It's really the outsourcing of delivery to the apps that made the whole thing unworkable. The problem is that traditional restaurants had already figured out all the rules for successful delivery (limit it to a very small radius, only offer it if your food travels well, make the customer spend a minimum dollar amount to qualify, use your own employees so they can be held accountable, etc.) and these self-proclaimed market disrupters thought they could just break them all.
More like its just greed from those people who run those apps, theyre straight up triple dipping for a single service, charging the restaurant and customer extra and still not paying drivers. Where a sane and logical person would say, "yeah, the one fee is enough, pass the savings on so everybody gets more and the service thrives." We get, "lets charge as much as we can, while we can and if the service dies because of it, so be it."
Ghost Kitchens are just weird. They feel like something that should be illegal but the concept is so bizarre no one ever thought anyone would do such a thing.
I went to a Green Turtle thinking it was the ghost kitchen for Noah Schnapps' Chicken Fingers. The whole staff thought I was absolutely nuts 😂. Turns out it was the IHOP next door. Also had an order come in for the Green Turtle while at the IHOP so I had to go back to the same place 4 minutes later leaving them more stunned as I clearly realized it was in fact a Green Turtle and the kid from Stranger Things did not work there
The idea of a kitchen that makes food for lots of brands and has no dine-in doesn't bother me at all, the fact that it still costs $30 to have a single meal of cold soggy food delivered even though they have cut all of those expenses does.
@@6piecechickenmcnuggets23 He was forced to suspend one of his longest running co-hosts because of him sending inappropriate texts to a minor. Also, it seems like MB knew about most of these shenanigans. That's not exactly a win. I guess we'll see what the blowback will be a few weeks/months from now as we find out how much/how long he know about this and didn't say anything. Joe Paterno did more, but that didn't stop Penn State from ruining his legacy because of what he knew about Jerry Sandusky.
It might be different here in Canada, but a coworker of mine his wife runs a virtual restaurant out of their house and she still has to meet all local requirements that a "real" restaurant would including proper food prep and storage areas, sanitary requirements, etc... and they get regular visits from a health inspector.
These get that, too, but the health rating system here can get gamed by the operators and keep going even with poor ratings. A walk-in restaurant often has to have their rating posted for the public to view but with a ghost kitchen that information can be concealed.
It's like that in Japan too. I do Uber Eats here and even found a lady running her food truck out of her driveway. I've seen people use their house or even rent a small studio apartment.
It reminds me of a bit on The Simpsons. Homer and Marge order from two different food stalls and the camera pans down to an underground room where a chef places slabs of gray meat on a conveyor belt.
7:08 The Mr. Beast Burger is how I found out about ghost kitchens. Looking at it I thought all these different places making these burgers consistently would go out the window. Seeing videos on it I'm not surprised. Watching Eddy Burback's video on the ghost kitchens he ordered from like 10 of the same items and they were all prepared in the same building and kitchen. Different prices also from what I recall.
Yeah, that was a good video. It's where I first really understood what they were. Then I noticed it in person a couple months later, when I got something from one place, but it had packaging from an entirely unrelated place.
Yeah, I found out about it through Me Beast, even though I don't watch his channel. The weird thing about Mr Beast's ghost kitchens is that they seemed to made from different places. So, the quality varied greatly. The one closest one from me was run out of a Buca Do Beppo and I don't think they had a cook rent out a space in kitchen. I think it was Buca's cooks making the Mr Beast Food. So, they were probably just haphazardly throwing buns and meat together.
@@12012channel Mr Beast Burgers tried and failed in my old city. They operated out of a local burger place, but from what I heard, they were... subpar at best.
After ordering once from a ghost kitchen I started looking up the address they have on the food delivery apps. If the location it gave me wasn't a real restaurant I wouldn't order from there. Sad to see those garbage things still existl. At least the apps, doordash at least that I know of, tell you now if a place is a ghost kitchen or not
this is why food delivery service better get their sh*t straight or someone else that can do it for cheaper is going to destroy both ubereats and doordash
@@doldemenshubarti8696 I did Uber Eats for over a year. We were paid less than $3 per order most of the time, and relied 100% on tips to make the job a viable source of income. If a restaurant screws up, Uber refunds the user if they ask for it. This happens all the time. Uber also pays for insurance for all of their drivers while on the clock. Factoring everything in about their business model, they barely even make a profit charging as much as they do. "Someone else that can do it for cheaper" is an absolute pipe dream.
There was a ghost kitchen in my town during the pandemic, and when the pandemic ended, they opened into a new physical restaurant and called it Ghost Kitchen lol. Quite ironic.
After watching Eddie Burback's video i started looking up the address on Doordash restaurants before ordering. Turns out the "Burger Den" I had been ordering from was actually Denny's
Yeah, and when we were first told about Burger den. we were told to not let the customers know that it was coming from a Denny’s They literally got rid of all takeout labels to fool the customer into thinking that this was a completely different restaurant, but it was just a Denny’s burger
Might explain why Door dash orders are often inaccurate, or incomplete because they are NOT being prepared by workers at that particular restaurant. Ghost kitchens workers wouldn't know specific menu items and what comes on them but that is still no excuse.
