Food Theory: Are Doritos a RIP OFF?

Поділитися
Вставка
  • Опубліковано 7 тра 2024
  • Special thanks to Noom for sponsoring this episode!
    Take your FREE 30 second quiz & get started today! ► bit.ly/noom_foodtheory
    Have you ever opened a bag of chips and thoughts, why is there so much empty space? Did I just pay for mostly air with a side of chips? You are not alone! For years, I've thought I was getting ripped off with each delicious bag of chips. Today, I want to find out if that is true and I am starting with the biggest culprit of them all - Doritos!
    Disclaimer: At 11:56, the Breakage Rates for the More Chips Bag and the Average Bag are accidentally swapped; the More Chips Bag Breakage Rate is actually 79.8%, and the Average Bag Breakage Rate is 74.9%.
    SUBSCRIBE for Every Theory! ►► bit.ly/2CdCooV
    Want More FOOD THEORY?
    You've Been SCAMMED! (Supermarket Secrets) ► • Food Theory: You've Be...
    Tootsie Pops, How Many Licks? ► • Food Theory: Tootsie P...
    Never Order McDonald's Medium Fries! ► • Food Theory: Never Ord...
    Kool Aid Man Is A Marvel Villain! ► • Food Theory: Kool Aid ...
    Don't Trust Your Cake! ► • Food Theory: Don't Tru...
    Join our other Theorist Communities!
    Game Theory! ► bit.ly/1qV8fd6
    Film Theory! ► bit.ly/1dI8VBH
    Need Royalty Free Music for your Content? Try Epidemic Sound.
    Get A 30 Day Free Trial! ► share.epidemicsound.com/theFoo...
    Credits:
    Writers: Matthew Patrick and Luke Barats
    Editor: Danial "BanditRants" Keristoufi, Forrest Lee, and Koen Verhagen
    Assistant Editor: AlyssaBeCrazy
    Sound Editor: Yosi Berman
    #Doritos #DoritosBags #Chips #SnackFood #RipOff #DoritosRecipe #FoodTheory #Food #Recipe #Matpat #GameTheory #FilmTheory
  • Навчання та стиль

КОМЕНТАРІ • 12 тис.

  • @FoodTheory
    @FoodTheory  2 роки тому +5662

    Hey Theorists! In the video at 11:56, the Breakage Rates for the More Chips Bag and the Average Bag are accidentally swapped; the More Chips Bag Breakage Rate is actually 79.8%, and the Average Bag Breakage Rate is 74.9%. Sorry for the mix up!

  • @TheRealGuywithoutaMustache
    @TheRealGuywithoutaMustache 2 роки тому +36096

    Shout outs to Pringles for never selling air

  • @encyclochameleon6751
    @encyclochameleon6751 2 роки тому +4237

    Pringle’s with like a 99% unbroken rate: pathetic

    • @mohammedfaizan3013
      @mohammedfaizan3013 2 роки тому +82

      But they are so expensive too. Doritos is very affordable and tasty.

    • @stormydeath8121
      @stormydeath8121 2 роки тому +49

      Where I live their like a $1.50

    • @thek838
      @thek838 2 роки тому +126

      Where i live doritos cost way more than pringles and you get less in doritos.... The logic.

    • @mohammedfaizan3013
      @mohammedfaizan3013 2 роки тому +13

      Where I live the difference is really big. And I have lived in two different countries and seen almost the same difference.

    • @bmsvg7356
      @bmsvg7356 2 роки тому +11

      @@mohammedfaizan3013 expensive? They’re like, £2 where I am ($2.25 ish)

  • @SerratedSkies
    @SerratedSkies 2 роки тому +812

    I think what this tells me is I'd rather have a lot of smaller doritos that can be packed tighter together (with a more sturdy casing maybe like pringles) than the unoptimized, fragile crushable mess we get

    • @_ashertherian8254
      @_ashertherian8254 Рік тому +12

      You speak truth

    • @carterhalo255
      @carterhalo255 Рік тому +12

      They make that now

    • @borntopk60
      @borntopk60 9 місяців тому +2

      @@carterhalo255 So happy they make these now!

    • @neloplays5774
      @neloplays5774 6 місяців тому +1

      So like pringles, maybe not the exact same but a can rather than flimsly bag?

    • @cocksneedfartin
      @cocksneedfartin 5 місяців тому

      @@neloplays5774they make tiny sized Doritos in a Pringles style can now. Worth it

  • @ratdos
    @ratdos 2 роки тому +420

    I thought I figured it out when I was trying to have off brand Fritos and couldn’t open the bag because it was filled to the brim. I was like “oh they just do it for convenience”

  • @zwconn
    @zwconn 2 роки тому +3000

    I'm a Packaging Engineer and I went to school for packaging science. I'm glad to see your testing confirmed the stuff I paid a ton money for, to learn at Michigan State University.

    • @OkKo-ii3ei
      @OkKo-ii3ei 2 роки тому +5

      ua-cam.com/video/x21ihLFZWDQ/v-deo.html
      .

    • @ballin1444
      @ballin1444 2 роки тому +54

      Let’s go Spartans

    • @cameronjadewallace
      @cameronjadewallace 2 роки тому +16

      GO GREEN!

    • @Aegon1
      @Aegon1 2 роки тому +59

      So did you like learn about which shapes have the right amount of volume to conserve packaging materials? Lot of geometry?

    • @kadlifal
      @kadlifal 2 роки тому +18

      Lol as Some who Like Chemistry And is on a low level
      When any one say The packet Is 25% more and i say 25% more whaat Nitrogen or Chipd

  • @jaydenw3753
    @jaydenw3753 2 роки тому +6551

    Can we take a moment to appreciate that Pringles has full cans 100% of the time

    • @peelysolo1478
      @peelysolo1478 2 роки тому +30

      What

    • @denji7268
      @denji7268 2 роки тому +140

      Wtf is the first link everywhere i go

    • @shallbric6160
      @shallbric6160 2 роки тому +151

      One time when I opened one and there were Doritos in it. More Doritos in it than Doritos in a regular Doritos bag. And I still don’t know what happened.

