan Cranston telling us ITS FRIDAY!!!!

  • @jgramosmainchannel
    @jgramosmainchannel День тому

    There's a TGI Friday's near here. Southwoods Mall, I think.

    • @PoeLemic
      @PoeLemic День тому

      Well, won't be for long. They're all going under.

  • @anthonymatthews3698
    @anthonymatthews3698 8 годин тому

    It was pretty gross to be honest, people are smarter and more discerning today.

  • @MrBrewman95
    @MrBrewman95 День тому

    Changing up the app and the rewards made it more annoying to use and I stopped going there two years ago.

  • @clintonmatthews1507
    @clintonmatthews1507 День тому

    It’s almost like these companies should plan a better exit strategy because most buisness claim loss or go bankrupt

  • @KO-sx9uy
    @KO-sx9uy День тому +1

    I hated their cheesy commercials

  • @JoeCole_social
    @JoeCole_social День тому +1

    Is Applebees next?

  • @Emargonaut
    @Emargonaut День тому +1

    Company Man put out a video about TGI Fridays 2 weeks ago... Coincidence? I don't think so and I don't like it.

  • @jo0123
    @jo0123 8 годин тому

    I love their sizzling chicken, one of my favorite dishes of all time.

  • @sentinel151
    @sentinel151 День тому

    Private equity strikes again. Terrible food, didn’t keep up with the times, lost its identity, high prices, the list could go on.

  • @ChukwuebukaEmma
    @ChukwuebukaEmma День тому +38

    You work for 40yrs to have $1M in your
    retirement, meanwhile some people are putting just $10K in a meme coin from just a few months ago and now they are multimillionaires.

    • @godgiftmmesoma6561
      @godgiftmmesoma6561 День тому

      I want to compliment you, you have said it all. I am a little business owner and I really want to expand my business to the next level by making myself an investor but I really don't know how to go about it..

    • @ArroyoJames
      @ArroyoJames День тому

      imagine invsting in Btcoin earlier.... You could have been a multi millionaire precently

    • @GodfreyPedro-xz8el
      @GodfreyPedro-xz8el День тому

      You're right but a lot of people remain poor due to ignorance

    • @MiracleEkezie-rb4rh
      @MiracleEkezie-rb4rh День тому

      Not because of ignorance, it's because of the high rate of unprofessionalism in the cypto market

    • @AliceAlice-zx6vd
      @AliceAlice-zx6vd День тому

      I'm new to cypto trading, feels overwhelming but I won't give up on learning this. Thanks for your clear explanation from the very beginning!

  • @RaynaRain
    @RaynaRain День тому +1

    Poor service, poor quality food, inflated prices, and no innovation to attract new/younger diners = bankruptcy. But they decided to invest in a sushi menu 🤦🏾‍♀️😂😂😂

  • @AllenHanPR
    @AllenHanPR 10 годин тому

    I came here to get drunk for cheap and meet locals. It worked.

  • @alvinantonio8033
    @alvinantonio8033 День тому

    Interesting to see TGIF in Manila when I last vacationed earlier this spring of 2024.

  • @ackeemsmith4637
    @ackeemsmith4637 День тому

    Moral of the story never take out a loan.

  • @panaderofilms
    @panaderofilms День тому

    It was the flair..it's always the flair...

  • @YFF_JohnnieJ
    @YFF_JohnnieJ День тому

    I believe where they went wrong they kept changing the message of their brand. 😊

  • @averytucker790
    @averytucker790 День тому

    Its a restaurant that has food that tastes like something out of a freezer burned box in the back of a stoners fridge.
    Is there really any surprise they're going under?

  • @AshishJain-gj7hh
    @AshishJain-gj7hh День тому

    Outstanding

  • @vickycameron632
    @vickycameron632 10 годин тому

    LOL but not really; any time I hear Private Equity is involved you know the ending is bad!!

  • @gibamach
    @gibamach День тому

    I'm surprised Diddy let this opportunity slide; he would’ve been a great franchisee #freakyfridays

  • @Anurania
    @Anurania День тому +1

    Should have kept the endless apps for $12 like they promised.