People did videos about it and all the restaurants from the same ghost kitchen just sell the same food that all the other restaurants sell. So it's literally the same food with a different label like at the grocery store getting the same food with a different label from the same distributor
Speaking of all the same, in my Midwest suburb it's like all the Chinese restaurants are the same. Oh, there are slight differences in menu and quality but the recipes are all the same American -Chinese. We have a few Thai restaurants and a Vietnamese that are pretty good but I'd have to drive to the other side of the city to an area that's home to a lot of diverse cuisines run by natives of the country and cultures.
During the height of the pandemic, I only ordered takeout from brick and mortar restaurants. I ordered Pad Thai, Chinese food, loaded waffles, and pizza from existing restaurants and takeout places.
As someone who went full time on Doordash for about 5 months in 2023 to stay afloat while I was unemployed, I don't think I ever encountered any of these ghost kitchens named here other than maybe a singular time doing a delivery Mr. Jimmy Burger that was operating from a food trailer in downtown. I think by the time I was doing it last year, not a single one of these existed anymore... however I will say that from experience that as someone who holds a high rating on the platform and focused on getting stuff delivered correctly and checking orders, when that variable isn't in play, the worst thing that restaurants can do is to not properly allocate for delivery orders or handle making food for people in the restaurant vs a line of delivery people waiting for someone's food. This always guaranteed not only a long wait, but also a higher chance the order is completely Snafu'd.
Consistently disappointed in anything ordered via a delivery service whether ghost kitchen or actual restaurant. Huge cost, cold food, inferior cooking, missing or wrong items - just a complete waste of money for a garbage meal. Hard nope to using any of them again.
I got a Mr Beast burger once. It wasn't so bad, but it was certainly overpriced. Essentially, ghost kitchens have the same issue McDonald's ran into when they began opening more locations: quality control. In fact, the only ghost kitchens that could've worked out better (if they had been more straightforward with their customers) are the ones that were already established restaurants. They can ensure quality control better than any one person trying to make a name for themselves.
When I don't feel like cooking, I'll go to a local restaurant. On the rare occasion that I order food for delivery, it's only from a local restaurant that has their own delivery service. I never use third party vendors (apps).
I have done deliveries. It went from actual Ghost Kitchens - they just do take out basically - to all these restaurants putting in fake names into the system as a "Ghost Kitchen" to trick you into ordering their food. When I'd go pick up this order from some new place I had never heard of and discover it's the same address as a brick and mortar restaurant. Like going to a bar & grill to pick up a wings order that the customer thought was a restaurant specializing in wings. It was weird as heck and so dishonest.
The reason that they have so many entries (one restaurant 2 or more 'names') is because if the restaurant says they do burgers, ribs, pizza and wings (in that order) they will show high for searches for burgers but lower for ribs and lowest for wings. Splitting into a different listing for for each means they can rate higher for each of them. Not saying it isn't misleading, but it is adapting to a system that needs a lot more work, and better search/filtering systems so they no longer need to game the system to get around it.
I remember a children's horror story about a burger joint that used Zombies as labor to undercut the local joint... they went out of business when the refrigerator went out. XD
I ordered waaaaaay too much from these places in 2021 and 2022 for my lunch at work. I remember the first time I ordered MrBeast burger for curiosity's sake, it all came in the respective branded packaging. The second time I did it, the food came in a Red Robin takeout container. That, along with me noticing inconsistencies when trying to look up some of the places on GPS, was when I realized things were not all they appeared to be.
When I drove a semi, I delivered fixtures for Little Ceasars. I once had a 3 stop load that went to 3 separate ghost kitchens. Each place had between 20 and 40 restaurants inside it from wendys and Arby's to Dave's bbq and outback
ive been a food delivery driver for several years and i always feel bad when people order from the dennys virtual restaurant The Meltdown, they serve tiny little portions and it feels like the bag of food weighs nothing
I worked in the store front of a building that has apartments above it and some guy in the building started selling schnitzel out of his apartment but because the store and the apartments have the same address for weeks people and delivery drivers came into the store and asked for their schnitzel we finally had to track the man down and tell him he needs to specify his apartment on the app
I’ve pretty much stopped buying fast food altogether given the high prices these days. The one exception is Panda Express which is still good enough to be worth the price. And I’ve never ordered food via delivery because I just refuse to pay such exorbitant fees. These days, I eat out rarely and when I do it’s at a traditional dine-in restaurant.
Kudos to the food industry for the rebranding attempt... But my Czech grandma did this in the '50's out of our family's gas station... breakfast abd lunch to go, unheard of back then.
My problem is the ghost kitchens don't tell you what company was running it. There's a bao place from a subpar American Mexican place in my town. And if I wouldn't go to IHOP, I wouldn't want what ghost kitchen is run out of them either.
I started hating on ghost kitchens when I ordered a mr beast burger and it was amazing smash burger. The second and third time tho? Run of the mill plain ol burger. Then I found out it totally depends on the restruant making the burger. Sucks cause its not often you can get a legit smash burger.
I only order from places i know where it comes from... And I stop the wife often when we order out. Door Dash and Uber prices add bank to the menu items, it should be illegal. Adding extra to the order is fine, but when an item costs 2 to 3 dollars more plus the % they hit your for.. ill just call in and pick it up and save 20 to 30 dollars...
