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Why Do People Love Candy Designed To Taste Like Nothing?
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- Опубліковано 14 сер 2024
- Aji no Shinai? Ame and Aji no Shinai? Gum are Japanese sweets designed to have no taste, so why do people buy it? Let's find out. #emmymade #notastecandy
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Chapters:
00:00 Intro
0:23 What are we tasting?
1:22 Introducing the gum version.
3:00 Candy first.
3:32 What does the candy look like.
4:14 Tasting the candy.
6:34 The gum version.
6:47 Unboxing the gum.
7:35 Mini Postt-it notes.
8:23 Taste testing the gum.
Music courtesy of Audio Network and 'Sprightly' from iMovie. You've made it to the end -- welcome! Comment: "Activate salivary glands."
Japan is just so considerate when it comes to their products and packaging! Little pieces of paper to discard your gum, vents on the corner of your ramen to drain the water out, plastic tab things on the bottom of containers to help you get the cellophane off, etc. Like why can’t it be like that everywhere. Just so thoughtful
That's indeed always super cool. However, on the other side, there seems to be a lot of wasterful overpackaging. Wish they could do the cool stuff while toning down on the overpackaging.
Because in countries like the US everything is made in other countries. It's all about money. In Japan they have a certain level of respect for the experience of products. They take pride in their work, and a product that is anything but exceptional is shameful. I'm sure this isn't how everything is there, but majority of how things are done there is through the pride in workmanship. I also want to say I'm not a Japanese expert, but from what I've observed in all areas of Japanese culture, whether you clean toilets to the CEO of a large corporation, you take pride in what you do and do it with respect and honor.
It disgusts me to physically touch most products sold in the US. I have some of my mother’s very old kitchen utensils and they were designed to feel good in the hand. Today products and packaging are increasingly hostile. Packaging is in fact outright hateful. Try being over 50 or 60 and opening a plastic clamshell or shrink wrapped bottle.
@@Pingu2010yes, the amount of plastic coming from Japan and Korea is atrocious. And before someone says that they are recycling so it's all good -- they do not. Some garbage is burned (hello pollution) and most of it goes into foreign countries and sometimes The Great Garbage Spot in the ocean. But their country is most certainly clean!
Lies as always.
@@AA-cf4es yeah, the packaging was something i noticed when i visited a few years ago. not only was a huge amount of packaging plastic when it could have been paper, but also unnecessarily separated items inside a larger package, all wrapped in plastic. i was just layers upon layers. i live in sweden and its definitely very different compared to how we do it here
I have Sjögren’s Syndrome, which causes (among other things) dry mouth. Sometimes I need a lozenge but don’t want scent or flavor.
My nan had that. It sounded awful to have. Had so many things to help with the dryness. I remember she had no taste and couldn’t watch much tv.
I'd really be curious to hear a review from someone with your condition.
My doctor thinks that could be what I have, but it's been difficult to get diagnosed. People haven't been taking me very seriously.
@@SS_DT There’s a blood test.
I had radiation therapy for salivary gland cancer and same, it's left me with a chronically dry mouth. I use xylitol mints but would be very interested to try lozenges without scent or flavor.
This is perfect when you're feeling "Kuchi-samishii". It's a Japanese expression, direct translation to English will be "Mouth feeling lonely". You know when you want to have something in your mouth but you're not particulaly hungry / not really craving sweet or savory. I heard the concept of "Kuchi-samishii" is only found in Japan - thus the invention of this candy & gum?
We also have the “lonely mouth” concept in Korea !
You've made a good point, I could see these helping me with not vaping so much 😪
I love this so much. Thank you for sharing! I chew a lot of gum so I totally understand this lonely mouth concept. 😋
That’s exactly what oral fixation is. The Japanese have a better name for it though 😍
@@juliewick I also chew gum...& np when the flavor's gone.
Hard candy once in a while, but I don't like to risk cavities, so usually while I'm sipping tea.
I’ve got chronic dry mouth from my allergy meds, so this sounds FABULOUS. I’ve been trying to find ways to relieve it without constantly drinking something, because I’m not trying to visit the bathroom like 30 times per day. I’ll have to try to find these!
Ha! Sounds like these might be just do the trick.
Depending on where you are in the world, you might be entitled to either free or discounted help to keep your saliva production up. Usually by using special "candies" or similar. Since dry mouth means you are exponentially more at risk for cavities.
