Our New Look: A Focus On Synergy

Our New Look: A Focus On Synergy
The ‘Why’ Behind Our Change: From Spear CEO, Dan Rootenberg
“It is our belief that we are not put on this earth to simply be who we are. We are here to evolve, develop, self-actualize.” I wrote these words when we unveiled our new logo in 2016. That logo served us well these last five years, as we were named the nation’s top physical therapy practice, not just once, but twice. Those accolades are special, and the fact that the industry recognized the unique strength of our team will always be a point of pride. However, I feel something even more important taking hold in my consciousness now. Since that time, the world has changed, the city has changed, and I found myself changing as well in how I think and lead.
As we lived through the pandemic together, I felt a deep and acute sense of empathy for the uncertainty and anxiety that many of our team members were feeling. For the first time, we became a safety net for our team, both by keeping our clinics open throughout that challenging time, but also by being there for one another and our community in a time of need.
My fuel for leadership changed from “hustle” to “love”. While in my heart, I will always be that kid from Brooklyn who leads with drive and grit, I believe this new evolution focusing on synergy and what brings us together as human beings should now be reflected in our company image.
This summer in Tokyo, I witnessed another phenomenon of humanity. With COVID depriving fans from witnessing, in person, the most elite athletes on the globe competing, the winning of world records and gold medals played out in the absence of the typical fanfare. People depended on their teams and even on their competitors - neighbors in the Olympic village from other countries - to celebrate the medals that were brought home. I stood in awe, with tears in my eyes, the first time I saw this happen as Team Ireland sang and chanted, forming a procession, as their first medal winner walked through the gauntlet to get home to their building which we shared. To me this was humanity at its best, and the synergy of people supporting each other, rising above challenging conditions. Spear’s new logo hopes to embody this new feeling of SYNERGY, COMMUNITY and LOVE.
To learn more about the new logo and what it stands for, please read on.
Dan Rootenberg, CEO and Co-founder Spear
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The Details Behind The Logo:
From the Spear Marketing and Communications Team
With a focus on this synergy that keeps us moving and helps support our communities, we realized it was time for an update of our logo.
This mark serves as an abstract ‘S’, literally representing our name. More importantly, it is formed by two interlocking parts, representing synergy.
We have also combined the new synergy mark with a bolder wordmark that no longer includes the words “PHYSICAL THERAPY.” This is because we are more than just a physical therapy company. We are an active part of our community, we are your fellow neighbors and friends, and we are here to build relationships that motivate and inspire those around us.
The deep, dark purple in the wordmark is called Aubergine, and it represents transformation and power. The bright orange color in the mark is called Carmine, and it represents heart, love, compassion, and (shared) determination.
We look forward to this logo becoming a new, iconic symbol of belonging and unity in our communities.
Let’s keep moving, New York.