@@lightvoid7089 I know its dumb, but i think it's more so for after you've had that initial glance at the characters and the title. Then you'd read the first thing from the top left
@@felipedaiber2991 Nope. Capitalism is simply to give people the freedom to enjoy the fruits of their labor, in an environment where price is determined by supply and demand. So, if I may borrow from Churchill: Capitalism is the worst economic system invented - apart from all the others.
@@Hannodb1961 the workers cant enjoy the full value of their labour simce the owner geta money without working so nope its not about "freedom to enjoy the fruits of your labour" its private of the means of production as always was and will be
@@felipedaiber2991 That is ideological tripe. The workers too have the option to start their own business, to take out a loan on their house and run at a loss for two years without knowing if things will ever improve, working very long hours just to break even untill they finally have enough income to hire someone and spread the load. But no. It is easier to just apply for a 9-5 job from someone who has already gone through the trouble. Entrepreneurs are a very special type of person, who are willing to risk everything in order to create a viable business. They are not the evil oppressor that the moronic Marxist ideology make them out to be. They are the reason workers have a job to begin with, and they worked incredibly hard to create those job oppertunities. I respect them for that, because I certainly don't want work like that, and I'm thankful for them providing me with an easier life. They do not hire me because its a charity, they hire me because they expect me to add value to the business they created. And as such, they are certainly entitled to the spoils when their efforts pay off. Life only seems unfair when you look at it from the perspective of one person, in your case - the worker. But once you get the full picture, it is hardly ever that easy to judge. Does corruption occur in capitalism? Ofcause it does. But Communism, that does not reward anyone for going the extra mile, and actually rewards incompetance and inefficiency is much much worse. This is why the communists had to build walls to keep their people in. That is the only way to keep the people who are incredibly driven, hard working and highly skilled in your society. You need these people to keep your economy going, but you're not willng to reward them for the efforts. Many of those people preferred death by a gun shot of a border guard, than to live in such an upside down society.
@@jrock878 not everyone watch all movies you watch. And not all famous people are known by all people... To call them a dumbass is disrespectful and stupid.
It’s what everyone sees, no matter where you’re from or what your background is. Just replace the word MONEY with POWER. Because money is just power you can count.
Well, they clearly are doing neither! I work in a movie poster creative agency and I can tell you now it is fucking soul destroying. We create wonderful artworks that get dick fucked by marketing plebs left, right and centre. Every time. Unless it's a teeny-tiny movie with nothing to lose.
Deuce Moncura The people that run Hollywood don’t care about legacy, they care about wealth and pushing agendas. They don’t care if their movies are remembered for ages to come. They care about getting every dollar they can. There is no passion for genius and creativity anymore. Same goes for the music industry, sadly. Money and agendas.
Its the Samuel L Jackson spot, so Morgan Freeman probably played a side character with less than 30 minutes of screen time but producers had to find some way to get him up on the poster anyways
This video is confusing. He presents that it is because of the agents demanding for top billing "so that you can pay him more." Which isn't true, you don't pay your agent more if he gets you top billing on a movie poster. He also says it is because studios' marketing departments can get more butts into seats with certain poster design. Namely the star front and center. What it appears is his argument is that the real estate of a poster is controlled by two entities -- the artistic design is controlled by the studio marketing arm, but the credits is controlled by the studio business affairs arm.
@@lukematthews1442 Katie Holmes was a bigger Hollywood star than Gary Oldman in 2005. In The Dark Knight, Oldman again gets fourth billing (behind Heath Ledger), but Aaron Eckhart and Maggie Gyllenhaal are billed after him. In The Dark Knight Rises he finally gets third billing.
Now I want this to be an in joke in some movie dialogue: "Why you done me wrong, man? I thought the worst thing you'd do is Sam Jackson me, but then you go and Don Cheadled me?"
If I were actor, I'd want my name in the centre. I'm not sure people read move posters left-to-right. If anything, I think they start in the centre of the main image and move up to the title.
I agree but the results are out of sociological studies on giant data base. I mean those are all blockbusters I'm sure they all have the best marketing plan available on the market rn even tho that doesn't make sens for some of us, it most likely works on most of us.
No the people always look first at the golden ratio. Thats why the big stars are mostly on the right side in ensemble movies because there is the golden ratio. Thats he reason why tim allen was in the golden ratio
@@tree4318 This is a question that matters only for the insiders of the industry: Basically the ones who make films for us to enjoy, be it actors, directors, writers and producers. Cinema is their life so don't expect that us layman can have a saying in how they decide to live their career.
Andrew Rodriguez I’ve had some confusion regarding them and Martin Luther King in the past. Now I now Morgan Freeman and Samuel L Jackson differences... and that Martin Luther King is/was not an actor
The funny thing is that the composition of most modern posters is so symmetrical that the first name you see is actually the one in the middle, not the one on the left. So being on the left isn't even that much of an advantage anyway.
And let's be real, how many people actually read all the names anyway? I mean, I see a face I recognise, I'm not going to confirm who they are by reading their name on some other part of the poster. If I want to know someone's name IMDB is the place to go.
Now I'm imagining a movie poster for a children's movie that looks like a "trace the line" puzzle from the back of a cereal box with a maze of squiggly lines connecting the names to the faces. (Solve the puzzle to reorder the names and find out the code word that wins you a free small popcorn at concessions!)
Maybe they could have two rows of names, one at the bottom below the characters, the other above. Top billed are at the top and lower billed at the bottom, all aligned with the character.
Reminds me of the author list on scientific publications: first name is the ambitious postdoc who's trying to get tenure, next in line are the poor PhD students who did the actual work, and the last name is the senior professor, for marketing purposes.
*UA-cam needs to FIX their app's user interface! It's starting to look like a PC.* They need to take away the title, youtube name, and pause and "x" button features. Also, the video should not slide down off screen pulling in a "lower third" version of the video. Instead, the video itself should vertically scale down almost 70% keeping the width the same when a user drags the video down.
then you know who to blame, best thing to do is just embed everything you make with your name and in clear text add the names you're supposed to add, making it so the correct credit is given but the work is indisputably yours. Edit 1: sorry clear text means visible and unaltered Edit 2:but that's an interesting quandary
In academics, they have something really similar with the order of the names of the authors. First one is the researcher who actually did the research, the last one is his supervising professor, and then in the middle the less important names, with the one before last being least important. No joke, I've heard of a paper that was submitted to a journal, where the reviewer of the paper basically blackmailed the authors into adding him as a co-author after he made review suggestions, "or else".... so they added him second to last to give him the least amount of credit possible. And if you're wondering "wait, what the reviewer did can't be ethical in any way", you're absolutely correct
Ok like today my sister was doing a school project and she had to find an image referred to a musical show. She found a Grease one, and asked me why the names didn't match up. Literally fifteen minutes later i find this video on my home page on UA-cam. Google always listens. Definitive proof.
It's a little bit of science in it. The way you look around at pictures is like you read: From top left to the right corner. This is the reason, why you see the too bills on the left or in the middle alone. It's also the reason why nearly every company puts their logo on the right down corner when advertising, because it is the last thing you look at normally.
