Why Air Jordans Aren't Selling Out Anymore
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- Опубліковано 8 вер 2024
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If you’ve been sneaker shopping in the past few months, you may have noticed something out of the ordinary: Air Jordan Retros are sitting in stores.
This may seem like a normal thing for the casual footwear consumer, but it's odd for any sneaker with a Jumpman logo on it. In the past, nearly every re-released Air Jordan has been met with people lining up outside of stores and mass fanfare on Saturday mornings when Nike officially sells the product online. But that's been dying down and at an alarming rate.
This past weekend saw one of the year's biggest Air Jordan releases with the "72-10" Air Jordan XIs, a sneaker inspired by Michael Jordan and the Bulls' 1995-1996 NBA season. The shoes eventually sold out on Saturday, but it didn't happen instantly, which allowed most who wanted them to get a pair with some due diligence. At the time of publication, there are still many sizes available of the "Maroon" Jordan VI from major retailers, including Nike's website. It's reminiscent of years ago when Jordans could be purchased weeks or months after they came out, often going on sale.
But as once-anticipated Air Jordans continue to sit on shelves, one can’t help but wonder how we went from Air Jordan mania to, well, meh-nia.
For starters, it shouldn't take a financial analyst to notice that Jordan Brand has flooded the market over the last couple years. Thanks to data visualization provided by Campless, we can see that there have been more than 80 general release Jordan retros from January 2013's "Bred" XIIIs up until this past October’s "UNC" Jordan 1s. That breaks down to roughly one release per week, and that's not even including limited special make-ups and collaboration releases, which there have also been plenty of. To top it off, Jordan Brand kicked off 2015 with the introduction of its Retro Remaster series, causing many models to see a significant price hike, due to a boost in the products' overall quality. For example, the Air Jordan VI "Black Infrared" last year retailed for $185, while the Air Jordan VI "White/Maroon" came with a price of $220.
This data also paints a clearer picture as to how these Retros are faring on the secondary market, and it turns out that the resell appeal might have more to do with Jordans not selling out than one would think. Take a closer look at the dotted line that traces the average resell prices for general releases since 2013. Although it isn't dropping rapidly, there's clearly a downshift taking place.
There may be several factors to this trend and how it fits into Jordan Brand and Nike's overall plan. Earlier this year, Nike CEO Mark Parker announced that Jordan Brand was attempting to grow its business from $2.6B in 2015 to $4.5B in 2020, which means that the company will have to sell more product to make more money.
According to a store manager at a high-volume sneaker store who wished to remain anonymous, a location in New York City went from receiving 1,000 pairs of an Air Jordan to roughly 1,500 pairs in just one year's time. While more people are able to get their sneakers, causing an overall higher level of satisfaction amongst sneaker consumers, it may be wearing people out, too, especially the ones who are looking to make profit on Air Jordans on the secondary market.
"I'm sensing a bubble in the resale market. It appears that prices are in decline, which is dampening the enthusiasm of the price flippers on release shoes," explained Matt Powell, sports industry analyst for the NPD Group.
Tony Chen, owner of consignment shop Soled Out NYC, was more candid on the topic. "I've been telling people straight out, if they were to cosign it, they would take a loss. Your best bet if you are trying to do a quick flip is to just return it to the store," he says.
I wish this was happening today man i miss when stores use to have any pair of jordans are sitting in the store
The People that dislike this vid are the ones who still trying to resell some flight 23s
+A Sneaker Life I'm dead asf lmaooooooooo.
didnt the 72-10s sell out now
Waiting for the Flax Hi drop tomorrow 👌🏼
+Mark E Mark no check foot action
you are 100% correct on that bro.. good video.. on a side note, chicago sold out on the 72-10's in men's, it was nowhere to be found for the most part late Saturday here in the chi. can't speak for anywhere else.
1)they're rising in price
2) ugly ass colorways.