Mr beast ghost kitchen was ran out of buca de pepo restaurant during the 'vid here in North West Phoenix area (Arrowhead). There was like 10 "restaurants" out of that building when their dining room was closed. All the food that came out of there was absolutely disgusting. Cold undercooked and just gross I had Mr beast once from Uber eats And it was just horrible. My wife and I actually ditched Uber eats about 7 months ago because it was so expensive the order just a single me out from them. So we don't even consider an option of food anymore
I worked at Dennys for most of last year(got out right before they added the burrito kitchen😂😂😂). Can’t speak for other chains but if you order from burger den or meltdown you’re getting something straight off the Dennys menu in a fancy packaging
Ghost kitchens helped many existing restaurants to reinvent themselves. I once worked for a Major chain restaurant and we had 2 ghost kitchens running out of our restaurant which helped boost sales when the actual walk-in restaurant was slow.
huh... this concept .. or at least part of it, is quite a common thing in Indonesia for quite sometime. though we do modify it to 2 types: 1. the ghost kitchen exist more or less exactly as you guys in the US does, 1 industrial kitchen, multiple fronts and brands, no in-situ order, but they usually under 1 company and operated by said company just like any other franchises and brick and mortal restos. not a 3rd party. i've visited some location out of curiosity, and yeah they literally just have 2 windows, 1 for order confirmation from food delivery service, and the other window for pickup. this type is popular around the lockdown till present day. 2. the other type is the said industrial ghost kitchen open a small counter on the front (usually manned by 1-2 staff), lay out the menus, you can order it by coming there personally, but no dining area. there's just a small waiting area for us to wait around while they prepare the food. basically becomes takeaway only "resto". this is a thing since ... 2010s till present day. typically either owned and operated by a single company, or a "joint venture" by multiple hawkers and street vendors to share the overhead expenses.
This makes sense. I've used Door Dash a few times and I've seen some of these outfits like Wow Bao and others mentioned. I was never tempted to order because all have low ratings.
Depends on the local food authority but here, you would still need to register as food/catering on your business licence and subject to the same inspections as any restaurant.
@@Lantec1000 it would also depend on what you need to prove to get onto the delivery app. If all you need is a menu, a location and pricing, then you can get away with it (until caught :) ). If you need to prove you are a registered catering business... then that would be more difficult.
Keep in mind that some of this is very US-centric. In the UK you can see the health food rating right in the app you're ordering from and it's required to be shown for all restaurants including ghost kitchens. All the ratings must be linked to the website run by the UK food agency that inspects them too so you can check the rating matches the kitchen and its address.
We have one in Fresno, CA called My Guy Market. The owner is a really cool NYC transplant who makes insanely good chopped cheeses. It’s basically a hybrid between a ghost kitchen and a traditional restaurant. You can only order on his app but the prices are pretty good, especially if you go pick it up yourself. #TYMG
Best chicken enchiladas or taco anything come from an old woman in a chair outside the local neighborhood grocery. She cooks every day and it's cash. I went to Culinary school and later supplied hundreds of retailers. Little old lady 100% better than the corperations I worked for.
I feel like a ghost kitchen would b some dangerous n shady spot, like a damn trap house deep in the hood where u can buy anything illegal upstairs, but downstairs, pizza n fast food is cooked. Parents on the block tell their kids not to go near that ghost kitchen.
Tips/platform fees should NOT be given to the unchecked "virtual" staff. I'm only ever tipping the delivery staff that are "COMPANY HIRED" and not some bribery snotty contractuals.
My favorite ghost kitchen story is the time that I received a delivery order to go pick up a vegan meal from a "vegan restaurant" when I showed up to the "vegan restaurant" it was a ghost kitchen inside of a (get this) southern barbecue restaurant!!! That's right they were claiming to cook vegan food inside of a freaking barbecue kitchen now I had a vegan friend a few years ago and I know that if you are eating a vegan diet you can get sick if your food is crossed contaminated with meat or animal products there's no way in hell of barbecue restaurant could not cross contaminate vegan food cooking in the same kitchen so I actually called the customer and told them that this was not a "certified vegan restaurant" that it was a ghost kitchen inside of a barbecue restaurant The customer about lost their mind and explained to me that if their food had been contaminated it would make them sick so they canceled the order and reported the restaurant because again the restaurant was claiming they were a certified vegan restaurant which was a lie you cannot cook vegan food in the same kitchen with the same mixers bowls and utensils where meat is prepared and cooked!!
So before I get comments from people claiming that it's all in your head! if you are a lifetime or long-term vegan your body loses the ability to process animal flesh and animal products and you will become violently sick if you accidentally eat meat, in fact remember the fake documentary called supersize me? well the part that they didn't explain why he was getting sick and throwing up all the time after eating McDonald's they made it look like it was McDonald's food fault, when really the guy in the documentary was a lifelong vegan so he went from never eating animal flash to eating hamburgers three times a day!!! he was also later admitted to being an alcoholic!!!! that was the real reason he was getting sick after eating a McDonald's meal it wasn't the hamburger or the size of the meal it was the fact that his body was going into absolute shock because he was a lifelong vegan who all the sudden was eating pounds of meat everyday and every night slamming alcohol so he was also hung over every day too in fact this very channel has a whole video exposing all the lies and trickery that was in that fake documentary
@@nathanbond8165 'I know that if you are eating a vegan diet you can get sick if your food is crossed contaminated with meat or animal products ' i would bet my left nut that this is not true.there is no such thing as meat shock or whatever.its purely psychological.at the end of the day,the food digested in your stomach and absorbed by the intestine is always the same....carbs,protein and fat.