I disagree, You see movie posters in online reviews, in streaming services' main pages, in movie theater apps. I don't think they drive a moviegoers decision like they did back then, but they are still very prominent. I'd still prefer real artwork and not just a lazily photoshopped identity parade.
A general moviegoer might be more interested in seeing a film where George Clooney is a starring role than a minor one. So him being on the left is necessary because it's the first name people read. The parallel between the names and faces aren't really an important factor because most people look at the image and the cast list separately.
My suggestion: Make the posters look like hand drawn works of art again even if it ain't got anything to do with it- kinda like how baby drivers poster turned out.
Like yes, artistically that'd be great, but it wouldn't work. Any poster nowadays wants to show off its star power as much as possible. Best way for that face and name recognition to happen is to slap a real-life face profile on there. I personally doubt that an artistic rendition of an actor's face, even if better looking from an aesthetic POV, would garner the same amount of interest from a casual viewer.
Looking again at the Baby Driver poster it's clear it doesn't really conform to the rules stated in this video. I mean the top name is Ansel Elgort and, while he plays the main character in the film, you can't even begin to suggest that he has a higher billing than Kevin Fucking Spacey. Is there any known reason for this? Is it just possibly that Edgar Wright gives absolutely no shits about what you or anyone else thinks and told the designers to put Ansel at the top? If so, I didn't know it was possible, but I think I love him even more than I did.
Ugh. Yes. Drew Struzan, Robert McGinnis and Frank Frazetta. Olly Moss and Saul Bass. Photoshop took away the heart and emotion of movie posters. Bring it back!
Create an original piece of artwork that has no actor faces on it. Examples include: Jaws Beauty & the Beast (1991) Ghostbusters Jurassic Park The Exorcist Vertigo
This would work if cheeky, greedy corperations don't want money to be sucked away from people's wallets. Clearly, the reason actors or actresses are in the poster so that people will be like 'oh, ben affleck's in it, imma go watch it', PROFIT!
While we're at it, can we stop with the giant space laser of Doom in every superhero movie? We get it, it's just like Independence Day, older than a guy who's grave I dug up last week, and less entertaining. Can we just have a normal hero movie where the villain has a plan to use a nerve gas bomb to make everyone in Gotham laugh themselves to death? Maybe Lex Luthor could capture Superman's favourite hockey player and try to use a mechsuit and kryptonite to beat Superman? Could we have Captain America beating up Soviets because they're Soviets? Oh, and they also have a plan for world domination, so it's totally not just because Cap's a capitalist and hates the commies... Spiderman homecoming was a step in the right direction, you don't need to be saving the entire planet every movie, you can just some random threat that needs a superhero to stop, but isn't a Thanos grade.
HoustonProductions1 odc is a clinical diagnosis you cant just say you have ocd because you lived an ordered life thats not how it works, that would be like saying you have asthma if you get short breathed after a run.
I dont care of you were diagnosed or not. I dont know why people want to pick and choose which buzzwords are okay and which ones arent. Saying 'im so retarded' but saying 'im so OCD' is where people draw the line?
This reminds me of when people would get group paintings done in the 1600s and on and you could always tell who paid more based on how much light they had on them, how big they were, how unique their pose was. It's interesting we haven't come far from spending money to prove we are worth noticing.
@@supernana7263 no worries mate, i'll explain. Your music folder is surely already sorted by 'track number', which means songs in the same album are next to each other, etc. If you sort it by 'title', it becomes a huge mess because instead of the per album format, it sorts song alphabetically. In other words, the top commenter compares the exposed common messy nonsense in the video to another common messy nonsense.
The problem is there ARE people who primarily watch films based on who is in them, they just aren't the types who actually talk about how to do things logically.
Idk there are some really talented actors I know wouldn’t associate themselves with subpar films. Leonardo DiCaprio, Morgan Freeman, and Tom Hanks come to mind. I will go out of my way to watch a movie if I know they’re in it.
I usually watch entirely for plot. But every once in a while there’s an actor or actress that stars on some movies I like and I notice that they’re doing good and I feel like I can trust them to only star in good movies. I’ve yet to be terribly let down but then I’m not really so obsessed with the names more with the story and I just have faith that so do the actors/actresses that I like.
The best representation of the billing spots is Avengers Endgame, due to the sheer amount of famous people being credited in it. Interesting to see whose name is where
...make the top billing name bigger? We see this in book marketing all the time, whether the series or author is the most recognizable, that's the largest text. Nicolas Cage - SEAN CONNERY - Ed Harris While it's true we read left to right, a larger font is surely more likely to grab the attention, perhaps a youtube comment wouldn't represent this well
That's the one that makes the most sense, yeah. Bigger and slightly higher, but in the middle between the rest. That would make sense. That, or a different font for the top-billing star.
More like this (take Yugioh series as analogue) Starring Fudô Yūsei -- *MUTO YŪGI* -- Yūki Jūdai taking into account that Yugi's the boss, Yusei's the second most popular, and Judai is basically just an atom compared to a football field.
maybe it's just me, but I look at the name in the center of poster, and then outwards. it's easily in my line of sight and what I naturally look at first. Also, if I didn't know ur name beforehand, what makes u think I will give a rats ass seeing an unrecognizable name for 3 seconds. I just look at the faces and then move on.
Alternative title: Why actors care less about actually being recognized and more about Billy Joe Bob knowing that George Clooney exists in case they didn’t already.
What if we superimpose every actor and every name on the center of the poster, surrounding it with text like "how do you like it now, you fuck?" and "good luck trying to _read_ that, *nerd* "?
Uber Dragon Most people read names starting from left-to-right & top-to-bottom. So a BIG name at the bottom-right still won't stand out as much. Plus, the actors would then be arguing about the size of thier name, which adds an entirely new problem for studios lol.
I believe fonts are also still in the guidelines. You will see some posters with a really tall skinny unreadable font because font height but not width is specified and they have to fit a certain amount of names on a specific line.
I saw the title and then the time length of the video and thought, "Surely this time Austin can't make such a oddily specific topic interesting and not a long winded rant." Yet, once again you've proven me wrong. High quality video as per usual.
SCOP Same here. I already knew actors' names on posters are arranged that way because of billing issues, but the video was still very interesting and I learned some new things.
This is actually a really big issue for me. I have prosopagnosia, or face blindness (like, every single family member has a story of me treating them like a stranger when I wasn't expecting to see them--including my mum--and I have scared myself walking past mirrors I didn't know were there and not recognizing myself, thinking there was a break in). I am pretty good with names, so when I know there's an actor I like it's not a big deal if I see the name. But if I don't have a strong appreciation or reason to remember them and can't place other roles they've been in, I don't know who the fuck is who on the poster. And here's the kicker. It took seeing an actress's name under some random male for me to realize this was happening at all... So like, half the people I assosciated with roles played were not actually that actor, if that makes sense. Does it sound confusing? Because it feels confusing. It'd be like growing thinking you like apple juice because your mom always made some and put it in an Apple Juice container, only to learn fifteen years later that she was just unsanctimonious about labels, and you've really been loving lemonade all along. Anyway. I really wish they'd knock this shit off. Who cares which star got paid the most, just put the names in the right order. :/
I think screen-time or the importance of the character would be better. If I'm seeing nice young rookie actor for an hour and a half and he meets Clooney on the streets for five minutes and Samuel L. Jackson for one, put the rookie's name first, then Clooney then L. Jackson. If the famous actors are famous, I don't feel they need the extra push anymore, I know people who would gladly sit through this entire hypothetical movie just to get those 5-minutes-of-Clooney anyway.
