Movie Poster Expert Explains Color Schemes | Vanity Fair
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- Опубліковано 2 чер 2024
- James Verdesoto, the movie poster artist behind iconic posters such as Pulp Fiction, Ocean's Eleven, Girl, Interrupted, and Training Day, explains how color schemes are used in movie posters.
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“Yellow is a cheap way to catch the eye”
Vanity: *uses yellow posters for thumbnail*
Jean Cheap, not dumb
Thats why I clicked on this video 😂
they're not saying it's a bad way to catch the eye lol
Honestly with Yellow being in indie films, I think he might have meant cheap as in litteraly it costs less money than working with a poster designer in how to catch and lead the eye etc.
😂
3:10 wtf he outlined that photo in one stroke perfectly
nearly, except the hair part 👍🏼
Graphic artist/designers be like:
hard for plebs
Not really
I was looking for this comment 👀😱
Very interesting video! I like the guys straightforward and pleasant discussion style.
Straightforward for sure but pleasant? It's monotuous throughout the entire vid.
@@flybeep1661 monotone to keep it professional and unbiased. That would be my guess. This guy is experienced and well seasoned.
I’ve never noticed that colours are used to represent the genre
eh its not as cut and dry as it appears here, These are cherry picked examples
Dan Keeling they’re not really cherry picked, it’s a legitimate trend with Hollywood posters
It's not very prominent if you don't pay attention to but if you see them together you know exactly what genre these movies are
you are not really supposed to notice good design
123rockfan - sorry, but these ARE cherry picked examples that do appear to set or follow a trend, but I can come up with countless examples of posters in all genres that don’t fit neatly into these categories, even if their designs are often deployed to similar effect. If you’ve seen enough movies, or DVDs, or collected enough posters, you’re going to see patterns, but they’re never as far-reaching as you might think.
I wish he would have done a comparison on horror movie posters as well.
Agree! I think it will be really interesting
Same, the use of heavy black backgrounds and desaturated skin tones to represent death is pretty common trend to me, would be cool to see if an expert thought differently, or where it began.
He does. In this other video: ua-cam.com/video/jwWBQMbMpT4/v-deo.html
The most impressive thing about this video is how quickly and precisely he outlined Russell Crowe’s profile.
I'd like to know what he thinks about the headless woman phenomenon in movie posters
can you give an example?
It's cheaper, as you don't have to pay the model for the use of their likeness.
what?
there isn't such a trend
it's not a trend its a sjw bs
ah thats why the last 30 years the posters all looked the same
Yup, stereotype marketing bc the markets are oversaturated.
Look at 50s posters and you'll notice those all follow the same trends. When a style is popular it's used as much as possible, it's not a recent thing.
And look better than the older ones
I could watch him do this for hours
Yeah ikr. If he had a UA-cam channel, I would watch it all day
Design is only interesting when someone who understands it explains it.
You're just not interested or talented in design.
"yellow is used as a cheap way to catch the eyes" XD
matt groening gave this as his reason for making the simpsons yellow
Edwin Diaz : Red is the first colour you eye catches. Look at supermarket product. Also, as you state, yellow packaging is for cheap non-brand stuff. [yello-packs as we call them]
That’s why school buses are yellow. Our eyes see yellow better than any other colour (including red) when it comes to our peripheral vision.
Yellow is also used alot in fast food restaurants and convenience stores, because it is really inviting, but it doesn't make you stay for long because it turns into a irritant after a long exposure. So it makes people to make fast decisions.
@@kotkaconforza : Yellow = optimism/wisdom; the flip side is madness - get too close to the sun . . .
More James Verdesoto videos please.
Would love to see a series with each video examining posters of a decade.
I plan on being a book designer, so there's lots of overlap with the shorthands for genres used in colour and text on both covers and posters, which is quite fun. Really interesting too to see the huge differences between the two--book covers (with the exception of children's or middle grade fiction) tend to avoid having the faces of characters on them (so the reader can picture the character however they want to) while movies push the faces of the characters to the centre (especially for big stars to pull in viewers). It's very fun to see someone other than myself explaining the ways designs tell you the genre and feel of a story through codes like colour that you aren't consciously aware of.
that beat kept cutting on an up beat and it threw me off the whole video. i needed it to cut out on a kick or a drum break or something
I wish he would critique them too, but I guess that would be another video. That would be awesome.
This is critique.
it's really not. He didn't make any value judgements.
@@DarkAngelEU
He did say yellow was a cheap color. Critique can be subtle and more professional than just saying "oh I like this", "this one sucks", etc.