Strange, most restaurants that serve meat has vegan options too. So there is no point in take the vegan options in the menu? Anyway, most vegans that I knew gave up in being vegans
Picking up from ghost kitchens was confusing for a lil bit like I hadn't heard of these places but pulling up to regular restaurants I thought it was glitches in the apps
I ordered from Mr Beast Burger during lockdown. I ordered a burger and cheese fries, and they sent me a double order of regular fries instead. Never again.
i ended up buying a meal from a ghost kitchen before I knew what they were. It was from the last captain d's within 50 miles of me after the rest all died during the pandemic. It wasn't that bad. It's still going to this day, so i guess its pretty successful.
You included a clip from Eddy Burbak on the Mr. Beast Section. That scene was actually from a Ghost Kitchen video he did that is substantially better than this video. In short, he ordered 20 Fish sandwiches (was probably more, can't remember) from 20 different restaurant's on Door Dash and picked them up. They were literally ALL the same sandwich. He exposed everything from this video and then some. I feel like these guys stole his stuff to be honest.
At my old job the owner created a ghost kitchen within her own restaurant so that made absolutely no sense. I was wo de ring why didn't she just add to the regular menu.
The entire concept from square one was built on deceiving your customer base, how would a business like that ever garner repeat/lifelong customers? Of course this failed massively. I know someone is going to comment that all businesses work like that, its not the same to me. Other businesses have a marketing team and budget to deceive you, but the actual business concept usually starts with a real product that has some sort of demand whereas with this the entire concept starts at lying. I could also easily see these businesses getting slapped with some false advertising regulations if this were to continue.
@sunstarpunk That happens at restaurants that get checked by health inspectors so clearly regulations don't actually do anything at all but limit peoples freedom.
I’m familiar with Next Bite that company is partnered with a local deli in my area in the morning they serve breakfast under two different company names and also it’s a Philly cheese steak place as well
It's really the outsourcing of delivery to the apps that made the whole thing unworkable. The problem is that traditional restaurants had already figured out all the rules for successful delivery (limit it to a very small radius, only offer it if your food travels well, make the customer spend a minimum dollar amount to qualify, use your own employees so they can be held accountable, etc.) and these self-proclaimed market disrupters thought they could just break them all.
More like its just greed from those people who run those apps, theyre straight up triple dipping for a single service, charging the restaurant and customer extra and still not paying drivers. Where a sane and logical person would say, "yeah, the one fee is enough, pass the savings on so everybody gets more and the service thrives." We get, "lets charge as much as we can, while we can and if the service dies because of it, so be it."
Ghost Kitchens are just weird. They feel like something that should be illegal but the concept is so bizarre no one ever thought anyone would do such a thing.
I went to a Green Turtle thinking it was the ghost kitchen for Noah Schnapps' Chicken Fingers. The whole staff thought I was absolutely nuts 😂. Turns out it was the IHOP next door.
Also had an order come in for the Green Turtle while at the IHOP so I had to go back to the same place 4 minutes later leaving them more stunned as I clearly realized it was in fact a Green Turtle and the kid from Stranger Things did not work there
Your display picture is awesome
They’ve been doing it in factories for decades
Literally nothing illegal about them.
What "feels" illegal about them?
The idea of a kitchen that makes food for lots of brands and has no dine-in doesn't bother me at all, the fact that it still costs $30 to have a single meal of cold soggy food delivered even though they have cut all of those expenses does.
I think that Mr. Beast’s failed burger concept is the least of his problems right now.
I've heard that something is going on? 🤔 I'm outta loop
@@DamplyDoo never heard of the dude until this
The latest MrBeast video uploaded got 100 million views in two days. MrBeast is doing just fine.
@@6piecechickenmcnuggets23 He was forced to suspend one of his longest running co-hosts because of him sending inappropriate texts to a minor. Also, it seems like MB knew about most of these shenanigans. That's not exactly a win. I guess we'll see what the blowback will be a few weeks/months from now as we find out how much/how long he know about this and didn't say anything. Joe Paterno did more, but that didn't stop Penn State from ruining his legacy because of what he knew about Jerry Sandusky.
@@6piecechickenmcnuggets23those are bots views lil bro
It might be different here in Canada, but a coworker of mine his wife runs a virtual restaurant out of their house and she still has to meet all local requirements that a "real" restaurant would including proper food prep and storage areas, sanitary requirements, etc... and they get regular visits from a health inspector.
These get that, too, but the health rating system here can get gamed by the operators and keep going even with poor ratings. A walk-in restaurant often has to have their rating posted for the public to view but with a ghost kitchen that information can be concealed.
It's like that in Japan too.
I do Uber Eats here and even found a lady running her food truck out of her driveway. I've seen people use their house or even rent a small studio apartment.
Really depends on state and municipal laws here in the US.
It reminds me of a bit on The Simpsons. Homer and Marge order from two different food stalls and the camera pans down to an underground room where a chef places slabs of gray meat on a conveyor belt.