You might give Xylimelts a try. They're little xylitol tablets that are designed to attach themselves to your gums an help keep your mouth hydrated. They come in a few flavors (cinnamon, mint, and "slightly sweet") and they last for a few hours (usually 2-3 for me, but it depends on how much I'm talking or drinking.) They help me SO much with my medicine-related dry mouth. I tend to use them mostly at night or when I'm going to be talking a lot and can't drink (like when I'm teaching or working in a lab where beverages aren't safe.)
Saw the title of this video was was like…”huh? That’s weird”. Then watched. I’m a smoker. I smoke for the oral fixation. I have no problems with the nicotine withdrawal when I don’t smoke, but I don’t like candy that leaves a sugary film in my mouth and I don’t chew gum. I also will eat nonstop if I don’t smoke.
I want those lozenges! As soon as you described them I just wanted them so badly. I really think they would 100% satisfy my oral fixation. I’ve got to know where I can find them. They have to be cheaper than cigarettes and we know they’re better for me and everyone around me.
I hope you find it!!
Oh my gosh! Hoping you find them! How wonderful it would be 🙂
Yes I vape for the oral fixation!! I could do without the nicotine. This looks awesome
@@skypieluvAren't nicotine free vapes a thing?
Flavorless gum? So basically it is Fruit Stripe gum after the first 17 seconds.
I loved that gum. They're not going to make it anymore.😢
I just had it a couple of months ago. Blast of awesome flavor then nothing.
I still love Fruit Stripe though. But they should have fixed it to be long lasting by now.
Haha! Exactly!
R.I.P. Fruit Stripe Gum.😔🦓
This reminds me of the Wayside School book series. Did you ever read any of those books when you were a kid? There was one where the teacher would bring in a different ice cream every day that was named for a different kid in the class. When all the other kids tried it, they loved it. But whenever each kid tried their own ice cream flavor, they said they couldn't taste anything. Then the teacher explained that each kid's flavor is what they taste when they taste nothing at all.
Wow, that's really intriguing.
If you remember the particular title (or anyone else reading this) it sounds like something quite unique to delve into. I don't believe I've ever heard of this series. Sounds thought provoking!
@@echognomecal6742i think it's "sideways stories from wayside school" or very similar. by louis sachar. there used to be an audiobook on youtube. pretty silly but fun stories, my kids loved them
"Sideways Stories from Wayside School" @@echognomecal6742
@@echognomecal6742sideways stories from wayside School. Thoroughly ridiculous and good fun.
I remember!! Lol
OMG, how is it that I can instantly recall the Sanrio store smell when you said that, LOL? I hadn't thought it about in years, but it's there in the recesses of my brain!
I used to wish there was a water flavored candy so this actually sounds pretty cool to me.
Ice!
@@jaredf6205 Ice for you, water flavored candy for those of us with sensitive teeth?
Your descriptions are always the best ! Makes these videos worth to watch 😊
Thanks!🧡
Love the paper pad that comes with the gum!
This woudl be a gift for when I'm tired of sweet in my mouth--I have sjogrens and my mouth gets very dry. Most of the products to help that are sweet.
I have similar issues. Have you checked out Flint's Mints? The rely more on sour and sensation than just flavor or sweetness.
Hi, I looked up the ingredients. Candy: vegetable fiber (polydextrose) and erythritol. Did you notice that the image on the front of the gum shows the statue chewing? Ingredients: maltodextrin, erythritol, vegetable oil, a couple things I never heard of, gelatin and arabia gum thickener.
What a fun catch!
Hah thanks for pointing out the statue
No, I didn’t see that! 👀
The package has chewing sounds on it in the background - もぐもぐもぐ
Some traditional *Japanese* candies taste like chalk or kaolin clay.
It is made that way on purpose to focus your senses on the _texture_ of the candy.
The chalky ones are great with green tea.
The way I cringed as I read this. I hate dry chalky textures * shiver *
I lived in Japan when I was a little kid, WAY back in 1956, when my dad was stationed there. There was a candy I LOVED that tasted just like Eagle Brand condensed milk.
Mild Japanese caramels taste like condensed milk, you might want to try importing a few brands of caramel candies :)
@@kaitlyn__L My problem now is, I've had absolutely sense of taste since 2018, when an antibiotic burned the tastebuds off my mouth.
Milky?
@@cowgirljane3316 my condolences :( I had anosmia 20 years ago when I had chronic ENT infections as a kid
I remember a milk candy I used to love in the 1970's that my mom bought at Keith Uddenberg's Thriftway (a small Washington State chain) - I seem to recall the Americanized label saying something like Special Milk and I think it had a cow on the label... (I aso loved Botan Rice Candy...)
