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Badass Creatives
United States
Приєднався 26 бер 2020
Creativity, business tips, marketing lessons & life advice for artists, makers and multi-passionate creative weirdos & misfits
Hi! I'm Badass Creatives founder Mallory Whitfield!
I'm a LOT of things, but maybe the best way to describe me is a "multi-passionate creative weirdo." And that's good, because that's also the type of folks I like to work with!
I started my first handmade business back in 2004, selling at craft shows and festivals for nearly a decade. I learned how to run a creative business the hard way, making a LOT of mistakes along the way.
In 2014, I switched to a full-time career in digital marketing. I love teaching others about SEO, e-commerce, blogging & email marketing. As Adjunct Professor at Tulane University's School of Professional Advancement, I even taught & developed classes on Digital Media Principles & Strategy and Creating Digital Content. If the last two decades have taught me anything, it's that there is NO one-size-fits-all marketing strategy.
Hi! I'm Badass Creatives founder Mallory Whitfield!
I'm a LOT of things, but maybe the best way to describe me is a "multi-passionate creative weirdo." And that's good, because that's also the type of folks I like to work with!
I started my first handmade business back in 2004, selling at craft shows and festivals for nearly a decade. I learned how to run a creative business the hard way, making a LOT of mistakes along the way.
In 2014, I switched to a full-time career in digital marketing. I love teaching others about SEO, e-commerce, blogging & email marketing. As Adjunct Professor at Tulane University's School of Professional Advancement, I even taught & developed classes on Digital Media Principles & Strategy and Creating Digital Content. If the last two decades have taught me anything, it's that there is NO one-size-fits-all marketing strategy.
Artists & Makers: Do THIS and the Craft Fair Jury Will LOVE You!
Applying to juried craft shows or art events can be a daunting process, especially when you’re met with rejection despite your best efforts. But don't worry! Getting accepted to a juried craft fair is totally possible with the right approach.
I spent nearly a decade selling handmade products at craft shows, including many juried events. (I even wrote a book about it!)
And in this video, I invited Dear Handmade Life founder Nicole Stevenson to share her insights on how to get into juried craft shows.
Nicole has been running Patchwork Show, a series of juried craft shows in California, for more than 16 years. She's spent a lot of years jurying craft fair vendors and has some tips on what crafters should expect and how to stay on a craft show organizer's good side!
ABOUT NICOLE:
Nicole Stevenson is a multi-passionate creative, middle-aged first-time mama, impostor syndrome warrior, Korean BBQ connoisseur and the CEO and creative director at Dear Handmade Life. Nicole's desire to help other creatives pursue their dream business and discover the joy of making led her away from her own handmade business and into teaching, consulting, running her own workshop studio and eventually co-founding Dear Handmade Life in 2007. Now, she connects, educates and shortens the learning curve for other creatives by sharing what she's learned through the Dear Handmade Life events like Craftcation Conference, Patchwork Show and Camp Dear Handmade Life, blog and podcast. She has a BA and an MA in English and a dual “PhD” in crafting to keep your sanity and badass business skills from the School of Life.
Dear Handmade Life: dearhandmadelife.com/
Instagram: dearhandmadelife
Patchwork Show: dearhandmadelife.com/patchwork-show/
Instagram: thepatchworkshow
📚 MY BOOK: How to Make Money at Craft Shows: Art Market and Craft Fair Tips & Tricks - amzn.to/3N0fV01
00:00 - introduction
01:03 - non-juried vs juried craft shows
02:26 - application process for juried craft fairs
05:24 - common reasons for not getting accepted
07:48 - importance of walking a show before applying
10:20 - craft show marketing as a 2-way street
12:25 - the shifting arts event landscape
🔴 SUBSCRIBE for more videos for multi passionate creative weirdos: ua-cam.com/channels/Hv-1T9Be7cxgvfQFaokjLQ.html
⬇️ WAYS TO WORK WITH ME: ⬇️
🚀 Join the Badass Creatives Marketing Accelerator: www.badasscreatives.com/marketing-accelerator
⚡️Schedule a 1:1 coaching session: www.badasscreatives.com/coaching
🎤 Hire me to speak: mallorywhitfield.com/
📚 Buy one of my books: www.badasscreatives.com/books
💡 Get the FREE resource, 100 Marketing Content Ideas for Artists, Makers & Handmade Businesses: www.badasscreatives.com/100ideas
📧 Get email updates: subscribepage.io/UftKeV
💖 ABOUT MALLORY 👩🏻🎤
Hi! I'm Mallory Whitfield. I live in New Orleans, Louisiana, and I’m a marketing mentor & small business coach for high-achieving, multi passionate creative weirdos.