But if Rookie Actor is the main character then he would most likely be on the center of the poster, with Clooney to the side, which would make Clooney have the name of the rookie actor on top of him and vice versa.
I always notice that because usually I only know one name of the bunch (as I don't keep tracks on actors) which is usually at the wrong spot so then I just don't know the names of the other actors
Now with Netflix and other streaming platforms you can make several images for the movie, and put the focus on different names depending on who is watching, and see it it works. It is this easier to come up scientifically with the best poster / names combination
*Sees title of video* Me: Well what a stupid idea, who would waste their time on that? *Sees its from Austinmcconnell* Me: Oh this is gonna be some deep ground breaking shit right here *click*
What if they put there names up the common sense way, lined up with the actor, then the person who gets most billing has their name the biggest, and it just goes down the scale from there.
I thought maybe because people would be like ‘’lmao look at his’’ and share it on social media so it’s marketing. A bubble tea shop near my house does something like this: they write your name wrong on the cup on purpose so you’d share it on social media.
My proppsition? Remove all names period. Same thing if my kids were arguing on who gets to eat their cookie first -- no more cookies. If people don't know your face, the name won't help you.
But now the kids aren't arguing over cookies they're now shouting at you for taking them away Well know sociology, give someone a common enemy and they stop fighting eachother and fight the enemy
How about A list actors and actresses stop crying about whether their name is first on a poster, and just do the job and collect the millions of dollars they’ll collect. I mean, it means that much to them, I’ll gladly take one of their paychecks, please and thank you.
Save that top billing nonsense for the end credits in the movie if it's that serious. Let's go back to artistic posters with no words but the name of the film. Same with trailers. Chances are you recognize people you like already. And actors come and go, but a timeless poster with no washed up names smeared all over it lasts forever. It'll boost sales, so win-win.
Marti Crazi you understand that movies get more than one poster, yes? Movies today still get “non-theatrical” posters without all of the marketing copy on it, so your point is moot.
nope, it's been proven that stars sell movies. One of the biggest traits of Hollywood is it's celebrity status and if you know a certain movie is staring a familiar face you love you are way more likely to see a movie without anyone you know. When was the last time you watched a movie without someone you already knew, if so tell me the movie.
Duos are easy, just flip the pic. When the "top" billing is in the middle of a larger cast lineup or layout, put his/her name in the middle with larger type and the lower billings flanking left and right in smaller type. The eyes are drawn more to the large type first before registering the smaller type. The problem is that designers insist on using a "clean" uniform size.
The top billing system doesn’t need to be fixed. It needs to be removed entirely.. hearing about actors fighting over who’s name goes first.. really.. what fucking children 😫
I can see it being a recognition thing - if you're an actor and your name goes first, then more people recognize you, and hence more work. And it creates more attention to the film from a marketing perspective, if people see a famous actor and go to the movie for them. Now, to be fair, there IS likely quite a fair bit of ego-throwing and insane bickering, but this is just considering some reasons why this exists.
I did a lot of group assignments in college. And everytime the asshole who did the least work got to write their name at the top, i feel a little bit of annoyance. I imagine that feeling would be multiplied immensely when it's down to million dollars of work and whole acting career is at stake.
A possible fix would be to stop using the order of the names, and use their font size instead. Bigger star - bigger font. It achieves pretty much the same effect, but without much of the confusion.
Mr. Revan , feel free to come up with a non-retarded way about a retarded situation like this one. A good designer can make this idea look good. Lawyers and actor managers might agree to it as an alternative, because it still achieves the same effect. If taken seriously, it can work. Just because you can't do it, doesn't mean that pros can't either.
because visually we go center-left-right but in writing we go left-center-right. it does bother me, but i think the scramble helps detach the personality from the character. it also makes me spend time on the poster which probably helps build familiarity bias.
3:03 except people goes to the cinema with the intent to watch a movie they saw the trailer of ... not the poster. I do not believe that people walks into cinemas and just pick up a random film to watch based on the poster; most simplest explication: movies last over 2 hours (often 3 hours with adverts); it would be extremely lucky to get to the cinema, see an interesting poster of a movie that is about to start. That's improbable ... and reasoning with that mentality is not profitable.
You often see the posters and displays of upcoming films at the cinemas....sometime before the main trailers are out. So the encouragement to watch a film starts well before you actually chose to go see it.
To be fair, the poster typically is used for the DVD/Blu-ray box art or streaming service thumbnail, in which case that poster becomes extremely important.
The misalignment is such a pet peeve of mine. Funnily enough, my native language is Hebrew, so my eyes automatically go from right to left in these situations, so the billing thing doesn't work perfectly on me.
@@kit76149 "English and languages similar" - um... you mean like... all modern languages that originate in Europe or at least have adopted latin/greek/cyrillic script? That will account for the whole Europe, both Americas, most of postcolonial Africa and some Asia. So definetely most people
No one even reads the billing nowadays lol. You' re probably going to see the poster online and as a result the letters are going to be too small. Even if people stop to look at a poster in real life I doubt it's long enough to read the entire bolling.
You make a good point. If anything, people look at the pictures and recognize any actors before looking at the names. The only important part of the billing is for those not pictured. Biggest one recently that comes to mind is the Greatest Showman. Zac Efron wasn't on the poster but a lot of people would go just to see him.
sounds like the grade school "my name goes first on the project" argument all over again
Really? We were always instructed to be alphabetical as that's how it is done in academia.
I’ve never had that arguement or that rule ever I just write or type whoever comes to mind first
Fact: people who want to be first on the list have small pp.
Most effort put in goes first
@@IngvarMar but i put in so much mote work than tom!
the video nobody was asking for but everybody wanted
Good way of putting it.
*needed
Needed*
True👍🏼
You literally said “the video no one wanted but everyone wanted” lmao
Well the jokes on them cause I always read the centre first
Same!
Same
Same. 😆
@@lightvoid7089 I know its dumb, but i think it's more so for after you've had that initial glance at the characters and the title. Then you'd read the first thing from the top left
same xD
So, basically, its kindergarden logic attached to lots of money.
Yes
So more basically its capitalism
@@felipedaiber2991 Nope. Capitalism is simply to give people the freedom to enjoy the fruits of their labor, in an environment where price is determined by supply and demand. So, if I may borrow from Churchill: Capitalism is the worst economic system invented - apart from all the others.