    • @Nick-nv5fy
      @Nick-nv5fy 2 роки тому +82

      @@denji7268 just report them, it’s spam

    • @Gaiaschosen
      @Gaiaschosen 2 роки тому +49

      THIS is why they've been m favorite chip since I was a kid 🙌🏾💖

  • @mwbgaming28
    @mwbgaming28 Рік тому +110

    I'd rather have a bag completely full of broken Doritos than a bag less than quarter full of whole Doritos that got broken during shipping

    • @g0o0ey
      @g0o0ey 5 місяців тому +6

      Their brand is triangle chips they wouldn't have that if all they're chips were broken silly.

    • @one_zer0_zer0_zer0
      @one_zer0_zer0_zer0 4 місяці тому +2

      how you gonna eat that man. wit a spoon?

    • @thedictationofallah
      @thedictationofallah 3 місяці тому

      Your pfp really does explain your scarce iq level and your ludicrous desire proves it even more.

    • @fffrtertert
      @fffrtertert 3 місяці тому +1

      ​@@one_zer0_zer0_zer0where's the problem

  • @emberthefox4951
    @emberthefox4951 Рік тому +110

    Shoutouts to Utz's Cheese Ball jars for stuffing maximum value into one jar.

    • @__.-Kat-.__
      @__.-Kat-.__ Рік тому +4

      and pringles

    • @brandonpierce2539
      @brandonpierce2539 Рік тому +5

      Now if only they could make them not taste like cheese covered styrofoam pellets.

    • @angelotrutwein
      @angelotrutwein Рік тому +1

      @@brandonpierce2539 lol​

    • @Gogeta70
      @Gogeta70 Рік тому +3

      Well, technically, maximum value would be cheese *cubes* placed into a square/rectangular jar such that the cheese cubes take up 100% of the space in the jar. :)

  • @thatonem14guy64
    @thatonem14guy64 2 роки тому +915

    “So bad at storage”
    *sad Pringle sounds

  • @assasinhabacon4706
    @assasinhabacon4706 2 роки тому +1578

    "You cant sell air"
    Me: * _Remembers Dehydrated Water_ *

  • @dutchy1121
    @dutchy1121 2 роки тому +14

    "This product is sold by weight, not by volume" is stated right on the package, or at least it used to be.

  • @squid_436
    @squid_436 2 роки тому +17

    3:31 every introvert be like

  • @piecesofme8531
    @piecesofme8531 2 роки тому +1466

    Doritos to Food Theorist: "Yes, we already did these experiments."

    • @croissora
      @croissora 2 роки тому +8

      Y E S

    • @CBulles
      @CBulles 2 роки тому +7

      *Y E S*

    • @user-jd3gf5xw1x
      @user-jd3gf5xw1x 2 роки тому +63

      but did they release the research in an interesting video caterred to our short attention span to the public tho?

    • @erroltare6087
      @erroltare6087 2 роки тому +3

      Y E S

    • @faust62
      @faust62 2 роки тому +2

      Y E S

  • @b.sharp.
    @b.sharp. 2 роки тому +882

    If they were really worried about chip breakage, they would just put them in a box instead. Cheese Its and Pringles do it right.

    • @OkKo-ii3ei
      @OkKo-ii3ei 2 роки тому +1

      ua-cam.com/video/x21ihLFZWDQ/v-deo.html
      .

    • @donovandouglas6817
      @donovandouglas6817 2 роки тому +48

      Cheese it’s also are squares and smaller. Pringle’s are oval shapes. And smooth. Doritos aren’t. Doritos are awkward, bumpy triangles. They would break easier , likely

    • @b.sharp.
      @b.sharp. 2 роки тому +63

      @@donovandouglas6817 I'm sure they would break easier, but the box would save space, use less packaging, allow for less truck loads per shipment, and be biodegradable. All of which would make them better for the environment, cheaper for the manufacturer, and most likely decrease chip breakage (despite not being as durable as cheese its or pringles)

    • @Endershock1678
      @Endershock1678 2 роки тому +8

      Plastic pouches are cheaper.

    • @ZenoDLC
      @ZenoDLC 2 роки тому +40

      @@donovandouglas6817 Here's an idea, triangle-shaped boxes

  • @MrCityslickerktm
    @MrCityslickerktm Рік тому +24

    Doritos (spicy nacho) is my favorite snack food. The standard grocery store-size bag used to be 14oz. Over time, it went down to 11oz. Now it's down to 9oz. They re-branded the 14oz bag as party-size.

    • @Gogeta70
      @Gogeta70 Рік тому +4

      Gotta love shrinkflation.

    • @chicagotypewriter2094
      @chicagotypewriter2094 24 дні тому

      I thought i was the only one who thought that the party size was like half the size they were a couple years back

  • @abyssal_phoenix
    @abyssal_phoenix 2 роки тому +26

    I actually found that a local off brand dorito bag is fuller than a doritos bag and is also a bit smaller too. Win win win for me and nature😂
    And i dont know how they exactly do it🤔

    • @zacwoods
      @zacwoods 6 місяців тому +1

      Their chip is probably tougher than a Dorito. Most of brand foods tend to be bulkier than the brand name ones for whatever reason. Just experienced this with off brand Frosted Flakes basically ripping the roof of my mouth when regular Frosted Flakes have never done that

    • @abyssal_phoenix
      @abyssal_phoenix 6 місяців тому

      @@zacwoods the texture is indeed a bit different, however not in the expected way probably.
      They are actually slightly more brittle, I've actually never found a fully complete chip in any of the bags i think. They always at least lost a part of their triangle shape or they were broken into ,2 or many pieces😭
      But they taste way better and are roughly 1/3 cheaper so idm

  • @ethanranft985
    @ethanranft985 2 роки тому +1399

    Doritos should put this link on their chip bags saying why there’s so much air.

    • @chishiy4
      @chishiy4 2 роки тому +18

      well, well, look whos inside again

    • @Andreatzl
      @Andreatzl 2 роки тому +5

      i ˢᵘᵇ ᵗᵒ ᵉᵛᵉʳʸᵒⁿᵉ ʷʰᵒ ˢᵘᵇ ᵗᵒ ᵐᵉ ✔︎

    • @Jay-ch1wy
      @Jay-ch1wy 2 роки тому +5

      @@chishiy4
      ..went out to look for a reason to hide again..???::?3!5&/9-9939(

    • @jonathanVN1864
      @jonathanVN1864 2 роки тому +3

      YES YES YES

    • @sportsareforwomen3428
      @sportsareforwomen3428 2 роки тому +3

      Or good chips

  • @JeiJohnson
    @JeiJohnson 2 роки тому +914

    Not a thing on Game Theory, Film Theory or Food Theory has been as scary as watching MatPat reaching for Doritos with a second left hand...