+Lechoke James buy my shoes
Ugly ass colorways= the aqua 8s. Ill kill myself before i get a pair of those
Fr ma Nigga
Cement 4s were 100 (wait I meant 108 with tax) now they gonna be 220
sweater 7s and Chrome 8s look cool
agree
this aged HORRIBLY
RIGHT !! SMH these people that hated on Jordan’s back then now “love them” smh
On some real shit I ain't dropping $200 on a pair of sneakers that Mae Ling put together for $5 in her sweat shop
lol
Facts
Amen! I'm glad people are finally catching on that Nike and Jordan playing y'all bad. I wouldn't even pay $80 for jordans.
Mike Clayton lol
Mike Clayton Mae Ling?? Fuckkkk!!!
Got rid of every pair of jordans i owned. best change ive ever made in my life... The hype is too real.
dumbest thing I ever read in my fucking life
+TwoKay i bet...
no I don't think it's stupid that they are jordans but the fact u sold them because they were too hype, I feel that's stupid if u did that to any brand of your shoes
+Slim balla i mean If you let those people get to you thats ur business...i get jordans/nike/adidas/reebok because i like em. Dont let the hype affect your game.
+Slim balla well said
well said
IF YOU LIKE THE SHOES ENOUGH YOU'LL COP THEM NO MATTER IF THEIR SITTING. SO I THINK ITS GOOD THAT THEIR SITTING
No need to yell😕
+Smokin Joe Blazer i dont understand you being homophobic,your prophile picture looks gay.
*they’re
I'd love to see a store that has 72-10's sitting still. I don't believe it.
Those 11s are ugly as shit nigga, men aren't going to buy shoes with glitter on them
This dude dont know what he is talkin about 72-10 sold out maroon 6 are plain af jordans sell out hut only particular pair chrome 8s nope cement 4s 2016 hell yeah!,
+adeezy93 72-10s are still in a lot of stores
+A Sneaker Life pmo what stores cuz I checked everywhere and only gs and Ps still on stock
+Jenxi HD in *
This didn’t age well
lmao
Damn, predicted the culture today lmaooo
Wonder if people realize it doesn't matter what kind of J's you have. Spending hundreds on shoes every other day/week is a waste.
+Luis V. I think many of these kids on these channels are rich, spoiled brats and some are lying about owning them.
Exactly why im just going to keep my Jordans 1 unless another pair attracts my attention
+Kevin Solorzano word 1s are the best imo
Everyone wants to show off in school and be with the crowd. I'm sticking with my Airmax 90 I wil never spend over 150 bucks for shoes epically living in nyc
+243kingfrank why u say nyc? u get jumped out there or bc the living in nyc is so expensive?
72-10 ain't sitting but yeah everything else is because it's a release literally every week and at $200 a pair it's not gonna work. Jordan's not played out because most OG colorways and QS releases move instantly. They did a fantastic job of killing the resale market, anyone that say "Jordan's are played out" are delusional.
Great vid tho
Btw if the maroon 6's were a QS they would've flown off shelves
They are on my Foot locker 😂
+Eliadi Inocencio thats what I said but I got blasted cuz ppl said when they carted them thry said sokd out after that
+Kenneth Bass foot action has a full size run on there site for the 72-10's ............................................... they sitting fam
This Jordan hype 5 years later is insane.
there are so many people in the world suffering and people can wear such expensive sneakers and not give a homeless person a dollar
AngelBeReal that is a stereotype
Mark Williams nigga why the fuck should I give away my hard earned shit. if you have a problem why the fuck don't you give all ur shit away.
Mark Williams most homeless people chose to be homeless. (the ones on the streets) there's programs and things that will help homeless people. the ones on the streets chose to live that way.
This is such a false statement sydni. Almost 40% of the homeless people suffer from some kind of mental illness and this doesn't count the ratio of people who are addicted to drugs,etc. Do yourself a favor, for your own integrity and respect to your intelligence, and don't go and talk about a subject you didn't research a minimum on. You sound ignorant.
Mark Williams i can see where you are coming from but it doesnt hurt to enjoy yourself, and still help out those in need. Im not gonna buy a homeless man some yeezys or jordans but hey maybe ill give him a couple of bucks. What someone spends their money on is none of your business
mike remake this video on why they’re selling out again 😂
I'm just waiting for the cement 4s and the dunk from above 4s. As you can tell I love 4s.
and u got 4 likes on ur comment lmao
+kevin wasup lmao!