@@Hannodb1961 the workers cant enjoy the full value of their labour simce the owner geta money without working so nope its not about "freedom to enjoy the fruits of your labour" its private of the means of production as always was and will be
@@felipedaiber2991 That is ideological tripe. The workers too have the option to start their own business, to take out a loan on their house and run at a loss for two years without knowing if things will ever improve, working very long hours just to break even untill they finally have enough income to hire someone and spread the load. But no. It is easier to just apply for a 9-5 job from someone who has already gone through the trouble. Entrepreneurs are a very special type of person, who are willing to risk everything in order to create a viable business. They are not the evil oppressor that the moronic Marxist ideology make them out to be. They are the reason workers have a job to begin with, and they worked incredibly hard to create those job oppertunities. I respect them for that, because I certainly don't want work like that, and I'm thankful for them providing me with an easier life. They do not hire me because its a charity, they hire me because they expect me to add value to the business they created. And as such, they are certainly entitled to the spoils when their efforts pay off.
Life only seems unfair when you look at it from the perspective of one person, in your case - the worker. But once you get the full picture, it is hardly ever that easy to judge. Does corruption occur in capitalism? Ofcause it does. But Communism, that does not reward anyone for going the extra mile, and actually rewards incompetance and inefficiency is much much worse. This is why the communists had to build walls to keep their people in. That is the only way to keep the people who are incredibly driven, hard working and highly skilled in your society. You need these people to keep your economy going, but you're not willng to reward them for the efforts. Many of those people preferred death by a gun shot of a border guard, than to live in such an upside down society.
A Friend of mine thought that Leonardo DiCaprio was Tom Hanks and Tom Hanks was DiCaprio because of Catch Me If You Can poster
my sister did the same lol
@@jrock878 not everyone watch all movies you watch. And not all famous people are known by all people... To call them a dumbass is disrespectful and stupid.
None of these "Catch me if you can" posters show the names wrong. I just checked it.
@@LucXX36 Posters from which country did you look though?
@@_jolie_ I just checked it too and the names are lined up good
so basically this is what hollywood sees:
money > literal common sense
What hollywood thinks: money money money money money money money MONEY MONEY MONEY MONEY MONEY MONEY MONEY MONEY
Because money outweighs anything
That's pretty much what all of capitalist America sees. Money > Humans
welcome to capitalism
It’s what everyone sees, no matter where you’re from or what your background is. Just replace the word MONEY with POWER. Because money is just power you can count.
Actors: fights for top left position
Me: reads centre first anyway
Ok good I’m not the only one who does that
fail
i read them from the centre of the right side first, i’m concerned
@@PANZERFAUST90 epic
Same...
Actors: Argue over a name spot on a piece of paper
Viewers: Don’t even read the credits
That is the comment I was searching for! I am not alone 🥳
Skip skip skip skip..
Oh, no post credits.. * exits *
I think Hollywood needs to spend their time and energy on making decent films instead of the posters tbh
Well, they clearly are doing neither! I work in a movie poster creative agency and I can tell you now it is fucking soul destroying. We create wonderful artworks that get dick fucked by marketing plebs left, right and centre. Every time. Unless it's a teeny-tiny movie with nothing to lose.
Deuce Moncura The people that run Hollywood don’t care about legacy, they care about wealth and pushing agendas. They don’t care if their movies are remembered for ages to come. They care about getting every dollar they can. There is no passion for genius and creativity anymore. Same goes for the music industry, sadly. Money and agendas.
Which one makes more money?
@@Naveen-te4fo movies
Sad thing is alot of posters still look bad or generic
Wtf do you mean “and Morgan Freeman”
Its the Samuel L Jackson spot, so Morgan Freeman probably played a side character with less than 30 minutes of screen time but producers had to find some way to get him up on the poster anyways
He didnt watch the whole thing lol
I was wondering the same, I didn't even recognized the other actors name on the poster...
ZELTINGLE I recognised all of them except Katie Holmes
I can’t believe they did that to my boy
So basically this unorganized mess is only happening because of over-sized egos.. hmm, great reason to do things that don't make sense.
TurnTheGameOn
No you obviously paid no attention.
It's happening because research showed that they can make more money this way.
This video is confusing. He presents that it is because of the agents demanding for top billing "so that you can pay him more." Which isn't true, you don't pay your agent more if he gets you top billing on a movie poster. He also says it is because studios' marketing departments can get more butts into seats with certain poster design. Namely the star front and center. What it appears is his argument is that the real estate of a poster is controlled by two entities -- the artistic design is controlled by the studio marketing arm, but the credits is controlled by the studio business affairs arm.
Capitalism in a nutshell.
You are talking about planet earth, right?
Not really. Even if the star disagrees the layout will still have them first
Why was Morgan Freeman getting low billing in Batman? Dude is a legend
Edit: you answered later. He got the Sam Jackson spot
Big question is why was Gary Oldman on the right side?
@@lukematthews1442 Katie Holmes was a bigger Hollywood star than Gary Oldman in 2005. In The Dark Knight, Oldman again gets fourth billing (behind Heath Ledger), but Aaron Eckhart and Maggie Gyllenhaal are billed after him. In The Dark Knight Rises he finally gets third billing.
@@TimThomason Gary oldman derserved to be 4th billing than Kate Holmes
Now I want this to be an in joke in some movie dialogue: "Why you done me wrong, man? I thought the worst thing you'd do is Sam Jackson me, but then you go and Don Cheadled me?"
SAME THOUGHT WITH MORGAN LOL
If I were actor, I'd want my name in the centre.
I'm not sure people read move posters left-to-right.
If anything, I think they start in the centre of the main image and move up to the title.
I agree but the results are out of sociological studies on giant data base. I mean those are all blockbusters I'm sure they all have the best marketing plan available on the market rn even tho that doesn't make sens for some of us, it most likely works on most of us.
Well I certainly do.
Kid, the majority of people read from left to right.
No the people always look first at the golden ratio. Thats why the big stars are mostly on the right side in ensemble movies because there is the golden ratio. Thats he reason why tim allen was in the golden ratio
noo, dont fk it up even more
At least they got Keira Knightley right.
Sweet, bearded, awesome Keira Knightley.
What the????
Yes
This made me actually laugh. Not a quick exhale through the nose, a full on laugh. 10/10
Got u to 1k likes my man
Best. Comment. Ever.
Finally, someone answering the questions I've always had but never Googled.
Miss Rachel, you are really beautiful.
@@iamwhatiam5091 lol dude talk about thirsty
@@redeyejedi17 He'a complementing her nothing wrong with that unless she has a problem with it.
@@nicebot337 ah yes. Nothing says thirst more than commenting on a woman's thread.
@@nicebot337 bruh theres something wrong with you if you think comenting on a post of a woman with you are beautuful is acceptable
Nothing about this is reasonable, it just confuses people who dont know the actor
Nah, they are not confused. They simply learn the wrong names ;)
@J. Baker there's no excuse
@Ben Talbot yes let me pursue a career in something because the poster layout is kind of annoying.
@@tree4318 This is a question that matters only for the insiders of the industry: Basically the ones who make films for us to enjoy, be it actors, directors, writers and producers. Cinema is their life so don't expect that us layman can have a saying in how they decide to live their career.
the Samuel L Jackson slot haha
Sad but true
also the Morgan Freeman slot
Alberto Ramirez hateful eight was a great movie
Alberto Ramirez Don't you mean " I mother fucking hate these samuel jacksons ruing these mother fucking movies"
There's not a Samuel L. Jackson movie I've seen that I didn't like him in, probably because he just plays himself and I like him so much
the Samuel L. Jackson spot made me laugh
Or Morgan Freeman
But what if Morgan Freeman and Samuel L. Jackson are both in the movie?
