UX & Marketing Synergy in Product Innovation | UXDX EMEA 23

Join Alex Radu, VP Product Adoption & Marketing, Public Cloud, at JPMorgan Chase, for an in-depth exploration of the complex role of product managers in blending UX design, marketing strategy, and leadership in a technology-driven financial environment. Ideal for professionals in startups, large corporations, or those seeking to enhance their product management skills, this talk delves into the multifaceted responsibilities and innovative approaches in product management.
Introduction to Modern Product Management:
* Understanding the diverse role of product managers in UX and marketing.
* The importance of strategic planning and goal-setting in product management.
* Balancing UX design and marketing strategies for successful product outcomes.
Strategies for Effective Product Leadership:
* Techniques for integrating UX design into product marketing strategies.
* The role of product managers in aligning teams and achieving organisational goals.
* Navigating the challenges of product management in tech and finance sectors.
Common Challenges in Product Management:
* Identifying common pitfalls in UX and marketing strategy integration.
* Overcoming obstacles in cross-functional collaboration and stakeholder management.
* The dynamics of managing product backlogs and continuous improvement.
Outcomes of Strategic Product Management:
* The impact of effective product management on business success.
* Real-life examples of successful product leadership at JPMorgan Chase.
Alex emphasises the evolving role of product managers in today's agile business landscape. She encourages the audience to embrace the challenges and opportunities in product management, blending UX, marketing, and strategy for optimal results.
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