  • @NYBOY646
    @NYBOY646 День тому

    Thank God

  • @BusyBodyVisa
    @BusyBodyVisa День тому

    Chili's is better not to mention cheaper

  • @esudo
    @esudo День тому

    private equity strikes again

  • @gems.stones
    @gems.stones 18 годин тому

    ICC issues arrest warrant for Colonial PM Benjamin Netanyahu and Yoaf Galant

  • @christophejergales7852
    @christophejergales7852 День тому

    Endless apps is awesome.

  • @postmodernrecycler
    @postmodernrecycler День тому +1

    I never understood the "rebrand" with Arial Bold font as the new logo and serving from the grocery store freezer section. I miss the junk nailed to the walls.

  • @DiegoMarquesBrazil
    @DiegoMarquesBrazil День тому

    Love their muzzarela sticks hahah

  • @Muchan233
    @Muchan233 День тому

    Is it possible because the food is simply bad....

  • @atownofbigheads
    @atownofbigheads День тому

    Well, it seems to be doing well here in South Korea :)

  • @DonnialFelton
    @DonnialFelton 20 годин тому

    To much over head , you merge two businesses into one , TGI Friday's & Red Lobster

  • @nikeprojock
    @nikeprojock День тому

    bye shut down. we need new chains to go to. chains have become so lame. and boring.

  • @justinleemiller
    @justinleemiller День тому

    Never found any part of this place appealing. Rather go to a dive bar.

  • @CyroAsseo
    @CyroAsseo День тому

    I swear another YT channel made a TGI Fridays last week... HMMMMM

  • @dreadfuldonkey
    @dreadfuldonkey 11 годин тому

    I was thinking about opening a place called Dicks Cat House

  • @shttysprinkles
    @shttysprinkles День тому

    If we need to mutually waste valuable time, wsj, around the mystery of TGIFs demise, I can truly assert that few have the intelligence to build and run any business.
    In usual journalist practice, wsj has no more acumen or business intelligence than anyone else.

    • @shttysprinkles
      @shttysprinkles День тому

      What I’m saying is that the wsj hides behind dusty, pompous, printed graphs and charts, but is as clueless or more as any other schmuck around innovation.

  • @DrewPalmquist
    @DrewPalmquist 2 години тому

    TGI Friday was an American icon? I haven’t seen 1 ever in all my 30+ years

  • @PoeLemic
    @PoeLemic День тому

    Well, I loved TGIF's, but they've raised their prices too much. We tried to go last year or two, and the amount of food that you get for $20 bucks -- IS NOTHING. Not worth eating out anymore, because it is just so much easier to EAT AT HOME and learn to cook off of website videos. Nowadays, there are so many COPYCAT RECIPES for restaurants that it's fun to cook at home.

    • @TinLeadHammer
      @TinLeadHammer День тому

      I pay $20 for a bowl of pho nowadays.

  • @ianpatrick23
    @ianpatrick23 День тому

    TGI Friday’s sold sushi???

  • @nitto420s
    @nitto420s День тому

    Anybody ever been to the one in Playa del Carmen Mexico?

  • @wesleyt4109
    @wesleyt4109 День тому

    People don't want to go out and hangout. They want to sit on their fat butts and order delivery.

  • @tjbellah349
    @tjbellah349 День тому

    TLDR-the food was ass

  • @overwatch8848
    @overwatch8848 День тому

    chilis clears though

  • @psychoticbob
    @psychoticbob День тому

    Thank God it's banckrupt!

  • @Tiger_Woo_dds
    @Tiger_Woo_dds День тому

    Walter White?! 😮

  • @marvelv212
    @marvelv212 День тому

    i knew it was going to go bankrupt

  • @mavericklast2555
    @mavericklast2555 16 годин тому

    What did this map person do to michigan it's not shaped liked tha.

  • @TinLeadHammer
    @TinLeadHammer День тому

    Icon? Come on.

  • @URestURust
    @URestURust День тому

    Low quality food.

  • @First1ToComment
    @First1ToComment День тому +1

    Tillman opened tgif to meet women /// when are the sexual harassment cases going to start popping up 😮😂

  • @NinjaNuggets21
    @NinjaNuggets21 День тому +3

    Sad to think that some kids won’t be able to experience TGI Fridays.

    • @NYBOY646
      @NYBOY646 День тому

      Thank God kids won’t have too place Is junk😊

  • @Quadrille763
    @Quadrille763 День тому

    Bennigans is gone to