I started my first handmade business way back in 2004, and along the way, I taught myself all about digital marketing and how to run a business. I learned marketing the hard way, making a LOT of mistakes along the way. In 2014, I switched to a full-time career in digital marketing. Since then, I've worked with hundreds of artists, creative entrepreneurs, and small businesses, teaching workshops on SEO, e-commerce, blogging, social media & email marketing at events like Craftcation and New Orleans Entrepreneur Week. As Adjunct Professor at Tulane University's School of Professional Advancement, I taught & developed classes on Digital Media Principles & Strategy and Creating Digital Content.
Learn more about me here: www.badasscreatives.com/about
🔗 NOTE: This description may contain affiliate links that allow you to find the items mentioned in this video and support this channel at no additional cost to you. While we may earn minimal sums when the viewer uses the links, the viewer is in NO WAY obligated to use these links. We appreciate your support!
I spent nearly a decade selling handmade products at craft shows, including many juried events. (I even wrote a book about it!)
And in this video, I invited Dear Handmade Life founder Nicole Stevenson to share her insights on how to get into juried craft shows.
Nicole has been running Patchwork Show, a series of juried craft shows in California, for more than 16 years. She's spent a lot of years jurying craft fair vendors and has some tips on what crafters should expect and how to stay on a craft show organizer's good side!
ABOUT NICOLE:
Nicole Stevenson is a multi-passionate creative, middle-aged first-time mama, impostor syndrome warrior, Korean BBQ connoisseur and the CEO and creative director at Dear Handmade Life. Nicole's desire to help other creatives pursue their dream business and discover the joy of making led her away from her own handmade business and into teaching, consulting, running her own workshop studio and eventually co-founding Dear Handmade Life in 2007. Now, she connects, educates and shortens the learning curve for other creatives by sharing what she's learned through the Dear Handmade Life events like Craftcation Conference, Patchwork Show and Camp Dear Handmade Life, blog and podcast. She has a BA and an MA in English and a dual “PhD” in crafting to keep your sanity and badass business skills from the School of Life.
Dear Handmade Life: dearhandmadelife.com/
Instagram: dearhandmadelife
Patchwork Show: dearhandmadelife.com/patchwork-show/
Instagram: thepatchworkshow
📚 MY BOOK: How to Make Money at Craft Shows: Art Market and Craft Fair Tips & Tricks - amzn.to/3N0fV01
00:00 - introduction
01:03 - non-juried vs juried craft shows
02:26 - application process for juried craft fairs
05:24 - common reasons for not getting accepted
07:48 - importance of walking a show before applying
10:20 - craft show marketing as a 2-way street
12:25 - the shifting arts event landscape
🔴 SUBSCRIBE for more videos for multi passionate creative weirdos: ua-cam.com/channels/Hv-1T9Be7cxgvfQFaokjLQ.html
⬇️ WAYS TO WORK WITH ME: ⬇️
🚀 Join the Badass Creatives Marketing Accelerator: www.badasscreatives.com/marketing-accelerator
⚡️Schedule a 1:1 coaching session: www.badasscreatives.com/coaching
🎤 Hire me to speak: mallorywhitfield.com/
📚 Buy one of my books: www.badasscreatives.com/books
💡 Get the FREE resource, 100 Marketing Content Ideas for Artists, Makers & Handmade Businesses: www.badasscreatives.com/100ideas
📧 Get email updates: subscribepage.io/UftKeV
💖 ABOUT MALLORY 👩🏻🎤
Hi! I'm Mallory Whitfield. I live in New Orleans, Louisiana, and I’m a marketing mentor & small business coach for high-achieving, multi passionate creative weirdos.
