The Disturbing Reality Of Drive-Thrus
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- Опубліковано 16 чер 2024
- Fast food is making us fat and I blame the drive thru. The truth is - the drive thru uses some pretty dark psychological tricks to get us to buy more food.
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Companies are investing big bucks to study our behavior and then use our own brains against us in order to get us to buy more of their products. And when it comes to fast food drive thrus - the manipulation starts before you even get into the parking lot.
Today we're going to discuss the different ways fast food restaurants like McDonald's, Burger King, Taco Bell, Wendy's and more - use behavioral science and tricks such as 'dark nudges' to turn the drive thru into the money-making, cash-cow that it is today.
TIMESTAMPS:
0:00 - Obesity x Fast Food x Drive Thru
2:05 - The Drive Thru IS Fast Food
7:25 - The ZONES
14:06 - Digital Drive-Thru Menu Boards (The Order Zone)
16:15 - Starbucks' Biggest Discovery (The Power of Imagery)
18:58 - Dynamic Menus
20:10 - AI x Dark Nudges
21:34 - A Future Drive-Thru Visit
22:57 - The Fast Food Apps
24:50 - Watch This Next
** ps: my course is delayed, had a few setbacks - sorry for the wait **
Get notified when it goes live:
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(some) Sources:
dro.deakin.edu.au/articles/jo...
foodinstitute.com/consumerins...
studyfinds.org/fast-food-driv...
www.qsrmagazine.com/growth/fi...
www.qsrmagazine.com/operation...
corporate.mcdonalds.com/corpm...
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kiana, ill send you 500 to read "the mystery of why"
it address fat acceptance from the perspective of human psychology
its free to read on themysteryofwhy home page, if you agree we can set up a payment
Ily
Excited about the newsletter, just wish I could catch more of you vids but I'm not on any social but you tube. But I do enjoy the vids I get on UA-cam
Would love a newsletter, but I have signed up twice for your course and even bought your book and have never heard anything from you. (EDIT: to clarify I did receive the immediate download for the amazing workbook, just no further communications or newsletters)
@@lauraanne5175 You didn't even receive the book? Wtf
Stopped eating fast food about 15 years ago...because my driver's side window broke and wouldn't roll down 😂
🤣 That's awesome
That happened to me some years ago. After 7 months of the driver's window not rolling down, I had it repaired. But an amazing thing had happened in the interim. I had completely lost my appetite for fast food because I wasn't able to use the drive through option. I have not eaten fast food since and it was all thanks to a broken window!
That never stopped my grandma
@@JesseVenturaHat
Never stopped my mom 😂
Similar story, but I own a Bike and not a car. Around here they do not serve motorcyclists thru the drive thru.
It’s crazy to me how much people love the drive thru. Drive thru lines can be wrapped around the building twice in my town, so I just park and walk in. And no one is inside. I get my food way faster than the drive thru, people don’t wanna get out of their cars so bad they’re literally inconveniencing themselves to stay in it.
Hoping for Kiana collabs with urbanist channel (Not Just Bikes, Strong Towns, CityNerd, Alan Fisher etc.) on the topic of how obesity was viewed from urban planning perspective
that's hilarious
Seriously! Its faster to go inside. People are so lazy now.
You are lucky that you were served faster. In all of the places that I went to in my last town, drive thru was priority. Once I even stood waiting (after ordering and paying immediately, of course) while the 7th car in line got their food before I did.
@@lisayoder5686what city was that?! Thats backwards. Here in AZ, if you get out of the car and go in and its less empty inside youll get your food faster than the drive thru line.
Anyone that says healthy, home cooked meals aren’t palatable, doesn’t know how to season food.
I also don't the 'too much hassle' argument, surely going to wholefoods twice a week and making food in your own kitchen, in your dressing gown, with a beer and TV in the background, beats getting showered, dressed and driving across town twice a day to pay $20 for garbage 'fast' food.
@@jfinn3575 there’s no excuse, everyone passes at least 1 grocery store on the way home from work. No need to make an extra trip. I like my food super fresh so I only buy what’s going into the next dish the day of. I stopped eating fast food after I watched people open decade old packages of McDs that looked a couple days old.
@@jfinn3575 depends on how much you commute tbh. when i spent upwards of 20 hours a week commuting (my job involving driving, and no scheduled lunch break) i ate fast food for breakfast, lunch, and dinner. the healthiest things i ate during that six months were probably trail mix and protein bars from the gas station in between jobs.
it was incredibly depressing and for that reason i very rarely eat fast food now. i love fresh veggies when i can get em. but at the time it's what i had to do, because making food and packing it was impossible while working 60+ hrs/week. i know some people can do that, but i'm not one of those people lol. i just wish a prepared salad didn't cost three times as much as a hamburger. i wish healthy, fresh food was just as accessible as fast food for everyone.
healthy food can be very tasty but it requires more effort and is more expensive
rich people eat healthy, they can afford personal cooks or eat at fancy restaurants
rich people don't poison themselves with fast food or ultra processed food
they only eat food made of fresh organic ingredients and even things like ketchup and mayonnaise are made fresh without any harmful ingredients
while the masses are fed ultra processed variants with long shelf life, coloring agents and cheap ingredients
the sad thing is even ultra processed food that is supposed to be cheap isn't cheap anymore
average working people spend large portion of their salary on food and many try to save on food and don't eat enough nutrients
@@winterbalm True, I see your point. But it also works the other way around. If you succumb to primitive impulses and buy fast food, you're not very smart or disciplined to begin with, so let's see how you become richer. You learn more about food, what's good and how to prepare it - that's how you become healthier and spend less on junk food. Therefore how you become richer, not just the other way around. 😁
The term "dark nudge" is so hilarious to me. It's like the corporate version of "abusive relationship".
