Angel! I just started my second hand shop and I have about 10 repeat customers that have come in since day one. This entire time I thought I had to focus on marketing first, but this is with no marketing and as you said word of mouth and good product. You are absolutely right
Exactly. Starting with ANY customer is a way to figure out the "good" customers vs the "bad" customers. Good and bad here are totally subjective and can be different for different entrepreneurs. Your work style may be more adept to working with a particular client niche. i.e. If you're a film maker, maybe your "good" customers are retail restaurant or real estate because you've cracked the code for that style of filmmaking.
Angel! I just started my second hand shop and I have about 10 repeat customers that have come in since day one. This entire time I thought I had to focus on marketing first, but this is with no marketing and as you said word of mouth and good product. You are absolutely right
Learning about this right now in another place. Your portfolio should reflect the work you want. to target the clients you want.
Exactly. Starting with ANY customer is a way to figure out the "good" customers vs the "bad" customers. Good and bad here are totally subjective and can be different for different entrepreneurs. Your work style may be more adept to working with a particular client niche. i.e. If you're a film maker, maybe your "good" customers are retail restaurant or real estate because you've cracked the code for that style of filmmaking.