Attribution is Overrated in Influencer Marketing - Here's How You Should Track ROI

Influencer marketing is hard to track and attribute. And honestly, do we really need to track everything? Are we tracking it correctly? Can we trust attribution? Customer journey is no longer a funnel, it's more like a web with multiple touch points leading up the grand purchase event.
Instead of trying to track every single sale back to one Instagram story, it’s better to look at the big picture. How’s the brand doing overall? Are you spending wisely? Are people talking about you more? Play the long game.
Let me know if you agree or disgree.
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If you're looking to dominate your niche and scale up your brand by building an army of influencers, don't forget to subscribe to this channel and give this video a thumbs up.
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I'm the founder of SARAL, an influencer marketing software that harnesses the power of AI to assist you in:
- Finding the right influencers for your brand.
- Reaching out to potential influencers on autopilot.
- Building long-term relationships with influencers.
- Automating your seeding process.
- Managing payments to influencers in one place.
- Tracking the ROI of your influencer marketing campaign.
And much more.
On average, our software saves our customers an impressive 20 hours every week.
If you want to learn more about SARAL visit: www.getsaral.com/
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Let's connect on LinkedIn: / yctheman
#ecommerce #shopify #influencermarketing #d2c