McDiddy do it? 😂
@@em0_tion ha, McTruth
It's what you get when you combine ‘dark patterns’ with ‘nudges’.
Both are a set of techniques used to get you to behave the way they want:
Dark patterns have a negative connotation, like the cookie consent banners on websites after the implementation of the EU’s GDPR, where ‘Accept’ is filled in with the accent color, ‘Reject’ isn't, and ‘Manage’ is usually just underlined text.
Nudge theory is a concept from behavioral economics, popularized by Richard Thaler’s book _Nudge_ (2008), with a neutral connotation, like setting the default in organ donation and PPF/401k forms to opt-out instead of opt-in, which greatly increases contributions.
i used to work at a mcdonald's taking orders for the drive-thru and, having watched this video, i now realise why i got sanctioned for asking a customer 'is that everything?' rather than 'would you like anything else?' after they had finished ordering. just a tool to entice them to make rash, impulsive decisions as it applies some level of pressure rather than closing down their opportunity to order more food unnecessarily.
Having worked at fast food, they also deliberately favor the drive thru and neglect the restaurant because that's where they make more money for less service. They want the customer to use the drive thru as much as possible.
For real, my supervisors at Jimmy Johns would come at me if I didn't try to ask customers if they wanted cheese on sandwiches that did not already come with cheese.
One customer asked me why they didn't just put the cheese on the sandwiches already so I could quit asking. I just kind of... smiled at them until they figured it out.
Annoys the crap out of me because I try to list one thing, pause for a second to let them enter it, then say the next thing. You know, trying to be courteous rather than barking a list of things and risk them getting overwhelmed and making mistakes.
Me:"Hi could I get a big Mac and..."
Them:"is that all?"
Me: "... a happy meal and..."
Them:"is that all?"
Me:"...plus two milkshakes and..."
Them:"is that all?"
Urgh
So true!! You also had to entice them to take the large option
As a McDonald’s employee, it is your duty to promote additional sales, not to look after customers’ health.
2 things I did while battling my food addiction was
1. If I wanted fast food, I HAD to go in store and get it.
2. Make sure I have convenient, home cooked food at home.
This allowed me to make a decision on what I actually wanted. Coming home and microwaving was easier.
this is a really good habit. Meal prepping is great.
I've been taking these steps too. I rarely use drive thru's anymore and I make sure to go into the store. I also have been keeping freezer meals in my house so when I do want a quick easy "I don't really want to think" meal, I have something better than what they're trying to sell me
Birds Eye and Green Giant make veggie and lighter pasta steamers. You throw them in the microwave for a few minutes and they are done. Those helped me get through college and now I am using them again. That's definitely a convenience option that will help the sudden urge to snack and work well as sides of a meal for one or two people. They are far more healthy than a bag a chips but can give you a carb fix if you want.
I can understand how easy it is to end up with a food addiction. I had my annual/semi-annual McDonald’s binge last night, I rarely crave it but when I do I let myself have it ALL so I get grossed out by it and don’t want to bother with it again for another six months to a year. They put a bunch of papers in the bag advertising all the discounts I could get if I download the app. Then I thought “I only do this once or twice a year why would I need an account??” … and then I felt a sense of dread. That’s how they get people hooked, especially poor people.
I eliminated DoorDash from my phone. It’s amazing how much less I order in now that I have to go get it 😊
Since getting a job in the meat department in a grocery store, The Wife and I rarely go out to eat, and when we did finally go to McDonald's a week ago, we spent almost $30 for only 2 meals! It was then that we decided that if we're paying that much, we can do better than fast food if we're going out.
Absolutely. It's nonsense that junk food costs more than real food. You just need to know how to shop and cook. Plenty of advice online.
Any time I’m craving anything like McDs I just go to the grocery store and pick up a whole rotisserie chicken for
Too bad the boxes of meat come in are previously frozen and sit in a warehouse 6months to a 2years make sure they loose as much nutrients as possible 😢
@@ElinWinblad Still better than McDonald's!
McDonald's was barely worth it before. it's so not worth it anymore with the way their prices are rising and the quality, somehow, drops further
I often see a drive-thru line wrapped around the building yet when I go into the place they may have 0-1 customers total inside. I always go in & can get my to-go order quickly because of it, while everyone else will sit for 5-15 minutes in line as their cars run burning up gas just for the "convenience".
Noticed this at Starbucks too.
No fr. Why can’t americans just enjoy their lunch by sitting comfortably in the restaurant? It feels like they are all in a rush at the drive thru
@@meowclaws4690 because we don't have time
I go in to enjoy the dining room. Most have free wifi and are comfortable places to take a break and return messages on my phone.
My dad has always hated drive throughs, so every time he took me to a fast food place we would park and go in, no matter what. It should also be mentioned that he didn't take me to fast food much, and would always prefer a proper restaurant. Now that I think about it, it's a good habit. I make healthier choices as an adult.
The dual lane drive thrus that merge into a single payment window actually make NOT want to get in line at all; don't want to deal with idiots in cars all around me.
It actually stopped me going to McD
I had a such a funny experience happen to me about a month ago at McDonald's...
I was driving behind this guy and we were pulling up to that 2 lane drive-thru. I had a mobile order so I just had to say a code and drive up.
So I drove up, but my lane is the outside lane, so when I was already 3 seconds driving forward, the dude drove up too, but I was obviously first. He didn't see it that way since "he was there first to order". He did some hand gestures at me, and I just drove past him. He was now behind me.
So I drive up and past the pay window since I already paid online, and then I'm at the pick up window.
I ordered some ice cream, but their machine was broken, so they refunded me by giving me cash.
