Your COMPLETE GUIDE To A SUCCESSFUL Pre-Launch Marketing Strategy
Вставка
- Опубліковано 5 чер 2024
- If you're working on a pre-launch, you know that there are a lot of moving pieces that you're going to want to look at. Between marketing campaign ideas and sales emails, you already have your hands full! In this video, I'm going to break down what you need to do to have a successful pre-launch.
xx
ash
00:00 Intro
01:35 Part One
11:07 Part Two
18:58 Part Three
2717 Part Four
🔔 Subscribe for the latest! ➡️ aw.ink/AshlynWritesUA-cam
🚀🍾Get Primed to Launch: Content for Creatives & power-glides into your upcoming launch ➡️ aw.ink/YTPtL
⬇⬇⬇
// RESOURCES:
FREE Launch Copy & Content Checklist ➡️ aw.ink/2HiRFUV
FREE Guide for How to Define Your Brand Voice & Tone ➡️ aw.ink/Brand-Voice-Guide
✏️For all my copywriting tips + hacks, head to ➡️ aw.ink/site
✍️COPYWRITING TEMPLATES + EMAIL TEMPLATES ➡️ aw.ink/thecopybar
💌Get my weekly Dogear newsletter for tips ➡️ aw.ink/YTdogear
📲Peek BTS of my business & life on INSTAGRAM ➡️ / ashlynscarter
#ashlynwrites #copywritingforcreatives
___
// 🛑 BINGE WATCH THESE SERIES NEXT:
➡️How You Can Write Better Website Copy! → • How You Can Write Bett...
➡️Setting Up A Client Management System Your Clients LOVE → • Setting Up A Client Ma...
➡️The Secrets Behind Email Marketing & Writing Better Newsletters → • The Secrets Behind Ema...
➡️Getting started with copywriting? Watch my best copywriting tips here → • 5 SIMPLE Tips for Writ...
➡️Need to be more productive? Watch the playlist → • Plan with Me | How I P...
___
// BUSINESS TOOLS I RECOMMEND:
🍯Nail Your Client Projects with HoneyBook:
• 5 TIPS FOR GETTING STA... & get 50% Off Honeybook Here → share.honeybook.com/fh8n6
📂 Get Organized With Asana:
• My Instagram Content S... & ashlynwrites.com/asana (enter "ashlyncarter4296" for 10% off annual + premium plans!)
🖥️Get Your Website Design Template with Tonic Site Shop:
• My Secret To Picking T... & get 15% with "ASHLYNSENTME" here → aw.ink/YTTonic
✅Plan Your Goals With Powersheets:
• Powersheets Review & W...
📧Build Your Email List With ConvertKit:
• The FOUR Types of Emai...
📸Get Stock Imagery for Marketing at Social Squares:
aw.ink/AWSocialSquares
⚖️Get Your Contract Templates With The Contract Shop:
ashlynwrites.com/contracts
📚Get My Book Recommendations:
www.amazon.com/shop/ashlynsca...
🖥Snag More Freebies, Downloads, & My Go-To Business Tools:
aw.ink/YTresources-page
___
// JOIN THE PARTY:
📱Insta: / ashlynscarter & #copywritingforcreatives
💻 Facebook: / ashlynwrites
🥂 Pinterest: / ashlynscarter
___
// p.s. Ready to work together? Chill the champagne, throw your hands in the air, because we're 'bout to take your message from zero to launch. When you're ready, you've got some options:
1 | Work directly with me & my agency
Check out aw.ink/TYwork-with-me to apply to be an agency client
2 | Master your message, write your site, & launch it to sell inside Copywriting for Creatives
Forget about the 4-figure price tag for a pro copywriter: Learn how to master your message & DIY write your site, so you can run a meaningful, profitable creative business that sells. Head here to learn more: aw.ink/YTCfCInfo
3 | Watch my FREE workshop
Learn 3 secrets to stand out and sell with personality-packed copy-the expert’s guide to write your site (& more) without sounding sleazy or busting your budget.
aw.ink/YTCopyClass
___
// DETAILS & CREDITS:
Get new videos and copywriting tips each week, and feel free to comment with what tips would help serve you in your business most right now! Special thanks to Creative Live, The Herrintons, and One Fine Day Productions for bumper video footage.
hello@ashlynwrites.com
DISCLAIMER: This video and description contains affiliate links, which means that if you click on one of the product links, I’ll receive a small commission. This helps support the channel and allows us to continue to make videos like this. Thank you for the support!
![5 Ways To Build Your Email List BEFORE your launch [best prelaunch marketing strategies!]](http://i.ytimg.com/vi/RvXm6QUlsYA/mqdefault.jpg)
5 is perfect for me
WHOOP, best of luck with your launch!
Thank you!
You're welcome, Carl!
This was so incredibly clear and helpful...you have no idea. I finally understand what thr gurus say by pre-launch and build pressure/excitement. Thank Gawd I found your video. Your new groupie ...out 🎤
Gosh, friend, I'm so glad this video made its way to YOU! Let me know if you have any questions along the way, ok?? I'm cheering you on, bud! :)
" I like to nap" 😂😂
Bahaha-always keepin' it real around here! ;)
Great breakdown
Besides the fact that looks like you are on 'speed', this content is amazing. I may have to watch a few times to catch all the tips and points.