Andrew Rodriguez I’ve had some confusion regarding them and Martin Luther King in the past.
Now I now Morgan Freeman and Samuel L Jackson differences... and that Martin Luther King is/was not an actor
And Morgan Freeman
I don't even know which is which
The funny thing is that the composition of most modern posters is so symmetrical that the first name you see is actually the one in the middle, not the one on the left. So being on the left isn't even that much of an advantage anyway.
idrawpeople exactly!
And let's be real, how many people actually read all the names anyway? I mean, I see a face I recognise, I'm not going to confirm who they are by reading their name on some other part of the poster. If I want to know someone's name IMDB is the place to go.
Couldn't agree more! No one starts reading from left to right these days.
!!!eurt os
It's true
Oh sweet lord THANK YOU, this had been driving me crazy since forever!!!
why couldn't you just Google it?
@@vercettii cuz some people crave out attention and nothing else like common sense
Wait a second....are you two related? you seem to have awfully similar names
@@bugzyhardrada3168 not related in any way
@@vercettii my bad bruh it must be the dots, i just cant tell them apart
Connect them with arrows
Clickbait posters lul
lol
And add red bold circles
Now I'm imagining a movie poster for a children's movie that looks like a "trace the line" puzzle from the back of a cereal box with a maze of squiggly lines connecting the names to the faces. (Solve the puzzle to reorder the names and find out the code word that wins you a free small popcorn at concessions!)
you're a genius sir
thx to this i thought as a child that elizabeth swans actress real name was geoffrey rush🤦♂️
LMAO 😂😂😂
Geoffrey Rush is a TOTAL babe.
Hahahahaha... I love this, actually made me laugh out loud
Yep me too.i got a dvd of it and I just thought the names are weird for a girl or a boy
I'm just happy that there IS a reason for this, even though it is a silly reason.
Steve, it’s money.
I already knew why, I just watched the video because I HATE THIS SO MUCH
“The Samuel L Jackson slot” 💀
Lmao
And Ben Kingsley Morgan Freeman john malcavoich Glenn close Anthony Hopkins ed Harris Robert de niro al pachino Michael cane
I've been wondering this all my life, so glad this video exists
So can I! That's been bugging me for YEARS!
Ikr
WE CAN ALL DIE NOW IN PEACE.
Omg I thought this was obvious and common knowledge!! Now I feel like I'm going crazy because everyone is so shocked by this but I'm not!!
@@Risingofthephoenix well aren't you gonna live long then Mr know it all
Put names in order but make top billing names larger in size
A smart user on the internet.... A rare gem indeed.
Smart, but a very bad idea for graphic designers ... ;)
@@joueheureuse Then make it underline or write it in bold or something.
Liking this idea
Maybe they could have two rows of names, one at the bottom below the characters, the other above. Top billed are at the top and lower billed at the bottom, all aligned with the character.
Reminds me of the author list on scientific publications: first name is the ambitious postdoc who's trying to get tenure, next in line are the poor PhD students who did the actual work, and the last name is the senior professor, for marketing purposes.
*UA-cam needs to FIX their app's user interface! It's starting to look like a PC.*
They need to take away the title, youtube name, and pause and "x" button features. Also, the video should not slide down off screen pulling in a "lower third" version of the video. Instead, the video itself should vertically scale down almost 70% keeping the width the same when a user drags the video down.
have you ever published.... that's not how it works.
It's a joke (duh), but things like this happen. Yes, I have published, I speak from experience.
then you know who to blame, best thing to do is just embed everything you make with your name and in clear text add the names you're supposed to add, making it so the correct credit is given but the work is indisputably yours.
Edit 1: sorry clear text means visible and unaltered
Edit 2:but that's an interesting quandary
the word Aardvark springs to mind
In academics, they have something really similar with the order of the names of the authors. First one is the researcher who actually did the research, the last one is his supervising professor, and then in the middle the less important names, with the one before last being least important.
No joke, I've heard of a paper that was submitted to a journal, where the reviewer of the paper basically blackmailed the authors into adding him as a co-author after he made review suggestions, "or else".... so they added him second to last to give him the least amount of credit possible. And if you're wondering "wait, what the reviewer did can't be ethical in any way", you're absolutely correct
Let them wear a t-shirt with their name on it. Beautiful!
Or Numbers but then you have a fight over three positions top, left and Number one 🤣
They dont have tshirts in Jedi land
It cant just be me that reads the names in the centre first
It isn't. I do it, too. If I even read the actor's names.
I do the same. Hollywood has to rethink their system XD
me too
I always do it. I go from the main character then up.
I don't even read them.
Yeah i know this comment is one year old...
I worked at a movie theatre and I’ve always ALWAYS hated this. I noticed it every time I walk past one of our posters
Fix it lol
Ok like today my sister was doing a school project and she had to find an image referred to a musical show. She found a Grease one, and asked me why the names didn't match up. Literally fifteen minutes later i find this video on my home page on UA-cam. Google always listens. Definitive proof.
But... Gary Oldman and Morgan Freeman are more marketable than Katie Holmes...
But Morgan Freeman was in the Samuel L. Jackson spot.
I think Katie Holmes was popular at the time
Yeah, I dont understand that one. Dracula, Air force One, Hannibal, Hary Potter. Oldman should've been first
maybe something to do with feminism
Oldman is not as marketable as you think. He hasnt really starred as the protag much, he mostly does secondary roles.
I don't get it. It's a name on a poster. It's not exactly the most prominent form of advertising these days. Seems antiquated and out of touch to me.
Ian Taylor and it confuses people who do not know the real names of the actors
It's a little bit of science in it. The way you look around at pictures is like you read: From top left to the right corner. This is the reason, why you see the too bills on the left or in the middle alone. It's also the reason why nearly every company puts their logo on the right down corner when advertising, because it is the last thing you look at normally.
I disagree, You see movie posters in online reviews, in streaming services' main pages, in movie theater apps. I don't think they drive a moviegoers decision like they did back then, but they are still very prominent. I'd still prefer real artwork and not just a lazily photoshopped identity parade.
A general moviegoer might be more interested in seeing a film where George Clooney is a starring role than a minor one. So him being on the left is necessary because it's the first name people read. The parallel between the names and faces aren't really an important factor because most people look at the image and the cast list separately.
Yeah seems like it doesn't matter anymore. Trailers are the most important thing now. Maybe the solution would lie in the realm of trailers
My suggestion: Make the posters look like hand drawn works of art again even if it ain't got anything to do with it- kinda like how baby drivers poster turned out.
Ronnie Lockett YES PLEASE. I've been saying that for years
Like yes, artistically that'd be great, but it wouldn't work. Any poster nowadays wants to show off its star power as much as possible. Best way for that face and name recognition to happen is to slap a real-life face profile on there. I personally doubt that an artistic rendition of an actor's face, even if better looking from an aesthetic POV, would garner the same amount of interest from a casual viewer.