We were already waiting for a few minutes by then because they were cooking up the beef, so when I received the cash, the dude behind me layed on his horn for a solid 10 seconds😂
He was so mad. The worker was like wtf? It was 3pm on a Saturday too😂
The angry fat dude was probably mad that he thought I cut in front of him, then he thought I skipped the pay window and payed at the pick up window instead, which is what set him off to blare his horn😂
Funniest encounter I ever had at McDonald's😂
@@8thdayadventist911 Perception is everything - you're right about what he thought was going on because what he saw with his own eyes, yet was wrong....happens all the time in any possible situation, utterly random.
The double lanes are actually good. It helps a lot because of people who sit at the window and go "uhh give me a sec I want a uhhhhh" -- the ordering part frequently takes longer than the paying part.
Sounds like you’re the idio in that case
Marketing is all psychology and behavioral science. It doesn't matter what's being sold.
Yup. This sums up businesses’ intent beautifully in a capitalist society.
Freud's nephew, Edward Bernays, started it all by applying the principles of propaganda to marketing, so it's a bond that can't be broken.
The term "Public Relations" had to be invented to replace its predecessor term... "Propaganda"
Like Kiana is doing
It's a capitalist society that y'all are in!
Just when I thought I couldn't hate drive-thrus any more, along comes this video. The fact that people would make an extra stop in the morning to wait in line burning gasoline for a $5 cup of coffee that you could make at home for pennies has always blown my mind.
Where are you getting $5 cups of coffee? Not at McDonald's or Tim Horton's
Sbux?
Some people makes sense where they could easily buy the ingredients, but based on their schedule for work, those ingredients would go bad before they could use all of it. It would make sense to just pay somebody else to do it.
I never realized just how different fast food culture is in the US compared to central Europe where I live. Most McDonalds in the big cities don't even have a drive through here because of the public transport.
Interesting. I don't know why people use public transportation. It doesn't go where you want to go when you want to go there, you can't take tools with you, and you're stuck in a confined space with a bunch of other people breathing all over you. Meanwhile, I'm alone in my truck. I can crank up the metal, I can smoke, I can pull over and piss, and I have my tools.
And a lot of mc donalds in big cities just dont have space for that :D
yes i agree. And it is not always that clear to know where the drive thru starts either. With some McDonalds i get the impression they would rather you get in, with all the "fancy" order and pickup devices they place everywhere.
Mcdonalds in big cities in the US rarely have drive thrus, but the culture is different because the US has far more medium sized cities/towns with drive thrus compared to European countries, simply by land mass and population size
This is so true, I have family in Canada and they get so much coffee on the go. I always make tea/coffee at home and take it with me. So much cheaper and less time consuming. I was baffled by the amount of fast food places, so glad I live in Europe🙈
Oh my god the whole menu board personalization thing via license plates is so very dystopian and just very scary? Like how can that be legal?
Bwahahahahahaahha capitalists mass murder people via food every single day in many ways, and you better believe it's legal. No one in the USA has any sort of "human rights" as you may understand them. The food is the least of our problems
Oh, they are setting up for the Mark of the Beast. I know it sounds crazy but...
Mine would say “oh you mobile ordered again proceed” I never use the order menu I always give them my code and drive on.
I agree. I sometimes feel like I’m wearing a tin foil hat but also… I am offended at the assumption.
I would only go there with a rental car XD
I'm 24 years old. I was asked not long ago what my favorite fast food was and I didn't have an answer.
Then they asked, "like when your out and want to get something, where do you go?".
I feel like I am in an odd minority because, when I am out of the house, even if I get hungry, going to through a drive-thru literally does not occur to me.
It doesn't even register as an option in my mind. I don't choose not to go for health reasons, I just always know, "there's food at home," and I wait.
Convenience culture is so insidious. I'm not grandstanding, I just feel lucky that I wasn't caught by it like so many others. I have plenty of other weaknesses.
I feel the EXACT same as you. I’m 26. And part of it is health, or was, until it just became habit I guess. I’m currently laying in bed, got out of major surgery 24 hours ago to correct a severe internal birth defect. My body rejects low quality food. I’m also not grandstanding. I will legit throw up and get stomach cramps for days if I eat something my body even slightly disagrees with. Let me tell you, that trained me QUICK to eat as clean as possible. But the silver lining of my issues is that I have zero desire to eat fast food/convenience food. Like you, the option doesn’t even come into my mind.
“There’s food at home”. I bet your mom is proud of you.
My son is 28 and has never eaten drive thru food either.
He only once had fast food that I just remembered. It was KFC chicken that a friend bought him after taking him to a football match. I dreaded that he would ask for it again. But no. He didn't like the fact it was so greasy and salty.
Mum's cooking 1: KFC 0
I never went through a drive thru as a kid, my husband took me through one for the first time 😂 he got me a happy meal to commemorate. I still never go through them
My favourite fast food is Salad Story franchise here in Poland. It's exactly what the name suggests. You get a tasty and healthy salad within 5 mins. It's pretty expensive for a fast food but you actually get fresh produce
I've lost 80lbs and have very few hard rules for myself, but one of my only rules is NO drive thru's. EVER. Not being allowed to go through the drive thru seriously discourages me from eating fast food. So glad you're covering this.
Here in europe you are looked at as a weirdo if you use drive thrus, here you literally enter and sit down in a restaourant you want to eat at
Well, yeah. We don't drive hours on end just so we can buy food and/or go to work. Hence so much of the cultural differences. Bet you if I was so damn tired of working and driving all the God damn time, I'd be prone to shutting down my brain too and just going with the flow of eating delicious junk time after time. 😂
I work at Starbucks and we’re encouraged to connect with customers so that they come in more frequently to see the baristas. I love my customers but sometimes I feel bad because so many of them struggle with their weight and the drinks they order are usually super high in sugar, fat, and/or calories. Edit: That’s why a barista will ask for your name when taking your order. We are also told to refer to you by your name when handing out your order too. It feels super weird and employees don’t really like it but it’s literally corporate policy.
