A Year of Creativity by Kathryn Jacob, Sue Unerman

[@HowSuccessWorks]

01:18 Creativity is the key to thriving in uncertainty
05:02 Bold change and radical ideas spark a spring of innovation
09:07 Summer brings growth by harnessing creativity and action
12:55 Autumn redefines success through transformation and renewal
16:33 Winter revitalizes progress with preparation and reinvention

[@HowSuccessWorks]

Spring
- Question traditions and embrace radical change
- Create psychological safety for new ideas
- Include diverse perspectives
- Example: McDonald's menu transformation
Summer
- Trust intuition alongside data
- Reframe problems with new language
- Allow time for reflection
- Example: Starbucks' community-focused transformation
Autumn
- Focus on medium-term success
- Build passionate communities
- Practice generosity
- Example: John Lewis' employee ownership model
Winter
- Address systemic issues before trends
- Remove outdated systems
- Start with small, achievable wins
- Example: GOV.UK digital transformation
Essential Practices:
- Balance analytics with creative thinking
- Foster psychological safety
- Align creativity with business objectives
- Rotate leadership roles
- Give ideas time to develop
- Learn from past experiences
- Build strong teams with diverse perspectives