3 Branding Secrets for a SUCCESSFUL Handmade Business

Have you been selling at craft shows or art markets and want to sell more of your handmade products online? But maybe you're having trouble making your ONLINE brand match the experience your customers have with you at in person events? In this video, you'll learn 3 branding secrets for bridging that gap and creating a successful online brand that feels just as authentic as YOU do!
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💖 ABOUT MALLORY 👩🏻‍🎤
Hi! I'm Mallory Whitfield. I live in New Orleans, Louisiana, and I’m a marketing mentor & small business coach for high-achieving, multi passionate creative weirdos.
I started my first handmade business way back in 2004, and along the way, I taught myself all about digital marketing and how to run a business. I learned marketing the hard way, making a LOT of mistakes along the way. In 2014, I switched to a full-time career in digital marketing. Since then, I've worked with hundreds of artists, creative entrepreneurs, and small businesses, teaching workshops on SEO, e-commerce, blogging, social media & email marketing at events like Craftcation and New Orleans Entrepreneur Week. As Adjunct Professor at Tulane University's School of Professional Advancement, I taught & developed classes on Digital Media Principles & Strategy and Creating Digital Content.
Learn more about me here: www.badasscreatives.com/about
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[@badasscreatives]

Which of these handmade business tips was most useful for you? Let me know! 👇

[@christinechapleau1275]

Just discovered you today and I'm listening to your videos from the first one and moving up to the last ones. This video made me realize that I need to work on my CONTINUED CONTACT. Something I will have to plan and develop. Love your videos!!!

[@badasscreatives]

Thanks Christine, I'm so glad you're enjoying the videos & finding them helpful!
re: developing "continued contact" with your customers -- I've got a playlist all about email marketing, so be sure to check out those videos to help with this: ua-cam.com/play/PLYWV5lOOnw4cj_GN4JmAA7NvEe0BkZThk.html

[@AndyWritings]

These are awesome ideas, thanks for sharing them! You've inspired me to go back to my About section on my website and add some more personal touches. Also I definitely want to start using Instagram stories to make some better connections.

[@badasscreatives]

Thanks Andy, I'm glad these tips were helpful!