That's interesting! I went to a Panera for the first time in ages and it was like, just use this kiosk. 😐
Really interesting. And coffee doesn't have to be unhealthy--some of those drinks are basically just milkshakes for breakfast 😅
Don't beat yourself up. Y'all have espresso, lattes, cappuccinos, and Americano, which they don't have to add sugar to. They make the decision to get drinks so full of sugar and extra cream that they hardly taste like coffee anymore. It's their choice, not yours. If I have to get starbucks, like I'm on a roadtrip and need caffeine, I get a latte and dont add sugar to it. They could just as easily do the same if they cared about their weight (or in my case, my teeth and taste buds).
Ive come across so many Starbucks baristas that are very nice. For me, it's more good customer service though. I know they are there to work. Also don't feel bad, you are just doing your job. They could get black coffee or other low calorie stuff if they wanted to lose weight and still hang out at Starbucks.
That's why the barista treats you by your name! I'm from Europe and calling a customer by his first name ( ex: Daniel or Maria) without the "mr." Ou "ms." is viewed as not polite. One of the reasons I don't like starbucks, a place where overpriced coffee is sold by people that treat you like they know you from school.
Kiana! I haven't gone to a drive-thru ever since watching your video on ultra-processed "foods". Anything U.P. that was left in our house was eaten and not replaced, and for meals, we've been steadily eating simple meals of grilled meat, mixed green salad with homemade dressing, and occasionally some rice. If we don't want to cook, we get something made with real ingredients by human hands, like local Thai or Mexican. We're feeling so great! It's so effing easy to slip into the fast food bad habit, and they make it easier than ever now, as you've shown. I'm so glad to have found your channel. I see a lot of myself in you! One day at a time. Thank you for being here for us and for being such a motivating presence! 💖
you got this! it can be tricky to resort to the easy stuff, but not only is the diet healthier, you feel happier after eating a meal YOU made. it's a thing! either way it can be hard to juggle so kudos to you for not going back on it.
Amazing message! Keep up the good work, and thanks for sharing your progress as well 😊
That’s awesome. I haven’t been to a drive-thru in years! Life is so much better when you mindfully just opt out of most of the consumerism that seems to have taken over the world.
Aww, shucks, guys 🌽 thanks for the support and kind words! 🥰 Kiana (& her wonderful community) helps me stay on track.
We've got fresh salmon filets, salad, and rice to look forward to tonight! 🤤
That’s really great! Definitely something I’d try as I’m wanting to get way from UPFs myself!
The bad display has entirely backfired with me. I haven't had drive through in a few years, so on a road trip I sometimes think of treating myself as I'm off getting gas. I roll into a drive through line, and try to figure out what I'd like. I find not being able to see the menu until the last minute so overwhelming that I drive right through without ordering almost every time.
almost every time bc even I sometimes still grab a small Diet Coke with no ice for the caffeine. McDonalds ran an ad recently about how you could go to McD for just a drink, but that's hard to do since there are so many great options, and I smiled every time it came on since I haven't gotten more than a drink from them in over 10 years, despite wanting more
Treating yourself was mentioned...crazy how we think .
Did you know that Burger King started doing deliveries in the traffic jam in Mexico City, the traffic is so bad that they can now take your order and they will deliver it to you (they used bikes to deliver) business is booming! Great video!
Trouble is nobody wants to believe they're easily fooled or influenced, so they dismiss warnings about this sort of brain hacking.
How do I say "Most people are dumb as fvck." without hurting their feelings or sounding elitist? 😂 Cause after all I'm dumb too, just not in this very specific avenue. 🤷♂
‘It's easier to fool people than to convince them that they have been fooled.’ ~Mark Twain
Correct. Just ask any MAGA follower.
"brain hacking" is a great term to use if you want to sound like a sci-fi movie villain lmao
@@em0_tioncause you ARE elitist lmao
I haven't eaten UPFs, refined carbs or added sugar since June 2023. In 6 months I completely reversed type 2 diabetes , lost 3 stone/19 kg/42 pounds, got my cholesterol normal and improved my digestion. I try to buy organic as much as possible, eat various probiotic foods and get loads of fibre to feed my microbiome. From being rather ill in June 2023 my recent bloods show I am healthy again. A switch like this was a little difficult to begin with but I soon found new products, developed recipes and got used to it all. The other day I picked up some fried chicken to reheat at home - it did have added sugar......I threw it in the bin after a couple of bites because it was so disgustingly sweet! This just reinforced how accustomed we become to sugar and how we can achieve the opposite.
That's the spirit! Keep up the good work.
@@The9thMonth I wouldn't want to go back. Being in my early 40s now I have to think about the quality of the rest of my life. So many diseases are now being linked to metabolic illness, both physical and mental.
Congratulations! Strong will and consistency!
Now everytime I eat out my stomach hurts the next day and I get constipated. Cant stand these companys and their cheap shitty food
Well done. That's amazing to hear. I did the same thing with sodas and soft drinks. I stopped drinking them completely a few years back. When I drink them now, they taste horrible
I had a fast food addiction when i was a Handyman (about 10 years), so convenient and addictive. When i hit my 40's the combo meals made me so tired i just started ordering a burger or a couple tacos no sides. My wife never ate fast food and my kids all stopped at about 12 years old. So i was out on a limn by myself, hiding the packaging before anyone got in my truck. I started a catering company and that changed my lifestyle and schedule, haven't had fast food in 4 years, except for an occasional Taco Bravo with my Son. Sometimes your life has to change to make changes unfortunately. We still love burgers, but never from fast food restaurants.
Cool story, bro.
Good on you for not giving in. I know it wasn’t easy.
Keep in mind too that they show you the deals on the front of the building and by the time you drive around to the menu you can't see those deals anymore.
Ok, older guy here. Never was a huge fan of fast food, but I did occasionally enjoy that greasy-salty flavor hit. But over the past few years, I noticed that it just didn't taste right. It went from enjoyable to frankly disgusting. Is it me, or are they messing with the food? Or perhaps both?
