Unpacking the Impact of Democratised Research

Does Democratised research work? In this panel discussion, AJ King from Ocado, Emma Andrews from FullStory, and Mike Brown from Reed UK delve into the pros and cons of making research accessible to all team members. They examine the impact of this approach on productivity, decision-making, and innovation, alongside the challenges it presents in maintaining research quality and effectiveness.
Introduction to Democratised Research:
* The concept and rise of democratised research in organizations.
* How democratising research affects team dynamics and decision-making.
* Balancing research quality with widespread team involvement.
Strategies for Effective Democratised Research:
* Techniques for implementing democratised research effectively.
* Training and supporting team members in research roles.
* Ensuring quality and actionable insights in a democratised setting.
Challenges in Democratising Research:
* Common pitfalls and challenges in broadening research access.
* Managing data interpretation and research overload in teams.
* Navigating the balance between expert and non-expert research contributions.
Outcomes of Democratised Research:
* The benefits and drawbacks of democratised research in business.
* Case studies and examples of democratised research in action.
In this insightful discussion at #UXDXEMEA23 , the panelists AJ King, Emma Andrews, and Mike Brown highlight the complexities of democratising research. They offer valuable insights into its implementation and encourage businesses to carefully consider the approach for effective team collaboration and informed decision-making.
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