Asana’s Head of AI on the Way Work Is Changing | Paige Costello | CRAFTED.

Paige Costello is the head of AI and co-head of product management at Asana, and on this episode of CRAFTED., we're exploring what it means to ship products with AI, how AI will change the way work gets done, and how to organize your teams for success in this brave new world.
We explore:
• How the future of work - and communicating about work - is changing
• Why Asana chose to create an “AI org” instead of a less centralized innovation approach
• How Asana ships - and measures the success of - AI-powered features (e.g., SmartStatus), that aim to take the drudgery out of work
• How product management is changing with the rise of AI
• Why running an A/B test is harder when a non-deterministic (i.e., unpredictable by design) GenAI tool is involved
• Why it’s so important to “get out of the building” and some of Paige’s favorite user research moments from doing so
• The latest with “PaigeBot” and what Paige hopes AI can do for her
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CRAFTED. is brought to you in partnership with Docker, which helps developers build, share, run and verify applications anywhere - without environment confirmation or management. More than 20 million developers worldwide use Docker's suite of development tools, services, and automations to accelerate the delivery of secure applications. Learn more at www.docker.com/.
CRAFTED. is produced by Modern Product Minds, where Dan Blumberg and team advise companies on product, discovery, growth, and experimentation. Learn more at modernproductm...
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