This answers so many questions as to why Google Maps places Libby's BBQ right in the middle of Ruby Tuesday.
7:08 The Mr. Beast Burger is how I found out about ghost kitchens. Looking at it I thought all these different places making these burgers consistently would go out the window. Seeing videos on it I'm not surprised. Watching Eddy Burback's video on the ghost kitchens he ordered from like 10 of the same items and they were all prepared in the same building and kitchen. Different prices also from what I recall.
Yeah, that was a good video. It's where I first really understood what they were. Then I noticed it in person a couple months later, when I got something from one place, but it had packaging from an entirely unrelated place.
Yeah, I found out about it through Me Beast, even though I don't watch his channel. The weird thing about Mr Beast's ghost kitchens is that they seemed to made from different places. So, the quality varied greatly. The one closest one from me was run out of a Buca Do Beppo and I don't think they had a cook rent out a space in kitchen. I think it was Buca's cooks making the Mr Beast Food. So, they were probably just haphazardly throwing buns and meat together.
@@12012channel Mr Beast Burgers tried and failed in my old city. They operated out of a local burger place, but from what I heard, they were... subpar at best.
I cooked Mr. Beast burgers at work. The meat was rancid, but my boss told me to cook it anyway. That's UA-cam's number one star!
High prices for very little good, consistently "delivered" undercooked, incorrectly prepared/assembled and/or missing completely and ice cold!
After ordering once from a ghost kitchen I started looking up the address they have on the food delivery apps. If the location it gave me wasn't a real restaurant I wouldn't order from there. Sad to see those garbage things still existl. At least the apps, doordash at least that I know of, tell you now if a place is a ghost kitchen or not
food: $12.46
food + delivery: $65.26
fees + taxes: $39.99
meal total: $105.25
this is why food delivery service better get their sh*t straight or someone else that can do it for cheaper is going to destroy both ubereats and doordash
@@doldemenshubarti8696 I did Uber Eats for over a year. We were paid less than $3 per order most of the time, and relied 100% on tips to make the job a viable source of income. If a restaurant screws up, Uber refunds the user if they ask for it. This happens all the time. Uber also pays for insurance for all of their drivers while on the clock. Factoring everything in about their business model, they barely even make a profit charging as much as they do. "Someone else that can do it for cheaper" is an absolute pipe dream.
And they still ask to tip your restaurant and delivery courier
😂😂😂
There was a ghost kitchen in my town during the pandemic, and when the pandemic ended, they opened into a new physical restaurant and called it Ghost Kitchen lol. Quite ironic.
After watching Eddie Burback's video i started looking up the address on Doordash restaurants before ordering. Turns out the "Burger Den" I had been ordering from was actually Denny's
Yeah, and when we were first told about Burger den. we were told to not let the customers know that it was coming from a Denny’s They literally got rid of all takeout labels to fool the customer into thinking that this was a completely different restaurant, but it was just a Denny’s burger
Might explain why Door dash orders are often inaccurate, or incomplete because they are NOT being prepared by workers at that particular restaurant. Ghost kitchens workers wouldn't know specific menu items and what comes on them but that is still no excuse.
gotta ditch the burger and get moons over my hammy, then
Burger DENny’s
This is what you people get for ordering doordash
People did videos about it and all the restaurants from the same ghost kitchen just sell the same food that all the other restaurants sell. So it's literally the same food with a different label like at the grocery store getting the same food with a different label from the same distributor
🎉
Pokimaine cookies.
Speaking of all the same, in my Midwest suburb it's like all the Chinese restaurants are the same. Oh, there are slight differences in menu and quality but the recipes are all the same American -Chinese.
We have a few Thai restaurants and a Vietnamese that are pretty good but I'd have to drive to the other side of the city to an area that's home to a lot of diverse cuisines run by natives of the country and cultures.
Well Mr Beast's ghost kitchens might have passed away, but he's apparently got more skeletons in his closet nowadays.
During the height of the pandemic, I only ordered takeout from brick and mortar restaurants. I ordered Pad Thai, Chinese food, loaded waffles, and pizza from existing restaurants and takeout places.
oh
Probably saved those local restos from bankruptcy. Nice one!
And pickit up yourself? I did that
During the height of the pandemic, I made my own food.
Cheap, healthy, delicious, and just to my liking.
@@Watch-0w1 Always. I hate delivery.
As someone who went full time on Doordash for about 5 months in 2023 to stay afloat while I was unemployed, I don't think I ever encountered any of these ghost kitchens named here other than maybe a singular time doing a delivery Mr. Jimmy Burger that was operating from a food trailer in downtown.
I think by the time I was doing it last year, not a single one of these existed anymore... however I will say that from experience that as someone who holds a high rating on the platform and focused on getting stuff delivered correctly and checking orders, when that variable isn't in play, the worst thing that restaurants can do is to not properly allocate for delivery orders or handle making food for people in the restaurant vs a line of delivery people waiting for someone's food. This always guaranteed not only a long wait, but also a higher chance the order is completely Snafu'd.
Consistently disappointed in anything ordered via a delivery service whether ghost kitchen or actual restaurant. Huge cost, cold food, inferior cooking, missing or wrong items - just a complete waste of money for a garbage meal. Hard nope to using any of them again.
Which is why a lot of people hire personal chef
I got a Mr Beast burger once. It wasn't so bad, but it was certainly overpriced.