I started my first handmade business way back in 2004, and along the way, I taught myself all about digital marketing and how to run a business. I learned marketing the hard way, making a LOT of mistakes along the way. In 2014, I switched to a full-time career in digital marketing. Since then, I've worked with hundreds of artists, creative entrepreneurs, and small businesses, teaching workshops on SEO, e-commerce, blogging, social media & email marketing at events like Craftcation and New Orleans Entrepreneur Week. As Adjunct Professor at Tulane University's School of Professional Advancement, I taught & developed classes on Digital Media Principles & Strategy and Creating Digital Content.
Learn more about me here: www.badasscreatives.com/about
🔗 NOTE: This description may contain affiliate links that allow you to find the items mentioned in this video and support this channel at no additional cost to you. While we may earn minimal sums when the viewer uses the links, the viewer is in NO WAY obligated to use these links. We appreciate your support!
Переглядів: 783
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I purchased your book and I love it! Thank you, Mallory! ❤
Thanks so much Wendy! I'm so glad you like the book!
The email thing is brilliant thank you
Thanks, so glad it was helpful!
Great info. My tip would be to try to find out where your product will be placed. In two separate cases when I had my product in someone else's shop it wasn't a win. The 2nd shop had my stuff in the farthest area where there were giant waterbugs lying dead on the floor. I was grossed out. Thanks for your tips though. I'm trying to find my direction so that I can generate more sales.
Yes, that's such a great point about working with the store owner for optimal placement of your products. That's important not only for you but also for them, so that they sell more of your products. (That way, everybody wins!) I'm sorry you had to go through that experience and learn that lesson the hard way though. That really sucks. Hopefully you'll find shops that are a good fit for your brand soon!
I had one as well, just kept harassing me about how I needed him and how he could raise my UA-cam views. Saying he was "a fan", I was like dude... you haven't watched anything on there to be a fan... I can see my stuff too. Ended up having to report him.
UGH that's so frustrating that he was so pushy and wouldn't take no for an answer! Communicating with people like that is definitely not a way to grow a business. 😣
I’ve had this exact same thought for a couple years now. I’m glad to see it is working for someone because it gives me encouragement.
I’m so glad this video gave you some encouragement, Stacie! Wishing you all the best in your creative endeavors!
A lot of your tips were helpful and eye-opening! I love the ideas of having everything at bar height, having a video of the creative process going, and a blown up photo in the backdrop. I am an artist and am trying to get back into selling my art in markets again, but I want to really plan out my booth layout.
Thanks Hannah, I'm so glad to hear it was helpful! Wishing you all the best in your creative journey!
I get them in my video comments, too. Sad when your only comment is an SEO expert telling you you got awesome content, but your videos aren't promoted properly😅
Aww, that sucks! 😕 But the facts speak louder than random comments from self-proclaimed "SEO expert" strangers. For UA-cam SEO, the analytics in your Studio dashboard can give you a lot of insights. If people are finding your videos via UA-cam search and/or via regular Google Search (you'll see that listed under External sources), then you must be doing something right when it comes to SEO!
@badasscreatives Ill check that out. With 700 subs, my analytic can sometimes be limited, but getting better
@@jsocials You might also find this video helpful, in it I share some of my UA-cam strategy & resources I used to go from zero to 1,000+ subscribers in my first year of this channel: ua-cam.com/video/63OAw78qZLk/v-deo.html There's lots of different strategies for YT, but this was what worked for me
You talk a lot about packaging and signs and all these cost things, this takes away from the profit margin. if you're a real business person you need to add all of that up and calculate it into your pricing and also consider at some point, are you making a profit. I know people that do shows like this and they spend so much money on tents and bags and accessories that in the end after doing four or five craft shows a year they really don't make much money. So whatever you can do to get the displays and accessories that you need to make your product look good and not have to overprice it, that's the best way or some people need to consider that the products that they make are not conducive to making a profit especially if it's something that customers can get in a store for less.
Absolutely, Paula. You're right that ALL of the costs of running your business need to be factored in when pricing your products and figuring out your profit margins. And it's also true that many people who do craft shows or sell handmade products treat it as more of a hobby than looking at all of the factors necessary to run a successful business. Having a "hobby business" may be right for some folks, but if someone's trying to truly make a living out of it, they need to consider all factors. Thanks for watching!