Hi Emmy! Can you make pone? It's a Caribbean dessert, my family is from Guyana but other islands make it as well. Even though Guyana is not an island lol. I also want to let you know that you have helped me to overcome my fear of canned goods. This has made my life easier and more manageable. 🤗
Fun stuff! I had no idea what to expect from these. Just glad they were better than I thought they might be👍
In Turkey we have a gum with the "flavor" of mastix?
When i was a kid i hated the gum because it tasted like nothing to me 😅
Now with 40 i really enjoy this gum
‘Sanrio store smell’ best fragrance description ever 😂
I lost my sense of smell but not my sense of taste when I had covid last year. Though certain textures that normally wouldn't have bothered me, felt gross. Bread was one of them
My husband’s sense of taste and smell disappeared, but he regained it, fortunately. When he had his booster last fall his smell went again for a few days.
i lost my sense of smell for a very short time, but it felt soooo weird! like i had a bubble around my nose...
Wow! The glasses definitely add to the cuteness factor. But seriously, another interesting and informative video.Thanks!😊😊😊
😮 i thought my grandma was the only grandma that kept candy from the late 1900s in her purse for church. mints that tasted like old an old purse with chapstick, pennys and lint 😂
Hahahaha💯💯💯
My PawPaw always fed me peppermints in church! When he ran out of those he gave me rolaids!!
Wow! That little pad of paper is ingenious!
This is actually brilliant. Probably a good idea for appetite or snacking management.
Right?! There's a niche for everything.💡
The only thing I have made that was tasteless was jokes.
@@joyinthemorning44 😅
I feel like those lozenges would have been great back when I quit smoking!
I have TMJ on the right side so I have a habit of opening my mouth and moving the jaw around to make it click and pop. So gum can be quite hard on my jaw joint. Also chewing gum gives me a terrible sharp stomach pain. My fave flavour is Juicy Fruit though.
I’ve heard of these, the packaging is genius when translated lol
Trader Joe's gum comes with wrappers to dispose of your spent gum as well. Love it.
Oral fidget spinner, lol! 🤣
San Rio store smell. Yes. I understand.
Can someone please invent a San Rio store fragrance for room/car fresheners or soaps or lotions? Please? You can just take my money now.
LOVED THE GUM IN THE SANRIO STORE WHEN I WAS LITTLE!!!! Wow. So crazy!
This reminds me of kids in my high school and middle school back in the day who would constantly chew on pen caps and suck on them like candy. It was clearly just a nervous/fidgety/stress relieving thing, but these would be so much better than that because there’s no risk of swallowing a somewhat pokey and hard plastic object, not to mention any chemicals that are used in the plastic and coloring.
Japanese are always so smart with their products. Having those little sticky notes is pure genius! I wish all gum products had that.
They think of everything in Japan. So thoughtful.
I did learn, I had no idea these things existed. Plus learning about the syndrome. Thank you all for the education.
I had to laugh when you said the shape feels as though it should have a crunchy coating, it reminded me of when I was a kid and LOVED Chiclets because I would suck it until the coating was gone and it felt EXACTLY as you described it here LOL
This was so wholesome to watch.
🧡
Awesome video as usual! Thank you Emmy!
Yes! Japanese gum is best in my opinion. I first had Felix the cat gum back in the 80s and to this day it’s my favorite. I always have at least one box of it in the house
“in my opinion”
@@JohnHausser yeah whats the matter?
@@JohnHausser And?
This was so interesting and soothing to watch, thank-you!
I remember hello kitty gum. We used to buy it when I was growing up in Hawaii.
Just because it's got calories doesn't mean it's got sugar in it! All food has calories, it's energy!
In this specific case though it has maltodextrin (which breaks down into sugar rapidly) and gelatin (a source of protein)
I noticed last time I had freed it gum, which is my favorite, that it was so small that it took two pieces. It's crazy how things are costing more but getting smaller.
I watch a lot of Japanese UA-camrs, and have heard from a good deal of them that Japan has a lack of public trash cans available on the streets and whatnot. So the fact that they include something with your gum to spit it out in is super extra handy.
I got the Covid after two shots.
It's insidious; the worst is the dry cough.
A while back, I combined T&T black iced tea with Aloe juice, and the resulting flavor was : emptiness. It wasn't like water, it felt like a complete absence of any discernible flavor. Such a weird experience.