I couldn't tell,at all
+Jamal I Mann idek what to cop no more. there's so many choices to pick from. Like cements 4s, military 4s, and bred 4s all with nike air
Even worse for me since ill be paying 316 per a pair.
American retail: 220 then canadian retail would be like 280. Plus tax
I don't see the problem in this I remember in 2012 I walked in footlocker footaction and champs and they had all kind of retros I loved that
+Jay In 2012 shit was flying off the shelves in my area, even the weak shit.
+DeTaun Jefferson
i hope in 2015 ur pay check got higher too. So should have everybody elses.
+Jay shieeet i remember back 2011 when i got them cardinal 7s. they was 150 haha it only got worse after that
***** shit is ridiculous i feel you im good with my j kidds and pippens
+Jay man them was the good days
jordan's are a bit played out im 29 and I've seen every pair recycled recolored resold i mean how many times can we keep buying the same shoe
I done crossed over to Lebrons
Alot of people buy them for nostalgic purposes
Same thing with apple products they release the same similar iphone every year and yet ppl buy it..
I only buy the og jordan colorways now
Cuba Gooding jr jr knows whatsup
When I first started collecting, Jordan's were $160 a pair. The hike up to $190-$220 without a noticeable increase in quality leads to a decrease in hype.
I haven't seen the 72-10s sitting
+Dorell Smith right lol
They're still sitting in Memphis
+Shaun Smith brb catch a flight
no they still in stores at my foot action
They sat for about an hour online. That's unheard of for an 11. I haven't been to any stores lately tho so I don't know about that
Why is everyone surprised or giving an explanation as to why J's are sittin'? Better for us people who actuallu do won them.
Yezzir.
+GULAIFRESH Lmao!
+Smokin Joe Blazer LMAO Bruh
Benjamin Suh another lame ass english teacher trying to correct a auto correct mistake smh. Try to find another way to be an ass, you piece of shit.
+ItsChillwill yessss!
buying shoes will not make you rich, an when you die your shoes stay here
Lol
So does your money...
+jason born bruh would you rather die with a lot of money you never spent on anything or die with a lot of shoes you have enjoyed wearing when you were alive???
+jason born when you die, oxygen stays here... so don't breathe. there's no point.
+Hugh Madburrough exactly smh
personally, I stopped coppin' as much on the retro releases because the quality was so poor compared to the actual releases. Also, they mess up like amazing Jordans by putting them out in too many colorways and in colorways that are kind of corny and don't do the silhouette any justice. PLUS if its too available for the masses, I lose a bit of interest....I like the exclusivity aspect of finding certain kicks as a casual sneakerhead... I like the thrill of the hunt
😂😂
+Carl D that makes sense...I didn't consider that, I just assumed Nike wanted to make more money and started mass producing sneakers half ass with cheaper materials for a bigger profit
+CindyProper Lee you have to watch on UA-cam the video with bronson and complex. Type "bronson complex" on UA-cam and that's exactly how I feel about Jordans! I'll never own a pair ... never! Dropping a new one every week and at 200 dollars plus. That's just a monopoly!
+purenrg21 Oh man, I literally just watched that video yesterday! lol - yah, I totally agree tho - the last few Jordan retro drops I got were so poorly made and just overall shitty looking that I had to return them. Definitely not worth $200. I'm really starting to feel these NMD joints that have been coming out, and I'm leaning a lot more towards brands like Asics, Saucony, Adidas & New Balances. Fuck this Jordan monopoly bullsh*t...waste of time and money at this point
+CindyProper Lee L
He does not want shoes because they are not sold out? wtf
+Ryan Olliges lmao yupp
I think he was just portraying the average hypebeast but if he is actually is like that, he is a fuckboi
😍
He was joking.
hes making fun of Hype beasts who only want very exklusive shoes. Some consumers just buy shoes because they are labelled AS very hard to get. i personally prefer to buy what i want to wear. and does not limit me to retros 1 - 14 but also modern Air Jordans.
Why is everyone making videos on this...prices are too high and they are making too many, it's that simple. we don't need hundreds of videos from different people saying the same thing.