I received one today .
They are so common, unfortunately 🙁
@@badasscreatives How Old is your Channel ?
I published my first videos on this channel in late May 2023
@@badasscreatives then it's good natural growth to your channel. Could you please send me your mail id .
@@badasscreatives nice , I can see you have posted 50 videos and with decent views per video and few exceeding 1k too . I want to discuss this analytics . How does this work if you can guide.
Hi! Thanks! Do I need a sellers permit though for all the different states where i'd like to sell?
Hi Sofia! For that type of question (anything to do with state permitting & licensing) - I'd suggest reaching out to a local small business accountant or if you're in the U.S. I highly recommend finding your local Small Business Development Center (SBDC) as they have a lot of great resources and experts you can talk to who will be more knowledgable about your local area. If you're selling your products wholesale to a local boutique, the boutique is usually responsible for filing the sales tax. But tax laws and permitting varies from place to place, so it's important to talk to an expert if you want to be sure.
Thank you so much!! Super helpful!! The director chair is so on point, had not thought of it.
Thanks Alejandra, I'm so glad it helped! And YES -- took me so long to discover the director's chair idea, and it was a game changer for me!
🤯🤯🤯 the folding director chair! Thanks a bunch, great & helpful video.
Thanks!! When I discovered the folding outdoor director chairs, it was a GAME-CHANGER! So glad you found this video helpful!
Loved this interview Mallory! This was so timely...thank you! I've been selling my handmade work for 7 years now and am just now starting to dip my toe into the craft market space! I'm applying to my first juried markets this week!
Thanks so much Chereen, I'm glad it helped! I'm sure you will do GREAT at craft markets, including juried shows. You've got such a fabulous online presence! If you need more tips about getting started with craft shows, be sure to check out my playlist about them, and stay tuned! I have one more video I recorded with Nicole Stevenson, where we'll share tips for increasing your sales at craft shows. Coming soon!
Congrats! Hopefully you will become monetized, if not already. I hit 1k about five months ago, and then was monetized not long after. Now I have nearly 4k subs. But it's not easy at all. Trying to grow my channel, so your advice seems quite interesting!
Thank you Jeffrey! And congrats to you as well on getting monetized, and best wishes as you approach 4k! Your channel appears to have a super interesting an unique niche, very cool! Wishing you all the best in your journey!
🎉
🙏🏻 😃 thanks!
Thank you for this. I will definitely use what I learned here to help grow my craft custom lawnmower business. ❤❤❤❤❤❤❤❤❤
Awesome, glad it helped!
Like this video? Check out my "Craft Show Tips" playlist for more info about how to be successful at craft fairs: ua-cam.com/play/PLYWV5lOOnw4dFECaZ4_TmV44q-B26J0Lk.html
Thank you!!
Thanks Bridget! Glad it helped!
Like this video? Check out my other videos about SEO (search engine optimization): ua-cam.com/play/PLYWV5lOOnw4cVHqmNl0m3hiTT1hiX7l47.html
Thank you so much for this, Mallory! Christy seems like a great resource to reach out to. Your content is always giving me new things to think about.
Thanks Jordan, I'm so glad to hear that! And YES, Christy is an amazing resource with so much knowledge! We're lucky to have her sharing it with us here!
I’m came. I saw. I learned. ❤
😂 💜 so glad it was helpful!
Like this video? Check out this one about Christy's annual "grown-up craft camp" Makit Together: ua-cam.com/video/arRrtDWFvIU/v-deo.html
Like this video? Check out this one about another creative retreat, The Lodge at Sweetwater Studios: ua-cam.com/video/t_Rsl83d-MU/v-deo.html
Thank you so much for this video. It really helped me accepting who I am, what I want.
💖 I'm SO glad to hear that! I'm glad it was able to help you! Best of luck in your journey!!
