Jeff Green on how The Trade Desk’s new OS can improve the CTV ecosystem

Founder and CEO of The Trade Desk, Jeff Green, talks about the evolution of the premium internet, his obsession with the ad tech supply chain and why the connected TV (CTV) ecosystem is ready for an upgrade.
Green explains why The Trade Desk is launching Ventura, a streaming TV operating system named after the California beach town where the company was born, to improve the CTV ecosystem for publishers, advertisers and consumers.
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The Current Podcast shares insights and inspiration from marketing leaders from the world’s most influential brands. Subscribe and listen to all seasons: bit.ly/40up6dM
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Each week, The Current gives you the most critical innovations in advertising that are happening on the open internet - identity, the future of TV, retail media, and beyond. Born inside The Trade Desk, The Current is a news platform dedicated to covering the latest in modern marketing - all from the front lines. Speaking to the marketing world’s most influential players, we explain what these seismic shifts mean, how they are happening, and why they are taking place: bit.ly/3SAM0wR

[@CX3Productions]

So CTV includes/means OTT, VOD and FAST Channels?