Hypothesis Driven Product Development | Featured Product Makers, Pavel Samsonov

Successful product roadmaps don't look like a series of features in priority order. They represent a research plan - each experiment gives teams the information to define the next. This experiment model lets us proactively seek a path toward our established target outcomes. Pavel will discuss his approach to setting product goals via a combination of business OKRs and customer Jobs to be Done, defining a working hypothesis for how to achieve those goals, and rapidly refining that hypothesis via UX methodologies during the course of product delivery.
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[@mekalekaho]

If you setup a process where you can never prove yourself wrong, then you just "validating" as you go - THIS