When to Focus on Product Led Growth (and Why Sales Led Growth Performs Better)

Dive into the intriguing debate of "Product Led Growth or Sales Led Growth?" moderated by Mariné Palamutyan, UX Research Manager at DocuSign with Beata Wilczek, VP of Engineering at Yellowcard, and Emerson Taymor, SVP of Global Sales & Marketing at Infobeans. This engaging discussion is crucial for startups, large corporations, or anyone interested in the most effective strategies for business growth and market penetration.
Introduction to Growth Strategies:
* Understanding the concepts of Product Led Growth (PLG) and Sales Led Growth (SLG).
* The role of these strategies in B2C and B2B environments.
* The impact of PLG and SLG on startup and enterprise expansion.
Comparative Analysis of PLG and SLG:
* Advantages and challenges of Product Led Growth in various market scenarios.
* The effectiveness of Sales Led Growth in achieving business targets.
* Balancing user experience with sales objectives in both strategies.
Common Challenges in Implementing Growth Strategies:
* Navigating the complexities of PLG and SLG in different business models.
* Identifying and avoiding pitfalls in both growth strategies.
* The importance of aligning team efforts with chosen growth strategies.
Outcomes of PLG vs. SLG:
* Analysing the scalability and sustainability of PLG and SLG.
* Real-world examples and case studies demonstrating the effectiveness of each approach.
Join Palamutyan, Wilczek, and Taymor as they explore these vital business strategies, offering insights and perspectives to help you decide which path may be more suitable for your organization's growth.
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