Essentially, ghost kitchens have the same issue McDonald's ran into when they began opening more locations: quality control. In fact, the only ghost kitchens that could've worked out better (if they had been more straightforward with their customers) are the ones that were already established restaurants. They can ensure quality control better than any one person trying to make a name for themselves.
When I don't feel like cooking, I'll go to a local restaurant. On the rare occasion that I order food for delivery, it's only from a local restaurant that has their own delivery service. I never use third party vendors (apps).
I have done deliveries. It went from actual Ghost Kitchens - they just do take out basically - to all these restaurants putting in fake names into the system as a "Ghost Kitchen" to trick you into ordering their food. When I'd go pick up this order from some new place I had never heard of and discover it's the same address as a brick and mortar restaurant. Like going to a bar & grill to pick up a wings order that the customer thought was a restaurant specializing in wings. It was weird as heck and so dishonest.
The reason that they have so many entries (one restaurant 2 or more 'names') is because if the restaurant says they do burgers, ribs, pizza and wings (in that order) they will show high for searches for burgers but lower for ribs and lowest for wings.
Splitting into a different listing for for each means they can rate higher for each of them.
Not saying it isn't misleading, but it is adapting to a system that needs a lot more work, and better search/filtering systems so they no longer need to game the system to get around it.
Eddy Burback's video on ghost kitchens is so good and informative (and honestly way moreso than this video). Highly recommend checking it out.
Zombie kitchens a thing? I mean, they like to eat.
I heard they prefer their food raw; brain sashimi, if you will
I remember a children's horror story about a burger joint that used Zombies as labor to undercut the local joint... they went out of business when the refrigerator went out. XD
I ordered waaaaaay too much from these places in 2021 and 2022 for my lunch at work. I remember the first time I ordered MrBeast burger for curiosity's sake, it all came in the respective branded packaging. The second time I did it, the food came in a Red Robin takeout container. That, along with me noticing inconsistencies when trying to look up some of the places on GPS, was when I realized things were not all they appeared to be.
Ghost kitchens, for making boo-berry pie
i hope you have a bad day
With ghost peppers.
“It’s scary good!”
When I drove a semi, I delivered fixtures for Little Ceasars. I once had a 3 stop load that went to 3 separate ghost kitchens. Each place had between 20 and 40 restaurants inside it from wendys and Arby's to Dave's bbq and outback
When I was hungover I used to order breakfast from this ghost kitchen that I'm pretty sure was just someone's house. got me through grad school tho.
Apps have ruined food service. Delivery wasn’t hard or expensive for the business. And the apps came along for the lazy and up charged everything
ive been a food delivery driver for several years and i always feel bad when people order from the dennys virtual restaurant The Meltdown, they serve tiny little portions and it feels like the bag of food weighs nothing
I worked in the store front of a building that has apartments above it and some guy in the building started selling schnitzel out of his apartment but because the store and the apartments have the same address for weeks people and delivery drivers came into the store and asked for their schnitzel we finally had to track the man down and tell him he needs to specify his apartment on the app
I’ve pretty much stopped buying fast food altogether given the high prices these days. The one exception is Panda Express which is still good enough to be worth the price. And I’ve never ordered food via delivery because I just refuse to pay such exorbitant fees. These days, I eat out rarely and when I do it’s at a traditional dine-in restaurant.
Reefs tried to scam me and my restaurant. Wendys don't got time for that
Kudos to the food industry for the rebranding attempt... But my Czech grandma did this in the '50's out of our family's gas station... breakfast abd lunch to go, unheard of back then.
I picked up from several “ghost kitchens” when I was delivering food for Door Dash and Uber Eats. Interesting video here. Thanks for the information.
I wish ghost kitchens are actually kitchen where ghost cook that would be a fun place
My problem is the ghost kitchens don't tell you what company was running it. There's a bao place from a subpar American Mexican place in my town. And if I wouldn't go to IHOP, I wouldn't want what ghost kitchen is run out of them either.
During lockdown, these places worked. Now people can go out so why use a ghost kitchen?
I started hating on ghost kitchens when I ordered a mr beast burger and it was amazing smash burger. The second and third time tho? Run of the mill plain ol burger. Then I found out it totally depends on the restruant making the burger. Sucks cause its not often you can get a legit smash burger.
My partner and I were so pissed when we ordered from what we thought was a new Italian place that turned out to just be Chili’s. 🤮
I only order from places i know where it comes from... And I stop the wife often when we order out. Door Dash and Uber prices add bank to the menu items, it should be illegal. Adding extra to the order is fine, but when an item costs 2 to 3 dollars more plus the % they hit your for.. ill just call in and pick it up and save 20 to 30 dollars...
Should’ve saved this episode for Halloween 👻
0:48 man this is some Peggy Hill level of pronunciation
Mr beast ghost kitchen was ran out of buca de pepo restaurant during the 'vid here in North West Phoenix area (Arrowhead). There was like 10 "restaurants" out of that building when their dining room was closed. All the food that came out of there was absolutely disgusting. Cold undercooked and just gross I had Mr beast once from Uber eats And it was just horrible. My wife and I actually ditched Uber eats about 7 months ago because it was so expensive the order just a single me out from them. So we don't even consider an option of food anymore
I worked at Dennys for most of last year(got out right before they added the burrito kitchen😂😂😂). Can’t speak for other chains but if you order from burger den or meltdown you’re getting something straight off the Dennys menu in a fancy packaging
Ghost kitchens helped many existing restaurants to reinvent themselves. I once worked for a Major chain restaurant and we had 2 ghost kitchens running out of our restaurant which helped boost sales when the actual walk-in restaurant was slow.