I suspect ingredient quality, or quality ingredient vs filler ratio changing. Always looking for a way to extract more money per sale.
Maybe you're just not used to it anymore and your brain perceives it differently. I used to hit diet soda all day every day until I stopped for a few weeks. When I tried to go back, it tasted so horrible.
Julia Child herself did say McDonald’s fries used to be good as they used lard. Not any more! They definitely have messed with the food
You can train your palate/body to be repulsed by junk if you spend enough time away from it. Kinda like how vegetarians will get sick if they eat meat.
Yes. In my early 20s I depended on dollar menu items to eat on 2-3 dollars a day and could still enjoy it. Now it's $4 for one of the same items but tastes disgusting. Maybe I've just gotten that much better at cooking for myself, cuz every fast food item I used to love tastes so bad I can't even eat it. And it's more expensive.
I was at Starbucks last weekend to get my usual plain black cold brew. When I arrived, the drive-through line was ridiculously long and at a standstill.
It was amazing to me that people would rather sit in their car for 30+ min than just park, walk in, and get their order in a fraction of the time.
Ordering ahead is the only way I get coffee from them anymore unless it's a less busy hour. Otherwise, I go somewhere else or make my coffee at home.
@spOOkytimes - I sip coffee very slowly as a tool to help with intermittent fasting. So small sips only 2-3x per hour can make the 3 cups in a Venti last for like 5-7 days. 😆
It also works well because a $5 weekly coffee budget saves a ton of money. Versus people donating more of their money weekly to Starbucks with daily purchase. Plus, I like only having to make one trip to Starbucks per week. LOL
@@ryandeffley7652 i wonder how coffe helps peaople fast? for me if fasting coffe DESTROYS the fast and makes stomach go in circles still it's fed.....
@NightmareRex6 - Black coffee with nothing added has zero cals and the caffeine blunts hunger. The mistakes that people make are :
1) Adding cream/sugar, etc to the coffee which causes an insulin spike.
2) Drinking it too fast, which makes the body adapt to caffeine, and it lessens the hunger blunting effects over time.
**Black coffee still blunts my hunger over a decade later of doing IF because I've always had it black, and I sip it very slowly. So I've never adapted to it and don't get jittery, etc..
Coffee drinkers are just functional drug addicts. It's a laugh to see Starbucks lines.
Kiana, could you do a video on how car dependency relates to increasing obesity rates and its impact on health, not only from an activity perspective but also an isolationist perspective? I recently travelled to the EU and the differences are staggering. As someone who is unable to drive, (and subsequently unable to get around in America/leave my home to the point where it negatively impacts my health) it honestly makes me so sad for myself, other mobility-impaired/disabled individuals, and America as a whole.
That would be super awkward if you brought someone's car, went to McDonald's, and it suggested you some random."personalized" meal
It's so ironic that McDonalds keeps talking about the importance of "personal choices" (like they did with the John Cisna case), while manipulating those choices for you to make the wrong one.
At the end of the day nobody puts a gun to people’s head. They do make the decisions themselves. Thats why willpower has so many natural rewards
and now they're freaking out cause people are boycotting 😂 dude, actions have consequences. i'm not going to support someone that's directly funding genocide
@@beckyscleanersock8395 Were you even paying attention to the video? The whole point is that people are being manipulated and they don't even realize it.
The important difference is in the intention - are they actually trying to empower you to take control of your own life, or escape accountability?
@@WobblesandBean nobody makes you do things, you ALWAYS decide in the end. Your victim mindset is hilarious though, blaming everyone else but yourself for your decisions. Enjoy being miserable with that reasoning
I do not go to fast food restaurants very often, and I often find myself feeling rushed in line because I can’t see the menu, so I will look it up on my phone, and I’ve always wondered why they didn’t put a menu board up maybe two or three cars before so that you can pick out what you want and be faster, but now I understand that it’s for impulsive behavior purposes and I will certainly always pull the menu up of the restaurant before I hop in the drive-through line so I have my order already in mind.
Thank you for this video
I love you. I love anyone who speaks truth in this world where everyone is lying and manipulating.
As a Jimmy, seeing, “Hi Jimothy!” made the custom menu part extra spooky.
I’m currently on a healthy journey to lose 60 pounds while taking care of my grandmother with dementia. I just woke up to her having cleaned out all the closets- and everything scattered in the garage. Now I have an extremely good video to clean up to now, thank you Kiana. ❤️
I can relate 🫂 I'm on a health journey as well, while taking care of my grandmother with dementia. Sending hope & encouragement 🙏🏽
Just want you to know that your work is valuable, even though I dont know you, nor am I the one benefiting directly from it. Care work is extremely important and necessary, its what has kept communities standing for centuries, and even if no one recognizes it I want you to know that you are doing for your grandma is incalculable and meaningful
I’m right there with you! It’s so hard to diet while taking care of my grandmother with dementia…I feel like my will power is already worn down from all the stress! But we can do this!
It’s so amazing you’re taking time to care yourself while also caring for loved ones ❤
@@evilcorgi1367 Why has the obligation fallen to you? Why is a home not an option, other than cost? Stress is far more deadly than you think. It ages you and will cause arterial plaque buildup faster than any bad dietary choice. Stress alone is the primary factor in heart disease, we found that out a while ago.
I just want you to know it's ok to prioritize yourself. Your health matters.
I have 3 small children, going on a long outing can make the drive thru so tempting, but I try very hard to feed my kids healthy foods so I started storing granola bars, meat sticks and dried fruit in my van. Yes it makes a mess sometimes, but it tides us over and prevents us from eating junk when we're out. We'll park somewhere and the snack is usually enough to keep them satisfied. We only went through the drive thru 4 times last year mostly because we traveled
America is so different when it comes to drive-thrus. I'm from an European country (Poland) and here I often see drive-thrus being almost empty. Even people who arrived by car often leave it in the parking lot and go inside anyway.
