Tide Evo Tiles Laundry Detergent

Tide evo is the first detergent to incorporate six powerful layers of 100 percent concentrated cleaning ingredients in each fiber, offering superior cleaning power. Tide evo is five times more effective at removing common stains than the leading competitive brand bargain detergent, delivering on the Tide promise of superior cleaning in the newest evolution in laundry.
Innovation at its Core
Tide evo is manufactured in a facility powered by renewable energy and features Forest Stewardship Council™ certified recyclable paper packaging, eliminating the need for a traditional plastic bottle. The lightweight laundry tile is designed for cold water washing, enabling you to save up to 90 percent energy compared to washing in hot water cycles.
Tide invites SXSW attendees to experience Tide evo March 8-10 at Wanderlust in Austin, Texas, at 610 N Interstate Hwy 35 - where they can witness firsthand the Tide of tomorrow, today. The activation will allow attendees to deeply immerse themselves in the innovation through tactile experiences focused on how Tide evo is made, how it works and how it is changing the laundry category for the future.
Tide evo will be available in the Colorado market beginning April 2024 and with expanding national availability later this year.
*Tide is Consumers' #1 trusted laundry detergent brand in BrandSpark survey.