I think that would definitely need good for someone who needs that anxiety. I need taste but it's genius.
I have never heard anyone else refer to the Sanrio store smell and ramune candy 🍬 YES! Exactly you couldn’t have chosen a better likeness. Sanrio used to sell amazing gum with each flavor wrapped in wrappers decorated with different characters like Hello Kitty, My Melody, and Kero Kero-pi as well many others. My favorite was a pastel blue-green gum that tasted just like the store smells. The writing on the label was in (Kanji?) foreign (to me) characters and I was an English child, who only recognized it by the Sanrio character on the pack but, couldn’t translate the characters of the actual flavor. For years, I searched for that flavor. I was this old (44) before my fourteen-year-old son bought me a bottle of original flavor ramune, suspecting it was the same as my long lost flavor. As soon as the little marble popped into the glass bottle, the effervescence of carbonation tickled my nose and I was transported back in time to my childhood bedroom, Sanrio friends and the most enormous pastel aqua bubble I ever blew!
Now... wait - what flavor is ramune, exactly?! Hmm 🧐
lol idk but it’s yum 😋
Wish I could buy this online!!
I just realized I haven't seen your videos in a while. I missed them 💙
I would assume that anything that had no flavor would have no flavor for a long time.
There will never be another Emmy!! So cute!
This is the longest review, reviewing nothing lol but I watched the whole thing. Love this creator xo
finally, an edible stim toy
This is great for people who want the experience but get over stimulated by to much flavor!
Fusen gum is smooth. I chewed that as a kid.
I keep my flavorless candy next to my pet rock.
Wow!! I learn so many things here
emmy you HAVE to try to make rustic bread that u cook in a dutch oven. so easy no kneading easiest bread and absolutely delicious i think you’d love it
I'm interested! Is there a video here on UA-cam you have in mind?
@@rafaelchapadeiro8171 i followed laura in the kitchens recipe! try it out you won’t regret it
This might be a cure or coping method for pica, when you have an irrational desire to eat stuff that’s not supposed to be eaten
I mean, I just wrap the gum in the foil they came in, but I rarely get pillow-shaped gum.
Oh my god I need these.
I've never been in a Sanrio store, but you mentioned the smell of a Sanrio store and I feel like I know what you mean anyway. My sister loved Hello Kitty when we were young. Those flat erasers with perfect 90 degree edges. Shiny but dull, like a satin finish. Not so good at erasing, but you don't want to use them for erasing anyway. You just want to have them. Just picturing them, I think I can smell them again. They didn't smell like our pink or orange erasers. They smelled like a mixture of faint perfume and some kind of rubber, but all very subtle. You did get the sense you could eat it if you had to.
My mum had dementia and i discovered she had lost her sense of smell and taste so could only say things tasted sweet,salty or sour. These would have been nice for her or anyone going through the same.
Except my mom with dementia immediately swallows hard/somewhat hard candy. She can understand chewing chocolate, but anything else gets swallowed.
@@dj393 It effects people in different ways. You know this about your mother so you wouldn't give her hard candy or hard foods. It's trial and error sadly.
My grandma used to give me some Elah (toffee) Rossana (hard filled candy) and Club (hard mentholated candy) 👏💖🍬
I don’t always chew gums but when I do I chew 🇯🇵gums
The one reason I don't and haven't chewed gum..once the flavor is gone, I just don't feel like chewing on something that feels like rubber. Yuck. I did like bubble gum to a point. at least you could blow bubbles with it, but still tasted nasty with no flavor.)
I clicked the link to check out Paul's page& it says it's not available! Was something spelled wrong or something?
I love learning something new every time 😊
I get the idea for no calorie treats. But no taste? That is very odd.
I'm someone that not only loves bland food, but also the taste of water, so this actually sounds very appetizing to me, haha...
We need more sugar free recipes we can enjoy I was diagnosed with pre diabetes so it’s a huge turn of cards for me😔💔
Except sugar free things that taste sweet can trigger an insulin response without the actual sugar to follow, wthich is almost worse. I wonder what the effect of something like this would be, if they don’t taste sweet…
@@karenneill9109 are you sure that's a thing?
Problem with some sugar-free things is the laxative effects they can cause, I've tried a few over the years and, yeesh, re-enacting a scene from Dumb and Dumber was not fun........ :S
@@lemonadewithstrawberriesspoiler alert, it's not. Studies are mixed on the topic and some more recent alternative sweeteners (erythritol, allulose) have been found to *improve* insulin sensitivity.
