Mike Bregman, chief activation officer at Havas Media Group joined us in The Current studio at Advertising Week New York earlier this month - right before giving a talk on AI’s transformation of agencies - for a wide-ranging conversation on the state of programmatic. Hear him speak to our Editor-in-Chief Stephanie Paterik on why pressure is mounting for the supply chain to deliver value, how marketers can harness omnichannel data points, his take on the “cookie-loss future” and an unpopular opinion about keeping AI in check.
For more from our 5 Minutes With series, check out: bit.ly/4bsnBB8
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Each week, The Current gives you the most critical innovations in advertising that are happening on the open internet - identity, the future of TV, retail media, and beyond. Born inside The Trade Desk, The Current is a news platform dedicated to covering the latest in modern marketing - all from the front lines. Speaking to the marketing world’s most influential players, we explain what these seismic shifts mean, how they are happening, and why they are taking place: bit.ly/3SAM0wR