I have an item that cost me $400 in ad spend in one year, zero sales via google as the word gazebo, people are looking to buy a gazebo, not buy my gazebo artwork print that does sell via simple, sea, how do i exclude it from smart shopping campaign so I’m not paying for a term that does zero converts
Unfortunately with smart shopping, there is no way to add negative keywords. The best way to try and optimize what searches are triggering the ad for your product are making sure the product title is as descriptive as possible and use the title itself as your keywords for that particular product.
Thanks for this video. I have a smart shopping campaign (700 products) that has been running for a few months but i just realized that 60% of the profit is coming from a few product that serve a particular niche (about 20 product) while the others add up cost thereby reducing my overall profitability. My question is, should I only show those products performing well in the existing campaign and excluding others or start a new smart shopping with those product instead? Also, will google take data from the previous campaign to optimize the new smart campaign or will data collection start afresh? Hope this makes sense. Thank you.
A few questions here. 1, what is your daily ad spend? 2, are you spending all of the ad spend? 3, do you have a Target ROAS and if so, is that being met?
@@johnmoran5680 Thanks John. Daily ad spend is $220 but spend only spend between between $60 & $90 per day. Our campaign was giving us between 180% and 200% ROAS but we increased it to 400% end of February and we reached 385% ROAS by end of March..
@@adewaleadeoye4757 So, the ROAS goal is going to limit the campaign to sell only products that have already sold over that ROAS threshold. Essentially saying that if a product has not met a 400% ROAS goal, it will not gain any impressions or clicks because it has not met that goal yet. I have a good video here showing how to scale a Smart Shopping campaign and gain traction on those other items. ua-cam.com/video/IlMbGbs7BXA/v-deo.html
Hi! Thank you so much for the valuable information. Do you recommend adding all the smart campaigns into one even if you have multiple campaigns separated by country? For the month altogether they add up more or less 50/60 conversions, however, I have some with 6/7 conversions and others with none. All the best
Hi Harold, often times we will use last click or time decay although it really depends on your industry, campaign and goals. Here is a bit more information about attribution models, hopefully it is helpful: support.google.com/google-ads/answer/6259715?hl=en
Unfortunately no. Only one GMC account will be linked to one Google Ads account, so, you will need to separate the clients by GMC and Google Ads account.
Hey John, Thank you for another nugget. What about adding new products? I am currently adding new products to my store. Do you think I should add them to the existing campaign or to a separate campaign? I added two products a few weeks ago to the existing campaign and turned off the tROAS in the hope it pushes spend to them. Two weeks on and it has only gotten a small fraction of impressions compared to the other. Does this take a few weeks to give some spend to these new ones? Do you think this is the right way to go about this by turning off the tROAS or will it be ok to just have it set at a certain percentage?
Hi Aid, you did the right thing. We usually turn off TROAS and switch to Maximize Conversion Value whenever new products are added (you're right, with a goal it really isn't going to try new things at all). it's true that the algorithm can be slow to try new things, even without the target goal set. There's not a ton you can do (putting it into a separate campaign isn't ideal in the long-term because the conversion data for that product will eventually live inside of a paused campaign and will be lost...although it will work in the short term if you have a goal to really promote those new products right now & find out for yourself whether or not they'll be profitable for you), however I would recommend periodically turning on and off the TROAS to give the algorithm more time to learn in the future, so this will be an ongoing effort to get these new products a significant amount of conversion data eventually.
@@solutionseight Thanks for taking the time to reply. It's much appreciated. By periodically turning on and off the TROAS, would this only be when adding new products? and how frequently do you recommend? Once a month, once a week, every few days? Also, I have two products which recieve 25% of the total impressions and the rest of the products get 0-10%. All of my products have similar variants. I don't understand why some variants get a lot more impressions than others. Do you have any idea why and how I can have this spread more evenly? Hope my other questions on the other videos aren't to bothersome, they just came to me after watching your stuff. Thanks again and have a great weekend.
Thanks. That makes a lot of sense. I have a question though: In the example you showed with all those unrelated products the creative assets (the image and the video) will be very generic of course. If you segment by product type you can of course make them way more tailored, but it's hard to tell if these creatives have any impact on performance or not. What's your take on this? Have you tried leveraging those creatives more? Also, what if you already tested some products via standard shopping and they were not profitable? If you were to launch a new smart shopping campaign would you remove those at the beginning (if you aim to become profitable quickly) or you would still try them with Smart shopping?