As an illustrator I too shall save you from those pesky designers.
Looking again at the Baby Driver poster it's clear it doesn't really conform to the rules stated in this video. I mean the top name is Ansel Elgort and, while he plays the main character in the film, you can't even begin to suggest that he has a higher billing than Kevin Fucking Spacey. Is there any known reason for this? Is it just possibly that Edgar Wright gives absolutely no shits about what you or anyone else thinks and told the designers to put Ansel at the top? If so, I didn't know it was possible, but I think I love him even more than I did.
Ugh. Yes.
Drew Struzan, Robert McGinnis and Frank Frazetta.
Olly Moss and Saul Bass.
Photoshop took away the heart and emotion of movie posters. Bring it back!
No one reads left to right on posters
For me what catches my eyes are the names in the middle
Create an original piece of artwork that has no actor faces on it.
Examples include:
Jaws
Beauty & the Beast (1991)
Ghostbusters
Jurassic Park
The Exorcist
Vertigo
This would work if cheeky, greedy corperations don't want money to be sucked away from people's wallets. Clearly, the reason actors or actresses are in the poster so that people will be like 'oh, ben affleck's in it, imma go watch it', PROFIT!
zardiathemuteatsbleach
But still, these are the biggest films of all times. That means greed doesn't necessarily equate more money.
seahawk124 and.. the emoji movie
This would require creativity though, and Hollywood's fresh out unfortunately :')
Or just make a poster that looks like a class roll. Full face pictures with actors names under them.
Simple, stop using lazy poster designs where you just line up the characters!!
DarthOliptius lmao
While we're at it, can we stop with the giant space laser of Doom in every superhero movie? We get it, it's just like Independence Day, older than a guy who's grave I dug up last week, and less entertaining.
Can we just have a normal hero movie where the villain has a plan to use a nerve gas bomb to make everyone in Gotham laugh themselves to death?
Maybe Lex Luthor could capture Superman's favourite hockey player and try to use a mechsuit and kryptonite to beat Superman?
Could we have Captain America beating up Soviets because they're Soviets? Oh, and they also have a plan for world domination, so it's totally not just because Cap's a capitalist and hates the commies...
Spiderman homecoming was a step in the right direction, you don't need to be saving the entire planet every movie, you can just some random threat that needs a superhero to stop, but isn't a Thanos grade.
Even easier - line up characters horizontally and names vertically.
TheApexSurvivor
Basically you're complaining about overpowered superheroes in extended universes. To which I agree, it's getting lame.
I'm guessing you saw the end of the video.
This problem has bugged my OCD tendencies for YEARS now. Thanks for finally addressing it!
HoustonProductions1 odc is a clinical diagnosis you cant just say you have ocd because you lived an ordered life thats not how it works, that would be like saying you have asthma if you get short breathed after a run.
Jeez people he never said he wasn't diagnosed
Brandon Butterfield b he never said he WAS diagnosed
I dont care of you were diagnosed or not. I dont know why people want to pick and choose which buzzwords are okay and which ones arent. Saying 'im so retarded' but saying 'im so OCD' is where people draw the line?
Please don't joke about having OCD. You don't want to have OCD. It's not fun, it's not quirky, it's not cute.
This reminds me of when people would get group paintings done in the 1600s and on and you could always tell who paid more based on how much light they had on them, how big they were, how unique their pose was. It's interesting we haven't come far from spending money to prove we are worth noticing.
It's like sorting your music folder by 'title' instead of 'track number'.
I've seen inhuman things but this takes the cake
I really hate to take the L here but I don't get the damn joke
@@supernana7263 no worries mate, i'll explain.
Your music folder is surely already sorted by 'track number', which means songs in the same album are next to each other, etc.
If you sort it by 'title', it becomes a huge mess because instead of the per album format, it sorts song alphabetically.
In other words, the top commenter compares the exposed common messy nonsense in the video to another common messy nonsense.
@@TheFoxPlush 👏👏
@Super N.
I-
Force the actors to where name tags in their photos. Checkmate marketing.
Ryan Wellence wear*
Where would they wear it
Happy Apple on their foreheads just to make sure we know
wear would they where it?
But then profit goes down. Checkmate hobbyist.
I hate this obsession with actors. I've never once watched a movie cuz of who is in it. My priority is plot and characters.
The problem is there ARE people who primarily watch films based on who is in them, they just aren't the types who actually talk about how to do things logically.
Idk there are some really talented actors I know wouldn’t associate themselves with subpar films. Leonardo DiCaprio, Morgan Freeman, and Tom Hanks come to mind. I will go out of my way to watch a movie if I know they’re in it.
I usually watch entirely for plot. But every once in a while there’s an actor or actress that stars on some movies I like and I notice that they’re doing good and I feel like I can trust them to only star in good movies. I’ve yet to be terribly let down but then I’m not really so obsessed with the names more with the story and I just have faith that so do the actors/actresses that I like.
Unless we are talking about Daniel Day Lewis.
Me too I'm lost actors name is Adam Sandler
The best representation of the billing spots is Avengers Endgame, due to the sheer amount of famous people being credited in it. Interesting to see whose name is where
...make the top billing name bigger? We see this in book marketing all the time, whether the series or author is the most recognizable, that's the largest text.
Nicolas Cage - SEAN CONNERY - Ed Harris
While it's true we read left to right, a larger font is surely more likely to grab the attention, perhaps a youtube comment wouldn't represent this well
Yep.
That's the one that makes the most sense, yeah. Bigger and slightly higher, but in the middle between the rest. That would make sense.
That, or a different font for the top-billing star.
More like this (take Yugioh series as analogue)
Starring
Fudô Yūsei -- *MUTO YŪGI* -- Yūki Jūdai
taking into account that Yugi's the boss, Yusei's the second most popular, and Judai is basically just an atom compared to a football field.
@@idndyzgaming I am suddenly reminded to watch more littlekuriboh
@@lepidoptery Do the la.
I KNEW I WASN'T THE ONLY ONE!
Same!
:)
Use a different font for each actor. The fancier the font, the more the actor get paid.
Comic sans for all comedians please.
Oh god no this will make it way worse! 😅
That would totally ruin the aesthetic
It would be cool if each actor had their own font, and you could associate it with them.
@@99xara99 The single dislike on your comment was me :D
I don't think I've ever read the names on a movie poster...
(Hollywood actors' egos quiver before me)
I keep seeing these comments but u guys know that wasnt the point at all? It's the agents who want more money. It is rarely an actor's ego.
The agent negotiates for the actor, so yeah, the actor wants more money.
maybe it's just me, but I look at the name in the center of poster, and then outwards. it's easily in my line of sight and what I naturally look at first. Also, if I didn't know ur name beforehand, what makes u think I will give a rats ass seeing an unrecognizable name for 3 seconds. I just look at the faces and then move on.
*SAMUEL L. JACKSON SLOT*
You're genius.
And here's a subscribe.
the too-old-to-be-a-protagonist slot 😂😂
So essentially:
Left--------->Right
Most paid----->Least paid
Excluding the “and” credit, yes.