  • @coletterosenhaus4163
    @coletterosenhaus4163 Рік тому +5

    Hence why I love Pringles. Definitely not in mash potato form, but chip form. They have perfect packaging, shape and size.

  • @shockdiesel3470
    @shockdiesel3470 Рік тому +6

    Something that the intro just made me think of that I think would be a great @foodtheory episode is how many bags of Doritos, which are 16% chip and 84% air each, must one person consume in order to eat a bag of Doritos that is 100% chip and 0% air?

  • @unstable6899
    @unstable6899 2 роки тому +1511

    Imagine at the end Mat Pat was like: "And to that I talk about the sponsor of this video Doritos!"

    • @ggjk8419
      @ggjk8419 2 роки тому +7

      ua-cam.com/video/x21ihLFZWDQ/v-deo.html

    • @Zakkarypillow5771
      @Zakkarypillow5771 2 роки тому +30

      Just wait for the diet cola episode.

    • @minamagdy4126
      @minamagdy4126 2 роки тому +13

      @@Zakkarypillow5771 there already was one

    • @Andreatzl
      @Andreatzl 2 роки тому +2

      i ˢᵘᵇ ᵗᵒ ᵉᵛᵉʳʸᵒⁿᵉ ʷʰᵒ ˢᵘᵇ ᵗᵒ ᵐᵉ ✔︎M

    • @unstable6899
      @unstable6899 2 роки тому +2

      @@ggjk8419 ?

  • @Maxongb3
    @Maxongb3 2 роки тому +527

    This was just MatPat's excuse to eat doritos.
    Poor stephenie.

    • @PupRubble
      @PupRubble 2 роки тому +9

      This entire Channel exists just so mat can write his favourite foods off as business expenses XD

    • @God-in8dv
      @God-in8dv 2 роки тому

      S*

    • @vanbusto8870
      @vanbusto8870 2 роки тому

      ua-cam.com/video/WtGnCDrUQJU/v-deo.html

  • @EpicTacoSenpai
    @EpicTacoSenpai Рік тому +7

    Wait that's so true. I never questioned why doritos go bad quick inside the bag when I assumed it was air

  • @kingjames4886
    @kingjames4886 2 роки тому +2

    this has to be the top chip-related question of all time... I think every video or t.v. show I've seen that talks about chips to any extent at least mentions why there's so much air in the bag.

  • @johndavid360
    @johndavid360 2 роки тому +220

    Normal Doritos: 84% empty
    School Doritos: 99.99% empty

    • @cosmik8731
      @cosmik8731 2 роки тому +13

      Better make that 100%

    • @OkKo-ii3ei
      @OkKo-ii3ei 2 роки тому

      ua-cam.com/video/x21ihLFZWDQ/v-deo.html

    • @angelr194
      @angelr194 2 роки тому

      As MatPat said, less space equals more broken Doritos so more air is needed

    • @endk.3500
      @endk.3500 2 роки тому +1

      @@angelr194 I would rather have a bunch of little ones then a couple big ones

    • @angelr194
      @angelr194 2 роки тому

      @@endk.3500 Unless you eat Doritos dust, I don't think so... And many people hate the broken chips.

  • @blaisepremium5403
    @blaisepremium5403 2 роки тому +316

    Matpat when he noticed his health was getting worse: "Maybe the 4th channel will be fitness related. Fitness Theory!"

    • @user-oh4eb6kd8n
      @user-oh4eb6kd8n 2 роки тому +3

      Time stamp?

    • @bonk1278
      @bonk1278 2 роки тому +3

      Fun fact it exists its called strength theory

    • @David-om9ub
      @David-om9ub 2 роки тому +1

      But there already are four channels. Game theory, film theory, food theory and GT live

    • @theenchanter6042
      @theenchanter6042 2 роки тому +2

      @@user-oh4eb6kd8n 14:34

    • @8888k
      @8888k 2 роки тому +3

      I’d love to watch that content

  • @DripJerry
    @DripJerry 2 роки тому +3

    What is the breaking percentage of Lays chips? Since the bags are completely full but don't have such a weird shape I think they would do a little bit better than the More Chips Bag

  • @CaPheSuaDaNgonViLa
    @CaPheSuaDaNgonViLa Рік тому +3

    Three types of people doing math:
    One: precise calculation of chips using equations and variables
    Two: precise calculation counting each chip one by one
    Three: estimate at first glance

  • @dangerpieren2045
    @dangerpieren2045 2 роки тому +719

    Imagine if he said something like "hats off to our sponsor for todays episode... Doritos".

    • @thatweirdguy1282
      @thatweirdguy1282 2 роки тому +30

      I would die of laughter

    • @user-ow2cs7fb5l
      @user-ow2cs7fb5l 2 роки тому +16

      @@thatweirdguy1282 i would laughter of die

    • @sgsfuturex865
      @sgsfuturex865 2 роки тому +14

      @@user-ow2cs7fb5l im laughing of how unfunny you are

    • @Bomp..
      @Bomp.. 2 роки тому +22

      @@sgsfuturex865 i am laughing at how good you must be at parties

    • @seallies6964
      @seallies6964 2 роки тому +11

      @@sgsfuturex865 I'm laughing at how you're laughing at a joke you call unfunny

  • @DumbFishes
    @DumbFishes 2 роки тому +574

    Matpat might get sponsored by Doritos after this. He cleared their name.

    • @ggjk8419
      @ggjk8419 2 роки тому +1

      ua-cam.com/video/x21ihLFZWDQ/v-deo.html

    • @charless3816
      @charless3816 2 роки тому +16

      Plotwist this is THE sponsor

    • @Lawrence_Krystle
      @Lawrence_Krystle 2 роки тому +9

      I wonder if Dream sponsored him too, never really got an answer on that on "Theory"

    • @mequavis
      @mequavis 2 роки тому +6

      learning that Doritos bags are likely full to the brim upon leaving the factory but arrive almost empty and broken just broke me... Only thing worse than this is USPS delivery times. So Doritos needs an Einstein to develop a chip that is less brittle while exposed to nitrogen gas, and become less brittle per a normal doritos once exposed to oxygen...