Why are you watching all the vids? Lol stop watching them
+A Sneaker Life lol
+A Sneaker Life Yup, bo fits the description to me. prolly mad cus he cant move extra prs for resale.
Talkin 'bout some, "😭whyyy are u guys talking about thiiiiss..stooopp!"
I think it's kind of good because if I like the sneaker I can actually get it without waiting on line or rushing to the last store that hadn't sold out. I can take my time, decide if I like them and want to spend the money or not. I don't resell so I don't mind it
My goal with shoes is to own a pair of black infrared 6's. Not a major goal but when I get a pair I'll know I'm doing alright
That's my goal too bro! Good luck on your hunt homie!
Good for me because I already have them
+Mane Navarro wat size..I got carmines the bred an the white an infrared 6's..size 13.
Sorry for slightly being off topic. But does anybody know the nike Jason Kidd that has a shiny thing that looks like an alien eye on the outer side of the shoe?
Same with me but hard to cop. They go for 300+.
It's cuba gooding jr
TBH if they not selling out that only would make me want them more
Economics 101 man. Simple. Diamonds, Gas, Stock, Sneakers... you name it.
Congrats on 100k man. Subbed around May when you had around 50...keep it up.
+Tkellam17 Thanks!
I just think its great that they arent selling out. Seriously...
rversed shattered backboards just came out and sold out in like a minute
Parker Olinde lmao exactly !!! those sold quicker than the OVO 12's lol
Parker Olinde they sold out in 3 mins 7-18 sizes
Xxpanther Xx373 thanks
Carlos Arreguin ehhh that's opinion, I have both pairs and I like the reversed better, although the quality on the original is better. There's no denying that
Parker Olinde enjoy them man !! ✌ def wish I had at least one of them lol
Your right I walked into a store today n saw the 6's, 11's, and some 8's. That's crazy.
72-10s sold out on the first day. i don't know what this guy is talking about
Yea it took me about 3 hours on the day of the release to get them from eBay and I wear a size 15.
+BigSmooth77 your feet hella big
+TheSmoothKill 😂😂😂😂😂
You stupid?? What's 9+10
Jesus Vargas
910
the 12 get sold out less than 1 hour
fr
jalyn eva 5 minutes for the ovo black
Not anymore
Good video bro, its crazy how we all think alike i just saw yoanty post some similar lol
+ToNYD2WiLD Thanks bro Lol someone pointed that out on twitter, we literally posted at the same time!
I noticed that also haha, I pointed it out in his video
I wish my footlocker would still have 72-10's 😂😂
Should definitely do an update on this.
This can’t be the same for these days
Jordan's aren't selling cause damn Resellers are odennnnnn shoes be like 200$ then they resell them for like 300$
This should of been a 4 sec video, "Cause the prices are too high!"
They always sell out in my area. Gone completely the first week or days. Banned 1s sold out in 8mins.
I like this dude, he's very humble and not so cocky
Ur supposed to wear shoes. Not keep them in glass cases. "Sneakerheads" are sad people.
Its called a hobby so why you judging.you probobly got one that others think are weird.so why judge
WOWWW I know he's just acting but true. People only want js when they're hype, but when they're not selling no one wants them. "HYPEBEAST"
Exactly
dude. The shattered backboards sold out instantly. so did the bred 1s, and the alternate 1s and so will the space jams will be gone within the weekend of release. So no. Jordan's are not dying. It's so rare to see a major jordan release at footlocker. And having a size 10, 10/5 or 11.
Ethan Deahl yeah but the retro 5 and 3 also 2 releases all are sitting
i love the fact i can walk in and just buy kicks again like 2005. nike/ jordan are putting out more pairs because people were complaining about stores not having more pairs. been saying this for a while now.
To put it bluntly, it's called over saturation. When they release 26 pairs of different shoes in a month, it makes it hard to not find stuff on shelves. Check out what He's Kicks has to say about the subject. He goes MUCH MORE in depth.
jordans are overplay thats why..
Radio Raheem 2s here i come!!
