My friend you have cost per conversion like 422$-760$ . Not sure how you expect that SaaS companies with smaller subscription plans like 49$ utilize this strategy?
It was a fantastic master class, but I believe there is a flaw. Using any good CRM, it would be great to obtain the entire customer journey and compare campaign costs per customer acquisition (rather than just free signups).
Google's Smart Bidding policies incorporate conversion cycle length when attempting to hit a Target ROAS or CPA - there is no need to manually account for this when setting the target.
Yes, we found that first click was the best approach as people return quite often through the brand or remarketing so I wanted to see what was the scalable, interest drivers.
@@johnmoran5680 So then Search campaigns with products keywords are not the ones who convert or still 80% of people converts with one click? As I know then most of agencies prefer to use first click attribution model because there are better results comparing to another models.
@@cityfinances6587 It depends on time lag (days to conversion) and inter-campaign activity for that specific account. If you are running a brand campaign, and most of the traffic comes back through the brand campaign and converts, then, you will not want to use time-decay, linear, position based, etc as it is giving false conversions to the brand, so, I favor first click. If you review the attribution measurement report and see that there is very little inter-campaign activity, then, last click would do just fine. It really is dependant upon the actual account and less of a hard-fast rule.
Great Info guys I was wandering if you can talk about IOS app-based businesses ؟ and the use cases for google ads with them? I fact I discovered a way to utilize offline conversion to track iOS in-app events but i want to know your thoughts on that.
Thanks for the feedback! We are currently working to improve our UA-cam membership tiers with some new offerings, including a regular Ask the Strategist video focusing on some of our top technical questions from subscribers. Stay tuned for details!
Guys... again, killing it. Thank you so much for the information that you shared. Of course, I'm biased. However the tips about the SAAS CPA > brilliant. Tomorrow I'll forward an email that showcases how you guys cut our CPA costs by 50% > PS: I know Marcus LOL. Chat soon.
wow so much value, i dont understand why it only got 350 views. Thanks for the masterclass
Glad it was helpful! Thanks for watching, Robin!
My friend you have cost per conversion like 422$-760$ . Not sure how you expect that SaaS companies with smaller subscription plans like 49$ utilize this strategy?
It was a fantastic master class, but I believe there is a flaw. Using any good CRM, it would be great to obtain the entire customer journey and compare campaign costs per customer acquisition (rather than just free signups).
So is their a course that Solutions 8 offers?
Great video guys, thanks!! Would love to know if today you would integrate a PMAX campaign into this B2B SaaS strategy?
Is cost/(conv. by time) a custom colum ?
It is! But it's an easy one to create. It's just Cost / Conversions (by conv. time).
Google's Smart Bidding policies incorporate conversion cycle length when attempting to hit a Target ROAS or CPA - there is no need to manually account for this when setting the target.
Why did you choose attribution model - first click?
Yes, we found that first click was the best approach as people return quite often through the brand or remarketing so I wanted to see what was the scalable, interest drivers.
@@johnmoran5680 So then Search campaigns with products keywords are not the ones who convert or still 80% of people converts with one click? As I know then most of agencies prefer to use first click attribution model because there are better results comparing to another models.
@@cityfinances6587 It depends on time lag (days to conversion) and inter-campaign activity for that specific account. If you are running a brand campaign, and most of the traffic comes back through the brand campaign and converts, then, you will not want to use time-decay, linear, position based, etc as it is giving false conversions to the brand, so, I favor first click. If you review the attribution measurement report and see that there is very little inter-campaign activity, then, last click would do just fine. It really is dependant upon the actual account and less of a hard-fast rule.
Thanks for watching!
Great Info guys
I was wandering if you can talk about IOS app-based businesses ؟
and the use cases for google ads with them?
I fact I discovered a way to utilize offline conversion to track iOS in-app events but i want to know your thoughts on that.
lets bring back this series! industry deep dives.
Thanks for the feedback! We are currently working to improve our UA-cam membership tiers with some new offerings, including a regular Ask the Strategist video focusing on some of our top technical questions from subscribers. Stay tuned for details!
amazing stuff. Can you guys do one about the mortgage leads industry via search and gdn?
Yes! I'll add that to the list :-)
Guys... again, killing it. Thank you so much for the information that you shared. Of course, I'm biased. However the tips about the SAAS CPA > brilliant. Tomorrow I'll forward an email that showcases how you guys cut our CPA costs by 50% > PS: I know Marcus LOL. Chat soon.
Nice!! Can't wait to see it :-)
Great Content! Can't wait to watch Real Estate or Charter businesses.
We're on it!
@@solutionseight I learnt so much from this channel compare to paid classes in Udemy. Thanks guys :)
Awesome guys. Speak soon.
Thanks Brian!
Wow, so good content there ! Thanks a lot !
Glad you liked it!