    • @pkmntrainermark8881
      @pkmntrainermark8881 2 роки тому

      And made us really want Doritos.

  • @kenziehurlock
    @kenziehurlock Рік тому +13

    I like the Kirkland Mission Tortilla strips cuz they actually fill the bag up pretty full and don't have a huge issue with breakage because of the shape of the bag. Frito Lay needs to take a tip from Kirkland.

    • @shadow.dragon2579
      @shadow.dragon2579 2 місяці тому +1

      And they taste better then most tortilla chips.

  • @Jack_Parchmeed
    @Jack_Parchmeed 2 роки тому +5

    Here is a food theory video idea: How much milk is enough to go in your cereal? or How much milk is the perfect amount in your cereal? It might be a good idea, but it could be really stupid.

  • @ff05t81t
    @ff05t81t 2 роки тому +400

    My store manager at target would always say “you can’t sell air,” I worked in the electronics department where we had an air duster a few aisles away and a brisk walk away from the chip aisle lol

    • @Skyhausmann
      @Skyhausmann 2 роки тому +5

      But why is he telling you this?

    • @cameronjadewallace
      @cameronjadewallace 2 роки тому +10

      The research we've received proves that if you put something in a bottle, people will buy it...

    • @jwalster9412
      @jwalster9412 2 роки тому +4

      @@cameronjadewallace I get the reference, Ted.

    • @Andreatzl
      @Andreatzl 2 роки тому +1

      i ˢᵘᵇ ᵗᵒ ᵉᵛᵉʳʸᵒⁿᵉ ʷʰᵒ ˢᵘᵇ ᵗᵒ ᵐᵉ ✔︎##

    • @TorstenAdair
      @TorstenAdair 2 роки тому

      Oh yeah? What’s the flavor in the middle of a Lifesaver candy? Or try eating a deflated Peeps…

  • @originaljohnnypickle676
    @originaljohnnypickle676 2 роки тому +736

    Doritos actually sell bags of air. The chips are just a bonus.

    • @clauteletuby
      @clauteletuby 2 роки тому +35

      for lays they give you air and somehow theres chips in them cause the workers accidentally put them in there

    • @Zyfiee
      @Zyfiee 2 роки тому +9

      This Made Me Laugh Lmfao

    • @Caugtl
      @Caugtl 2 роки тому +11

      No both of you are wrong it is flavored air

    • @wormonstringqueen2488
      @wormonstringqueen2488 2 роки тому +1

      Yes

    • @stefanyachwan
      @stefanyachwan 2 роки тому +1

      Yea always gonna buy chips for air to breathe

  • @CharlesOffdensen
    @CharlesOffdensen Рік тому +2

    12:33 well, they don't have to use bags at all, they can use other containers. Look at Pringles.

  • @melodymanning8689
    @melodymanning8689 Рік тому +5

    The other day I got a bag of Takis and I was only a quarter full so I'm very happy that you get a point to actually talk about this and how it's actually real

  • @ceedubelu
    @ceedubelu 2 роки тому +2795

    Guess it goes to show, not everything that seems like a rip off actually is.

    • @Andreatzl
      @Andreatzl 2 роки тому +2

      i ˢᵘᵇ ᵗᵒ ᵉᵛᵉʳʸᵒⁿᵉ ʷʰᵒ ˢᵘᵇ ᵗᵒ ᵐᵉ ✔︎d

    • @HunterFunk
      @HunterFunk 2 роки тому +17

      I'm at the very beginning but it's because the air stops the chips from breaking into crumbs right

    • @gustavowadaslopes2479
      @gustavowadaslopes2479 2 роки тому +27

      @@HunterFunk Not really. In part, but it's a bit more nuanced.

    • @beanface7408
      @beanface7408 2 роки тому

      Most are, but not everything. Also hi bots!

    • @ActivelyCursed
      @ActivelyCursed 2 роки тому

      @@gustavowadaslopes2479 ... did you watch the video.

  • @Crimtero
    @Crimtero 2 роки тому +901

    They should do the "Are Beef Jerky prices a scam?" If they haven't.

    • @OkKo-ii3ei
      @OkKo-ii3ei 2 роки тому +1

      ua-cam.com/video/x21ihLFZWDQ/v-deo.html
      .

    • @eclecticsoffy
      @eclecticsoffy 2 роки тому +12

      They haven't, and they should

    • @thegodofbeingshort1808
      @thegodofbeingshort1808 2 роки тому +1

      Yes

    • @danwindows7
      @danwindows7 2 роки тому +9

      What about the beef jerky price do you think is/could be a scam? Do you think the premium jerky is the same as non-premium jerky but with a different packaging? Do you think the mark up is so high and making jerky is so easy you should just do it yourself? Is the price of jerky advertising one price but selling for another? What is the potential scam of beef jerky prices?

    • @klokateer4372
      @klokateer4372 2 роки тому +7

      @@danwindows7 overpriced i think is his point as small bags usually go around the price of 5 bucks but i could just order a 1 pound bag of Tillamook jerky for 10 on Amazon, better quality and better price

  • @craigboure7607
    @craigboure7607 6 місяців тому +1

    You and your editors sense of humor KILLS ME 😂😂😂😂

  • @randoprior4130
    @randoprior4130 2 роки тому +9

    Tip for getting "less" crumbs in your chip bags. Open the bag from the bottom! I worked in grocery store shipping and even there the chips are always oriented the same way. By opening the opposite end the powder and smaller chips with fall back through the big ones. You eat the crumbs naturally with the bigger chips. Results in less loss if you won't eat chip dust. Learned this from my ex and this is the best thing to come from that relationship.

  • @karthvaderkerman6524
    @karthvaderkerman6524 2 роки тому +276

    lays and doritos: **fill their chip bags with 80%air**
    pringles: "i dont have such pathetic weaknesses!"

  • @Davemon115
    @Davemon115 2 роки тому +150

    Matpat rests his head on his left fist. Matpat reaches for the screen with his other left hand. What does his right hand do? We know not, and so we scream.