I always had the same experience. I think there really aren't that many scenarios where people would want to use a drive thru.
You are one of my favourite content creators. Giving us such helpful insights that can help make our lives better. ❤
I'm not a fan of fast food, but businesses with drive thruoughs are a convenience I depend on. As a disabled person, getting in and out of the car is difficult. So I go to a pharmacy that has a drive thru. Or if I want a fancy coffee, I go to a Starbucks with a drive thru. Also, one of the best things to come out of the pandemic is curbside pickup. I order my stuff online, drive to the store and an employee brings the items to my car and puts them in my car. I only have to deal with it when I get home where I have a friend help me get things up to my apartment. It's just an unfortunate truth that even good things can cause bad outcomes. Like people getting many of their meals at a fast food drive thru. But for a disabled person, these conveniences are a blessing.
It's a blessing when I have the dog with me too. Sugar is crashing on the way home from the dog park? Drive through Starbucks for a breakfast sandwich!
of course, the trick is to manage my eating so that my sugar doesn't crash, but you know, ADHD problems...
And yeah, half the time I use the drive through pharmacy, it's because I have the dog with me and otherwise I would go weeks without my medication because I never drove past without the dog!
So true. I often see elderly and disabled people that benefit from delivery, pick up, and drive thru services, especially with heavy items like pet food.
I think the solution to this would be more healthy and affordable restaurants with drive thrus. Healthy food should be accessible, I'm tired of eating cheap sludge that makes my conditions worse
Well, as a disabled person, you have a good reason to want to stay in your car compared to the VAST majority of non-disabled people.
I have a confession to make. I haven’t watched your last one or two videos because I’m feeling a little guilty for myself as I have been off the diet these past weeks 😔😔
Girl Same
don’t be guilty just be mindful and change when ur ready
Try to make little steps back to the diet and not just go back to it all in one day... baby steps work sometimes when we aren't feeling 100% motivated. Don't be too harsh on yourself, I'm sure you'll get back there. Take care x
@@coupe2563 I am mindful… though I haven’t gained weight, I just haven’t been losing the weight I had initially planned, and I feel guilty whenever I see Kiana updates coz she inspired me in the first place 😔
One day at a time, dude! ❤
The amount of research that clearly goes into your videos is impressive. Especially compared to a lot of the low effort "video essays" on UA-cam. That drive thru car dealership was hilarious.
Having a good understanding of these schemes will be greatly beneficial for the consumer. Thanks for sharing
A few years ago I'd hit up the McDonald's drive thru 3 or 4 times a week. Quick, convenient, on my way home. Last year I made a promise to myself to get fast food no more than once a month. I've been sticking to that promise. My last impulse purchase was a mountain bike.
The fact that 70% of revenue in America is thanks to drive-thrus is crazy. Cultural differences I guess. My local McDonalds, that's located on the main road towards the capital, gets like 5-10 cars per day, according to my friend who works there. 90% of all customers arrive by foot.
The automobile absolutely obliterated this country. Yes, on the short-term it revolutionized the country. Long-term? It's clear we're in way too deep. It's probably the biggest reason why I'm leaving.
What country?
I was just about to comment this! Here in Northern Europe they're not nearly as popular as in the US. Personally drive throughs give me the ick because they make me feel so lazy/slobby lol.
Definitely a culture thing. We have car culture in the US, because we based our entire infrastructure around cars. We often have long distances to travel through various weather conditions and questionable neighborhoods, so a car is often more safe and faster. It's far better to walk and bike and many major cities are implementing better public transit, biking, and walking options.
Yeah 100% an american thing. My local/nearest mcdonalds is located in a city center where cars are not even allowed to go
Thank you for making These very educational and helpful Videos. I learn so much about which things and companies to avoid ❤
this makes so much sense! i grew up on fast food drive thrus (we ate there almost daily and it was often the only meal of the day) but a few years ago i moved to a city where almost none of the fast food places have drive thrus (similar to NY). i'll often think about grabbing food on my drive home from work, but i never end up stopping because finding parking and going into a store is too much hassle at the end of a work day. literally the drivethru has been the difference between eating fast food multiple times a week to only a couple times a month (and even those times i do: it's because there's a drive thru).
I've noticed at dairy Queen, inside, the menu go away completely to show one of those "cinematic" shots of the blizzard of the month. And then go back to the menu but only for like 20 seconds. It's like "can I please just see my options here!!"
I’ve seen it at McDonalds too. Why place a commercial there? I’m already in the store!
That means the employees in the back can see through those and probably making fun off you, so next time give it the finger.
Also just a terrible place in general. I worked the McDonald’s drive through (called the “dungeon” or “hell hole” by coworkers..) and was abused from the very beginning. Not trained, drinks thrown back at my face, standing in backed-up sewer water! Ew! People in the kitchen would drop food on the dirty floors and serve it to customers anyways.
How it was at Sonic, got treated like shit by a bitchy manager
I feel bad for you :( Throwing a drink at you is so rude and disrespectful. Stupid arrogant people.
I hope you found work somewhere better!
@@Winterliebende I would’ve lost my job if that happened fr 😂
I once worked at a fast food restaurant, long ago, just for 3 months on the run-up to Christmas. I frequently saw staff abusing food. It wasn't just food being picked up off the floor, or failure to wash hands, one girl drew a quick picture on the inside of a burger bun with a pen, wrapped up the burger and gave it to a customer.
That's so mcD😂
You have seriously good content and your videos are so well done!