I'm trying to get the French Blue 12s
+Get Money
my brother in law tagged me in a post with some white and navy 12s. i told him i aint know if they was real cuz i never seen em
FLYINHAWAIIAN37 I think those are called obsidian 12s
Get Money
No i know what the obsisidians are. These are mainly white but have some navy underneath the shoe and a navy jumpman
Patriots and Jordan 2s? Are we brothers? I think those 12s are called the French blue though.
jordan brand is dead, no matter you say to people. nike was putting out all those bad release and ugly shoes while Adidas was slowly controlling the hype, plus other other shoe brans too. look what nike doing now? they pitting out those OGs(of course not the real OG but the wanna-be-OG), cuz they want to use these OGs to get the market back.
He's right. The aqua 8's came out in November and you could still get them in the store
Boy have times changed!! Back harder & more expensive than ever. Everyone going wild for some Js with all the collabs, PE & Sample game & the last dance really started another feeding frenzy...Any MJ does turns to Diamonds Fk Gold
do you think the banned 1s will sit shelves in September?
Fuck no
This is a dumb question
they're not really banned since they took off the X on the back people are calling them breds so they might sit too
+Noel López guess again Lmaoooo
yeezys been wack af to me. But to each is own.
Same but I thought the 72-10 were fire
i agree what is that trash
Nike Yeezy is cool. Adidas Yeezy are wack. Ironically they look like Nike Rosheruns.
+Evo Edits lol I'm dead. That's what I said. The Adidas yeezys ugly. I like the Nike ones tho.
I like the nike yeezys but the adidas ones are stupid
You are correct. I work for Nike and grew up doing Nike commercials, testing J's and any athlete signed to Nike in the 80's and 90's. Consider myself the first or one of the first Sneakerheads ever since I've collected ever since I first started testing in the early 80's. Great job on telling real truth of the matter. Also, I do not by J's anymore unless the OG color way come out that I tested as a kid.
that song at the beginning he killed that 👏👏👏, but you're right people aren't with the prices rising on the retros smh
Bro here in Australia I waited 4 hours and didn't get the flu games shoes here sell out in seconds
Splash Money I waited no time and I bought the Flu Games
nobody paying 220 for these j's they always still on selves unless there main ones that everybody likes
dude thank you so much I got them chrome 8,s I'm so Damn happy
I'm fourteen and used to not like Jordans because of the hype but then started to love them once I found out about it's history.
Nothing but respect bro I do what you do. But those maroon 6s are fake. The holes on the ankle bubble are to small Tell me I'm wrong and don't insult my intelligence when you do it by lying
+Nuggifresh Hey, thanks for the comment. The 6's in this video are from Finishline.com so If they sell fakes then it is what it is coincidentally I returned them today anyway! I do feel bad for anyone who purchased a fake of a shoe that in every mall across america! Lol
+A Sneaker Life there not fake I have the same ones and they look exactly the same
+A Sneaker Life you bought them from finishline so most likely they're real lol
+A Sneaker Life lol M! kiltem!!!
complex made this same video 😑😑😑
Great so you watched it twice
yeah from him dummy
+Infernus Ape (Lil_Martians) complex' video was made 2 days before this one
John Martin Jr yeah but this is the guys channel he gave the video to him
so
YEEZY, YEEZY, YEEZY JUST JUMPED OVER JUMPMAN
If nike didn't have drizzy they wouldn't have nothin
well jordans are back yeezy's are for cornballs im jordan for life.
i totally agree, i just told my bro the same thing, and the crazy thing is theyre about to drop everything they dropped back in 99-03 when the hype died. metallic five nike branded, banned 1, cement 4 nike branded. the shits wild
They're making enough now. Love it
its because yeezy jumped over jumpman
yeezy yeezy yeezy just jumped over jumpman
I thought it was cause Kanye wasn't wearing them lol
+Mark Justice lmao
honestly the main reason my opinion is because Nike upped the price by 30 dollars within 1 year. not including taxes so depending on which state, for example Louisiana. we have 9 percent total tax rate so therefore an increase of about $50, sad thing is they upped they price knowing people will still buy them at that set price. that's too much considering the releases aren't every couple weeks like they use to be. but as a retailer I like the fact the hype is starting to fade away for the meantime. but as you said the hype will be back, especially this year with all the "must have" retro 12s.