@@DarkAngelEU when he says cheap, he doesn't mean tacky and lazy... He means genuine monetary value I think. Like he said, these are used by independent movies with a lower budget, if you make the background an eye catching colour then it doesn't matter as much if you don't have a famous face/name on the cover
@@rebeccasmith847 So without any knowledge of printing you assume yellow ink is less expensive than reds or cyans? I really gotta break it to you that these inks have the same price ranges nowadays. Yellow is a cheap colour because our eyes recognize it the easiest. I'm a professional photographer so please, trust me on this one.
In my last year of high school studying Visual Communication Design (Australian school) and this was super helpful and straight to the point in describing movie posters and why designers use specific elements and principles to capture an audience. Thank you Vanity Fair!!
it just occurred to me that the australian film industry actually exist but nothing can ever be exported.
I was assigned to watch this for homework at my school
This is the most comprehensive one I watched about movie posters
Would love to see a vid on book jacket design 😀
J Randall check out Chip Kidd’s Ted talks if you haven’t !!
I was literally gonna say that @@InMetropolis :)
Me too!
Same here!!!
Metropolis was literally about to recommend
Fascinating. I was sad when it was over. More, more, more!
Wish there was more of this type of content out there. I absolutely love when an expert discusses his or hers field of expertise.
It's interesting how, for the most part, movie poster design trends don't really date. When you look at the modern ones next to the older ones they're not that disparate.
The older ones are certainly better. And I don't say that to be a contrarian hipster, but these days the opportunities to market a film are endless, there is less emphasis/budget going toward posters. Back in say, the 60's, posters were a HUGE part of the films marketing so they put a lot of effort and presumably a lot of money into their design. Look at the star wars posters for example, the older ones are painted by a famous poster artist; the newer ones are just photoshopped and edited by some nameless graphic designer.
@@jordanoneill7052 same with credit sequences
i'd take his class any day
These are some of my favorite videos on this channel. Definitely very informative
I love these videos, please post more!
I could listen to James for hours ^^
As a graphic designer and filmmaker, i think this is a brilliant video. Thanks James for sharing these insights - I had guessed the Red and White Comedy one, but you've pointed out some of the more subtle elements of poster design.
I can get over how amazing that marker is; it looks so... juicy?
Love this on going series!More poster discussions please!
Yes!!! I love these!! Always insightful, and shows how much thought goes into these works of art.
I LOVE THIS!! Thanks James Verdesoto, and Vanity Fair! 😭💕
in "The Force Awakens" what it is really noticeable, more than the use of secondary colors, is the split. Colds and warms are used to show the confrontation of the two factions. Thank you for these videos!
Now I understand why I hate the Aladdin poster! the design just doesn’t fit right with the genre.
The new or the old one? Because the old one makes sense with the supernatural thriller type genre because Disney was going for a male audience with Aladdin. As for the new one, purple and gold are the colours that represent royalty.
When "Aladdin" first premiered, Disney had a strategy of doing two posters: a busy one and a minimalist one. The latter was intended to communicate the sophistication of the film to prospective audiences that, at the time, believed the only new animated features being made back then were those for children. So, "Aladdin" had a showy poster with a collage of characters and set pieces that were surrounded by a giant Genie, and a simple one with only the magic lamp being rubbed by a pair of disembodied hands that were theatrically lit.
Oh yea
Thanks for the recommendation UA-cam! Love this artist, he kept me intrigued through the whole video. 👏👏👏
I really love these videos! keep them coming!
Great video. That was veeeery helpful. Thank you.
Very nice video. I'd like to see more of James! Maybe talking about style and such!
this is one of the best videos i’ve ever seen
Tim Owens was thinking the samething
Such an interesting topic! Thank you so much for sharing this.
This is fascinating. This makes me want to take a college class on this lol
as a graphic design student no you don't lol
@@theen8564 why not? Does it get tedious and annoying? I'm genuinely curious
You should get a huge loan and do that.
I watched this and didn't learn anything, I'm an electrician.
This was a waste of data for UA-cam to store this info.
We're all dumber fir having watched it. Good luck with your bad decisions.
Kim R I’m a full time graphic designer and I love working in the field! If you are truly fascinated/interested in design, go for it.
Everything here is basic art 101 stuff
This series is great - I'm looking forward to more poster analysis videos
Great video on a fascinating but not often spoken about subject. I'm going to watch all this guy's videos. Thanks.
Text legibility: black text against a yellow background is the most legible colour combination, followed closely by blue against white. So indie films' posters can be legible before others, and so hopefully more attractive, earlier.