Your best teachings are to make people wake up and think for themselves. Great job!
it's crazy how this unhealthy fast food behavior is immediately downstream of car culture
I've seen them place Tesla & electric charging stations just after the McDonald's drive-through. Both genius and creepy! 😮
Welcome to techno-feudalism, serf’s up 🌊
Yeah, it's good that places will be vying to put chargers in, but they are only doing it to sell you something, much like they did with gas stations selling junk food and drinks.
I absolutely LOVE the way you break down videos, I'm able to really grapple with my food choices/relationship when the science of it is broken down for me and I'm not just simply told "just eat better" or "just eat less". I'm able to make an actual game plan now that I know WHY my brain is thinking the way it is. So if your newsletters are anything like your videos, then I'm def interested in reading them :^0
Absolutely sinister!! Great job here communicating all the internal marketing jargon and social science stuff, this was fascinating. I think I'm fortunate to have given up fast food restaurants about 20 years ago (except for a rare drip coffee from a random sbux location). But learning about all their tactics is wild
I moved to a major city recently without my car and I finally managed to curb my binging. Needing to expend energy to bike anywhere or needing to wait extra long on public transit has kept me from impulse purchases and it’s interesting to hear some of the science behind that. Thank you Kiana for all the help in changing many of my habits :)
The most sickening thing is that throughout this video I've been getting more and more McDonalds cravings, and I rarely eat there to begin with. Just the mention and thought of it is activating my lizard brain self.
You're not alone there 😂
I always find this peculiar, because I think the times I've eaten at a fastfood restaurant in my entire life I can count probably on the fingers of one hand, maybe two. And I never experience such cravings for (fast)food.
That's not McDonald's fault
@@silent_moshi didn’t you listen the video, eh? It is McDonalds fault, although fault isn’t really the correct word to use here. Its their doing and intention. It’s a craving that comes as a result of their ultaprocessed foods, their marketing and the psychology they utilise.
wow !! thank you ao much for this !!!!!! i learned so much. your excellent
Really enjoyed the video!!
I find it MORE inconvenient to go through drive thrus, is there something wrong with my brain?😂😂😂
I used to go to McDs during my lunch break, which is when everyone else went, so the drive-thru line wrapped around the whole lot. Guess what? I'd park my car, get the food pretty much instantly, return to my car, and only one car moved up. So yes, you're right. Most people are that lazy to just SIT THERE.
@@Vladiator i just feel like you spend the same amount of time going through a drive thru and ordering or even more when compared to putting something together at home. I’ve been getting really into breakfast quesadillas and it tastes better, costs less AND makes me feel more full:)
These days a lot of drive thrus only offer the illusion of convenience, not the reality. Many people’s heads are too buried in the sand to notice, though. For me it’s obvious because I don’t own a car and so I know for a fact it’s quicker to get off your butt and go in.
Personally, I detest waiting in a long drive thru line, can’t stand the bad sound quality of most of the speakers and the interfering road noise, hate seeing double lines because too me that (correctly) equates to longer waits, hate the hard to see menu, etc.
@@snowwonder9814y do they have so bad sound quality tho?
All I'd be thinking about is how much gas I'm wasting idling around for a while. And the fact that you can't plan what you order before you get up to the menu. And if I so happen to change my mind, I can actually well... wow... leave the line if I go inside. I don't get sandwiched in! Not that I even eat fast food, too expensive when you can often go to a bit nicer place for about the same price now.
….not me just realizing I’ve been Dark Nudged to eat more fast food over the last year because of the apps and the points and rewards systems 😵💫😑
Fascinating! Thank you for this 💖
Kiana ! Aww I didn’t realize this was one of your videos when I clicked on it! Yay ! More fantastic content💅🏼💞
Here in Chicago, in the 80s, there was a drive thru funeral home with drive thru visitation. I dont know if it still operates. Totally freaky though...😮
Wait, a drive thru funeral home? Now that is crazy.
Pennsylvania has drive thru beer distributors, and Maryland has drive thru liquor stores.
We have one of those in my town too. Sometimes they leave the viewing window open all night. Creepy.
What a treat to catch this! Nine seconds ago on my lunch break, score!
Sooo interesting, thanks girl!
I've never ordered a combo meal ever in my entire life. It's usually more expensive for some reason than buying them separately, and plus I stopped drinking soda a decade ago.
Wow, all these concepts you mention in behavioral economics can be applied to a lot of other areas in our lives too. That was a lot of information, and I'm going to have to rewatch this video later.
I love when you put out these types of videos, they really help reinforce the idea that the way I feed myself is an act of resistance. It's powerful. Thank you.
McDonalds in my country has taken away the service counter when you order in.
Instead you order at big screens and pay through the app.
I hadn't been to McDonald in a few years and after experiencing that, I don't plan on ever going back. So that's a win 😅
requiring dang phone numbers is why i lost so meany google accounts they FORCEd me to add a phone number and i KNEW FOR A FACT i would loose it but had NO OTHER CHOICE. lost ALOT HELLAVA LOT MORE to modern ""secururity"" protocalls than from the "Scary hackers" themselves!!!!
my country asked for vaccine proof so my relatives were like our medical business is none of theirs and refused
for the newsletter, most ppl dont really read stuff that comes in our email these days cause we get so much stuff in there that we didnt ask for its overwhelming. if you made your own website where you posted your essays on different topics with cool thumbnails and organized into specific sections, i would absolutely read it!!
Thanks for the video. Very informative. I went to college years ago and went through marketing classes. It worked out well for me as I have the knowledge that every business is trying to manipulate me.
So interesting; I'm blind and my dad takes me to drive thru once a week and I always order the same thing because I can't see the menu.
How are you "watching" youtube videos
@@1marcelfilms blind doesn’t always mean completely blind. it can mean very limited vision. other than that, you can enjoy content through just listening. podcasts are huge right now for a reason.