Nah, just coffee. ;)
@@AshlynWrites Which brand of ☕
Thanks for sharing! Great information. I purchased Prime to Launch and it was 🔥🔥🔥
It's my pleasure, Shauntai! :)
So helpful Ashlyn!
About Reels: I don’t love reels that are people dancing around and pointing to words. I prefer straight video snippets.
Bahaha-thanks for sharing, Lindsay! :)
I’m clicking on the FREE Launch Copy & Content Checklist link but it’s not working, says it can’t find that page. ☹️
Maria! As it turns out, a few of our links are down at the moment. If you send an email over to hello@ashlynwrites.com, we will send it straight to your inbox! :) xx.
Just found your videos and simply love them! They are so helpful and love your strategies.
Thank you for your kind feedback, Joey! Let me know if you have any questions along the way, ok??
so good! thank you Ashlyn
You're so welcome, Christina! :)
Thank you Ashlyn! Super helpful, but oh my, my head is buzzing right now! Soooo much to think about - all good stuff, especially the 'random hints' toward the end! Love love love it ;D
Gina! Bahaha-I have BEEN there! :) Let me know if you have any questions, ok??
@@AshlynWrites You betcha ... thank you so much >>heads off to look again at PtL>>
Outstanding video! Just what I was looking for! Thank you Ashlyn!
It's my pleasure, Jay! Let me know if you have any questions, ok??
Fantastic, and to answer the question around 16.50 I am loving reels, I hate to put myself on video, but as an artist I can show snippets of work in progress, and parts of my process, and my favourite thing is to create a timelapse video and make upload that to reels. Whole video is so useful Ashlyn - I shall be coming back to this one again and again.
Luci! Thanks so much for sharing-I love hearing how you are using reels. :)
what's the difference between a hero piece and a hype piece?
Great question, Bre! Let's break this down--->
The HERO piece of content is the meat-and-potatoes blog post (or UA-cam video). The hero piece of content is what the email newsletter drives to. It’s what I’m talking about if I do a Facebook or Instagram live. It’s what has a freebie download is for (if creating one helps). It’s what at least 2 Instagram posts and Facebook posts will “sell.” It’s what’s been keyword researched and optimized for SEO, Pinterest, etc. If it’s a really big promotional period, then the hero content that week is like a challenge or webinar series.
The HYPE piece of content essentially is the vehicle that you’re going to use to actually pitch and mention the product, the service that you have. I include a whole list of different ideas inside Primed to Launch™, but this could look like a virtual launch party that you’re doing, a webinar, a challenge, or a video series. There are tons of things out there and vehicles to communicate this to your audience.
I hope this helps!! :)
My peeps are on LinkedIn instead of Instagram. They usually log in once per week, versus the Instagram daily. I would love to know how would you apply these suggestions from the video in a LinkedIn context. Thanks for sharing!
I definitely think these principles can be tweaked to accommodate your specific audience! :)
Hi! Thank you for your videos! They've been very helpful :) I'm watching this one again and I couldn't find the app you talk on the minute 18.40 (to determine the best hours to post), what was the name? Xx
Valentina! Great question, bud! I like using Prime to find out the best times to post: www.primeforinstagram.com/ :) I hope this helps!
@@AshlynWrites yes, that's it!! Thank you ☺️
Heckin heck yes
Whoop whoop! I'm glad you found this helpful, Daniel! :)
The Freebie link does not work...
Heather! As it turns out, some of our links are down at the moment. If you shoot an email over to hello@ashlynwrites.com, we will send it straight to your inbox! xx.
@@AshlynWrites Thank you Ashlyn! I just sent the email :-)
Love this! Do you republish those pre launch content peices every time you launch? Does it get exhausting for say your email list of you do? If I launch the same product 2x a year, would I repurpose the same posts?
Yensoun! This is a GREAT question! I *for sure* re-purpose pre-launch content. Think of it this way: Refresh-Reuse-Recycle. I hope this helps! :)
@@AshlynWrites it does but don't you think people will get sick of seeing the same thing? Like the OG subscribers will feel bored?
@@yensounta6501 Gonna be flat honest ... I don't think they notice. I change some things (ex. pop culture references framing story, formatting, etc.), but I at least use the bones 2 pre-launch pieces 2x-at minimum-before I throw them out and start fresh. At least.
If there are few takers: refund? Retract offer and lose credibility? What is the backup plan?
Hey, Aek! Tell me a little more what you mean-I don't quite get your question (and I'm going to go drink more coffee now!).
Video is very confusing?
Kay-happy to answer any questions you have!
Something is wrong with the content here. It seems like this video was strung together using tiny video's.
Great question, Chris! We went ahead and brought all the pre-launch tips together so that you could easily have them at your fingertips. :)
Love this video! 👏 I love reels because of the reach. Instagram is awesome when it comes to reach. For me, it's better to use them than to not.
Totally hear you on that, friend! Thanks so much for sharing! :)