I found you on Quilt camp 2024. Newly subscribed. I am multi passionate and have way too many creative hobbies. I struggle with not having enough time to do it all. I do create just for me. I find you wonderfully weird and refreshing 😊
Thank you!! 💖 There will never be enough hours in the day or in a lifetime to "do it all" but we DO get choices about how we dedicate our time and energy. Our creative hobbies and interests are part of how we create meaning and joy in our lives, and it's SO important to find the time to "create just for me"! Thanks for your comment, and I hope you keep being your wonderfully weird & creative self as well! ✨
Great video. While I have worked on it quite hard, one challenge I have for a weekly evening fair I participate in is that they only give us 1 hour to set up our booth (and go park the car). I make jewelry, so lots of little things, and I don't always have someone to help me with set up. I have worked it out by having pre-displayed items on jewelry boards that I take from a box and set on the table or hang from the side of the tent. Always looking for new ideas, though. Thanks
Thank you so much! And yes -- a limited amount of time to set up your booth (and park!) is definitely difficult. I had similar struggles back when I was regularly doing craft shows. One thing I ended up using, especially for small items like jewelry, was stackable jewelry trays. I had a lot of them, and I even found a carrying case that I could fit them all in, so basically I'd stack them all up, put them into the carrying case and then I could easily and quickly transport and set up a lot of small jewelry items at once. You can see a few pictures of those trays in some of my craft show booth photos in this blog post: www.badasscreatives.com/blog/craft-show-display-tips-tricks Here is a direct link to some stackable jewelry trays that are similar to what I used: amzn.to/3Lxz0Fk
Great video - thanks so much. I've been making jewelry for over 15 years and selling on Etsy and at arts and craft fairs under my own name. Etsy is great, but competition is high, which reduces visibility in the search algorithm and makes it such that pricing is at about wholesale. I would like to get in boutiques, but had a question about the pricing and marketing. If I am basically selling at wholesale pricing under my current branding (which is my name) through Etsy and in person, if I try to sell to boutiques, who could probably charge double what I am charging, am I better off creating a new brand and list the items and offer to the retail boutiques with the suggested retail price so that they will not worry that I am undercutting them and I could get the price I need, expand my market, and to make it worthwhile to not sell direct to customers? I do sometimes price higher and offer discounts through Etsy or in person, but my understanding is that there are FTC rules that require me to have products "on sale" and discounted for only short periods of time.
Hi, thanks so much, I'm glad the video was helpful! As far as the first part of your question - based on what you've described, yes I think it sounds like a good plan to create a different brand for the purpose of selling to retail boutiques, if you're going to continue pricing your products at essentially a wholesale price for direct sales via your Etsy shop and craft shows. There are pros and cons, of course, because you wouldn't get the benefit of increased brand awareness for your direct-to-consumer sales via having your products sold in retail shops, but if your main goal is purely to add a new sales channel (retail shops), I think it makes sense to either create a different brand for those sales, or depending on what the boutique would prefer you may even want to give them the option to "white-label" the jewelry you sell to them. (So you would sell it to them, and they could repackage or rebrand it as their own.) White-label products are very popular within a lot of larger retail spaces like grocery stores, but it's something that small boutiques can take advantage of as well. Here's a good article about it: www.shopify.com/uk/blog/white-label For the second part of your question - I'm not sure about how the FTC rules might apply here. I'm vaguely familiar with the rules you're referring to because those rules applied to some promotions we ran at a very large corporation I worked for, but a lot of times those types of rules are really meant for regulating very big companies. I'm not a lawyer though, so if you're worried about it you may want to consult with a small business lawyer. If you're in the United States, organizations like your state's Small Business Development Centers (SBDC) and SCORE are other great resources for those types of questions, especially since they may be more familiar with local & state regulations.
This was a great video with lots of amazing tips! You've got me super inspired and excited to consider craft shows again!! Thank you both!
Thank you Karla, I'm so glad it was helpful!
Love the bar height idea! I can totally understand how that would make a huge difference, but would have never thought about it.
YES! So glad it was helpful, Jordan! Being able to either stand or sit in a taller chair and/or have a "cash wrap" area at bar height can go a LONG way in making a great customer experience so that you can really connect with people at a show!
I love when I'm at a craft show and the person is at bar height! Communication and eye contact is everything! I understand they can't stand for hours on end, and this just feels better and more comfortable being able to be nearly eye to eye and it's easier to spot them and communicate!!