Lorenzo Smit Because of the ‘and’ credit
Wall Street financing -- the firms' order in so-called "tombstone" ads -- works the same way.....!
Drew Saluk yeah
@Lorenzo Smit its the "and" spot. I keep seeing this comment. you guys need to watch the whole video before you ask such dumb questions
Alternative title:
Why actors care less about actually being recognized and more about Billy Joe Bob knowing that George Clooney exists in case they didn’t already.
>implying actors choose to get shafted by the big names
I never noticed this... But now it's gonna bug me.
Tear Kun it shouldn't bug you because now you know why :)
liddo pizza But for me the why isn't good enough.
same
I've never noticed this toooo ugh
FINALLY!!!
I can die in peace now.
RIP
You are not the only one
What if we superimpose every actor and every name on the center of the poster, surrounding it with text like "how do you like it now, you fuck?" and "good luck trying to _read_ that, *nerd* "?
I tend to find nerds pretty easy to read.
Tomás Mejia LMAO.
So something like this, then? ua-cam.com/video/m_7nnajnaI8/v-deo.htmlm57s
(Terrifying pronunciation at ua-cam.com/video/m_7nnajnaI8/v-deo.htmlm49s)
xD
Tim Allen got top billing over Travolta? He was a bigger draw than Travolta? In 2007? That's just weird.
It was a tim Allen movie. Also Travolta was cheap since the early 2000s. It was pulp fiction in the 90s that revived his career
Tim Allen was wickedly talented like Adel Dazeem
Now neither of them are top bill, lol.
how about the highest billing gets the largest font but their position still matches the poster layout.
And that'd make them look like absolute cocks. No can't do.
Uber Dragon
Most people read names starting from left-to-right & top-to-bottom. So a BIG name at the bottom-right still won't stand out as much.
Plus, the actors would then be arguing about the size of thier name, which adds an entirely new problem for studios lol.
I believe fonts are also still in the guidelines. You will see some posters with a really tall skinny unreadable font because font height but not width is specified and they have to fit a certain amount of names on a specific line.
you don't really have an aesthetic do you now?
+Minh Hoàng Phú
Well they are kinda acting like cocks, if they’re being all butthurt over where their name should go on the poster!
This video is genuinly interesting, i mean it.
I dont believe you mate
I saw the title and then the time length of the video and thought, "Surely this time Austin can't make such a oddily specific topic interesting and not a long winded rant." Yet, once again you've proven me wrong. High quality video as per usual.
Thanks!
SCOP Same here. I already knew actors' names on posters are arranged that way because of billing issues, but the video was still very interesting and I learned some new things.
This is actually a really big issue for me. I have prosopagnosia, or face blindness (like, every single family member has a story of me treating them like a stranger when I wasn't expecting to see them--including my mum--and I have scared myself walking past mirrors I didn't know were there and not recognizing myself, thinking there was a break in). I am pretty good with names, so when I know there's an actor I like it's not a big deal if I see the name. But if I don't have a strong appreciation or reason to remember them and can't place other roles they've been in, I don't know who the fuck is who on the poster.
And here's the kicker. It took seeing an actress's name under some random male for me to realize this was happening at all... So like, half the people I assosciated with roles played were not actually that actor, if that makes sense. Does it sound confusing? Because it feels confusing. It'd be like growing thinking you like apple juice because your mom always made some and put it in an Apple Juice container, only to learn fifteen years later that she was just unsanctimonious about labels, and you've really been loving lemonade all along.
Anyway. I really wish they'd knock this shit off. Who cares which star got paid the most, just put the names in the right order. :/
This guy can make anything interesting
I think screen-time or the importance of the character would be better. If I'm seeing nice young rookie actor for an hour and a half and he meets Clooney on the streets for five minutes and Samuel L. Jackson for one, put the rookie's name first, then Clooney then L. Jackson. If the famous actors are famous, I don't feel they need the extra push anymore, I know people who would gladly sit through this entire hypothetical movie just to get those 5-minutes-of-Clooney anyway.
It's not that the actors need the extra push from the movie, it's the movie who needs the extra push from its famous actors.
You haven't addressed the image match up though.
But if Rookie Actor is the main character then he would most likely be on the center of the poster, with Clooney to the side, which would make Clooney have the name of the rookie actor on top of him and vice versa.
True
I've never even noticed that haha
I see you more than justin Y
epic
Ikr
I always notice that because usually I only know one name of the bunch (as I don't keep tracks on actors) which is usually at the wrong spot so then I just don't know the names of the other actors
HOW?!
Now with Netflix and other streaming platforms you can make several images for the movie, and put the focus on different names depending on who is watching, and see it it works.
It is this easier to come up scientifically with the best poster / names combination
*Sees title of video* Me: Well what a stupid idea, who would waste their time on that?
*Sees its from Austinmcconnell* Me: Oh this is gonna be some deep ground breaking shit right here *click*
That was my exact reaction...
Yeah the billing on this video got me to click too.
Salazar Ravenclaw WHY IS THIS SO TRUE
What if they put there names up the common sense way, lined up with the actor, then the person who gets most billing has their name the biggest, and it just goes down the scale from there.
It would look messy
No, it would just look like a Tom Hanks movie.
I'm 9999% that would work better but the mentality of those who decides that prevents that. The marketer don't want their job ti be redone.
@@kylelheureux9780 You mean it would look a lot better...
This bothered me for years. Thanks for the video.
i already knew this. i am smarter than you
I thought maybe because people would be like ‘’lmao look at his’’ and share it on social media so it’s marketing.
A bubble tea shop near my house does something like this: they write your name wrong on the cup on purpose so you’d share it on social media.
My proppsition? Remove all names period.
Same thing if my kids were arguing on who gets to eat their cookie first -- no more cookies.
If people don't know your face, the name won't help you.
But now the kids aren't arguing over cookies they're now shouting at you for taking them away
Well know sociology, give someone a common enemy and they stop fighting eachother and fight the enemy
Whale Sharko
Your analogy is better lol
@@Alpha-gk6hd aw thanks
Not true im bad knowing actors but i know names from movies i like so not always true
People: we want jobs
*No one gets jobs anymore*
Boom rip economy
How about A list actors and actresses stop crying about whether their name is first on a poster, and just do the job and collect the millions of dollars they’ll collect. I mean, it means that much to them, I’ll gladly take one of their paychecks, please and thank you.
It's not so much them crying as it is their agents' job to market them.
Samuel L Jackson slot 🤣😂
Morgan Freeman slot at times. 🤣😂
Otherwise known as "The Black Dude Slot".
@@Somnogenesis the Wise Black Dude role, always the minor role
it was also called a ''magical n**** slot'', but I think it's not an appropriate term especially now
And freeman has reserved the God role for him.
I saw him as god many times hahaha
“The Samuel L Jackson slot”
I didn't notice this. Then I saw it. Then I cared.
Save that top billing nonsense for the end credits in the movie if it's that serious. Let's go back to artistic posters with no words but the name of the film. Same with trailers. Chances are you recognize people you like already. And actors come and go, but a timeless poster with no washed up names smeared all over it lasts forever. It'll boost sales, so win-win.