  • @gabbylikeskicks
    @gabbylikeskicks 2 роки тому

    11:59 isn't it weird that the fewer chips bag faired roughly the same as the more chips bag with less than 3% difference?
    Wouldn't that mean that it wasn't the air protecting the chips, but rather the outer layer of chips are protecting the ones at the center from breaking.
    Also I've bought diff. brand tortilla chips in chunked up bags, yes with lots of air, but are also filled to the brim with chips. Most of the chips weren't broken. The Doritos tortillas seem especially fragile for some reason

  • @crystallotus3422
    @crystallotus3422 11 місяців тому +3

    This is why I always poke the top of chip bags to make sure I’m getting as many chips as possible

  • @22mx82
    @22mx82 2 роки тому +1941

    Brands should try selling in cans like Pringles, but for Doritos they'd have to do either wider cans or triangle cans.

    • @lindseyohara3706
      @lindseyohara3706 2 роки тому +206

      OOOH TRIANGLE PACKAGING WOUKD BE COOL. maybe not in cans tho

    • @ScottishDark
      @ScottishDark 2 роки тому +82

      They actually make those triangle cans, I've seen them advertised.

    • @josephbanks1457
      @josephbanks1457 2 роки тому +22

      umm they did.. you are so young...lol just kidding but they did and stuff.

    • @arnitheguy
      @arnitheguy 2 роки тому +15

      lays makes lays stax that are like pringles

    • @rebeccamuniz1544
      @rebeccamuniz1544 2 роки тому

      So true

  • @elliotttlikescartoons
    @elliotttlikescartoons 2 роки тому +322

    Lays, with 90% air: **nervous sweating**

    • @timwoods2852
      @timwoods2852 2 роки тому +6

      Potato chips are lighter and less durable than corn chips, so they might need more air to keep them safer.

    • @elliotttlikescartoons
      @elliotttlikescartoons 2 роки тому +8

      @@timwoods2852 Oh yeah. But there's still an excessive amount of air, even considering how fragile they are compared to Doritos.

    • @DeputyFish
      @DeputyFish 2 роки тому +3

      yah i was wondering why he did dorito's i feel like dorito is the least air bag compared to lays they have like 100x more
      like seriously a bag of lays has like 10 chips and im talking about the big ones

    • @awjoyjess
      @awjoyjess 2 роки тому +1

      Yea, I wish he did lays instead :/

    • @leadharsh0616
      @leadharsh0616 2 роки тому

      @@elliotttlikescartoons rancidity.

  • @user-jv5fn4fu2g
    @user-jv5fn4fu2g 9 місяців тому +1

    i also scream "NOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOO" in the middle of my grocery store when i succumb to the Dorito's call

  • @v4ze69
    @v4ze69 7 місяців тому

    The noom ad was genuinely the only ad that got me to download and sign up. I’m trusting you on this one matpat.

  • @britishduck
    @britishduck 2 роки тому +430

    MatPat when he sees a dent in a can of beans: “And that’s how it’s linked to the beginning of the universe.”

    • @britishduck
      @britishduck 2 роки тому +19

      @be happy you bot. Shut up.

    • @OkKo-ii3ei
      @OkKo-ii3ei 2 роки тому

      ua-cam.com/video/x21ihLFZWDQ/v-deo.html

    • @OkKo-ii3ei
      @OkKo-ii3ei 2 роки тому

      ua-cam.com/video/x21ihLFZWDQ/v-deo.html

    • @chrisan4834
      @chrisan4834 2 роки тому +5

      @@OkKo-ii3ei shut up bots

    • @DudeGunman
      @DudeGunman 2 роки тому +2

      Holy bots

  • @jennlackey8519
    @jennlackey8519 2 роки тому +6209

    Food theory Idea: How obese would shaggy be if he actually had a standard metabolism. Yes I’m serious.

    • @bobi200samatar6
      @bobi200samatar6 2 роки тому +282

      Would that be Food theory or Film theory?

    • @mentaya11
      @mentaya11 2 роки тому +489

      @@bobi200samatar6 Yes

    • @ibrahimatteya5630
      @ibrahimatteya5630 2 роки тому +157

      @@bobi200samatar6 I think a food theory because the topic is about food

    • @ManaSamaLover.
      @ManaSamaLover. 2 роки тому +19

      @@ibrahimatteya5630 yeah

    • @KikiCatMeow
      @KikiCatMeow 2 роки тому +104

      Matpat needs to see this, it’s the perfect type of concept for his videos

  • @silver_fengo
    @silver_fengo 2 роки тому

    idk what kind of chip bags you're getting but all the ones I've had have been fuller than people usually say they are; I can't finish a whole bag in one sitting anyway (and yes I mean the regular sized/big ones)

  • @spookypixels
    @spookypixels 2 роки тому +3

    MatPat, I have your part 2 for this: Japanese Doritos (especially the "gourmet" limited edition flavors) always arrive to me with most of the chips unbroken! My theory is that it's because the chips are less dry and slightly thicker than the regular American chips.

    • @snausages43
      @snausages43 2 роки тому +1

      Now that you mention it, Japanese chips do tend to have more whole chips in them. That goes for potato chips as well

  • @bananabananathebananakingh9634
    @bananabananathebananakingh9634 2 роки тому +396

    “You can’t sell air”
    Me: let it die let it die let it shrivel up and die

    • @ZachTheHack432
      @ZachTheHack432 2 роки тому +16

      *NOSTALGIA INTENSIFIES*

    • @user-ws1si1vp9n
      @user-ws1si1vp9n 2 роки тому +5

      @@ZachTheHack432 Factsssss

    • @buttermoth4742
      @buttermoth4742 2 роки тому +4

      I am the lorax, I speak for the trees, if you stop buying air, I'll steal all your cheese.

    • @Vizeroy9
      @Vizeroy9 2 роки тому +1

      Well, tell the first sentence to anyone in intensive care on a breather

    • @SwoleWolfHasAHandlebarMustache
      @SwoleWolfHasAHandlebarMustache 2 роки тому +1

      @@Vizeroy9 thank you was thinking the same thing

  • @zainekatsumi
    @zainekatsumi 2 роки тому +445

    Imagine snacking on a brimming full pack with no breakage. Yep, *"IMAGINE..."*

    • @OkKo-ii3ei
      @OkKo-ii3ei 2 роки тому

      ua-cam.com/video/x21ihLFZWDQ/v-deo.html
      ..