This dude is the truth. I honestly love how I was able to snag a pair of retro 4 red/white with ease. Reminds me of when I was a kid
i work at shoe palace at San Antonio Texas, all the 2s, 3s, 4s, 5s, 6s, 7s, 8s, 9s, 11s, 12s, 13s, 14s, 17s always sold out in a hour everytime when the shoe released
Its a good thing that u can go into the stores and find them. I love that.
With that acting skit at the beginning, I thought Cuba Gooding Junior went from the silver screen to youtube videos haha. Not a diss; you just kind of look like a young Cuba.
just walked I to Hibbit Sports and saw the Aqua 8's. It's crazy but at the same it's awesome to able to go into the store and see it and be able to purchase and wear on the spot. That's what I miss. The shoe game is way different than it was back when Mike was playing and you went to the mall and bought a pair off the shelf. like you was wearing gold on your feet. Felt like you could be like Mike and never picked up a basketball.
i think its dope what nike is doing making it easy to cop for the true sneaker heads and hard to sell for the resellers i have even picked up a couple retros at my local nike outlet thank u nike for listening to your fans!!!!
I like what you said here. Love what you love. Not the price tag.
72-10s are sitting in DeKalb on memorial Dr at the dtlr and foorlocker
I'm glad they're sitting, I quite enjoyed walking into my local footlocker a few weeks ago and picking up a pair of 11s
came along way man, big ups to ya homie
Theres a store at my local that still has the aqua 8s, the3 peat 8s, the sweater 7s, and this one is crazy they still have the marvin the martian 7's from the summer.
I care about the history of the shoes, but the only pair of Jordan's I'll wear are the Air Jordan 1's, best looking in my opinion and I like the color ways that they come in.
Very good video my mans. Definitely subscribed. Looking forward to your future videos.
I wish footlocker in Pensacola, FL had a full size run of the 72-10, they restocked TWICE and they sold out in 2 DAYS!!!!!!
"Why air jordans arent selling out anymore"
Nigga....where? I can't even find none at footlocker or action or finish line. And every time i find some they dont have my size.
The 72-10's were sold out everywhere on the first day! I guarantee there is no store in the States that still has those sitting on the shelves!
I honestly think that the generation that kept Jordan rich during the peak of retro Jordan sneakers are finally grown, mature and really don't feel like spending $200 on a pair of sneakers. That shit was cool before I had responsibilities and a family of my own. The generation now a days are into H&M clothing with Nike Cortez, Adidas and Vans which are well under $100. It's a new era a new look and the swagg changed up. Back in the 90s early 2000s people from my neighborhood really purchased Jordan's to show how much money they had and to look flashy everyone wanted to have that superior look. If you weren't rocking expensive kicks you wasn't poppin. Nowadays like I said you got kids wearing high water cuffed pants, skinny jeans, torn up jeans, vans etc
The song at the beginning is Jay Wise - Sneaker Head :)
To be honest, I like the history and hype, but more of the history. I’m a kid who gets interested in things easily and when it’s something that I can learn about, it really makes me hooked to something, and in this case, collecting
well said...the only good thing is that people can now actually buy for retail price...even the 72-10's are still restocking...
most important thing he said...."get into it because you enjoy it".
Damn these shoes reselling for a lot more now DS
I agree except for the 11s still being available. I mean I passed on them because I knew how folks hype over 11s. so when I looked on footaction's website the day after the 72-10 release, the website said it had a full size run but tried to add to cart... sold out, did store availability... all sold out. at least here in the DMV area, don't know about anywhere else.
Homeboy took the thoughts right out of my mind. This is the best review window video I've ever seen and more than likely the best ever going to be. You said it. Keep up the good work. Ty. God bless!!
Love your videos you always keep it real!
You know what i think would be sick..if they bring out the black 16s with infrared and the same patent leather they used on those 72-10's, use it on them...what you think?
That intro kinda hypebeast. LOL "I don't thin I even want em' anymore." No disrespect to the video though man, great intro.
It was representing the hypebeasts that just buy shit when its popular.
If those just dons were a gen release, they would be sitting on shelves because they're twos and I would have multiples back stocked because I love twos!