Marti Crazi you understand that movies get more than one poster, yes? Movies today still get “non-theatrical” posters without all of the marketing copy on it, so your point is moot.
nope, it's been proven that stars sell movies. One of the biggest traits of Hollywood is it's celebrity status and if you know a certain movie is staring a familiar face you love you are way more likely to see a movie without anyone you know. When was the last time you watched a movie without someone you already knew, if so tell me the movie.
St T. Probably very recently since I think I could name about 10 actors intotaal and recognise maybe 20
St T.
I only know Johnny Depp, the DiCaprio dude, and Jennifer Laurence. I've seen alot of movies with names I don't recognise.
tea
Genius solution just put the names in a circle
DatCorgiBe Dank put em in a squarr
But who gets to be on the top of the circle?
@@davidhoffman6980 nobody
@@davidhoffman6980 Put it on a rotating sphere instead of a poster. That way there is no top.
Duos are easy, just flip the pic. When the "top" billing is in the middle of a larger cast lineup or layout, put his/her name in the middle with larger type and the lower billings flanking left and right in smaller type. The eyes are drawn more to the large type first before registering the smaller type. The problem is that designers insist on using a "clean" uniform size.
Not every actors are so ego maniac like Marlon Brando, it's usually the agents.
Teck Wee Ong uhhh Howl?😍🖤
Marlon at least tried to save the environment. He wasn’t always a megalomaniac all the time.
No wonder DIO brando was an egotistical asshole in jojo
@@mrsfahrenheit Howl’s moving castle is fantastic!
The top billing system doesn’t need to be fixed. It needs to be removed entirely.. hearing about actors fighting over who’s name goes first.. really.. what fucking children 😫
I can see it being a recognition thing - if you're an actor and your name goes first, then more people recognize you, and hence more work. And it creates more attention to the film from a marketing perspective, if people see a famous actor and go to the movie for them.
Now, to be fair, there IS likely quite a fair bit of ego-throwing and insane bickering, but this is just considering some reasons why this exists.
I did a lot of group assignments in college.
And everytime the asshole who did the least work got to write their name at the top, i feel a little bit of annoyance.
I imagine that feeling would be multiplied immensely when it's down to million dollars of work and whole acting career is at stake.
A possible fix would be to stop using the order of the names, and use their font size instead.
Bigger star - bigger font.
It achieves pretty much the same effect, but without much of the confusion.
Alexander Dinkov and looks like shit
Opacity then?
How about stars get Impact Bold, co-stars get Times, and supporters get Comic Sans
Mr. Revan , feel free to come up with a non-retarded way about a retarded situation like this one.
A good designer can make this idea look good. Lawyers and actor managers might agree to it as an alternative, because it still achieves the same effect. If taken seriously, it can work.
Just because you can't do it, doesn't mean that pros can't either.
Alex Sizemore that might actually work if it's a silly comedy movie. Who knows...
Fun fact: You didn't search for this video
Thank youtube
Fun fact: these comments are overdone and nobody cares.
@@OxiigenV2 only good comment here
i feel like cheadle could have gotten away with "just give me more money, and you can put me where ever you want"
maybe
Doubtful, Cheadle knows that asking for too much money gets you the boot, which is how he won the recast in Iron Man 2 and the lucrative MCU contract.
This is actually and truly annoying, I agree.
because visually we go center-left-right but in writing we go left-center-right. it does bother me, but i think the scramble helps detach the personality from the character. it also makes me spend time on the poster which probably helps build familiarity bias.
3:03 except people goes to the cinema with the intent to watch a movie they saw the trailer of ... not the poster.
I do not believe that people walks into cinemas and just pick up a random film to watch based on the poster; most simplest explication: movies last over 2 hours (often 3 hours with adverts); it would be extremely lucky to get to the cinema, see an interesting poster of a movie that is about to start.
That's improbable ... and reasoning with that mentality is not profitable.
It does say it started old school and why it continues
You often see the posters and displays of upcoming films at the cinemas....sometime before the main trailers are out. So the encouragement to watch a film starts well before you actually chose to go see it.
To be fair, the poster typically is used for the DVD/Blu-ray box art or streaming service thumbnail, in which case that poster becomes extremely important.
If you like the video, feel free to subscribe... Or don't. He doesn't really care
The misalignment is such a pet peeve of mine. Funnily enough, my native language is Hebrew, so my eyes automatically go from right to left in these situations, so the billing thing doesn't work perfectly on me.
OwlMoon137 most people read from left to right so yehh
@@kit76149 "English and languages similar" - um... you mean like... all modern languages that originate in Europe or at least have adopted latin/greek/cyrillic script? That will account for the whole Europe, both Americas, most of postcolonial Africa and some Asia. So definetely most people
wait so they don't change the alignment when they advertize it in like arab countries ? that's insane to me
Only Austin could make a video about actors being billed on movie posters interesting and entertaining. One of the best UA-camrs on this platform.
Luke Berrie "One of the best UA-camrs on the platform" seems to be quite a redundant way of writing that.
+Ralph Körner Agreed. There aren't any youtubers on other platforms, they're called something else.
"Samuel L. Jackson slot"
Lmao
Align the actors names with the characters correctly and then for the billing aspect have the bigger actor receive the biggest font size and so forth
lsillifant
IT’lL lOoK lIKe tHe mOcKiNG SpOngEbOB MeME
It’ll look weird I think but it’s an idea
God dammit, I just watched like 6 of your videos in a row
Only six?
Why is the order of the names so important!? If they want their name to be noticed first, just make it bigger than the rest of the names, simple!
That will create some ugly typography, though.
It would've been better than the current system, though.
I wouldn't be surprised if this happened (or posters just turn into names trying to be the biggest one).
*~!!!JACK NICHOLSON IN!!!~*
little shop of horrors
If this would be done Alex would have to make a part 2, entitled "Why are actor names bigger than movie titles?"
Don’t put all the blame on the actors, they are being scammed too.
...Why not just make the ''top billing'' a slightly larger and/or bolder font?
Just sounds like a petty ego thing to me~
oh god, finally. i thought it was just me
No one even reads the billing nowadays lol. You' re probably going to see the poster online and as a result the letters are going to be too small. Even if people stop to look at a poster in real life I doubt it's long enough to read the entire bolling.
Braxant trailers are more important now days
It's not logic, it's tradition. Logic has power independent of how many people recognize it; tradition has power because everyone knows it has power.
You make a good point. If anything, people look at the pictures and recognize any actors before looking at the names. The only important part of the billing is for those not pictured. Biggest one recently that comes to mind is the Greatest Showman. Zac Efron wasn't on the poster but a lot of people would go just to see him.
Jokes on everyone, I don't watch movies. Conversations with me are difficult whenever a big movie comes out.
2:27 I thought it said: "La Prostitution"
I love your content bro keep it up!
Proud of ya!
Hold up
Morgan Freeman
Was at the back
Of the billing?
i know... now that one made no sense to me
"Why are the names on movie posters written right to left? It's so confusing and unnecessary"
Japanese people: I'm four paralel universes ahead of you
Also arabs and jews