@@lemonadewithstrawberries Yes. There’s a very strong ‘soda’ lobby in the US, they do their best to muddy the waters. European studies have shown mixed results as to which (diet vs sugary) are worse in the long run. It looks like it doesn’t make any difference for type one, but in type 2 diabetes or insulin resistance, the diet seems to be worse.
I just looked it up, and the latest studies show that in addition to insulin spikes, diet drinks may also affect the gut microbiome, further affecting nutritional uptake, which can exacerbate the whole problem.
Gonna go check out Lawson tomorrow!
The Statue of David one, it made me think that they would be a small package........... :P
One time I was given some candies, unlabeled, that were clear and had no flavor, and I was utterly bemused. I'd never heard of anything like that, they didn't have anything written on them (the packaging did not look like what you showed in this video, and the candies were more clear). I also believe it was before 2020 but I might be wrong. I have always wondered what was the deal with that.
This video is utterly tasteless (the gum not the hostess). 😆 Another fun video! Always entertaining and informative.
Try making cornstarch blocks, Emmy.
imagine getting these candies not knowing what they were durring covid and then thinking you actually have covid because you can’t taste anything 😂
I know a guy who severed his olfactory nerve in a construction accident. He can neither smell nor taste. I would go nuts not having the ability to taste anything.
What he hates most of all is that he can't get a handicapped parking sticker.
How would closer parking be a reasonable accommodation for somebody who can't taste?
@@complainer406 It's something he says to make light of the situation. It's called a joke.
i just wanna know how they figured this recipe out
To me the whole concept of flavourlessness is bizarre - just, why? I lost my sense of taste with COVID and it was awful not being able to appreciate flavour.
I agree. It sounds a bit re-traumatizing to me.
Idk about this from a covid perspective, but as someone that loves bland food and the taste of water, I find the idea of this candy to be very appetizing. Although, I'd worry about this being more addicting than regular candy for me cause it's still probably made with chalk full of sugar... probably wouldn't be healthy snacking on too many of them, eh?
Also, just to clarify, I do love salty, umami, and spicy as well, but bland just sometimes hits the spot.
@@SmartyPoohBearthis is so unusual and interesting. I love how different all humans are!
Thus is so cool i want them
❤ Simply Delicious ❤
Hi Emmy always love your content
Thanks. 😊
I don’t know what I expected, but yeah this really is a taste test of flavorless candy
It took them 6 months to develop it? I think they didn't finish 🤣
Could be helpful for people like me with acid reflux, saliva helps neutralize the acid in your stomach, which is why they say chewing gum helps, but sometimes i dont always feel like tasting or chewing gum, especially after eating lol
reminds me of those wax bottles at Halloween and you chew the wax. It tastes terrible so there ya go
Ah yes, the Sanrio store, something I'm sure we're all familiar with. No context needed there. 😂
As someone who's had a chronic cough for around 14 years, I'd love affordable, flavorless cough drops. I'd so tired of being overwhelmed by the same flavors. Worst part is that the brand of drops I prefer are only menthol locally and I _hate_ menthol.
Hi Emmy can you try whipped honey?
yay for paul!
Do you know if the gum is made of gum or plastic?
@@Becca_MS-fighter Most modern gums are based on a synthetic equivalent, a rubbery material called polyisobutylene that's also used in the manufacture of inner tubes. Polyisobutylene is mixed with plasticisers and materials - all food grade - to make the gum mixture chewable.
This is so cool 😎
Is it weird to want to eat something rubbery? Something that squeaks as it rubs against the teeth and snaps apart as you chew it, like sinus
The link to Paul's UA-cam channel doesn't seem correct or is not working for me on the phone :(
Personally, I wouldn't taste something unless it taste good! Maybe that's why I grew up fat?
I actually find bland food to be very tasty. Don't get me wrong, I also love salty, umami, and spicy, but bland sometimes just hits the spot. Heck, I even love water of varying texture/sensation: bottled water, hot water, sparkling water, raindrop cake with no sugar, etc.
Very cool ❤
I see Lotte on one of the package… there is a Lotte here in VA, so I’ll see if they have it.
Technically the gum wrapper is the usa form of a disposal paper
lol Sanrio store smell! You are hilarious I think that’s a placebo
Remarkably, Emmy is cuter than the Fox 😂❤️
"it doesn't taste or feel like you're chewing on something alien, like a piece of plastic" me, literally chewing on a piece of plastic right now: ...