    • @cameronjadewallace
      @cameronjadewallace 2 роки тому +13

      So like... Pringles?

    • @zainekatsumi
      @zainekatsumi 2 роки тому +5

      @@cameronjadewallace xD, no no he's got a point.

    • @Andreatzl
      @Andreatzl 2 роки тому +1

      🥺❤️i ˢᵘᵇ ᵗᵒ ᵉᵛᵉʳʸᵒⁿᵉ ʷʰᵒ ˢᵘᵇ ᵗᵒ ᵐᵉ ✔︎

  • @ToastMatters
    @ToastMatters 2 роки тому

    Day intro opening scene is legendary!!🤩

  • @swastishukla4259
    @swastishukla4259 2 роки тому

    Can you do a similar thing for lays? It has a lot of air and i want to see if all that air is neccesary

  • @arfaelo3674
    @arfaelo3674 2 роки тому +156

    Fun fact. Frito has been constantly trying to add less "air" to chip bags because it would help with packaging and save them money. So we seem to both be in the same team.

    • @Interopsty
      @Interopsty 2 роки тому +5

      You mean get rid of air, not "add less air"

    • @bbittercoffee
      @bbittercoffee 2 роки тому +12

      @@Interopsty Nono, add less because they still need to put air in the bags

    • @ReaperEOD
      @ReaperEOD 2 роки тому

      @@Interopsty They're adding nitrogen and increasing concentration, not removing it.

    • @nunya___
      @nunya___ 2 роки тому

      You mean, "we seem to both be in the bag".

    • @MikeSmith-ch7jv
      @MikeSmith-ch7jv 2 роки тому

      while it does add cost nitrogen gas is quite cheap as it is so abundant in nature

  • @grimcannon2242
    @grimcannon2242 2 роки тому +461

    Food theory idea: why are the crazy squares in the Cinnamon Toast Crunch commercials keep eating eachother

    • @taralamlam1122
      @taralamlam1122 2 роки тому +2

      ua-cam.com/video/O3RgjhNeso8/v-deo.html.....

    • @SurotaOnishi
      @SurotaOnishi 2 роки тому +22

      Because they're delicious

    • @grimcannon2242
      @grimcannon2242 2 роки тому +12

      @@SurotaOnishi or it’s because of chemicals in the cinamon?

    • @SurotaOnishi
      @SurotaOnishi 2 роки тому +10

      @@grimcannon2242 no clue but all I know is it's addicting and they condition you to scarf those things down as fast as possible because if you eat them too slowly they get extremely soggy really fast

    • @crstl3
      @crstl3 2 роки тому +6

      Canabalisim theory

  • @DUCKYGAM3R
    @DUCKYGAM3R Рік тому +1

    Would this be diffrent with normal lays? (The salty red bag)

  • @Goodzikc
    @Goodzikc 11 місяців тому

    the issue now is though that they are reducing the volume and size of the bags so that you in the end have fewer chips
    recently ran to the store to buy my favorite flavour of chips, only to find it was about half the size it was even a year to half a year ago and wouldnt even have been enough for a game day snack bowl had I needed it for such
    or heck even for a normal i need munchies bowl

  • @N10NRD
    @N10NRD 2 роки тому +296

    I would rather a fuller bag of Dorritos split in halves or even thirds, than half a bag of mixed quality. The chips are pretty big and are practically designed to break with the way they curl

    • @snowflake8658
      @snowflake8658 2 роки тому +11

      They're not gonna be just split in half tho... You'll be eating crumbs

    • @sajaanan
      @sajaanan 2 роки тому

      @@snowflake8658 53 secs ago

    • @navareeves8976
      @navareeves8976 2 роки тому +1

      also if the chips are intact they are harder to eat in one bite and easier to poke to roof of your mouth with.

    • @spejic1
      @spejic1 2 роки тому +1

      @@snowflake8658 Exactly. The most traumatic time for the bag is actually when you put them on the shelf or reposition them there and as a store worker let me say that there is a lot of pressure to put as many bags on the shelf as we can (because they come to us in boxes and we can't store partially filled boxes in the back so they gotta go somewhere) or move all of them around quickly when "facing" the isle. If you grab the top so the bottom puffs up like a balloon, you can really manhandle them without breaking anything.

    • @filip9564
      @filip9564 2 роки тому

      Why? The size if the bag dosent matter

  • @WilliamWonka
    @WilliamWonka 2 роки тому +209

    It’s almost like a multi-billion dollar company spent millions of dollars figuring out the best way to pack, transport and sell their product.

    • @FatheredPuma81
      @FatheredPuma81 2 роки тому +18

      And they did a terrible job at it because the vast majority of their chips break in transit...

    • @r4nd0mguy99
      @r4nd0mguy99 2 роки тому +13

      You can’t fix what was made broken. In order for less broken chips, they‘d have to change the container, for example a pringles-can.

    • @Slightlycamouflaged
      @Slightlycamouflaged 2 роки тому +1

      @@FatheredPuma81 well how do you suggest they package it then?
      without copying from pringles

    • @FatheredPuma81
      @FatheredPuma81 2 роки тому +23

      @@Slightlycamouflaged Well I'd say putting each chip in their own steel cube filled with foam, all inside a larger tungsten cube filled with foam, and delivering it to your door in a shipping crate would probably work pretty well.

    • @extramine03a46
      @extramine03a46 2 роки тому +3

      @@FatheredPuma81 lmao

  • @Needless_Chaos
    @Needless_Chaos 2 роки тому +3

    If someone could manage to create a chip bag that can be almost completely full even after all the shipping, that chip company would be one of the most successful

  • @awiltedheart
    @awiltedheart 2 роки тому +6

    On the topic of chips: What is more worth it? Those snack/mini bags or the full size? I ask this because on one of mini snack bags it says 2 for $1 or 1 for 59 cents, and i believe in my area, a normal size bag is roughly 4-5$. (And of course, these bags have quite a bit of air in them)

  • @sly5633
    @sly5633 2 роки тому +1659

    The question everybody has been wondering

    • @InvestmentIdea
      @InvestmentIdea 2 роки тому +3

      *ua-cam.com/video/V8PzIDkZ2AI/v-deo.html*
      .

