Ten Sales Enablement Guiding Principles

Here is a video recap of Elay Cohen's talk from the Sales Enablement Society in 2017: "Ten Sales Enablement Guiding Principles." After spending years leading sales enablement at Salesforce during the hyper-growth years from 2005 to 2013 and more recently launching SalesHood, here's a discussion of proven sales enablement guiding principles to help companies accelerate revenues, faster.
Interested in joining the SalesHood Community, sign up here, for free.
saleshood.com/sales-enablemen...

[@BG-pt7fy]

I want to thank the comments section for consistently spelling "principles" correctly.

[@mydocsoft]

Thanks so much, Elay, for sharing these amazing 10 Guiding Principles with us!

[@kevatta]

You're a badass Elay! Thank you for all the content

[@hamidsheikh6769]

Undoubtedly a brilliant insights.

[@barbaramazziotti9458]

Elay, your passion is contagious! You did a great job summarizing key principles that make sales enablement successful and impactful. On your Friday SalesHood live sessions, why don't you get some panel discussions organized to gather examples from around the Sales enablement community.

[@elaycohen2367]

Thanks, great suggestion!

[@Saleshood]

Thank you Barbara for the very kind words.

[@timhagen3094]

Great Video

[@dlarri]

Really good video! thank you for sharing your insights :D

[@akb504]

I learn more with my eyes as well, if you had a white board or a slide providing structure , I could have easily followed what you were saying

[@ghand6158]

wow- 6 minutes in and still only hearing about your resume. NEXT

[@elaycohen2367]

Hey Gerald. Context matters. I was asked to share what we did at Salesforce and why we were successful. I hope our paths cross one day.