Insight with Kusum Wijetilleke | TAKING A RISK | Shenelle Rodrigo & Shehaan Thahir

Insight with Kusum Wijetilleke | TAKING A RISK | Featuring, Shenelle Rodrigo and Shehaan Thahir
Shenelle and Shehaan tell us about their path to becoming two of Sri Lanka's pioneering travel and cultural content creators. They had to convince their family and friends, leave comfortable and stable backgrounds to pursue a passion project that has now led to their becoming brand ambassadors for Sri Lanka Tourism with content channels across platforms with 100s of thousands of followers and millions of views. Shehaan reveals how they came to the understanding that they had something to offer in showing Sri Lanka with a perspective that is different to the standard tourism promotion catalogue. Shenelle and Shehaan emphasize that businesses and companies are starting to understand the value of content creation as it pertains to their marketing and advertising. Traditional mediums are no longer as effective at building brand awareness and growing organic followings.
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