Major chains were going to be ok. All that PPP money.
I remember when I first learned about these ghost kitchens and it's still so weird ahah, GREAT VID!
huh... this concept .. or at least part of it, is quite a common thing in Indonesia for quite sometime. though we do modify it to 2 types:
1. the ghost kitchen exist more or less exactly as you guys in the US does, 1 industrial kitchen, multiple fronts and brands, no in-situ order, but they usually under 1 company and operated by said company just like any other franchises and brick and mortal restos. not a 3rd party. i've visited some location out of curiosity, and yeah they literally just have 2 windows, 1 for order confirmation from food delivery service, and the other window for pickup. this type is popular around the lockdown till present day.
2. the other type is the said industrial ghost kitchen open a small counter on the front (usually manned by 1-2 staff), lay out the menus, you can order it by coming there personally, but no dining area. there's just a small waiting area for us to wait around while they prepare the food. basically becomes takeaway only "resto". this is a thing since ... 2010s till present day. typically either owned and operated by a single company, or a "joint venture" by multiple hawkers and street vendors to share the overhead expenses.
This makes sense. I've used Door Dash a few times and I've seen some of these outfits like Wow Bao and others mentioned. I was never tempted to order because all have low ratings.
So no health standards or inspections?
Depends on the local food authority but here, you would still need to register as food/catering on your business licence and subject to the same inspections as any restaurant.
They run out of alot of major restaurants like beast burger by Mr beast is made at ruby Tuesday and couple other places
@@Lantec1000 it would also depend on what you need to prove to get onto the delivery app.
If all you need is a menu, a location and pricing, then you can get away with it (until caught :) ). If you need to prove you are a registered catering business... then that would be more difficult.
Ive been to a ghost kitchen with a regular front end counter its just a place to pick up your food. The way this is explained is so confusing.
It's a solid idea, but it was definitely executed in a lazy way to maximize profit during the pandemic.
I'm old school. Never once used one of these knockoff things
Keep in mind that some of this is very US-centric. In the UK you can see the health food rating right in the app you're ordering from and it's required to be shown for all restaurants including ghost kitchens. All the ratings must be linked to the website run by the UK food agency that inspects them too so you can check the rating matches the kitchen and its address.
The actual problem is now none of these restaurants are affordable any more. So it is over, unless they drop their prices which is unlikely.
We have one in Fresno, CA called My Guy Market. The owner is a really cool NYC transplant who makes insanely good chopped cheeses. It’s basically a hybrid between a ghost kitchen and a traditional restaurant. You can only order on his app but the prices are pretty good, especially if you go pick it up yourself. #TYMG
@arklados3596 Which app is it? I grew up in North West Fresno and my family is still there.
@@Catmom-gl5nt it’s just the My Guy Market app
Bro, im hurt, i though super mega dilla was a new spot. I been looking for the actual restaurant. We get it all the time😂😂😂
“Let’s just lie to people, what’s the worst that could happen?”
Seems that ghost kitchen was "a good concept but badly executed" story.
So glad these damn things are on their way out!
I was excited to eat a Mr Beast Burger but all I got was a burger that tasted like it came from a microwave...
Quite interesting here in Colombia ghost kitchens are rising even after 2020 lockdown. People is eager to try new things as long as it means delivery.
Best chicken enchiladas or taco anything come from an old woman in a chair outside the local neighborhood grocery. She cooks every day and it's cash. I went to Culinary school and later supplied hundreds of retailers. Little old lady 100% better than the corperations I worked for.
I feel like a ghost kitchen would b some dangerous n shady spot, like a damn trap house deep in the hood where u can buy anything illegal upstairs, but downstairs, pizza n fast food is cooked. Parents on the block tell their kids not to go near that ghost kitchen.
Why a trap house in the ghetto?
Thanks for this! 🧑🍳
Tips/platform fees should NOT be given to the unchecked "virtual" staff. I'm only ever tipping the delivery staff that are "COMPANY HIRED" and not some bribery snotty contractuals.
Is this an AI generated and read texte...? It reaaaally feels like it
I worked in a ghost kitchen for 3 months, the conditions were ghoulish.
Imagine teaching this in history classes.
Mr. BeastBurger was one of the most awful meals that I had delivered from either a real resteraunt or a ghost kitchen.
My favorite ghost kitchen story is the time that I received a delivery order to go pick up a vegan meal from a "vegan restaurant" when I showed up to the "vegan restaurant" it was a ghost kitchen inside of a (get this) southern barbecue restaurant!!! That's right they were claiming to cook vegan food inside of a freaking barbecue kitchen now I had a vegan friend a few years ago and I know that if you are eating a vegan diet you can get sick if your food is crossed contaminated with meat or animal products there's no way in hell of barbecue restaurant could not cross contaminate vegan food cooking in the same kitchen so I actually called the customer and told them that this was not a "certified vegan restaurant" that it was a ghost kitchen inside of a barbecue restaurant The customer about lost their mind and explained to me that if their food had been contaminated it would make them sick so they canceled the order and reported the restaurant because again the restaurant was claiming they were a certified vegan restaurant which was a lie you cannot cook vegan food in the same kitchen with the same mixers bowls and utensils where meat is prepared and cooked!!