Great video, thank you for this!
This gives me an idea for journal spreads :> thank you ♡
More of theses please
Very interesting! More of this please
Him drawing on all these nice posters is giving me anxiety 😂😂
Ollie Rad my professor used to do that on my assignments soo
yes!, wasn't the only one. 😅
Same
Yes we're all sure him drawing on copies of posters gave you a neurological disorder
My high anxiety OCD kicked in! 😂
“Yellow is a cheap way to catch the eye.”
(Destruction Level: 100)
this video is 10 minutes long yet it feels like I've been watching him for hours
Swedish cover at @6:09 Gisslan aka Hostage (2005). Yay! 🇸🇪👌👌
Good video but my god the music sting in between each shot, please stop.
I know it's terrible!
It would be better if it was different music but yeah
I quite like the music - the placement is terrible, but I'd like to know the song.
@@casperdewith Same!! Haha it got repetitive after awhile, but the song is actually pretty catchy.
Very interesting, thanks for sharing!
Love this! I feel like I learned a lot. This is great 😁
When I see yellow, I think of Kill Bill.
Very interesting, thanks
This was so cool, I never noticed similarities between movie posters of similar genres.
more of these, please
Infinite thanks. This is pure gold.
i'd like to see him explain some of his own movie posters
This is so fascinating!
Thanks for Blowing my ears out
Wow loved that. Thanks for sharing
Wow that's a huge info for graphic designers like me, thank a lot for sharing✨👌😎
It's actually pretty basic knowledge for a graphic designer lol something you should hear about in a high school graphic design class
color theory and using negative space is explained in high school art class
@@ceuti I'm a self taught so that helps me in improving how I look to things, thank you😊
@@archivehans yeah I know but I'm a self taught so that helps me in improving how I look to things, thank you😊
this feels like classic outcome analysis
This time people won't be too anxious when he's sketching on the posters.
this was so interesting, more please!!! 😊👍
I would like to see what he has to say about the poster of Call Me By Your Name!!
Enjoyed it, thank you.
So fascinating!
I love that cowbell in between transitions
More of these videos please
I hoped for an answer to why the names of the actors aren't on top of the respective picture on the posters most of the time but in fact are mixed up.
Because the actors names are listen in order of status. High status stars will insist on having their names in the most prominent area of the poster. Whereas the photography line-up will be decided purely by marketing/narrative, so it wouldn't always make sense to arrange the characters photos in the same order as the names on the top of the poster. tl;dr: names are listed in order of star power, photos are arranged in whatever order makes the most narrative sense. Usually these two don't overlap.
What the guy above me said. Also mentioned in this video, sometimes the movie poster is used to pitch the movie or even are just simply taken ahead of time and some managers/agents will even pay and try to outbid eachother with who gets their names on first. But I do think most of the time it is related to status as well.
I kept wondering how did he print all those posters?
Great video on design!
Everyone is talking about the commentary, but I just really love the music here. It's so catchy.
What is the music they use when they go through each poster topic?
This is fascinating. Graphic design in general is fascinating.
When you click on a video because you thought for sure that Marc Maron was going to talk about movie posters.
Edward Fraley When you think you can write comedy and it turns out, you can't.
Gg
TGS wdym?
When I realized it wasn’t Maron, I was like, WTF?
I mean, he even sounds like Marc!
Wish this was longer.
Niiice love how he had dissected the common themes and poses for the posters.
this was super interesting to me! anyone know where i can find more content about movie poster design?
That was super interesting.... thanks.
Marc Maron sure knows a lot about posters.
Learned so much.
Back in the day, I love this class about movie poster.
I really love this video content 👌👌👌 please more like this 🙏
I'd listen this guy analysing posters for hours.
So not only does Hollywood like cranking out similar movies, they also like cranking out similar movie posters.
This is so interesting!!
Awesome vid! I never noticed the similarities between the Guardians of the Galaxy posters and the Star Wars posters
This was my favorite so far.
I want to see his opinion on the recent Marvel posters, Ragnorok, Guardians vol 2, Infinity war and Endgame. I love the use of color in those.
Very informative
Great content! 👍👌🔥
Me ha gustado muchisimo este video.
Do a review on newer movie posters!! And other genre Like animation, horror, sci-fi, and how in modern era there are a lot more color schemes used
Very good... I like this videos!!!
This is so interesting. 👍🏻
I’ve always been amused by that sci-fi style Star Wars poster in which Luke is super-ripped and Leia looks nothing at all like Carrie Fisher.
Super explanation about poster super master
This is an really interesting video! Definitely saving for college research 💖