    • @lfkkkfk862
      @lfkkkfk862 2 роки тому

      ua-cam.com/video/x21ihLFZWDQ/v-deo.html

    • @That1Prodigy
      @That1Prodigy 2 роки тому +1

      Let’s see how many subs I can get on this reply current: 123

    • @virus8057
      @virus8057 2 роки тому

      ua-cam.com/video/e8B1mD1cZKw/v-deo.html
      ua-cam.com/video/e8B1mD1cZKw/v-deo.html :

    • @DubsBears
      @DubsBears 2 роки тому +2

      Wow I was wondering about this and then this video Notification appeared

  • @monolucist
    @monolucist 2 роки тому +1776

    “I’m granny Norma, I’m old and I got grey hair. And I remember when trees were everywhere, and no one had to pay for air.”

  • @matiduarte5237
    @matiduarte5237 2 роки тому

    I’ve been waiting on this video!

  • @chupapimunano6920
    @chupapimunano6920 10 місяців тому

    You have to make a new part to this covering pringles on how they can get away with filling there canister and one for lays that has a fill ratio even lower then doritos by like alot.

  • @DharmaB420
    @DharmaB420 2 роки тому +475

    That gas inside the bag is called: The Snackmosphere”

    • @daniyfb
      @daniyfb 2 роки тому +5

      lol

    • @valerietaft9831
      @valerietaft9831 2 роки тому +7

      Underrated comment lol

    • @ArielBenichou
      @ArielBenichou 2 роки тому +2

      😂

    • @sonicroachdoggjrraven3263
      @sonicroachdoggjrraven3263 2 роки тому +2

      That’s pretty good

    • @lilgaymarker
      @lilgaymarker 2 роки тому +7

      there are actually layers
      you got the laysphere because of the high density of air
      then there is chiposphere
      then the snackmosomethingyoujustmentioned
      then theres the last pringlesphere with enough air in the packaging to cause you happiness
      thanks for coming to my ted talk
      the governament is reptiles
      gotta go
      wheeeee

  • @birubu
    @birubu 2 роки тому +632

    Therapist: Matpat with two left hands doesn’t exist. He can’t hurt you
    Matpat with two left hands: 0:28

  • @GeeklingNo1
    @GeeklingNo1 2 роки тому +3

    Let’s have a moment of silence for the engineers that figured this ratio out. They clearly did a lot of testing to figure out the perfect way to ship them and all anyone cares about are the broken ones. 😔

  • @ChefMychel
    @ChefMychel Рік тому +3

    Does the air trapped inside the bag change the flavor of the chips?

  • @ContANTpog
    @ContANTpog 2 роки тому +917

    I thought they were breaking doritos on purpose to make it look like there are more doritos than usual

    • @ggjk8419
      @ggjk8419 2 роки тому +1

      ua-cam.com/video/x21ihLFZWDQ/v-deo.html

    • @ggjk8419
      @ggjk8419 2 роки тому +1

      ua-cam.com/video/x21ihLFZWDQ/v-deo.html
      ...

    • @gavvoplayz4101
      @gavvoplayz4101 2 роки тому +14

      i found contant!
      (the link spammers dont count since theyre ais)

    • @Enderia2
      @Enderia2 2 роки тому

      here before ContANT reaches 50 likes

    • @LightenStar
      @LightenStar 2 роки тому

      Lol im done XD

  • @valteriosharmedeye2632
    @valteriosharmedeye2632 2 роки тому +90

    0:28 I'll have nightmares about the fact Mat now has 2 left hands

    • @Vixen-debo
      @Vixen-debo 2 роки тому +8

      @be happy I can’t be happy when people self promote

  • @EndrianStudios
    @EndrianStudios Рік тому +2

    Did NOT expect Mat and Steph to be pretty alright voice actors. (At least I think that's what was going on in the opening)

  • @Ducker100
    @Ducker100 2 роки тому +5

    If you listen closely at 3:01 you can hear discord pings

    • @5and5
      @5and5 Рік тому

      hold up

  • @eldoctoroso
    @eldoctoroso 2 роки тому +132

    Matt: Science doesn't care about your feelings
    Psychology, thanatology and psychiatry: Are we a joke to you?!

  • @D3M0NikChiLD
    @D3M0NikChiLD 2 роки тому +74

    Anyone wanna talk about his hand on his chin and his hands reaching for the chips are the same hands?
    Matpat canonically has 2 left hands?

  • @__lifeline__
    @__lifeline__ 2 роки тому +2

    The math and visuals at the beginning is extremely off. At 5:43 the pie chart says that 33.1% of the chips in the bag are unbroken, but the slice seems closer to 20%. Also with the estimation for the number of unbroken chips, 33 is not 33.1% of 133. It's 24.8% (which lines up with the chart's slice), and 33.1% of 133 is actually 44.

  • @tylerking3109
    @tylerking3109 11 місяців тому

    Hey MattPatt. As a former fritolay employee I can actually shed some ever deeper info for ya. At frito lay they tell the merchandisers to pack out the shelf as much as possible. They pack the bags in cases of doritos in cases of 7 bags. In a cardboard box. And stack them up to 6 ft high when they ship them through the trucks. Where most of the chips getting crushed is in the shelfing process when we had to literally pack them so tightly on the shelf 80% of the time the chips get crushed.

  • @amaracea
    @amaracea 2 роки тому +408

    “Have you ever wanted a snack that you’ve never tried, so you bought a bag of air but there was chips inside?”

  • @mikerplays
    @mikerplays Рік тому

    8:29 “Deeper Dive” You mean saying that it’s stacked 57% effectively and siting a paper?

  • @lolitadragon937
    @lolitadragon937 8 місяців тому

    I would still pick the more chips. A broken chip is still worth money vs air. I remember as a kid the bag being filled almost to the brim and still having a lot of chips not broken.

  • @t.b.664
    @t.b.664 2 роки тому +84

    My Dad works for FritoLays, so when I saw this episode of Food Theory I had him watch with me. By the end he was amused by it, so I think you can take that as a win MatPat.