By the way update that ghost kitchen is no longer in business
So before I get comments from people claiming that it's all in your head! if you are a lifetime or long-term vegan your body loses the ability to process animal flesh and animal products and you will become violently sick if you accidentally eat meat, in fact remember the fake documentary called supersize me? well the part that they didn't explain why he was getting sick and throwing up all the time after eating McDonald's they made it look like it was McDonald's food fault, when really the guy in the documentary was a lifelong vegan so he went from never eating animal flash to eating hamburgers three times a day!!! he was also later admitted to being an alcoholic!!!! that was the real reason he was getting sick after eating a McDonald's meal it wasn't the hamburger or the size of the meal it was the fact that his body was going into absolute shock because he was a lifelong vegan who all the sudden was eating pounds of meat everyday and every night slamming alcohol so he was also hung over every day too in fact this very channel has a whole video exposing all the lies and trickery that was in that fake documentary
@@nathanbond8165
'I know that if you are eating a vegan diet you can get sick if your food is crossed contaminated with meat or animal products '
i would bet my left nut that this is not true.there is no such thing as meat shock or whatever.its purely psychological.at the end of the day,the food digested in your stomach and absorbed by the intestine is always the same....carbs,protein and fat.
Strange, most restaurants that serve meat has vegan options too. So there is no point in take the vegan options in the menu?
Anyway, most vegans that I knew gave up in being vegans
A video about food trucks would be appreciated ty
"Inedible" is the only word to describe how bad Mr. Beast Burger was. It was unbelievably bad. Like, it wasn't actually food, besides the condiments.
The Mr. Beast burger was gross. The burger patty was dry as hell and the sandwich was covered in random clashing ingredients.
already fall?
Picking up from ghost kitchens was confusing for a lil bit like I hadn't heard of these places but pulling up to regular restaurants I thought it was glitches in the apps
Ahh I remember when shady food was the worst thing Mr. Beast had done.
I ordered from Mr Beast Burger during lockdown. I ordered a burger and cheese fries, and they sent me a double order of regular fries instead. Never again.
Maybe if the food was actually good, MrBeast, then people would eat your product.
i ended up buying a meal from a ghost kitchen before I knew what they were. It was from the last captain d's within 50 miles of me after the rest all died during the pandemic. It wasn't that bad. It's still going to this day, so i guess its pretty successful.
We still got a lot of ghost kitchens in my town.
Most of the ghost kitchens around me are either applebees or chilis
good video
Ghost Kitchen or Virtual Kitchen is a bad name. The kitchen is there; it’s the restaurant that is virtual or ‘ghost’.
You included a clip from Eddy Burbak on the Mr. Beast Section. That scene was actually from a Ghost Kitchen video he did that is substantially better than this video. In short, he ordered 20 Fish sandwiches (was probably more, can't remember) from 20 different restaurant's on Door Dash and picked them up. They were literally ALL the same sandwich. He exposed everything from this video and then some. I feel like these guys stole his stuff to be honest.
4:18 Thrilled Cheese, what a brilliant name!
At my old job the owner created a ghost kitchen within her own restaurant so that made absolutely no sense. I was wo de ring why didn't she just add to the regular menu.
The entire concept from square one was built on deceiving your customer base, how would a business like that ever garner repeat/lifelong customers? Of course this failed massively. I know someone is going to comment that all businesses work like that, its not the same to me. Other businesses have a marketing team and budget to deceive you, but the actual business concept usually starts with a real product that has some sort of demand whereas with this the entire concept starts at lying. I could also easily see these businesses getting slapped with some false advertising regulations if this were to continue.
Mr beast food varied cause of quality issues but mine was great cause I knew which restaurant it came from
Love this.
Operating under the radar..can open opportunities for lots of bad food.
Usually is.
Washing floor mops in same sink where they wash lettuce.
Do not ask more😅info
Bad idea.
@sunstarpunk That happens at restaurants that get checked by health inspectors so clearly regulations don't actually do anything at all but limit peoples freedom.
@@onieyoh9478 that's why I lick every hamburger I make..I'm free to do it
I’m familiar with Next Bite that company is partnered with a local deli in my area in the morning they serve breakfast under two different company names and also it’s a Philly cheese steak place as well
Kinda sucks bc Mr beast burger was actually pretty good like 2 years ago when it first popped ip
I keep hearing "Rick & Morty" every time you say "brick & mortar". Also, does anyone else think Mr. Beast has the world's most punchable face?
There are still Mr beast burgers available .
Anither great vid by Weird History Food
these are very popular around here... nova scotia
I'm curious why the narrator thinks ghosts say "Moooooooo". That was really weird
yeah that really was haha you are not alone
This can still work if that way still standal and get rid of Uber eat. Damn pass saving to customer
Sobe; what happened to Sobe! That sh** was delicious when iwas stoned in the 90's! 🔥
ghosts dont exist.
neither do "ghost kitchens".