So for the first question, the feed is actually going to develop the creative for you. If you have products that are very similar, you can use the one ad it gives you and make it relevant to those products, but, just know that the feed is going to develop the ad the majority of the time so it may not even have a measurable difference. For the second question, yes, I would still test them all as Smart Shopping is inbound, outbound and remarketing as compared to the standard shoppings inbound only.
What ROAS you suggest running Smart Shopping campaign at? My campaigns without ROAS set end up spending 2x budgets too soon, and impressions are mostly on cross network. It's been 7 days since the campaign is restarted. Please advise? I am currently thinking to keep a ROAS to control spends and quality of traffic
Great question! You want to look at the campaigns overall cost vs return. If your spending $1,000 and making $10,000, regardless of what sells, your campaign is profitable. This video is to simply illustrate that the product price shouldn’t be a factor before testing if it should be excluded. Test all products. Smaller priced items bring people to the site generally more often (impulse buy, great price, etc) and if you sell similar items or add on items, the cart value should be your gauge, not the amount of conversions multiplied by that products price.
@@switchcycles9809 I would say that after 60 days of high amount of clicks and low ROAS, you can safely exclude them. But, only if you do not have a ROAS goal. If you have a ROAS goal instilled into the campaign, then, you can be artificially showing your ads less often which in turn may cause for low ROAS due to inactivity.
you would expect form "smart google" to show ads to the right people, not that people click on a 11$ product and end up buying a 50$ product on this site, because some of them navigated on the site to another page. Shame Google can't serve them the 50$ product straight away. Good point on that
Yup, it will learn over time, but, sometimes that $11 product earns the click because of the low price, but, sells a lot of other items. So, google will try to push that product more because it has good return. Google doesnt really care about the price of the item, it looks at the cost vs return.
@@solutionseight thanks. I got some products that have almost no return and others with a great return and 4% conv rate. Should i remove the non converting products and hope G will replace then with some other product of mine?
I have an item that cost me $400 in ad spend in one year, zero sales via google as the word gazebo, people are looking to buy a gazebo, not buy my gazebo artwork print that does sell via simple, sea, how do i exclude it from smart shopping campaign so I’m not paying for a term that does zero converts
Unfortunately with smart shopping, there is no way to add negative keywords. The best way to try and optimize what searches are triggering the ad for your product are making sure the product title is as descriptive as possible and use the title itself as your keywords for that particular product.
Thanks for this video. I have a smart shopping campaign (700 products) that has been running for a few months but i just realized that 60% of the profit is coming from a few product that serve a particular niche (about 20 product) while the others add up cost thereby reducing my overall profitability. My question is, should I only show those products performing well in the existing campaign and excluding others or start a new smart shopping with those product instead? Also, will google take data from the previous campaign to optimize the new smart campaign or will data collection start afresh? Hope this makes sense. Thank you.
A few questions here. 1, what is your daily ad spend? 2, are you spending all of the ad spend? 3, do you have a Target ROAS and if so, is that being met?
@@johnmoran5680 Thanks John. Daily ad spend is $220 but spend only spend between between $60 & $90 per day. Our campaign was giving us between 180% and 200% ROAS but we increased it to 400% end of February and we reached 385% ROAS by end of March..
@@adewaleadeoye4757 So, the ROAS goal is going to limit the campaign to sell only products that have already sold over that ROAS threshold. Essentially saying that if a product has not met a 400% ROAS goal, it will not gain any impressions or clicks because it has not met that goal yet. I have a good video here showing how to scale a Smart Shopping campaign and gain traction on those other items. ua-cam.com/video/IlMbGbs7BXA/v-deo.html
@@johnmoran5680 Thank you very much!
@@adewaleadeoye4757 You got it!
Hi! Thank you so much for the valuable information. Do you recommend adding all the smart campaigns into one even if you have multiple campaigns separated by country? For the month altogether they add up more or less 50/60 conversions, however, I have some with 6/7 conversions and others with none. All the best
Thanks for this video. What attributiemodel would be best to use for a smart campaign? Can you go wrong with it? Please advise and thanks.
Hi Harold, often times we will use last click or time decay although it really depends on your industry, campaign and goals. Here is a bit more information about attribution models, hopefully it is helpful: support.google.com/google-ads/answer/6259715?hl=en
Hi
is that possible to create multiple shopping campaigns for our multiple clients in single Google Ads Account?
Unfortunately no. Only one GMC account will be linked to one Google Ads account, so, you will need to separate the clients by GMC and Google Ads account.
@@johnmoran5680 Thanks!