Kiana I just wanted to say thank you for the UPF video. After watching it I have read the Ultra Processed People book, which completely put me off eating UPFs. The switch was easier than I expected because I became disgusted with those foods as a I read. It's been almost a month since I've been eating healthier and I feel so much better already. Thank you! :)
absolutely great content, loved it
You have been killing it with these videos recently Kiana!
hehe thank you Emily!
I just realised that I have never even once gone through drive-thru. I am Finnish and we do have them, but our car culture is way different than the one in USA so my family has never felt the need to use any. We rarely eat fast food and when we do, it's occasion so we want to eat inside. Also eating in cars is not a big thing at all here. Some people order in drive-thru but they usually go home/to party/to work to eat there, not in the car.
7:04 Dark nudge…behavior against your best interests. So Taco Bell when they tried to convince us we needed a fourth meal lol.
Thank you so much for what you were saying about how we are wired for convenience. I often feel guilty for this. And I know it's certainly something we can work on and choose a different way but it's nice to realize I'm not just a terrible person
Saw this on Asmon's, had to check it out. Great vid!
As an Italian I find this really strange, it’s interesting to know!
What are you yapping about?
@@dwayne3191 Drive thru culture isn't as big outside North America
@@jasminmenzies9759 part of north America …
Same, we don't really have these where I live
Well I'm American and I find this really strange too. Americans have this perverse and slavish devotion to their cars, it unlike anywhere else in the world where a car is just a tool to move.
I force myself to walk to a place every time I have to eat out. That way, I'm not tempted as by laziness, convenience, and temptation and I get a bit of exercise and fresh air
I've been using a bike for transportation and a good thing is using that to get fast food (or better: avoiding it all together).
Another well done video! This is going in the family group chat!
Thank you for all your effort. Your message is invaluable. Healthy body, healthy mind!
Also, fun thing I noticed is that drive-thrus in my country (in Southeastern Europe) are barely used. And even when they are it is mostly tourists!
Same! I'm from Northern Europe and drive-thrus just... kinda sit there? And most people prefer buying from inside anyway. Literally ignore the drive-thru lane, park the car, go inside, buy food, get in the car, drive away 😂
@@maivaiva1412Could be Sweden, I think most people just park and then go in.
In the UK, drive-thrus are a bit more popular than in continental Europe, but the "default" here is still walking up to the inside and ordering, or getting food delivered.
This is really important, as this is our future. Thanks for this vid.
A drive through liquor stores sounds like taking a bad idea to a whole other level! 😵
I’ve been to one before!
They got them in South US like Texas. You can't open the liquor you just ask for the alcohol and sometimes actually park your car inside it and look around a bit before getting the alcohol. It's because they can't sell in grocery stores in some places all the time. It's really weird
Better than a “dry county”. I was working as a camp nurse in GA and I was like What’s a dry country? Followed by you must be kidding!
No we have them in Australia. It’s just the same as a regular store, but smaller, and you don’t have to carry heavy things. They’re good around the holidays when you’ve forgotten drinks and are running late. It doesn’t change the way people drink.
I went to a drive through beer store in Columbus Ohio and NOLA has drive through daiquiris lol smh
As a european, I have to say that this was surreal to watch. Sure we have drive thrus in here to, but damn, that's extreme.
great video, thanks kiana
Nice video once again you presented it really well and entertaining way to
I hate drive thrus. I used them maybe like 3 times in my life 😅
Same! I don’t know what it is but I much prefer going into a restaurant- drive thrus just feel weird
Anybody else here having a driving phobia anyway 😂👋
@@JP-ve7orI have driving anxiety. I have my license and can drive a bit but don’t drive much and am not the best driver. I’ve never driven on a highway (I’m 38). I also don’t really have depth perception and see in 2D.
its actually faster to just go in. 5 cars in drive through go in maybe 1 person ahead of you. Dont know what you want and someone behind you and can let them go ahead.
i dont like drive thu =s pay for soda everytime want refill instead just infinant refills, dont see why would go thugh drive thu unless not ordering a drink or if was durring covid bullshit lockdowns and they diddent allow refills
Can't wait to see it, while I'm working out in gym!!
Great video. I work in marketing and the neuro marketing branch is always very engaging. The reduccion of friction and fear of missing out are techniques used in campaigns since the beginning of UX desing.
I appreciate this video immensely
Kiana, i know i comment pretty frequent, but i really want to emphasize how much your videos have been helping me on my journey through health & weight loss. I inherently hate being manipulated and will avoid things on principles alone. Thankfully, it's been a while since I kicked the drive-thru habit, but it's just another reason to make my own healthy, tasty food at home! Thank you for all you do. I'd love to see a newsletter from you!
I got this notification right as I'm working on a Chick Fil A drive thru 😂😂😂
Maybe you are American? I don't think we have them.
@@karenpellerin5841 yes American.
Chick Fil A is only in the US and parts of Canada.
I'm so glad to what this video featured at 9:00 till to my local McD's in Sutton after they reopened due to Covid.
I love your videos!!
The "Triple Threat" sounds way more sinister than the "Triple Treat" lol
Thank you!
As a German living in Germany, I only knew Drive-In Diners from the one scene from The Flintstones and so thought it was one of the many funny "inventions" of that show. Now I'm 26 and I'm watching this video and learning for the first time that something like this really existed. It's crazy how much you can still learn.
Also I have to be weird, but I hate eating in the car. I love the experience of going into the building, and eating mess free there, so I never ever get drive throughs. Paradoxically they are much more inconvenient to me.
This channel has really helped me cut back on, not only fast food, but junk food in general. I was never at an unhealthy weight, but there are definitely some pounds I'd like to shed.
Fast food in general just tastes awful to me now. Burger and fries from McD's? No thanks. I'd rather pick up ground beef and potatoes so I can prep, season, and cook them myself.
Home cooked meals > fast food
I don't think many people actually think fast food is better than a competently cooked meal (though, there are certainly some) but that requires skill, time and not being lazy.