Check out this brand NEW video about craft show display ideas, with the organizer of Dear Handmade Life’s Patchwork Show - a series of craft shows throughout California: ua-cam.com/video/orjfPXR9d7Y/v-deo.html
Check out this video for more craft show tips & tricks: ua-cam.com/video/AIWzTbkEWkM/v-deo.html
Thank you.
💖 Thanks!
Nice 👍🤝
Thank you!
Apologies for the wind noise at the very beginning and end of the video! 🤦♀😭
Search Engine Land, a reputable SEO industry publication, just posted a great article about "How to spot and avoid shady link building vendors" -- this has some GREAT tips related to what I shared in this video! Check it out: searchengineland.com/avoid-shady-link-building-vendors-443805
yep got one today
They're so frustrating!
Totally agree! And I think once people think of themselves as experts, they stop growing and improving! For me, one of the most fun parts about being a creative business owner is the creativity in figuring out how to run a business itself!
"the creativity in figuring out how to run a business itself" -- YES, totally! I've had a very similar experience -- back when I was running my handmade business in my 20s, learning about the business side of things and marketing (and the human psychology behind marketing) was so interesting and fun. That's how I ended up switching over to a full-time marketing career once I was ready to try something new. Especially for micro businesses and solopreneurs, figuring out the right combination of what works for YOU as an individual business owner can be challenging, but also so fun and rewarding!
I'm an expert at not being an expert in anything. Buy my course! 😄
Haha, YES! Take my money! 😂💰🤣
I love your way of seeing yourself not as an expert but as a person with knowledge and a need to keep on learning. I was a Spanish teacher for 12 years and kept asking myself how I could make it easier and more fun for the Kids to learn, so I kept on taking classes and got my Master degree. Even now I don't consider myself an expert. I was born to learn and I keep doing so today. Sorry for the long comment. I really enjoy your channel. 😊
Thank you SO MUCH for the “long” comment, Christine! Also - “I kept asking myself how I could make it easier and more fun to learn” - THAT is what’s missing from so much of education, both traditional schools and online education. I’ve always LOVED learning but traditional education has often rubbed me the wrong way. (I dropped out of high school, got my GED and later a college degree, then went on to be an Adjunct Professor at a university for a bit.) All this is to say - you are not alone, and I very much appreciate your comment!!
I seriously get those SEO spam alot lately. I'm just a small time youtuber and they always spam me that my SEO is low and I should Hire them...that is already a Red flag me 100% but As making youtube videos is not my main money source I don't really care about growing fast...I just want to grow naturally.
"I just want to grow naturally" - YES, love this! I think it's so important to be clear on your own goals, whatever they are. Artificial growth tricks & tactics can sometimes work, especially for the short-term, but they can also backfire or not build something that is sustainable for the long-term I'm so glad to hear that you are clear on what your OWN goals are! Wishing you all the best with your endeavors!
Congrats! Just subbed! I too am a creative multi-passionate weirdo!
Thank you Tess!! Yay for fellow creative weirdos!!
Congrats! I hope to follow your steps and get to the same milestone next year!
Thank you!! I think you are already well on your way! Your channel is such a fun & cute concept, and your videos are so relaxing! 🐈 🎋 Wishing you all the best in your journey to 1k and beyond!
2:33 really like how you described and broke down evergreen content- congrats on hitting 1k as well!
Thank you so much!! I'm glad you found the explanation of evergreen content helpful!
Yesssss! Congrats!! 🎉🎉
YAYYYYYY, thank you Jessie!
Great video! Plenty of useful tidbits in here. Congratulations on the 1k and I hope you have your long term success/sustainability! This was quite refreshing as it is often harder than it looks to grow your channel from scratch.
Thanks so much James! I'm so glad you found it useful. It is DEFINITELY a lot of work to grow a channel from scratch, but it IS possible! Wishing you all the best in your own journey!!
Director Chair
The director's chair was a game-changer for me at craft shows! It's so nice to sit at eye-level with customers who are browsing your booth. Thanks for watching!
Woo hoo! Awesome accomplishment! Hitting 1K is not easy!
Thank you!! Yes, it took a lot of work!
Congrats would love to have 1k on my channel Sadler_Bricks