Thanks for watching Ravi!
Hey John, Thank you for another nugget.
What about adding new products?
I am currently adding new products to my store. Do you think I should add them to the existing campaign or to a separate campaign?
I added two products a few weeks ago to the existing campaign and turned off the tROAS in the hope it pushes spend to them. Two weeks on and it has only gotten a small fraction of impressions compared to the other.
Does this take a few weeks to give some spend to these new ones?
Do you think this is the right way to go about this by turning off the tROAS or will it be ok to just have it set at a certain percentage?
Hi Aid, you did the right thing. We usually turn off TROAS and switch to Maximize Conversion Value whenever new products are added (you're right, with a goal it really isn't going to try new things at all). it's true that the algorithm can be slow to try new things, even without the target goal set. There's not a ton you can do (putting it into a separate campaign isn't ideal in the long-term because the conversion data for that product will eventually live inside of a paused campaign and will be lost...although it will work in the short term if you have a goal to really promote those new products right now & find out for yourself whether or not they'll be profitable for you), however I would recommend periodically turning on and off the TROAS to give the algorithm more time to learn in the future, so this will be an ongoing effort to get these new products a significant amount of conversion data eventually.
@@solutionseight Thanks for taking the time to reply. It's much appreciated.
By periodically turning on and off the TROAS, would this only be when adding new products? and how frequently do you recommend? Once a month, once a week, every few days?
Also, I have two products which recieve 25% of the total impressions and the rest of the products get 0-10%. All of my products have similar variants.
I don't understand why some variants get a lot more impressions than others. Do you have any idea why and how I can have this spread more evenly?
Hope my other questions on the other videos aren't to bothersome, they just came to me after watching your stuff.
Thanks again and have a great weekend.
Thanks. That makes a lot of sense.
I have a question though: In the example you showed with all those unrelated products the creative assets (the image and the video) will be very generic of course. If you segment by product type you can of course make them way more tailored, but it's hard to tell if these creatives have any impact on performance or not. What's your take on this? Have you tried leveraging those creatives more?
Also, what if you already tested some products via standard shopping and they were not profitable? If you were to launch a new smart shopping campaign would you remove those at the beginning (if you aim to become profitable quickly) or you would still try them with Smart shopping?
So for the first question, the feed is actually going to develop the creative for you. If you have products that are very similar, you can use the one ad it gives you and make it relevant to those products, but, just know that the feed is going to develop the ad the majority of the time so it may not even have a measurable difference.
For the second question, yes, I would still test them all as Smart Shopping is inbound, outbound and remarketing as compared to the standard shoppings inbound only.
Thanks for watching, CSE! :)
What ROAS you suggest running Smart Shopping campaign at? My campaigns without ROAS set end up spending 2x budgets too soon, and impressions are mostly on cross network. It's been 7 days since the campaign is restarted. Please advise? I am currently thinking to keep a ROAS to control spends and quality of traffic
Hi again, Damini, I think I covered this on your last comment- helpful? 😊
Really interesting thank you. How do you then decide if the campaign is profitable overall?
Great question! You want to look at the campaigns overall cost vs return. If your spending $1,000 and making $10,000, regardless of what sells, your campaign is profitable. This video is to simply illustrate that the product price shouldn’t be a factor before testing if it should be excluded. Test all products. Smaller priced items bring people to the site generally more often (impulse buy, great price, etc) and if you sell similar items or add on items, the cart value should be your gauge, not the amount of conversions multiplied by that products price.
@@johnmoran5680 thanks John, so you do recommend excluding products at some point then. When do you have enough data to make that decision?
@@switchcycles9809 I would say that after 60 days of high amount of clicks and low ROAS, you can safely exclude them. But, only if you do not have a ROAS goal. If you have a ROAS goal instilled into the campaign, then, you can be artificially showing your ads less often which in turn may cause for low ROAS due to inactivity.
Thanks for watching Ben!
you would expect form "smart google" to show ads to the right people, not that people click on a 11$ product and end up buying a 50$ product on this site, because some of them navigated on the site to another page. Shame Google can't serve them the 50$ product straight away. Good point on that
Yup, it will learn over time, but, sometimes that $11 product earns the click because of the low price, but, sells a lot of other items. So, google will try to push that product more because it has good return. Google doesnt really care about the price of the item, it looks at the cost vs return.
@@solutionseight thanks. I got some products that have almost no return and others with a great return and 4% conv rate. Should i remove the non converting products and hope G will replace then with some other product of mine?