  • @kocho2304
    @kocho2304 2 роки тому +412

    When you don’t care about broken Doritos and just want more chips

    • @lisahenry20
      @lisahenry20 2 роки тому +6

      It would be interesting if they'd also considered the ones what were broken but still decently sized. At 11:28, it looks like there are some decent, although not whole, crisps. However this may be difficult to keep consistent, because what would someone consider a decent crisp.

    • @arielepouhe80
      @arielepouhe80 2 роки тому +11

      I mean you're basically asking them to pre-break the chips at the factory and stuff the bags 😂

    • @kocho2304
      @kocho2304 2 роки тому +9

      @@arielepouhe80 that’s exactly what I’m telling them. I want to drink my doritos not eat them.

    • @name5345
      @name5345 2 роки тому +5

      @@kocho2304 not everyone wants to drink doritos

    • @gamingchamp6728
      @gamingchamp6728 2 роки тому +4

      @@kocho2304 go make a doritos shake or something

  • @espana86
    @espana86 Рік тому +1

    In Spain we have a potato chip brand that sells 125 g bags for €1.35 that are like 10% or 5% air and 95% chips.

  • @TorstenAdair
    @TorstenAdair 2 роки тому

    I calculate chips by weight not volume. (ESPECIALLY for popped snacks like popcorn!)
    Living in NYC, Utz’s dollar bags were a great value…just enough for one person to binge on.
    $4 a pound is my general guideline.

    • @TorstenAdair
      @TorstenAdair 2 роки тому

      At Walgreen’s, the best value are the Herr pretzel bags. Lots of food, great flavors, cheap.
      Just don’t chip a tooth…

  • @mysteryshoes4192
    @mysteryshoes4192 2 роки тому +614

    Plot Twist: The Lorax Movie is Real, Chip Companies Are Becoming O'Hare.

    • @100notkirapreston6
      @100notkirapreston6 2 роки тому +4

      I-

    • @brainseconds833
      @brainseconds833 2 роки тому +4

      YES

    • @ZenGamer360
      @ZenGamer360 2 роки тому +16

      And Matthew is using fake facts and knowledge to try and stop us from exposing chip companies and he knows that we won't check to see if his facts are true so he uses it to his advantage. MatPat is one of the people working for OHare.

    • @arandomcomment5635
      @arandomcomment5635 2 роки тому +4

      Let it grow?

    • @littleweenr
      @littleweenr 2 роки тому +2

      Hahaha just watched this with my son for the first time today.

  • @TheMillenniumPuzzle
    @TheMillenniumPuzzle 2 роки тому +163

    This reminds me when a friend opened a bag of Doritos and only got powder

  • @themysteryofpretty9421
    @themysteryofpretty9421 Рік тому

    Other than that I tried getting chips that are shaped like rings they were filled to the end, It took an hour to open 😅, there was no air

  • @cufishing9121
    @cufishing9121 2 роки тому +1

    As a packaging engineer I love this video! lol

  • @alondraramos984
    @alondraramos984 2 роки тому +832

    food theory: what bag of chips has the most chips inside

  • @ArtamisBot
    @ArtamisBot 2 роки тому +2062

    I really like this one cuz it shows how sometimes companies act in ways that don't seem like they benefit the consumer but in reality they do.

    • @chainedscythe2000
      @chainedscythe2000 2 роки тому +119

      Except they could do better and they don't. On purpose. Pringles does it right. Recyclable, minimal plastic. Minimal chip damage.

    • @ArtamisBot
      @ArtamisBot 2 роки тому +55

      @@chainedscythe2000 you are right, but at the same time consumers don't want Doritos in a can

    • @trumanbadra8003
      @trumanbadra8003 2 роки тому +100

      @@ArtamisBot honestly a triangle shaped doritoes can would be dope asf

    • @ArtamisBot
      @ArtamisBot 2 роки тому +24

      @@trumanbadra8003 super expensive Doritos that come stacked on their side like a package of cookies 🍪

    • @225kk
      @225kk 2 роки тому

      Doritos are known to have a cancerous substance

  • @TheRelationshipmemes101
    @TheRelationshipmemes101 2 роки тому +3

    Working for a chip manufacture you really start to notice these things

  • @globalpizzapanda169
    @globalpizzapanda169 2 роки тому

    Please make a video about what food is the most aerodynamic. (Food being any packaged food you want, Oreos, Pop Tarts etc.)

  • @joeyspiering8894
    @joeyspiering8894 2 роки тому +67

    As someone who used to work at a frito lay factory, I can definitely say a lot of thought and effort goes into getting the bags filled just right, for all the products, not just Doritos. It was actually shocking how complicated the whole process was when I started XD

  • @SapioiT
    @SapioiT 2 роки тому +317

    Excuse me, but have you heard of Pringles, and their innovative way of stacking chips/crisps/crackers/puffs/fries on top of eachother? Biscuits with filling already use cardboard for protection, so even thin chips/crisps/crackers/puffs/fries companies could use that to deliver neatly-stacked produce to the customers.

    • @Th3BlackLotus
      @Th3BlackLotus 2 роки тому +7

      Pringles aren't chips. They're crisps.

    • @novacorponline
      @novacorponline 2 роки тому +49

      Pringles packaging works great for Pringles. Specifically Pringles.. But any chip which is not *perfectly* uniform and stackable would suffer from tube packaging. Any variations in shape, size, or texture would cause the chips to break themselves with even mild jostling.

    • @cheeselord8153
      @cheeselord8153 2 роки тому +9

      @@Th3BlackLotus American word for crisps is chips.

    • @WednesdayMan
      @WednesdayMan 2 роки тому +9

      @@Th3BlackLotus Sorry I'm too Australian to agree with you.
      They're Chips.

    • @deliriousmusicality8840
      @deliriousmusicality8840 2 роки тому +2

      @@Th3BlackLotus not in the US.

  • @Oddmochi
    @Oddmochi Рік тому +1

    Matt, Pat my boy I live in Costa Rica 100% of the chips in the packages are broken 😞

  • @albertsstuffreuploads114
    @albertsstuffreuploads114 2 роки тому +1

    This is so true every time I open a dorito bag it's literally half air I really opened a Dorito baG It was like 10 chips in there